12 Best Influencer Marketing Platforms In India That You Must Try (2022)

The word ‘Influencer Marketing’ has been causing a buzz in the world of digital marketing of lately and is rapidly catching up with brands as well!

A lot of western companies are leveraging this strategy of marketing and a lot of Indian companies are also following suit, with having come up with a lot of successful influencer campaigns during the past 2-3 years.

But, before we dive headfirst into what ‘Influencer Marketing’ is, let us understand who an Influencer is, why is influencer marketing both popular & effective and top influencer marketing platforms in India.

Who is an Influencer?

An influencer is an individual who has garnered a certain following in a specific niche they actively engage with. The reason behind their influence is the fact that their work and opinions for that particular niche are valued by their followers.

Related article: The real responsibility of being a social media influencer

Influencers are real people who are viewed as friends who audiences feel a connect with, want to emulate and buy into in comparison to glamorous ads.

An influencer must have the right kind and right amount of audience.

What is Influencer Marketing?

It is a term which has risen from the realisation of brands about power, peer influence and customer recommendation over other forms of marketing.

Since social media is quite in vogue these days, and consumers have flocked it in huge numbers and are vocal about their views regarding brands and products. This is where brands leverage with the realisation that people have been heavily influenced by second-hand information from opinion leaders.

This has led to many brands identifying top influencers in their fields and connect with them so as to reach their audiences better.

Related article: How to choose the perfect social media influencer for your startups

Once brands identify influencers from their respective domain, it is important that they reach out to them properly with a well thought out plan which is not too commercial but helps connect with audiences. A lot of brands are outsourcing this job to various influencer marketing platforms in India.

(Video) Influencer Marketing | How to Find Influencers in Minutes?

Here are 12 best influencer marketing platforms in India:

1) Ainfluencer

Ainfluencer is the only 100% free, Do-it-Yourself marketplace for Instagram influencer marketing that connects small businesses such as eCommerce shops with all types of influencers or creators at scale. It is absolutely free of charge to start your campaign and as a business, you never pay anything directly to Ainfluencer.

This free-to-use and smart influencer marketplace simplifies the workflow for businesses and makes smart connections between you as a brand or business owner and niche-relevant micro-influencers who are passionate about promoting your products or services to their audiences. Ainfluencer’s smart algorithm has a deep understanding of influencers’ audience (location, gender, interests) and matches your product with them while suggesting to you what the best price is to be paid to the influencer.

12 Best Influencer Marketing Platforms In India That You Must Try (2)

With Ainfluencer you can invite as many influencers as you want, and close deals with them. When the deal is closed, you escrow (hold in trust) the funds for a given influencer’s fees, and when your ad/content is published and verified by yourself and the platform the funds get released to them. So you will have one place to dump your funds and release them to all sorts of influencers around the globe. No more dealing with so many payment methods.

Join the Ainfluencer marketplace now as a brand or business here.

2) Confluencr

Confluencr is India’s leading influencer marketing agency with a robust influencer network of around 15000+ creators on all social media platforms. With sharp strategies, careful influencer curation, and optimized reports and analytics, Confluencr helps brands in driving exponential growth through influencer marketing.

By allowing brands to connect with influencers across various platforms and drive fruitful, worthy collaborations, Confluencr has shaped influencer marketing strategies for more than 500 brands such as Carmesi, Groww, Kotak, and Mudrex.

12 Best Influencer Marketing Platforms In India That You Must Try (3)

Catering to the unique requirements of the brand, they help place brands in front of the right audience through the right influencer and then scale campaigns across multiple social media channels. You can check out their work here.

3) OPA

OPA is the new wonder that has taken digital brands by a storm. With the lowest pricing and the largest network of over 50,000 influencers, it has become a hot favorite in less than a year’s time. OPA has transformed influencer marketing for brands like Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and more.

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OPA specializes in activating thousands of macro and micro-influencers at the cost of just 1 celebrity influencer andworks with influencers on platforms like Instagram, YouTube, Blogs, Facebook and Twitter. Influencers register on their app and receive invite-only collaborations. The drivers behind every other campaign on social media, they model their marketing like a grassroots word-of-mouth movement around products. Check out their work here @opareviews.

(Video) The Best Influencer Marketing Platform In India | Sign up for Free | Top Influencers

4) Plixxo

Plixxo is one of thebiggest influencer marketing platforms in India with over 26,000 influencers. Launched by POPxo founder Priyanka Gill, it caters to both influencers and brands alike. Bloggers, YouTubers, celebrities, Instagram influencers and campus influencers can sign up on the platform for accessing paid campaigns.

Brands can also invite thousands of influencers through Plixxo for joining them in their marketing campaign. In short, Plixxo helps in simplifying running influencer campaigns for brands.

12 Best Influencer Marketing Platforms In India That You Must Try (5)

For influencers, Plixxo is a platform which verifies their profiles, reach and stats. This proves that they are bonafide influencers and that Plixxo is an effective business generation tool which allows them to pick up paid brand campaigns. Also, it also enables influencers to boost their audience through social media posts.

For brands, Plixxo makes searching for influencers easy and verifying their reach numbers. It also allows them to launch campaigns comprising of a thousand influencers and makes running influencer campaigns easy and hassle-free.

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5) Influencer.in

Boasting of a base of over 25,000 social media influencers and bloggers, it helps you find the right influencer for your brand. Through ‘Influencer Discovery,’ you can get a hawk-eye perspective of an influencer and decide if they are the right match for your brand.

12 Best Influencer Marketing Platforms In India That You Must Try (6)

It also showcases a blog on its official website and runs live campaigns too, including brow-raising campaigns like ‘Would your dad do this too,’ and ‘Update Azhagi.’ The clients who keep Influencer.in going include Hike, Himalaya, Axis Bank, Nykaa and SHAREit.

6) PulpKey

PulpKey is an influencer marketing platform based out of India, where brands and creators collaborate to tell stories. Here, you may either login as a Brand/Agency or as a Creator/Talent Manager.

12 Best Influencer Marketing Platforms In India That You Must Try (7)

(Video) Twitch Influencer Marketing Agency: Twitch Influencer Marketing Platform in India for Hiring Gamers

In order to log in as a Creator or a Talent Manager, you either need to have at least 2,000 followers on Instagram or a minimum of 500 subscribers on YouTube.

PulpKey also wants to address and solve problems pertaining to the promotions carried out by influencers and the lack of trust between consumers and brands. Their decent roster of renowned clients includes Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn and many more.

7) Winkl

Bengaluru-based Winkl helps bloggers, influencers and content creators in creating their own media kits, for showcasing their work to their peers, receive feedback and connect with brands to work on brand collaborations.

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It intends to become the most sought after influencer marketing platforms in India and to be the preferred marketing channel for brands to help them unlock the power of influencers for achieving their business outcomes. Top clients include Flipkart and YGL.

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8) BrandMentions

BrandMentionsis a social media monitoring tool that can help you find top influencers and top website to collaborate with. The platformallows you to search for any brand, product or keyword and it shows you a list of top influencers on any social media channel (Facebook, Twitter, Youtube and more).

12 Best Influencer Marketing Platforms In India That You Must Try (9)

Knowing yours or your competitors’ influencers are highly important. You can use them in targeted influencer marketing strategies and campaigns for your brand. You can outrank your competition and reach new people to fulfil your goals (get more website traffic, build brand awareness, increase sales and many more).

9) Eleve Media

Eleve Media helps in ideating brand campaign strategies and backing them with effective advocacy solutions so as to deliver high-quality engagement for the brand. It performs multiple functions like identifying the right people according to location, niche, reach and other metrics.

It also enables the brand in leveraging content across platforms, scaling influence, effective measurement and analysis of campaigns and providing consulting services as well.

Brands who trust Eleve Media include giants like Amazon, Coca Cola, Chevrolet, Lays, Honda, Bacardi, Airtel, Philips among 25+ other top brands.

(Video) What we do? - Confluencr | India's Leading Influencer Marketing Agency

10) StarNgage

StarNgage is a globalinfluencer marketing platform with a presence in India as well and helps brands in analyzing, customizing, managing and measuring the word of mouth marketing campaigns on Instagram.

12 Best Influencer Marketing Platforms In India That You Must Try (10)

Through StarNgage, brands can partner Instagram influencers for attracting and engaging customers by delivering relevant, helpful and personalised visual experiences. They also track, analyze, and benchmark thousands of Instagram profiles which ensures the success of Instagram campaigns.

11) Qoruz

12 Best Influencer Marketing Platforms In India That You Must Try (11)

Qoruz is a one-stop influencer marketing platform featuring a highly customizable influencer search mechanism, a data-driven campaign planning interface, and robust, real-time reports.

Here are some unique features of Qoruz: (a) largest database of Indian influencers, (b) direct access to the influencer’s contact info, and (c) paid vs organic campaign analytic dashboard.

12) Blogmint

Blogmint is said to be Asia’s first product-based influencer marketing platform and one of the first influencer marketing platforms in India which connects brands with social influencers – Bloggers, YouTubers, Twitteratis and Instagramers.

Notably, this platform helps brands in identifying and engaging the targeted influencers to create powerful social and video content.

With over 29,000 influencers and 900 brands and agencies, Blogmint is ideally the preferred marketplace for influencer marketing.

Conclusion

Influencer marketing is estimated to be one of the fastest-growing and preferred online customer acquisition channels, which would also outpace organic search and email marketing soon. It also opens up more organic means for audience engagement and brand awareness.

Besides resorting to the best influencer marketing platforms in India, you should also follow the given measures:

  • Define your brand’s goals.
  • Dig influencers who share similar aesthetics and values as your brand.
  • Provide your influencers with the creative freedom to organically integrate your brand messaging in their content.
  • Stay smart with your budget and bear in mind the results you want.
  • Maintain transparency
  • Measure the success of your partnerships, improve and improvise.

So, get started with developing your business’s plans for incorporating influencers in your marketing tactics NOW, so they can help you within creating blooming and lasting relationships among your target audiences.

(Video) Best Influencer Marketing Platform in India

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Looking for an affordable workspace solution? Want to connect with like-minded bloggers, influencer and marketers? Download the myHQ app today!

FAQs

What platform is most used for influencer marketing? ›

As the world's largest social media site, Facebook is perhaps the most obvious platform for influencer marketing. Facebook influencers can often reach large audiences that are more targeted than even the platform's own advertising algorithms, resulting in more successful marketing campaigns. Facebook also encourages ...

Who is No 1 social media influencers in India? ›

#1 Bhuvan Bam

Bhuvan is a social media star and comedian who originally started with a YouTube channel, BB Ki Vines where he collected 25 million subscribers. Today, his YouTube channel has been paired down but Bhuvan is still a globally recognized face on Instagram with over 14.5 million followers.

What brands are doing influencer marketing best right now? ›

Here are 10 of the best influencer marketing campaigns of 2021:
  1. Dunkin' Donuts. Dunkin' Donuts has a large presence on TikTok with 3 million followers and 21.3 million likes, and one of its key success factors is its strategic influencer marketing. ...
  2. Gymshark. ...
  3. Magnum. ...
  4. Chipotle. ...
  5. Häagen-Dazs. ...
  6. Tinder. ...
  7. Benefit Cosmetics. ...
  8. Levi's.
22 Oct 2021

Who is the highest paid influencer in India? ›

One of the most popular Youtubers out there, Carryminati is a sensation among youngsters for his unique style of content. Not just that, he is also one of the highest-paid social media influencers in India.

Who is the No 1 network marketing in India? ›

The Top 10 direct selling firms in India are listed above.
S. No.Network Marketing Company ListWebsite Address
1Vestigewww.myvestige.com
2Oriflamehttps://in.oriflame.com
3Herbalifewww.herbalife.co.in
4DXN Indiawww.dxnindia.in
6 more rows
23 Feb 2022

What app do most influencers use? ›

  • Canva. To start out our list, we have one of the best apps for editing photos like influencers. ...
  • Photoshop. Of course, there was no way we could write this list without mentioning Photoshop. ...
  • Lightroom. ...
  • Pixlr. ...
  • Snapseed. ...
  • Cymera. ...
  • Fotor. ...
  • VSCO.

How do I choose a influencer marketing platform? ›

How to choose an influencer marketing platform
  1. Ease of use. ...
  2. Free trials or demos. ...
  3. A focus on your marketing goals. ...
  4. Intuitive influencer search features. ...
  5. Valuable marketing analytics. ...
  6. Multiple social media platform capabilities. ...
  7. Available features which work for your brand. ...
  8. A budget that suits you.
4 Jul 2022

How much Instagram pay for 1m followers in India? ›

Influencer marketing agencies that Business Insider India spoke to mentioned that while the rate varies from influencer to influencer, on average, a mega-influencer with more than 1 million followers can charge over 4 lakh per post on Instagram.

Who is the No 1 Instagrammer in India? ›

Highest followers on Instagram in India
SNInstagram AccountFollowers [In Million]
1.Virat Kohli215085539 [215.09 M]
2.Priyanka Chopra82466924 [82.47 M]
3.Shraddha Kapoor74977317 [74.98 M]
4.Neha Kakkar71310775 [71.31 M]
109 more rows
25 Sept 2022

Which is the No 1 social media app in India? ›

Instagram

Who is the number 1 influencer? ›

First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.

Which companies pay influencers the most? ›

This means influencers are getting paid to create testimonials, ads, unboxings, and more for their favorite brands and products.
...
Brands That Pay Influencers
  1. Fabletics. ...
  2. Fashion Nova. ...
  3. Flat Tummy Co. ...
  4. Goli Gummy. ...
  5. Lululemon. ...
  6. Amazon Fashion. ...
  7. Walmart. ...
  8. PrettyLittleThing.
16 May 2022

Who is the biggest influencer right now? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

Who is the richest Instagrammer? ›

Cristiano Ronaldo

For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

Who is the most beautiful influencer in India? ›

From Komal Pandey to Malvika Sitlani, here are some of the most followed beauty gurus on Instagram in India.
  1. Komal Pandey. Komal Pandey is an award-winning makeup and beauty influencer. ...
  2. Ankita Chaturvedi. ...
  3. Shruti Arjun Anand. ...
  4. Malvika Sitlani Aryan. ...
  5. Shreya Jain. ...
  6. Rowi Singh. ...
  7. Debasree Banerjee. ...
  8. Aanam C.
11 Apr 2022

How much does an influencer with 10k followers make in India? ›

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post.
...
How much can you make from Instagram?
CreatorEstimated Average Price Per Post (INR)
Dwayne Johnson₹2,84,26,150 – ₹4,73,76,867
Priyanka Chopra₹2,99,09,451
Virat Kholi₹5,04,67,560
Shraddha Kapoor₹1,18,91,493
4 more rows

Who is God of network marketing in India? ›

Sonu Sharma

Sonu Sharma is also called the god of network marketing in India.

Who is the richest digital marketer in India? ›

Top Digital Marketing Influencers in India to follow in 2022
  1. Sorav Jain. Sorav Jain is the founder of the websites www.soravjain.com and Echovme. ...
  2. Prateek Shah. ...
  3. Deepak Kanakaraju. ...
  4. Pradeep Chopra. ...
  5. Jitendra Vaswani. ...
  6. Himanshu Arora. ...
  7. Anoop Mishra. ...
  8. Kunal Choudhary.
29 Jun 2022

Which is the fastest growing MLM company in India? ›

1. Amway. Amway India is India's leading network marketing or multilevel marketing or direct selling company with more than 150 workplaces in India.

What is the best influencer website? ›

Start Your Business with Shopify
  • Grin. Grin provides a wide range of influencer marketing tools that help with discovery and relationship management of collaborators. ...
  • Upfluence. ...
  • Klear. ...
  • Neoreach. ...
  • Traackr. ...
  • TapInfluence. ...
  • YouTube BrandConnect. ...
  • Grapevine.
7 Mar 2022

Which brands are looking for influencers? ›

Here is a hot mix of 7 brands looking for influencers like you:
  • Easirent Car Hire – Lifestyle & Travel Influencers.
  • ISRAEL21c – College Student Influencers.
  • AKASO Tech – Outdoor Tech Influencers.
  • ZANDO – Fashion & Beauty Influencers.
  • GUNK – Automotive Influencers.
  • Cumbria Tourism – Travel Influencers.

What platforms influencers use? ›

The Top Influencer Marketing Platforms for Businesses on Social Media
  • Dovetale. Dovetale is Shopify's very own all-in-one tool for building partnerships with influencers on Instagram, YouTube, Twitter, Facebook, and Twitch. ...
  • Grin. ...
  • Upfluence. ...
  • Klear. ...
  • Grapevine. ...
  • Shoutcart. ...
  • Whalar. ...
  • Influence.co.
7 Mar 2022

How do I find my niche as an influencer? ›

  1. Step 1: Understand your audience. ...
  2. Step 2: Understand your goals. ...
  3. Step 3: Understand the different options and what purpose they each solve. ...
  4. Step 4: Pick and rank. ...
  5. Step 5: Create content and engage with your audience. ...
  6. Step 6: Create content and engage with your audience.

What are the top 5 tips for implementing influencer marketing? ›

Influencer Marketing 101: How to Start an Influencer Program
  • Set your goals.
  • Identify your audience.
  • Determine your social media platforms for influencer marketing.
  • Find the right content creators.
  • Reach out to creators.
  • Create a campaign brief.

How many followers do you need for influencer? ›

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

What niche is most profitable? ›

Most Profitable YouTube Niches
Profitable YouTube NichesAverage CPM
1. Make Money Online$13.52
2. Social Media Marketing$12.41
3. Finance & Investing$12.25
4. Educational Videos$9.89
13 more rows

Which account is best for influencers? ›

Recommended Users

Instagram creator accounts are ideal for rising influencers, content producers, artists, public figures, and those looking to build their personal brand.

What sells the most on Instagram? ›

Top Selling Instagram Products
  • Clothes. Clothes are one of the most profitable items to sell on Instagram and make good profits. ...
  • Jewelry. Jewelry is another great Instagram product ideas that will sell very well. ...
  • Home Interior Designs. ...
  • Health products. ...
  • Beauty Products. ...
  • Dress Accessories. ...
  • Fitness Products. ...
  • Household Gadgets.
21 Dec 2020

What is the salary of 1K followers on Instagram? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.

How much insta pay for 1m followers? ›

An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.

How much is 1K followers on Instagram make? ›

So we all know people with millions of followings earn thousands of dollars; hence they flex their luxury on the 'gram. However, to answer the initial question of how much you can make with your Instagram account with a 1k followership, the number can vary anywhere between 10$ to 1000$.

Who is the Queen of insta in India? ›

Deepika Padukone has yet again proved she is the reigning queen of Bollywood as she has emerged as the most followed Indian celeb on Instagram.

Who is the most followed girl on Instagram in India? ›

These Are The 15 Most Followed Indians on Instagram
  • Alia Bhatt – 57.9 million followers. ...
  • Deepika Padukone – 63.6 million followers. ...
  • Neha Kakkar – 67 million followers. ...
  • Shraddha Kapoor – 68.6 million followers. ...
  • Priyanka Chopra – 72.6 million followers. ...
  • Virat Kohli – 178 Million followers.
7 Apr 2022

Who lost the most followers on Instagram in 24 hours? ›

FitLook ® on Instagram: “When @irinashayk lost 11 million followers on Instagram in 24 hours. . .

Which is the fastest growing social media platform in India? ›

The number of active Instagram users in India comes to 503.37 million.
...
Most Used Social Media Platforms in India 2022.
PlatformPercentageActive users (in millions)
Instagram76.50%503.37
Facebook74.70%491.53
Twitter44.90%295.44
5 more rows

Which is the most trending app in India? ›

App App NameCategory Category
1Shopsy Shopping App - FlipkartShopping
2InstagramSocial
3Meesho: Online Shopping AppShopping
4FacebookSocial
46 more rows

Which app Indians use most? ›

Top ten most downloaded apps in India
  • TikTok. TikTok. ...
  • Facebook. Facebook was dethroned by TikTok, but it still managed 160 million downloads in India this year. ...
  • Likee. Likee. ...
  • WhatsApp. WhatsApp retained its fourth place with downloads of over 134 million. ...
  • Facebook Messenger. Facebook Messenger. ...
  • UC Browser. UC Browser. ...
  • Helo. ...
  • VMate.
27 Dec 2019

Who has 10m followers on Instagram? ›

Topline. K-pop powerhouse BTS has broken several Guinness World Records this year, and now one of its members, V, gained two more Monday after his personal Instagram account broke the records for becoming the fastest to reach one million, and then 10 million, followers.

Who is the hottest Instagram influencer? ›

  • Carly Lauren: 951K Followers. ...
  • Sahara Ray: 1.1 Million Followers. ...
  • Megan Williams: 792K Followers. Megan Williams. ...
  • Nina Agdal: 1.6M Followers. Nina Agdal. ...
  • Lira Mercer: 4.2M Followers. Lira Mercer. ...
  • Madi Edwards: 869K Followers. Madi Edwards. ...
  • Lais Ribeiro: 2.7M Followers. Lais Ribeiro. ...
  • Lindsey Pelas: 8.5M Followers. Lindsey Pelas.
20 Jun 2022

What type of influencer makes the most money? ›

According to the report, athletes and sports influencers earn the most from sponsored content on social media platforms (including Facebook, Instagram, Twitter, and YouTube).
...
This included:
  • Sports: $3,109.
  • Beauty: $1,425.
  • Fashion: $1,393.
  • DIY: $1,220.
  • Video games: $1,090.
  • Food: $1,007.
  • Lifestyle: $986.
  • Entertainment: $929.

How are influencers so rich? ›

There are few ways on how social media influencers make money on the internet. The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations.

Do influencers travel for free? ›

Though influencers usually need massive followings to get paid to travel, there are plenty of companies that pay smaller influencers too. It takes work, the right marketing strategy, and the right pitch to the right company to pull it off, but you too can get paid to live that travel fantasy!

Who is the biggest influencer in India? ›

Top 7 Social media influencers in India:
  1. Kanan Gill – 354K Followers.
  2. Kusha Kapila – 2.3M Followers.
  3. Kenny Sebastian – 1M Followers.
  4. Saloni Chopra – 448K Followers.
  5. Dolly Singh – 1.4M Followers.
  6. Srishti Dixit – 735K Followers.
  7. Mithila Palkar -3.4M Followers.

Who is a powerful influencer? ›

Cristiano Ronaldo

Ronaldo comes out top on the highest paid Instagram influencer list, making $1.6 million per sponsored post. His 318 million followers are privy to several of those sponsored posts, including his paid partnerships ranging from Nike to his own underwear line.

Who is first rank in Instagram? ›

Cristiano Ronaldo (366m followers)

We now reach our most followed human on Instagram: Cristiano Ronaldo.

Who is the best influencer marketing company? ›

List of the Top Influencer Marketing Companies
  • Moburst. Digital & Mobile Growth | Become a Category Leader. ...
  • Americanoize. Social Media Marketing, NFT, sustainable beauty. ...
  • The Shelf. #data-driven Influencer Marketing. ...
  • SocialSEO. ...
  • Viral Nation. ...
  • HypeFactory. ...
  • Need help selecting a company? ...
  • Ignite Visibility.

What is Indian influencer network? ›

IIN helps brands engage and activate audiences in 65+ cities across India through top micro influencers across social media platforms. Using our unique expertise, we develop and execute creative influencer marketing strategies to amplify your brand story at scale and reach billions of people.

Is influencer marketing effective in India? ›

Customers today look for viral content, connect with genuine messaging, and want to interact with brands. This is the reason. Influencer marketing is 20-50% more effective than traditional marketing today, according to Lumanu.

Who is the biggest Instagrammer in India? ›

Highest followers on Instagram in India
SNInstagram AccountFollowers [In Million]
1.Virat Kohli215085539 [215.09 M]
2.Priyanka Chopra82466924 [82.47 M]
3.Shraddha Kapoor74977317 [74.98 M]
4.Neha Kakkar71310775 [71.31 M]
109 more rows
25 Sept 2022

Who is the highest paid influencer? ›

#1: Lele Pons. Lele Pons is a comedian, actress, and singer best known for her short slapstick comedy skits on Vine (and now YouTube). With 49.2 million followers and counting, Pons has become a powerhouse influencer who makes over $180,000 per sponsored post.

Who is the biggest brand influencers in India? ›

Reachout & connect with Instagram influencers
NameFollowersAVG. Engagement
Guru Randhawa - @GuruOfficial32.9m204.1k
Arishfa khan - @arishfakhan13829.5m193.6k
Amulya - @amulyarattan_5m196.1k
Mohsin Khan - @momo_mohsin4.1m183.4k
56 more rows

Who is the number 1 influencer? ›

First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.

Who was the first Indian influencer? ›

India's first meta-influencer Kyra clocked in 1 lakh followers on Instagram and shared a post alongwith a heartfelt caption. Kyra, India's first meta-influencer, clocks over 1 lakh followers on Instagram.

Who is the most beautiful influencer in India? ›

From Komal Pandey to Malvika Sitlani, here are some of the most followed beauty gurus on Instagram in India.
  1. Komal Pandey. Komal Pandey is an award-winning makeup and beauty influencer. ...
  2. Ankita Chaturvedi. ...
  3. Shruti Arjun Anand. ...
  4. Malvika Sitlani Aryan. ...
  5. Shreya Jain. ...
  6. Rowi Singh. ...
  7. Debasree Banerjee. ...
  8. Aanam C.
11 Apr 2022

Do influencers pay tax in India? ›

How the influencers will be taxed? As per the latest Central Board of Direct Taxes (CBDT) guidelines, influencers will now have a 10 per cent tax deducted at source (TDS) on freebies worth more than Rs 20,000. However, if they return the products, TDS will not be applied in that case.

How much insta influencers earn in India? ›

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.

What is a good ROI for influencer marketing? ›

While there is no definitive answer, some experts suggest that an ROI of 1:1 (i.e., for every dollar you spend on Instagram marketing, you get one dollar back in sales) is a good benchmark to aim for. Of course, this will vary depending on your industry and the goal of your Instagram marketing campaign.

How many followers do you need to be a successful influencer? ›

To be an influencer, in many people's opinions, you need at least 1,000 followers or subscribers. To join the YPP, influencers need at least 1,000 subscribers with more than 4,000 “valid public watch” hours over the past 12 months.

Who is the Queen of insta in India? ›

Deepika Padukone has yet again proved she is the reigning queen of Bollywood as she has emerged as the most followed Indian celeb on Instagram.

Who is the richest Instagrammer? ›

Cristiano Ronaldo

For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

How much Instagram pay for 1m followers in India? ›

Influencer marketing agencies that Business Insider India spoke to mentioned that while the rate varies from influencer to influencer, on average, a mega-influencer with more than 1 million followers can charge over 4 lakh per post on Instagram.

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