2. Increase Brand Awareness
Increasing brand awareness is one of the most common social media goals. That is because increasing brand awareness means reaching more people, and thus, gaining more visibility.
You can use this as one of your social media goals to let people come in contact with your business, drive conversions or show your values to your audience.
Metrics to track brand awareness:
- Share of voice – in the case of share of voice, it concentrates on how your business looks in front of its competitors
- Social media posts reach – how many people have seen your post since it’s been posted
- Followers count – how many people can your business reach on social media channels
3. Drive Website Traffic
Social media is a great tool for visibility, but it’s not all about social media platforms. Your website is just as important, but the good news is that you can set increasing website traffic as a new social media goal.
Metrics to measure your website traffic:
- Unique visits to your website – you can check either daily, weekly, or monthly unique visits, depending on your business needs
- Email signups and trials – how many visitors have used their email address to sign up to your website or get access to a resource
If you’re also wondering what tools to use to measure website traffic, you might want to take a look at Google Analytics, as it’s one of the most reliable tools for this purpose.
4. Boost Brand Engagement
Knowing how much people interact with your business and the frequency of this interaction is a great goal to consider. A high engagement rate shows how aware people are of your brand, and it also gives insight into the quality of your content and the overall responsiveness of people.
Metrics to estimate your brand engagement:
- Engagement rate – this is the total number of engagements divided by the total number of impressions
- Hashtag tracking – check how many users are making use of your hashtags, and also get an idea of how your online presence is perceived
- Number of comments, likes, shares – one of the key metrics to get an idea of how your audience is engaging with your posts
5. Develop a Long-Term Content Strategy
Some blog posts perform well, while others might not. And this is why you need a strong content strategy in place. Monitoring the performance of your posts and organizing your workload in an editorial calendar can give you important insight into the direction your blog should go.
You can also improve low-performing posts and get a general idea of what your audience is looking for.
Metrics to measure your content performance:
- Web traffic – how many people have read your blog posts and how well they’re performing in terms of unique visits
- Sales/conversions – how many sales you generate through the content you’re posting, especially if you want to boost your sales
Free Editorial Calendar Template!
Download the editorial calendar template to plan your content strategy across multiple marketing channels, including social media.
6. Generate Leads and Sales (Revenue)
Not every interaction with a customer will necessarily become a sale, and there are always going to be potential customers. That is why keeping in touch with them is crucial.
Generating leads includes information that will make your interaction with social media users easier. These pieces of information include emails, names, or any other fields the users might fill in.
Metrics to evaluate your leads:
- Bounce rates – how many users click on your links but end up leaving the page without taking action
- Social media conversion rates – how many conversions you’ve obtained from social media
- Conversion rate – how many visitors take action on your page, divide by the number of total visitors
7. Build a Community
Customer conversations are a vital part of your social media marketing goals. That is because building a community also gives your brand a voice. Community building can also bring you more visibility and thus, better social media engagement with your audience.
Metrics to assess your community engagement:
- Daily/Weekly/Monthly Users – insight into how many unique visitors your community has had over a specific timeframe
- Number of mentions – insight into how many times your brand has been mentioned on different platforms
- Session length – how much time users spend on your page during their unique visit
8. Provide Great Social Media Customer Service
Effective social media customer service can improve your customer satisfaction score and even boost your revenue. Also, customer service can give you an advantage in front of your competitors.
Metrics to evaluate your social media customer service:
- Response time – this metric will tell you how fast you’re replying to your customer inquiries
- Customer satisfaction testimonials/surveys – these will give you insight into the positive sentiment of your customers and are great for customer loyalty too
9. Perform Social Listening
Social listening gives you a better understanding of your audience, as you can easily track the mentions or keywords they’re using to talk about your business.
Social listening allows social media marketers to come up with better ways to ensure customer engagement and also create more value.
Metrics to reckon social listening:
- Feedback – the number of suggestions your customers have made through social media
- Share of voice – how many conversations people in your area are having about your brand or product, in comparison to your competitors
If you’re looking for a short pro-tip, we’ve got you covered. Not sure what social listening tools to use? Get started with tools like Brand Mentions and Brand24.
10. Get in Front of Your Target Audience
Last but not least, it’s all about bringing your content in front of your audience. You can achieve that by running ads. Social media ads can help you get in front of your target audience, based on elements such as demographics, interests, location, or occupation. Not sure where to start? You can check out Elementor’s Facebook ads library.
Metrics to measure your reach:
- Conversions– used for tracking the actions set for your goal. You can use Google Analytics to track all the conversions.
- Clicks – how many people have clicked on a link and visited your website or profile
Reach Your Goals with These 3 Social Platforms
1. SocialBee – Publishing Platform
With SocialBee you can preview in real-time your posts—while you edit and customize for each social network.
Start a 14-day free to schedule your posts like a pro!
Top features:
- Content categories for a solid mix of content
- Recycle evergreen posts or expire time-sensitive content
- Canva integration inside SocialBee’s editor
- Customize the posts for each platform
- Real-time preview of your upcoming posts
- Set up a posting schedule for all your profiles
- Use the URL shorteners to track your links
- Analyze the performance of your accounts
- Have multiple workspaces and team collaboration features
Get started: 14-day free trial, no credit card required, 30-day money guarantee.
Pricing: Starting at $19/Mo.
2. BrandMentions – Listening Platform
- Mentions feed to discover what people say about your business
- Discussion volume chart to maximize your advertising strategy
- Alerts to monitor the volume of discussion of your business
Get started: 14-day free trial, no hidden fees, no credit card required.
Pricing: Starting at $49/Mo.
3. Brandwatch – Competitive Analysis Platform
- Discover new trends and stay ahead of your competitors
- Find the newest market opportunities and grow your business
- Get better ROI and produce measurable results
Get started: Book a demo and speak to the Brandwatch experts.
Pricing: Book a demo and speak to the Brandwatch experts.
BONUS: Social Media Goals by Platform
We’ve put together a list of how your social media goals can look like based on the platform:
Goal example for Facebook: “Boost sales on social media during Black Friday.”
Goal example for LinkedIn: “Increase the number of monthly leads by using our affiliate program.”
Goal example for Twitter: “Bring traffic to all the blog articles by sharing weekly, evergreen articles.”
Goal example for Instagram: “Develop SocialBee’s employer branding on a platform where our ideal employee spends time to get entertained.”
Goal example for Pinterest: “Power up SocialBee’s branding by adding bee-themed content to Pinterest.”
Google Business Profile
Goal example for Google Business Profile: “Improve our local marketing efforts by sharing the latest updates on Google Business Profile.”
Bonus: Embed Your Social Media Feed On Your Website
You can opt to embed your social media feeds on your website and introduce your visitors to your social media pages.
Here are two metrics you can use to evaluate the effectiveness of adding a social media feed to your pages and posts.
- Website traffic: people tend to visit websites that are appealing to them, and social media feeds
help in this case. - Increases views on social media content: as more people get to see the content, you can
evaluate the success by analyzing the views you received on your social media posts.
What Are Your Social Media Goals?
Social media goals should stand at the core of your social media marketing plan. That’s because they offer you the chance to make the best out of your strategy and create content that will reach your targeted audience.
Is your goal to increase brand awareness? Or are you more interested in lead generation? Regardless of what your business goals are, having a set of social media goals can take you a long way.
So, are you ready to start working on your social media goals? Start by posting and managing your account with a top-notch social media management tool: SocialBee.
FAQs
What are the KPIs of social media? ›
Social media KPIs are the metrics used to determine if a business's social media marketing strategy is effective. Basically, they're tracked data related to a company's presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively.
What KPIs would you use in social media reporting? ›- Likes.
- Engagement.
- Followers growth.
- Traffic conversions.
- Social interactions.
- Social sentiment.
- Social shares.
- Web visitors by channel source.
- Goal #1: generate more leads on social media.
- Goal #2: improve engagement of current follower base.
- Goal #3: build your brand awareness on social media.
This is a useful touchstone whenever you're considering whether a metric should be a key performance indicator. SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.
What are the three types of KPIs for digital media? ›- Total Reach: Total number of unique users who have seen your piece of content. ...
- Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
- Share of Voice (SOV): Number of times your brand is mentioned on social media vs.
track your website traffic from social media sites. determine what percentage of total leads come from social media, and break this data down for each social media page. track and compare how many leads you get per follower on your various pages to determine where you're being the most effective.
What are social media business goals? ›Your primary business goal is to engage your target audience and interact with every loyal or potential customer to grow a substantial following. The most crucial aspect of any social media strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) social media marketing goals.
What is a social goal example? ›You likely already know what your broader social goals are. You may want to make more friends, act less shy around people, have your conversations go more smoothly, or generally feel more confident.
What are social goals of a business? ›Social Objectives of Business – Some Social Objectives of Business: Employment, Quality of Goods, Reasonable Price, Optimal Utilisation of Resources and a Few Others. Business has a responsibility towards society.
What are the 5 SMART goals examples? ›- Specific: I will learn new sales techniques to increase sales at work.
- Measurable: My goal is to double my sales in four months.
- Attainable: I've been a sales associate for two years now. ...
- Relevant: I want to feel more confident at my job and learn new skills.
Why are social media goals important? ›
If you want to get the most out of your social media strategy, it's important to set targeted social media goals. Specific goals allow you to develop highly targeted content that increases your results. However, it's important not to fall into the trap of trying to achieve everything at once.
What are the 4 main KPIs? ›- Customer Satisfaction,
- Internal Process Quality,
- Employee Satisfaction, and.
- Financial Performance Index.
Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.
Which can be most important 10 KPI for an event? ›- Event Check-ins. This key metric directly indicates the number of attendees who have checked in at the event. ...
- Event Surveys. ...
- Net Promoter Score (NPS) ...
- % promoters – % detractors = NPS. ...
- Active Community Members. ...
- Messages Sent. ...
- Speaker Engagement. ...
- Session Analytics.
Good KPIs: Provide objective evidence of progress towards achieving a desired result. Measure what is intended to be measured to help inform better decision making. Offer a comparison that gauges the degree of performance change over time.
What is the best KPI? ›- Sales Growth Rate. Performance Indicators.
- Revenue Concentration. Performance Indicators.
- Net Profit Margin. Performance Indicators.
- Accounts Receivable Turnover. Performance Indicators.
- Working Capital.
What is marketing KPI? Marketing KPI (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing channels. Popular marketing KPIs include Cost Per Lead (CPL), Marketing Qualified Leads (MQL), Cost Per Acquisition (CPA), and Website Visits Per Marketing Channel.
What are KPI for digital marketing? ›What is a digital marketing KPI? Digital marketing KPIs are measurable values that a marketing team uses to track whether or not they are achieving their objectives. KPIs are laser-focused on a target or objective, like increasing revenue or website referral traffic, and outline the goals and activities to achieve it.
What is KPI in online marketing? ›Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it's more important ever to plan your short-term and long-term KPIs.
What is social media engagement strategy? ›What is a social media engagement strategy? A social media engagement strategy is the plan that connects social media tactics to goals on social networks. The approach summarizes what you plan to do and how you expect to achieve it. The more detailed and specific your strategy is, the more effective it will be.
What does social media success look like? ›
One of the most common interpretation of social proof” is measuring success against the number of followers– because it's an easy to see (and copy) metric. This is a solid strategy for a primary success metric if you are: A brand new company that wants to add legitimacy. Positioning your business as an influencer.
What are the 4 ways to look at media? ›- Defining Terms. ...
- #1: Measuring Social Media Exposure. ...
- #2: Measuring Engagement. ...
- #3: Measuring Influence. ...
- #4: The Lead Generation Funnel.
Add up all the resources you've invested in your social-media content — tools, memberships, manhours, ads, etc. Then, calculate total sales that have come from social-media visitors. Divide "sales" by "investment" and multiply that by 100. This equation gives you the social-media ROI as a percentage.
What social media Analytics should I track? ›- Reach.
- Impressions.
- Audience growth rate.
- Engagement Rate.
- Amplification rate.
- Virality rate.
- Video views.
- Video completion rate.
Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
What are the goals of media? ›- Grow Your Email Database. ...
- Generate Revenue. ...
- Improve Engagement and Time on Site. ...
- Increase Ad Impressions and Page Views. ...
- Market Your Products and Content. ...
- Grow Your Social Following. ...
- Gain Consumer Insights.
An account with 5,000 Fans that adds 250 more within a month can boast a really solid Fan Growth Rate of five percent. For an account with a million followers, gaining 250 more over a month equates to a measly growth of . 03 percent. A five percent growth rate here would look like 50,000 new Fans.
What is a business goal? ›A business goal is an endpoint, accomplishment or target an organization wants to achieve in the short term or long term. Business goals can take many different forms and be aspirational or motivational, such as driving an organization toward a certain objective like improved customer service.
What are the 7 social and economic goals? ›In this lesson, students learn about broad social goals: economic efficiency, economic equity, economic freedom, economic growth, economic security, and economic stability.
What are the 5 common goals of marketing? ›- Building brand awareness.
- Generating a high volume of qualified leads.
- Establishing thought leadership.
- Attributing marketing activities to revenue generation.
- Increasing brand engagement.
What are social goals desired by people Class 10? ›
There are certain social goals that people of all the group desire , besides having a regular source of income. These goals include to be able to live in a society peacefully , in harmony. c . Apart from a descent income an individuals may also seek security and protection for himself as well as for his family.
What are the 3 main goals of a business? ›When building a business, you should concentrate on a different hierarchy: Survive. Sustain. Profit.
What are the 3 types of business goals? ›- Strategic Goals.
- Tactical Goals.
- Operational Goals.
The truth is, the best goals in business are SMART goals. Clearly, SMART is an acronym. It stands for Specific, Measurable, Achievable, Relevant and Time-bound. SMART goals are strategically designed to give any business project structure and support and to set out more clearly what you want to achieve – and by when.
What are the three types of KPIs for digital media? ›- Total Reach: Total number of unique users who have seen your piece of content. ...
- Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
- Share of Voice (SOV): Number of times your brand is mentioned on social media vs.
track your website traffic from social media sites. determine what percentage of total leads come from social media, and break this data down for each social media page. track and compare how many leads you get per follower on your various pages to determine where you're being the most effective.
What KPIs are key evaluating performance metrics for social media influencers? ›There are many KPIs that serve a purpose for different elements of your strategy, but when it comes to influencer marketing, the five essential ones to focus on are conversion rates, reach and awareness, referral traffic, audience growth and engagement.
What are the main KPIs in digital marketing? ›What is marketing KPI? Marketing KPI (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing channels. Popular marketing KPIs include Cost Per Lead (CPL), Marketing Qualified Leads (MQL), Cost Per Acquisition (CPA), and Website Visits Per Marketing Channel.
What are KPI for digital marketing? ›What is a digital marketing KPI? Digital marketing KPIs are measurable values that a marketing team uses to track whether or not they are achieving their objectives. KPIs are laser-focused on a target or objective, like increasing revenue or website referral traffic, and outline the goals and activities to achieve it.
What is KPI in online marketing? ›Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it's more important ever to plan your short-term and long-term KPIs.
What are the three types of outcomes to measure for social media? ›
To put brand awareness measurement into the context of the sales funnel, the key areas to evaluate fall into three categories: social media exposure, influence and engagement.
What is in a social media strategy? ›A social media strategy is an outline of the content that your business will post, the responsibilities of your social media team, and the social media channels you will use to promote your business. A social media strategy includes social media goals that complement your business' overall digital marketing strategy.
What is social media engagement strategy? ›What is a social media engagement strategy? A social media engagement strategy is the plan that connects social media tactics to goals on social networks. The approach summarizes what you plan to do and how you expect to achieve it. The more detailed and specific your strategy is, the more effective it will be.
What does social media success look like? ›One of the most common interpretation of social proof” is measuring success against the number of followers– because it's an easy to see (and copy) metric. This is a solid strategy for a primary success metric if you are: A brand new company that wants to add legitimacy. Positioning your business as an influencer.
What is a good social media engagement rate? ›Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
What Social Media Analytics should I track? ›- Reach.
- Impressions.
- Audience growth rate.
- Engagement Rate.
- Amplification rate.
- Virality rate.
- Video views.
- Video completion rate.
- Choose KPIs directly related to your business goals. ...
- Focus on a few key metrics, rather than a slew of data. ...
- Consider your company's stage of growth. ...
- Identify both lagging and leading performance indicators.
Follower growth rate
The metric is a percentage of the new followers versus the old ones which allows you to see if they are increasing or not lately. If there is a steady increase, it means that the influencer is growing his or her followers organically, because their audience is interested in the content they share.
Through measurement, you can determine whether your social media initiatives have led to positive results. Furthermore, if they haven't, measurement can help understand what adjustments are needed. Based on your findings you can then reassess your goals depending on what you are aiming to achieve with your campaign.