10 Intelligent Ways to Use a Social Media Wall | Brand24 (2022)

Imagine you’re at an event and you see a screen displaying Instagram posts. You notice a pattern, like the same hashtag appearing in every photo caption. You decide to share a post from your own account using that hashtag, and a few minutes later, there it is: your photo, avatar, handle and caption, up on the screen for all to see. You’re excited and feel validated, even though you’re not the only account to show up on the screen. Here’s a few words about social media wall.

That’s the magic of a social media wall, a feed of social media posts displayed on a large digital screen. It allows brands to turn a simple TV screen into something interactive, without the use of touchscreen technology.

What shows up on a social media wall is customizable to a degree, leaving room for some creativity on the part of brands using them. This article explains 10 ways for brands to use that creativity and make a social media wall achieve business objectives.

Before we delve into these 10 ways, let’s go through some more social media wall basics.

What is a social media wall?

A social media wall is a real-time, aggregated feed of social media posts appearing on a large digital display, such as a TV screen or even a jumbotron. The posts may be from a platform like Facebook, Twitter or Instagram, depending on the solution. It may also be called a hashtag wall, Instagram wall, Twitter wall, etc. based on how it’s used.

A social media wall is powered by a technology called digital signage, a form of signage in which content appears on a digital display. The content is delivered to the screen by an HDMI-connected media player, and configured through an online dashboard.

There are two types of feeds one can display with a social media wall:

  • Hashtag feed: choose a hashtag, and public posts using that hashtag will appear in the feed.
  • Account feed: display posts coming from a specified account. Some solutions also allow a feed of posts by anyone mentioning or tagging the specified account.

Depending on your objective(s) for the social media wall, one type of feed will be more fitting than the other. The more you use them, the more intuitive it will become to determine which feed to use.

As you now know what a social media wall is, here are 10 ways to use social media walls in intelligent ways that drive engagement, visibility and sales.

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1. Showcase user-generated content

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A hashtag wall is a goldmine of user-generated content, and a creative way to showcase it. It’s rewarding for the users whose posts show up on the screen, as well as entertaining for anyone else watching the feed. Brands love it as well, because it requires little work on their part – after all, it’s called user-generated content, not brand-generated content!

2. Promote more usage of a hashtag

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Remember when we said it’s rewarding for users to see their content on a hashtag wall? That rewarding feeling also encourages more people to use a hashtag. Other users watching the hashtag wall want to get in on the action, so they share their own posts containing the hashtag. It makes a hashtag contagious, or “viral” if you will.

3. Promote a branded hashtag

A branded hashtag is a hashtag created by a brand for promotional purposes. It usually contains the brand name or some variation of it, but not always. They’re fantastic for increasing your brand’s visibility on social media, but they’re only effective if people use them. Showcasing the hashtag through a hashtag wall is one way to encourage more usage of it, for the same reasons just discussed in #2.

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You can begin by having yourself and your staff, friends, family, etc. use the hashtag, so that the hashtag wall has some posts to start with. From there, as people see your hashtag wall, you should see usage of the branded hashtag increase.

4. For social listening

For many brands, social listening is about using social media to follow conversations on your brand or a topic.

Monitoring posts that mention your company is social listening, for example, as is following a hashtag that will help your brand make informed decisions. For example, Taco Bell could search for tweets that mention “Taco Bell” or @tacobell to see what customers are saying about them, or HubSpot could search #digitalmarketing to come up with a new blog topic.

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While a social media wall isn’t exactly the same as a full social listening tool, it can be a valuable component of social listening. Think of topics or accounts to follow that your customers will enjoy, but that also provide your company with valuable insights. Pay attention to the posts coming up on the screen and see if you can use that information in some way. Are people complaining about something your brand could do better? Is a hashtag you’re following not getting a lot of action? Are there other hashtags coming up frequently that you should take note of?

Some tools offer both social listening and social streaming: Brand24 is a fully-powered social listening tool that also provides social streams. This lets you keep track of important social metrics for your business, and get a quick visual on the live images and posts thatpeople are responding with, like inthis social stream for Ikea’s event.

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5. Generate buzz for events

Social media walls are a hit at events like conventions, trade shows, networking events or even simple happy hours. They add uniqueness to the experience that attendees will remember and talk about with their peers. They love how simple yet exciting it is to get their post up on a screen for everyone at the event to see.

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Find a hashtag or account that attendees are mentioning in their social media posts about the event, and make those the focus of your feed. Event-goers will feel like they’re part of something buzzworthy as they see posts and photos from the event on a screen. It makes the event feel more happening and current. If it’s an event where you need to draw attendees to your booth or another designated space, the wall will attract people and generate buzz about your company.

6. Promote sales or events

With all those followers and users to potentially reach, social media is an effective platform for promoting sales or events your brand is hosting. A social media wall can broaden that reach even further by bridging the gap between your online and in-person visibility.

If your brand’s social media feed currently includes some promotional posts, broadcast the feed to a social media wall so in-person customers or passers-by can see the posts. By displaying your feed in the physical realm, you’ll enable people to see posts of yours that they otherwise wouldn’t see. It’s like making social media posts double as printed in-store signs.

7. For social proof

In the world of social media, social proof is any indication that something is popular and has significant engagement on social media. A celebrity Instagram account with millions of followers carries plenty of social proof, as does a tweet that’s been retweeted thousands of times.

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The interesting thing about social proof is that the more of it you have, the more of it you gain in return. For example, clothing retailer H&M has over 21 million Instagram followers. When an Instagram user sees that number, they immediately know this is a popular brand that must be worth following – because how could all of those 21 million+ people be wrong? Like a bandwagon effect, social proof breeds more social proof.

A social media wall can also showcase and breed social proof. Running a branded hashtag wall, for instance, puts social proof on display by showing just how many people are posting about your brand. In turn, your social media wall audience may follow your brand, contribute a post to the feed or engage in other ways – giving you even more social proof.

8. Increase followers & engagement

There’s nothing wrong with making it your social media wall objective to gain more followers and engagement, no matter where you currently stand. Even when you’re focusing on other objectives, you may gain some followers and engagement as an added bonus.

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To use a social media wall for this purpose, simply do what you should already be doing online to elevate your brand: post quality, relevant, shareable, actionable content that is tailored to your audience. The followers will…follow, so to speak!

9. Follow news or trending topics

Most of us know that one of the primary functions of hashtags is to group together and follow posts about breaking news or a trending topic. Why not use a social media wall to follow a trending hashtag?

If you notice a hashtag is trending and wish to follow it, but on a medium other than your web browser or smartphone, follow it using a hashtag wall. Depending on your brand and what it does, you may want to follow industry news, viral content, news about a competitor or pop culture trends. Rather than having to switch tabs in your browser or open an app in your smartphone, you can have the hashtag feed up on a separate screen as you do other tasks.

Read:

  • How to Find Trending Hashtags on Facebook in 2022?
  • How to Find Trending Hashtags on Instagram in 2022?

10. For internal communications

Social media walls aren’t just for customer-facing operations. They can also be a beneficial addition to the workplace for internal communications purposes.

A social media wall can help employees to:

  • See what the brand is putting out on social media
  • Follow what people are saying about your brand, a competitor, or a relevant topic (social listening)
  • Stay informed of industry news
  • Feel more engaged with their work and teammates
  • Contribute to the company culture
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All of this leads to a more connected, informed, harmonious team. Be sure to place the screens in heavily frequented areas of the office, like the kitchen, lounge areas or conference rooms.

How to create a social media wall?

One tool that you use to set up a social media wall is Brand24 – it’s a web and social media monitoring and analytics tool.

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Inside Brand24 you can generate and add an embeddable, clickable and customizable social media feed to any website. Mentions in your feed are premoderated – you choose what mentions appear on your social media wall. Importantly, this social media wall doesn’t auto refresh.

Here’s how to create your social media wall.

1. Create your free account.

Since Brand24 is a web and social media monitoring tool, you have to provide keywords you’ll receive online mentions of – it can be a hashtag, a conference name, a restaurant name or, to put it simply,any other word.

Let’s assume you want to monitor and display on your social media wall all mentions of a hashtag – in project creator you enter your hashtag with the hashtag sign.

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Once create your project, the tool takes you to theMentionstab – this is where all mentions of monitored keywords arrive.

2. Create your social media wall.

Go to the panel on the left and clickCreate a widget.

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Brand24 will take you to the widget creator:

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  1. Choose the project with your monitored hashtag – if you already have more than one project, choose the one with your hashtag.
  2. Choose order of mentions appearing in your social media wall – you can choose eitherMost popularorLatestmentions.
  3. Don’t bother with groups– they are important in a different scenario, namely when you want your social media wall to display just some of mentions collected in your project.
  4. Customize the look – choose the color to match your branding and colors.
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  5. Save changes – the tool will then generate the embed code of your social media wall. Now your webmaster can paste it to the source code of any website.

Here’s a video tutorial how to create your social media wall:

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Conclusion

Social media is all around us, and it’s high time to start using it more creatively. Social media walls do exactly that by creating an in-person, real-time, interactive social media experience on a large scale. Brands love them, and so do customers. It may be called a social media wall, but the last thing it does is divide people.

Author bio

Elena Lathrop is Head of Marketing at CrownTV, a New York City-based digital signage provider. CrownTV’s technology allows businesses to broadcast social media feeds and other interactive content to digital displays. Elena often covers social media-related topics on theCrownTV blog.

FAQs

What is social media used for? ›

Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.

What are different types of social media marketing? ›

Different Types of Social Media Marketing

content marketing/content creating. advertising/sponsorship. influencer marketing. social media management/community management.

How does a social wall work? ›

A social media wall is a live or aggregated (and usually filtered) feed of social posts from sites like Twitter, Instagram and Facebook that are displayed on any digital signage display. Posts using specific hashtags or handles are funneled to the display, which rotates in new content automatically.

Why hashtags are important? ›

Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information. They compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.

Which social media do students use? ›

The most popular platform was Facebook, with 95.8% of students active on the platform. YouTube, Instagram, Twitter and LinkedIn were next in popularity, with usage rates of 77%, 71.3% and 69% respectively.

How important is social media nowadays? ›

In today's society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information.

What are social media walls? ›

A social wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. It's often displayed on the homepage of a company, product pages of an e-commerce site - or in digital screens at the office, on the street, and in live events.

How does a media wall work? ›

The idea behind it all is to devote a space to house all your media in order to create a centrepiece that captures people's main focus as they enter the room. In its simplest form, a media wall is just the wall in your living room or lounge that you have your TV mounted on.

What are wall posts social media? ›

A social media wall, also known as a social wall is a feed of aggregated live posts that are displayed on digital screens in real-time. Platforms such as Facebook, Twitter, Instagram, YouTube, and Pinterest are the best to create a social wall.

What is an example of a hashtag? ›

Hashtags are preceded by the # symbol. Two examples are #picoftheday and #sweepstakes. People can use hashtags to search for posts with a specific theme, helping them find posts and tweets that interest them. On the other hand, if you want people to find your own posts, they act as a signpost for other readers, too.

What are the best social media hashtag practices? ›

Here are some general tips:
  • Don't get carried away using a hashtag every couple of words. ...
  • Keep hashtags short and memorable rather than trying to use a lot of words in one tag. ...
  • Don't try to choose hashtags that are too clever or obscure.
8 Jan 2022

Why is it important to use social media responsibly? ›

A variety of clinical studies have found causal links between increased social media use and negative effects like depression and loneliness. Seeing the perfect lives of others online can make people feel isolated and left out. Finding ways to combat this addiction and limit it is key to enjoying your time online.

Why social media should be used carefully? ›

Said risks include threats of criminal activity, such as, stalking, bullying, identity theft, and hacking. Also, users may fall prey to impersonators who can cause damage to their reputation and standing with the very people they are trying to network with.

Why is it important to use social media wisely? ›

Because many accounts on social media share fake news. We should only follow verified or trusted profiles for news. If we use social media wisely and responsibly, then social media will be best option for networking and several other things like learning, share your experiences and help other people.

What are the 10 types of media? ›

The main types of mass media are newspapers, magazines, television, public broadcasting, commercial radio, music, films, and books. Their contents relevant to politics and government are entertainment, news, and opinion.

What are the five most effective social media marketing strategies? ›

The five most effective social media marketing strategies are:
  • Always educate and give value to your audience.
  • Create varied content.
  • Leverage customer loyalty, reviews, and user-generated content.
  • Focus on the best social media channel that works for your strategy.
  • Connect with other influencers in your niche.
24 Aug 2022

What is the most popular social media 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.94 billion active users in 2022. That means that around three out of every four of the 3.96 billion social media users are active Facebook users.

What's the most popular social media? ›

With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

What are 10 good things about social media? ›

The Positive Effects of Social Media
  • Building Relationships and Staying Connected. Social media can make it easy to find groups of like-minded people or make new friends. ...
  • Finding Your Voice. ...
  • Showing Empathy and Kindness. ...
  • Offering Support. ...
  • Better Communication. ...
  • Spreading News. ...
  • Building a Business. ...
  • Establishing Authority.
1 Nov 2021

How social media affects our lives? ›

The negative aspects of social media

However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. Social media may promote negative experiences such as: Inadequacy about your life or appearance.

What are the 5 benefits of social media? ›

Here are five benefits of using social media:
  • Build relationships. Social media is not just about brands connecting with their customers. ...
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
22 Apr 2014

How does media affect our day to day life? ›

Multiple studies have shown that unlimited use of social media causes stress, bad moods and negative mental health. Many people wake up in the morning and immediately check their Instagram, Snapchat or Twitter.

How do you build a social media wall? ›

5 Steps To Setting Up a Social Media Wall for Your Event
  1. Choose your screen. Any screen can be turned into a smart screen capable of digital signage and social media walls. ...
  2. Install your cloud-driven software. ...
  3. Choose social media apps. ...
  4. Create playlists and schedules. ...
  5. Roll out across your event.

How do you build a social wall? ›

How to create a social wall in less than 5 minutes - YouTube

What is a content wall? ›

A content wall is a digital hub where you present curated content to your audience in various formats. Also known as social walls or social media walls, a content wall can combine posts from your community and your staff.

Are media walls a good idea? ›

Generally, media walls provide good storage too. It's perfect for small living rooms, it helps to streamline and organise an area, and it's an ideal way to maximise on vertical wall space.

What can you put in a media wall? ›

This can include your TV, DVD player, soundbar and music system stored neatly in one place. You may also want to include storage for all your CDs, DVDs, vinyls, books and treasured objet d'art – either tucked away behind cabinet doors or on display. Media walls can work well in the living room or open-plan kitchen.

What is a media wall made of? ›

As mentioned above, a media feature wall is normally constructed from a stud wall. The stud wall effectively juts into the room in the way a traditional chimney breast would. It will usually be built from a wooden frame and plasterboard.

What is insta wall? ›

What is an Instagram wall? An Instagram wall is essentially a feed of Instagram posts that gets embedded into your website. There are a few different options for what to display in your Instagram posts: All of your most recent posts. A curated selection of your most recent posts.

What is the Instagram wall called? ›

Social Wall. A social wall aggregates content from more than one social channel and is now the most common type of live wall used for events or embedded on websites (like a social hub). Twitter is still the most popular platform but we have seen a substantial increase in the use of Instagram for events.

What's a Facebook wall? ›

A Facebook wall is the area on a profile or page where friends and “fans” can post their thoughts, views, or criticisms for everyone to see. Walls have three viewing settings: user + others, just the user, and just others.

What are example of social media? ›

Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.

How do I create my own hashtag? ›

On Twitter, adding a “#” to the beginning of an unbroken word or phrase creates a hashtag.

What are the three 3 Best Practices for hashtags? ›

Here are some best practices for using hashtags.
  • Check For Uniqueness. If you're going to start a new hashtag and plan to use it regularly, then make sure it's unique. ...
  • Avoid "Bashtags" ...
  • Use Capitals When You Need Them. ...
  • Keep Them Short. ...
  • Use Trends Wisely. ...
  • Understand Hashtag Use On Different Sites. ...
  • Track Hashtags.
14 Mar 2016

Does hashtag mean number? ›

What is a number sign/hashtag - "#"? The number sign, or #, is a symbol which is representative of the word “number” in the United States and Canada. It is usually used just before an actual numeral or number, and is sometimes known as the pound sign.

What are the 7 function of social media? ›

In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

What the most popular uses of social media? ›

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47.6 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that's exactly what the purpose of social media is.

What are the five uses of media? ›

Five uses of media by adolescents can be specified: entertainment, identity formation, high sensation, coping, and youth culture identification.

What are 5 positives of social media? ›

Here are five benefits of using social media:
  • Build relationships. Social media is not just about brands connecting with their customers. ...
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
22 Apr 2014

What are some advantages of social media use? ›

One of the most important advantages of social media is connectivity. It can connect innumerable users from any place at any time. Through social media and its connectivity, the information could be shared across the world, and building relationships with each other also become easy. It leads to worldwide connections.

What are 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What are the 5 social media? ›

Social media platforms in 2022
  • Social media platforms in 2022. With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money. ...
  • YouTube. ...
  • Facebook. ...
  • Twitter. ...
  • TikTok. ...
  • Pinterest. ...
  • Snapchat. ...
  • LinkedIn.

What are 3 reasons why social media is good? ›

  • Social media helps people strengthen their relationships, create new connections, and find social support in tough times. ...
  • Social media can promote better habits by association. ...
  • Social media helps introverted or socially anxious personalities connect in a safe environment.
26 Feb 2020

How does social media changed our lives in a good way? ›

Social media has helped many businesses grow and promote itself, and has helped people find a better way to connect and communicate with one another. On the other hand, it's also provided many people with problems involving mental health, emotional insecurities, and waste of time.

Why do students use social media? ›

to share small funny moments with friends via a meme or video. to engage in local and global activism, as seen in recent student-led, climate-related school strikes. to access content from articles and videos, or from events they may not be able to attend in person. to communicate and connect with family members.

What are the 10 uses of Internet? ›

Top 10 uses of the Internet
  • Electronic mail. At least 85% of the inhabitants of cyberspace send and receive e-mail. ...
  • Research.
  • Downloading files.
  • Discussion groups. ...
  • Interactive games. ...
  • Education and self-improvement. ...
  • Friendship and dating. ...
  • Electronic newspapers and magazines.

What social media do students use? ›

The most popular platform was Facebook, with 95.8% of students active on the platform. YouTube, Instagram, Twitter and LinkedIn were next in popularity, with usage rates of 77%, 71.3% and 69% respectively.

What are example of social media? ›

Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.

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