10 of the Best Tools to Find Relevant Influencers on Social Media (2023)

While it's become a much bigger consideration in recent years, influencer marketing, as a practice,has actually existed for a very long time. In the past, however, influencers were only on TV or in magazines, and unlike social media, TV and newspapers are limited, which led to a situation where a select number of celebrities were able to charge tons of money for making an ad for Pepsi or Swatch in order to influence consumer behavior.

With the birth of social platforms, everything changed. The Internet has no limits, there can be as many influencers as the world requires. They can be of any age and social status, and in any area of expertise (or no area of expertise). And they can work with any brand.

Today, digital influencer marketing is one of the most cost-effective forms of marketing. According to a 2017 study by the Influencer Marketing hub, every $1 spent on influencer marketing brings a return of $6.50, and the top 13% of businesses from the study received a return of at least $20 per dollar spent.

And there's a real reason why digital influencer marketing is so effective. Through targeted influencers, you're able to gain exposure to the exact consumer audience you need for your business. Sure, you can still use major stars like traditional influencer campaigns of days past, but the modern landscape enables brands to also focus on people with smaller, more engaged audiences -audiences which more specifically align to your business niche.

Niche influencers tend to charge far less, and can be just as effective. The only remaining challenge then is finding the right ones to work with.

Luckily, the software isn’t falling behind -a number of tools now exist which can help you find influencers online and reach out to them. Here are some options to help you find your ideal influencer match.

1. Awario

10 of the Best Tools to Find Relevant Influencers on Social Media (1)

Awario is a social listening tool which monitors major social media networks (Facebook, Twitter, Instagram, YouTube, Reddit) as well as news, blogs, forums, and the web in general for mentions of your brand and/or any other keyword.

This can be a great tool for finding brand advocates and niche influencers. To get the list of the former, you can monitor for mentions of your own brand and track the most active advocates. To get the list of the latter, it’s important to monitor industry keywords (e.g., “time management app”, “time management tool”, “time management software”) and your brands'competitors. Awario ranks social media influencers and bloggers based on their reach and number of followers or daily visits to the blog.

Pricing:Influencer search is included in all plans as well as in the free trial, with plans starting at $29/month.

2. Klear

10 of the Best Tools to Find Relevant Influencers on Social Media (2)

(Video) 10 of the Best Tools to Find Relevant Influencers on Social Media with #MrInfluencerUg 🇺🇬

Klear is a freemium tool made specifically for influencer marketing. Klear breaks down influencers in 60,000 topic categories, and analyzes their demographics and psychographics. It’s essentially a database of influencers, so the search doesn’t take much time. You can filter the influencer lists by social media network, the size of their audience, their skills, location, the keywords they mention, as well as by the demographics of both the influencers and their audience.

Klear also enables you to measure the results of your influencer marketing campaigns in order to figure out which ones work best.

Pricing: Freemium, with pricing for paid plans available upon request.

3. Traackr

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Traackr is an influencer marketing platform that does influencer marketing from start to finish -from finding social media influencers to measuring the results of the campaign.

The tool makes influencer discovery pretty straightforward due to its own influencer database. When searching for the influencer that fits your brand best, you can filter the findings by the influencer’s social media network, topic, language, location, age, gender, and brand affinities. The same filters can be applied to the influencer’s followers.

Other features include the option to organize your influencer campaigns in the app, and measure their total results.

4. Upfluence

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Upfluence is another influencer marketing platform, which includes a database of nearly three million influencers.

The tool analyzes each influencers’ niche, reach, engagement, location, and demographics, while also revealing the influencer’s habitual post times and the type of content they post most often.

Upfluence also seeks to distinguish between real and fake influencers. It can also show you the influencer’s price for posting on YouTube and Instagram straight away. For Instagram influencers, you can even analyze followers’ brand affinities, cultural interests, and more.

(Video) 11 Tools to Help You Find Influencers Online

As with Traackr, there are also features which can help you organize a campaign and measure the results.

Pricing:Starts at $795 per month for 500 contacts.

5. BuzzSumo

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BuzzSumo is a tool used for content and influencer discovery.

The two are often connected -the most popular content in your niche is very likely created by niche influencers. You can also use BuzzSumo to find authors and creators with engaged audiences on Instagram, Twitter, Facebook, and the web. The tool analyzes engagement around the posts, and breaks down influencers' accounts by their type, i.e. blogger, influencer, journalist.

Pricing: Starts at $99 per month.

6. Heepsy

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Heepsy is another influencer discovery tool, which includes a database of seven million influencers, all of which have more than 5,000 followers. Heepsy filters out suspicious and fake accounts from its lists, and also discloses information influencers’ posting frequencies and growth rates.

You can choose the influencers most suitable for your brand by using filters like category, area, engagement level, and more. To speed up your process, Heepsy also estimates influencers’ cost per post.

You can also create influencer lists, export data, and reach out to influencers straight from the platform.

Pricing:Paid plans start at $49 per month.

(Video) 10 Influencer Marketing Platforms For Finding Internet Influencers To Promote Your Shopify Products

7. HypeAuditor

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This is a tool made specifically for YouTube and Instagram -which makes sense, seeing as the majority of social media influencers use these two platforms.

HypeAuditor finds influencers that are right for your brand, based on reach, demographics, audience language, location, age, gender, and engagement. And like many other tools, HypeAuditor pays close attention to figuring out whether the influencer is real.

Pricing:The tool has a free option, a pay-as-you-go option, and a plan option that starts from $299 per month.

8. NinjaOutreach

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This is a platform which will help you find Instagram and Twitter influencers.

Again, it’s a database -once you choose your niche and your location, the tool will display a list of relevant influencers, along with their social media profiles and emails. NinjaOutreachalso displays each influencers'engagement level, and how much the influencer charges per post.

The built-in CRM ensures that you can start your outreach effort straight away, and you can track your conversation history, email opens, clicks, replies, and more.

Pricing: There’s a free 7-day trial, with plans starting at $49 per month.

9. BuzzStream

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BuzzStream might’ve started as a simple link-building tool, but it grew into so much more than that.

(Video) How to Find the Right Influencers for Your Brand

At this point, BuzzStream is a relationship-building platform, which has an influencer search tool built-in. The tool finds influencers based on the online content that's relevant to your keywords. You get an overview of their social profiles and contact information, which can set up your subsequent outreach campaign.

The tool also has team collaboration features and options to measure the results of each campaign.

Pricing:Plans start from $24 per month, depending on how many people you're looking to reach out to.

10. GroupHigh

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GroupHigh calls itself “the world’s largest blogger database”. Its primary goal is finding bloggers and listing their contact details. Those contact details include social media profiles, which can help you find relevant influencers as a result.

GroupHigh also searches for influencers on Twitter, Instagram, and YouTube - the three main platforms for influencer marketing today.The tool finds influencers that are “loyal” and “engaged” and filters out fake accounts. The app lists engagement rates and recent content for every influencer.

After you have all the people you need, you can also build targeted outreach lists using the tool.

Pricing: There’s a free 7-day trial. Paid plans start at $179 per month.

Which tool should you choose?

Most of the tools on the list are made specifically for influencer marketing from start to finish. If that’s your goal - try a couple of them and choose the one you like most.

If you want to use influencer marketing as a part of your overall digital marketing strategy, choose the tools that provide you with more features, such as Awario or BuzzStream.

In any case, some of the best tools to find influencers have a free trial, which means you can try before you buy and get the one which is right for your business.



What tools do I need to be an influencer? ›

These are our top 5 Creator tools to help you get even more out of TRIBE and Influencer Marketing.
  • Photo editing: VSCO. ...
  • Video editing: Quik. ...
  • Basic graphic design: Canva. ...
  • Social media scheduling: Sked. ...
  • Social media analytics: Instagram Creator Studio.

Which social media is best for influencers? ›

Instagram and Influencer Marketing

Instagram has taken the lead as the top social media platform for influencer marketing campaigns. 68% of brands consider it the most important platform for their efforts. Stats show that 81% of people use Instagram to research products and services.

What are the 4 main categories of social media influencers? ›

What are the Different Types of Social Media Influencer?
  • Nano influencers (1K – 10K followers) ...
  • Micro-influencers (10K-100K followers) ...
  • Macro influencers (100K – 1M followers) ...
  • Mega influencer (1M+ followers) ...
  • Choosing the best social media influencer for your brand with FYI.
23 Dec 2021

Who is the most popular influencer on social media? ›

The Most Popular Influencers on Instagram 2022
  • Lele Pons. 44M followers. ...
  • nusr_et. 35.6M followers. ...
  • Dan Bilzerian. 32.4M followers. ...
  • Amanda Cerny. 24.8M followers. ...
  • Zach King. 24.3M followers. ...
  • Chiara Ferragni. 23.9M followers. ...
  • pewdiepie. 21.7M followers. ...
  • Cameron Dallas. 21.6M followers.

What is influencer marketing tool? ›

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

What is the most effective platform for influencer marketing? ›

The Top Influencer Marketing Platforms for Businesses on Social Media
  1. Dovetale. Dovetale is Shopify's very own all-in-one tool for building partnerships with influencers on Instagram, YouTube, Twitter, Facebook, and Twitch. ...
  2. Grin. ...
  3. Upfluence. ...
  4. Klear. ...
  5. Neoreach. ...
  6. Traackr. ...
  7. TapInfluence. ...
  8. YouTube BrandConnect.
7 Mar 2022

What platform is best for influencer marketing? ›

Top Influencer Marketing Platforms to Boost Your Campaigns
  1. Grin. Grin is a model of how to do things right. ...
  2. Creator.co. ...
  3. Upfluence. ...
  4. LTK (formerly rewardStyle) ...
  5. Aspire (formerly AspireIQ) ...
  6. Traackr. ...
  7. Influencity. ...
  8. IMAI.
19 Oct 2022

What platform is most used for influencer marketing? ›

Influencer marketing is a marketing technique wherein brands collaborate with online influencers to market their products and services. Influencer marketing can be done on majority social media platforms but most brand marketers prefer Facebook, Instagram, Twitter, and YouTube.

What is the best type of influencer? ›

Bloggers and vloggers are the two most popular types of influencers. They're typically macro and mega influencers thanks to their large follower counts on their blogs or YouTube channels.

What is an influencer strategy? ›

Influencer marketing is a strategy where businesses rely on an influential leader to recommend their product to their target audience. These leaders usually have a large social following or captivate a market segment.

How do influencers affect society? ›

Influencers can drive the economy in similar ways: in using social media to connect with followers, they have created a new market. Their need for professional help in creating content can create employment opportunities, and competition becomes stronger as more people become influencers.

Who was the first influencer? ›

The 1760s. In the history of advertising, it is said that the Queen and the Pope used to advocate the use of medicine by common people. We can consider them the first known influencers. In the 1760s, King George III of the United Kingdom supported the pottery of Josiah Wedgwood by giving his royal stamp of approval.

Are influencers really influencing? ›

Influencers have to genuinely influence the behavior of their followers. They have built a reputation for their knowledge and expertise on a specific topic.

How do you select the social media tools that would be most useful for review? ›

9 things to consider when evaluating a social media tool
  • User experience. You're likely to be using this tool regularly, maybe even daily. ...
  • Analytics & reporting. ...
  • Team collaboration tools. ...
  • Customer support. ...
  • Training. ...
  • Security. ...
  • Integrations. ...
  • Pricing.

What is social media tools? ›

Tools that help to facilitate social media. Examples include RSS, blogs, video logs, widgets, tags, forums, location based services, Web chats, instant messaging, podcasts and microblogging services.

How do you connect with influencers? ›

Reach out on LinkedIn and be clear about your intentions.

LinkedIn is a great way to find and connect with influencers in the B2B world. If you're not having luck connecting with them directly, try joining industry groups that they are a part of, and build your network so that you may have more connections in common.

How do you find influencers to collaborate with? ›

Here are the five main ways:
  1. Search hashtags.
  2. Social media advanced search tools.
  3. Free social media tools.
  4. Paid influencer marketing tools.
  5. Search engines.

How can I find influencers for free? ›

How To Find Instagram Influencers for Free
  1. Conduct a Manual Instagram Search. One of the least expensive, but potentially most time-consuming, ways to find Instagram influencers is to search on Instagram itself. ...
  2. Take a Look at Your Brand's Followers. ...
  3. Search Instagram Hashtags. ...
  4. Practice professionalism.
26 Feb 2018

How can I find a small influencer? ›

Roy Morejon of Enventys Partners points out, “The usual way we find influencers is by checking out the most engaged posts from popular hashtags for the target market on TikTok, Instagram, and other social media channels.” In fact, experts rate using hashtags to manually search for small influencers a 3.61 out of 5.

What is the best influencer website? ›

Start Your Business with Shopify
  • Grin. Grin provides a wide range of influencer marketing tools that help with discovery and relationship management of collaborators. ...
  • Upfluence. ...
  • Klear. ...
  • Neoreach. ...
  • Traackr. ...
  • TapInfluence. ...
  • YouTube BrandConnect. ...
  • Grapevine.
7 Mar 2022

What is the most popular social media? ›


With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

How does a brand choose a specific influencer? ›

When checking out an influencer, vet their audience, too. You want to be sure their audience matches your target market and that they're real. Check out key demographics, including age, gender, location, language and interests.

What is influencer app? ›

An influencer app is a place where influencers and content creators register to be exposed to deals with brands who want social media users to develop and publish content on their behalf. In exchange, you get paid by brands through the influencer app for helping promote them.

Which social media platform has the highest rate of engagement for micro influencers? ›

TikTok has the highest influencer engagement rate.

What services do influencers offer? ›

What services do influencers offer?
  • Post social media content.
  • Create blog posts.
  • Make YouTube videos featuring your products.
  • Promote your products via giveaways and contests.

How do you manage influencer campaigns? ›

5 ways to help you manage your influencers
  1. Set clear expectations. Like most forms of marketing, how to know when your campaigns are yielding results is an important question. ...
  2. Give them the freedom to be creative. ...
  3. Treat them professionally. ...
  4. Offer proper compensation. ...
  5. Track their engagement and posts.
5 Oct 2021

Who connects influencers to brands? ›


Intellifluence is one of the top influencer marketplaces that connects influencers with brands.

How does an influencer make money? ›

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

What is an example of a social media influencer? ›

This is the most important characteristic when targeting the right influencers for your brand. For example, Justin Bieber is known as one of the most “influential” social media users with his 37+ million followers.

What type of people are influencers? ›

Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. These influencers have built strong relationships on social channels and have respected opinions about the products and services that they recommend.

How do you identify real influencers? ›

How to find authentic influencers for your next campaign
  1. Reach out to people who are already posting about your products. ...
  2. Look for your top referrers. ...
  3. Leverage micro-influencers. ...
  4. Search social media hashtags. ...
  5. Use free influencer marketing tools. ...
  6. Pay for more advanced influencer marketing tools. ...
  7. Let people apply.
26 Jan 2022

How do you identify potential influencers? ›

Individual social networks – Using social networks such as Facebook, Twitter, and LinkedIn is a great way to find influencers through simple keyword searches while simultaneously letting you vet a potential influencer based on his or her connections and level of engagement.

How many social media influencers are there? ›

There are currently between 3.2 million and 37.8 million global influencers across Instagram, TikTok, and YouTube.

What is another name for influencer? ›

Sometimes, influencers can also be called leaders, bellwethers, motivators, inspirers, trendsetters, fashionistas, or celebrities.

What skills do you need to become an influencer? ›

All influencers must know how social media platforms work, know which platform is the best match for their target audience, and stay up-to-date regarding emerging platforms and trends in their particular field. They also need knowledge of social media optimization and marketing techniques.

How can I be a better influencer? ›

With this in mind, here are 8 strategies to become a successful Instagram influencer:
  1. Identify Your Niche and Content Pillars.
  2. Master Short Form Video Content.
  3. Be Consistent.
  4. Write Meaningful Captions.
  5. Focus on Building Community.
  6. Learn About Your Audience.
  7. Optimize Your Bio and Profile.
20 Apr 2021

How do influencers take pictures at night? ›

Night photography tips from a travel influencer
  1. Use the touch screen to find your focus and exposure point at night to get the best image quality.
  2. Bring a mini tripod with you, try long exposure shots on your iPhone – you may want to experiment with some apps as well.
4 Jul 2017

What tripod do influencers use? ›

Best Vlogging Tripod
1. Joby Gorillapod With QR Plate – Best OverallCheck Price
2. Manfrotto Carbon Fiber Black – Highest Quality MaterialsCheck Price
3. Sirui Handheld Tripod With Ball Head – Best For TravelersCheck Price

What makes an influencer successful? ›

The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.

What makes an influencer unique? ›

As we have established in this article, an influencer is someone who has: - the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage.

What is a successful influencer? ›

Social media influencers who have managed to build up a large amount of trust from their following (and are able to maintain that level of trust) are the ones who are likely to be the most successful long-term and will be the best marketing tools for brands looking to partner up.

How do influencers take high quality photos? ›

Using the aid of a tripod has been the starting point for most Instagrammers and is a great way to ensure creative control of the imagery. It allows one to capture different angles, modify elements in the background, discover the best pose, and shoot the best tutorials.

How do you take quality influencer pictures? ›

It's always better to under-expose instead of over-expose

It's always safer to under-expose your shot a little by tapping on the brightest part of the image and letting your phone camera lock in the right exposure level before you snap away. You can always brighten the image with editing later on.

How do photos get quality influencers? ›

With so much pressure to produce searing snaps, influencers can benefit from these picture-taking tips:
  1. Understand the rule of thirds. ...
  2. Avoid shots in harsh sunlight. ...
  3. Try the flat lay. ...
  4. Get closer. ...
  5. Take selfies from a higher angle. ...
  6. Use a timer. ...
  7. Blur your background.
31 Mar 2022

What do influencers use to hold their phones? ›

Phone tripod and remote control

Every social media influencer needs a sturdy phone tripod and remote control to help them capture the perfect Instagram photo. With a tripod, influencers can easily position their phone in just the right spot without awkwardly propping it up against something else.

What is the best vlogging kit for iPhone? ›

Top Pick: The iVlog5 is the most complete vlogging kit that we have come across. It gives you everything you need to create professional video and photo content on your Android, iPhone, or DSLR Camera. It comes with two distinct shotgun mics so you can capture crisp audio from multiple sources simultaneously.

Which tripod is best for making youtube videos? ›

Best Tripod for Photography and Video in 2022
  • 3 Legged Thing Bucky. Best all-round tripod. ...
  • Manfrotto Element II. A great budget travel tripod. ...
  • Benro Rhino Carbon Fiber Tripod With VX20 Ball Head. Exceptionally light weight travel tripod. ...
  • Manfrotto BeFree 3-Way Live. ...
  • Manfrotto 290 Xtra Carbon.
2 Sept 2022


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