4 winning sports social media marketing campaigns you can learn from | Brafton (2022)

Providing fresh and unique content to customers is key in keeping your brand relevant to your target audience and maintaining them as customers and fans. I’ve noticed some athletic departments and teams are doing standout jobs of turning sports fans into convertible online fans with killer social media marketing.

No matter the industry that your business is in, these social marketing players demonstrate that giving your customer base reasons to follow you on your social networks and engage with your brand can translate into brand reach and revenue. It’s becoming more and more important to the overall success of your company to have a strong social presence. Social provides an outlet for differentiating your brand on the web.

Here are four examples of different sports organizations that are distinguishing themselves from other teams and athletic departments in social media marketing. The achievements of their marketing efforts have led to increased brand awareness and financial success.

Want more sports marketing news? Check out our recent video about how FIFA used the World Cupto promote a broader marketing campaign.

Baylor Rewards Program encourages content sharing

In the social media space, Baylor Athletics is setting itself apart from other athletic departments with the Baylor Rewards Program. The idea behind this campaign is to encourage fans to interact socially by giving users incentives to share content relating to Baylor Athletics. Any participating fan who posts pictures, shares videos, retweets @BaylorAthletics, uses certain hashtags or checks in to Baylor sporting events will earn points depending on how they’ve shared Baylor content.

Fans can redeem tangible prizes such as team gear and tickets to a Baylor game of the sport of their choice. At the end of June, the top three fans who accumulate the most points can cash in for terrific prizes. Prizes include season tickets to a sport of the winner’s choice, lunch with a Baylor coach and the chance to lead the Baylor football team out of the tunnel at the 2012 home opener.

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Although this contest is only half way done, it has had amazing success on the athletic department’s social media pages. The program began in November 2011, and after only three weeks into the challenge, the Baylor Athletics Facebook page accumulated more than 4 million impressions. As of the beginning of January of this year, its Facebook page has 26,000 fans, up from 18,000 in November.

This social media marketing program is successful because it gets interaction from Baylor fans while gaining content advocates. A big takeaway for marketers is the importance of keeping your customers consistently active on social media. Providing content paired with promotions gives customers and fans a reason to return to your social media pages, putting your brand top of mind and holding you accountable for staying relevant to your customer base with frequent updates.

Plus, Baylor rewards user-generated content, which other marketers can take as a reminder to cultivate fan engagement for different types of media. There are plenty of types of content to be shared on these platforms – blog posts, mobile uploads, video content, simple comments and more. Marketers should not limit themselves to specific internet marketing opportunities, but should take advantage of all the different social avenues to engage their fans and customers, like Baylor.

Louisville Slugger’s Cardinals’ scavenger hunt generates social traffic and foot traffic

This past fall, Louisville Slugger took advantage of the buzz around the St. Louis Cardinals becoming World Series champs and implemented a one-day scavenger hunt in the St. Louis area. The goal behind the campaign was to build awareness for the company’s bats and drive traffic to the stagnant and quiet Twitter and Facebook pages for Louisville Slugger.The sporting goods company hid 45 baseball bats around the city of St. Louis and posted clues to their whereabouts via Twitter and Facebook.

For a campaign like this to work, you obviously have to know your target audience, and in a city with deep baseball history where everyone was celebrating the recent Cardinals win, this promotion hit a home run! According to the Realtime Report, the week prior to the promotion, Louisville Slugger’s Facebook page’s “talking about this” number was at 755 users, and once the promo was completed it increased to 7,049. In addition, their Facebook Likes jumped 143 percent and their Twitter followers spiked 161 percent.

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The campaign generated tons of conversation not only about the team, but also the bat company.Consumers got excited to hit the streets and find the branded bats, and the campaign made sure to tell them where they could find more sporting goods anytime in a nearby store location.

This was a great example of a company capitalizing on current and relevant news to reach a target audience. Marketers should always be looking for ways to incorporate appropriate trending topics into their marketing strategies, and what better way then to provide a game for your customers where your offering is their reward and social reach is yours?

Plus, Louisville Slugger demonstrates the value of social – a forum with potentially global reach – in connecting with nearby shoppers. This specific campaign relied heavily on mobile usage since the scavenger hunt took place throughout the city, and the clues were always moving. Brafton has long reported that social marketing reaches mobile users as consumers check the leading networking sites while on the go, and Mobile Marketersuggests that mobile marketing budgets will increase substantially in 2012. Nonetheless, a solid social content marketing campaign would make scavenger hunts like this one possible for anyone with mobile internet access – no mobile-specific strategy required.

NJ Devils’ “Mission Control” makes loyal fans part of the team

One of my favorite social media efforts by a sports organization is being run by the New Jersey Devils. Last year, the Devils created “Mission Control,” a social media center that is maintained by fans. The 25 passionate fans behind the control center (also known as “The Devils’ Army Generals”) monitor any mentions or discussions surrounding the team on their social media platforms. They work up to 12 hours a day on game days, rotate in shifts and don’t get paid!

“Mission Control” was created in February of 2011, based solely on the premise that fans wanted to be able to voice their opinions, ideas and stories around the NJ Devils brand. Within the first six months, the Devils saw amazing success. ESPN reports that the team’s Facebook fans increased from 100,000 to 170,000, and the its Twitter account surpassed 25,000 followers. (In the beginning, the Devils added followers at an extremely high rate of 600 new followers per week.)The team was recognized as the most Digitally/Socially Engaged Brand of the Year at the 2011 Bulldog Awards.

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The increase in fans and followers was huge for the Devils’ brand, but the “Mission Control” idea benefitted financially too. Through two different ticket promotions, the Devils grossed over $17,000 in incremental revenue from the campaign.

The engagement and interaction that the Devils provide to their fan base is a great benchmark for other marketers to learn from and implement similar strategies to increase fan loyalty.Brafton recently reported that more than 27 percent of businesses say that social media marketing has been the most effective channel for customer retention. Like the Devils, allow your clients to have a voice and give them that “personal” feel of communication instead of making them feel like nothing more than part of a crowd.

Marketers should ask themselves if there are ways they can get customers involved in social.While Mission Control catered to an extreme group of enthusiasts who wanted to feel like sportscasters, other companies might reward their fans and make them feel like “brand celebrities” by changing businesses’ profile images to user-generated content, retweeting content from customers, generating custom Facebook posts or @mentions on fans’ birthdays or similar acts that make customers feel more closely tied to the social success of the brand.

Michigan Wolverines football presale generates social sales

The main goal of any business is to make money by selling your product, but the goal in social media marketing is sometimes not direct sales. Michigan’s campaign reminds marketers that social reach can be leveraged for sales. Prior to the 2011 football season, the Michigan Wolverine football team held a one-day presale via Facebook to increase ticket sales.

Jordan Maleh, the director of marketing for Michigan athletics, wanted to use the enormous amount of fans the team had amassed on Facebook to help generate more revenue in ticket sales before the season kicked off, reported IndustryBuzz.com. In order to accomplish this, Maleh created a one-day presale exclusive for fans of the Michigan Football Facebook page. This was a great idea because it allowed Michigan to provide its passionate fan base with exclusive content and a sense of added value simply for being a fan.

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Michigan created a landing page on Facebook about the promotion and required team enthusiasts visiting the page who you were not yet fans to Like the team in order to see wall content. Once a user had Liked the brand, they could access a link that brought them to an exclusive website page describing the promotion. From this page, a link took fans to a conversion page to purchase tickets.

This 24-hour promotion was a tremendous success. The campaign helped the team add 7,000 new Likes and Michigan’s Google Analytics reveal that more than $74,000 in ticket sales were generated from Facebook fans who accessed the exclusive web page. Not only was this a big win in terms of ticket sales before any games were played, but it can be argued that the 7,000 fans added will be valuable in the long run.

Promotions, contests, sweepstakes and other exclusive content for fans are terrific ways to give social users compelling offers that will make money for your company. While it may take some creativity to figure out what kind of content or incentive will make social fans move from your profiles to conversion, the general consensus among marketers is that it can be done: Brafton has reported that more than half of businesses think social marketing can be used to directly boost their bottom lines. Plus, these campaigns not only provide monetary value to your business but also stand to extend the reach of your Facebook page.

Using these models to develop your social media marketing game plan

Overall, these four campaigns did an outstanding job of differentiating themselves from competitors. Engagement, interaction and providing unique content were the basis of all examples. No brand can survive without their customers, just like teams cannot survive without their fans. Interaction on social media is key, even at the most basic level, such as retweeting, @mentioning and replying to posts on Facebook. Brafton recently reported that 58 percent of businesses are planning to increase their social media marketing to boost their online presence this year. Demonstrating your appreciation to your fans by offering exclusive deals, promotions and rewards are a few of the ways to retain customers and add new clients through social.

Whether you are sending your customers on a “wild goose chase” around a city or implementing a social media hub to interact with fans, it is important to remember that technology is always changing! The key to undefeatable social marketing is staying ahead of the curve. What are some of the most unique social media marketing promotions or contests that you have seen?

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FAQs

What social media campaigns were successful? ›

Here is the ultimate list of successful social media campaigns to learn from in 2020.
  • Starbucks: The Unicorn Frappuccino.
  • Gillette: The Best A Man Can Be.
  • REI: #optoutside.
  • IHOP to IHOb.
  • Dove & Getty Images: #ShowUs.
  • Spotify: #2019Wrapped.
  • Apple's Share Your Gift 2018 Campaign.
  • Charmin.

What is a sports marketing campaign? ›

Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans.

What are examples of sports marketing? ›

While super bowl ads and athlete endorsements are well-known examples of sports marketing in action, sports marketing also includes marketing that builds a brand around healthy or aspirationally athletic lifestyles. Using sports marketing strategies can add serious appeal for many consumers.

What makes a successful social media marketing campaign? ›

When working on a social media marketing campaign, you want to connect with your audience both on a surface level — through a follow, comment, or a “like” — and on a deeper level — through a relatable post that gets them feeling a certain way about your brand or products.

What are good campaign ideas? ›

8 marketing campaign ideas you can roll out yourself
  • Keep customers informed with an educational campaign. ...
  • Build a referral program from scratch. ...
  • Connect with influencers to raise brand awareness. ...
  • Create buzz with a contest or giveaway. ...
  • Engage customers with a user-generated content campaign.
3 Feb 2022

What social media marketing is best? ›

The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.

What are the 4 Ps of social marketing? ›

The essence of all marketing can be summed up in what has been termed the "4 Ps." They are product, price, place, and promotion. Let's look at each in turn. Product -- The product is what you are marketing. For social marketing, the "product" is a certain behavior you are trying to change.

What are the 5 types of media used to promote sports? ›

Press – newspapers – local, national, daily, weekly; magazines – general, specialist; books – technical, biographies, novels. Films – cinema, television, DVD and online. Internet – websites, blogs, video channels, live streaming, online sports channels. Social media – Facebook, Twitter, Instagram, Snapchat, Flickr.

What are the 3 types of sports marketing? ›

These types include:
  • marketing of sporting events;
  • marketing of sports businesses;
  • marketing of individual athletes;
  • marketing of places, stadiums and facilities where sporting activities take place;
23 Jan 2022

What is the importance of sports marketing? ›

Sport Marketing allows companies to promote directly to a primary target market, a captive audience, and stand out from the clutter of traditional advertising. Sport Marketing allows companies to engage consumers on their level.

How can you promote sports? ›

Ways To Promote Athletic Programs
  1. Have A Relationship With Your Local Media. Have a strong connection with local newspaper beat writers, radio stations and television stations. ...
  2. Elementary & Middle School Relationships. ...
  3. Volunteer Work. ...
  4. Social Media Presence. ...
  5. Monthly Newsletters. ...
  6. Sports Clinics. ...
  7. Preseason Meetings. ...
  8. Email Alerts.

How do you promote a sports team? ›

10 Effective Marketing Ideas for Sports Teams
  1. Use Social Media. ...
  2. Create a newsletter. ...
  3. Develop a website. ...
  4. Create a raffle. ...
  5. Sell club merchandise. ...
  6. Hand out flyers. ...
  7. Advertise on TV or radio. ...
  8. Tell your friends.
27 Jun 2017

What makes a social media post successful? ›

Use images, graphics and videos to tell a story where possible. Visual content is more engaging, and can often tell the story quicker and more succinctly than words alone. In fact, an image or video can often stand alone in social media posts while still conveying the full message to your audience.

Why are social media campaigns important? ›

Social media lets you reach many people with news about your business. Without social media, some of these people would never hear about you. If you can use social media well, you can improve awareness of your brand, increase the number of visitors to your website, and earn more money.

What makes a successful social media page? ›

The foundation of any brand on social media is content — ideally, quality branded content in both video and photo form. The content you put out should be new and refreshing; it should provide value to your audience and provide insight into you, your business, your story and your team.

What are examples of campaigns for change? ›

Top 10 social change movements
  • #ThisGirlCan. Funded by the national lottery, 'This Girl Can' began in 2015 and aims to get women and girls moving, regardless of shape, size and ability. ...
  • Every Mind Matters. ...
  • #BlackLivesMatter. ...
  • #HeForShe. ...
  • Think Before You Pink. ...
  • #SchoolStrike For the Climate. ...
  • Disrupting The Feed. ...
  • #StopFundingHate.
1 Nov 2019

How do you create a marketing campaign? ›

There are six essential steps to develop a winning marketing campaign:
  1. Step 1: Determine Your Objective and Budget.
  2. Step 2: Identify Your Target Audience.
  3. Step 3: Create Your Message.
  4. Step 4: Develop Your Media Strategy.
  5. Step 5: Implement Your Marketing Campaign.
  6. Step 6: Measure & Analyze Your Results.
5 Jul 2022

What is a creative marketing campaign? ›

What is a Creative Marketing Campaign? The definition of the word 'campaign' is 'an organised course of action to achieve a goal'. This is also true of creative campaigns where 'one big idea' will bring together a series of different executions to help a client achieve their goals.

How can marketing campaign be improved? ›

To improve your marketing campaigns:
  1. Be clear and concise. Don't try to do everything in one campaign. ...
  2. Create a campaign theme. Theme, not tagline. ...
  3. Identify your marketing tactics. This is where the rubber meets the road. ...
  4. Create compelling copy. ...
  5. Set a time frame and measure results.
28 Aug 2015

What are the top marketing ideas? ›

Try one of these ideas on for your marketing strategy:
  • Create a referral program. Referral programs turn your customers into marketers. ...
  • Connect with influencers. ...
  • Hold a contest or giveaway. ...
  • Partner with another brand or account. ...
  • Use video. ...
  • Feature customer testimonials. ...
  • Jump on trends and holidays.

What are the 4 main marketing strategies? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What are the 4 selling strategies? ›

There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.

What are the 4 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Which social media is best for sports? ›

While Twitter is a popular platform for sports fans, it isn't the only one! Instagram and Facebook Live are two great platforms for providing up-to-the-minute updates on big games. Insta and Facebook are a great place to engage with fans, providing an easy way to share buzzworthy clips.

Why is social media good for sports? ›

In addition to building relationships with fans, social media can help sports organizations boost sales while reducing marketing costs. By entering into two-way conversations with fans, teams can build their brands on an individual level in a way that no other medium can match.

How do you market a sports team on social media? ›

Winning Sports Social Media Marketing: 21 Ways to Engage Fans Online
  1. Share pre-season training. ...
  2. Post pre-game excitement and remind people of the important details. ...
  3. Highlight a member of your organization. ...
  4. Create visual recaps of games. ...
  5. Let star athletes shine. ...
  6. Create polls to get feedback.
19 Sept 2016

What are key skills in sports marketing? ›

These are five of the most vital competencies you can cultivate to pursue a successful career in the business of sports:
  • Writing and Communication. ...
  • Analytical Mindset. ...
  • Time and Task Management. ...
  • Scope and Perspective. ...
  • Flexibility and Creativity.
4 Feb 2021

How do you write a sports marketing plan? ›

Sports Marketing Strategies and Services
  1. Create Engaging Content. ...
  2. Time Your Message Correctly. ...
  3. Develop a Target Audience. ...
  4. Sports Contests. ...
  5. Brand Partnerships. ...
  6. Sharing Content and Photos. ...
  7. Sponsorships. ...
  8. Using the Right Tools.
6 days ago

What are the current trends in the marketing of sports? ›

Digitalization, individualization and sustainability are certainly three of the most important trends in the sports industry - and they also require a fundamental change in sports marketing.

What is the biggest advantage of sports marketing? ›

Attributes of Professional Athletes

The biggest advantage of sports marketing is that it allows marketers to piggyback on the popularity and devotion many fans feel towards their favorite teams and athletes.

How do sports help brand grow? ›

Sports marketing – while delivering moments of joy to the audience – also takes advantage of the large fan base (read: captive audience). It enables marketers to promote their products, services and brand reputation alongside some incredible goal kicks, winning assists and even the thrill of a penalty shoot-out.

Why is communication important in sports marketing? ›

Communication plays an important role in relaying your brand's values to potential customers. An authentic, persuasive message that can articulate what your label and line is all about can influence how your company's products are perceived and can thus make or break a sale.

How can we promote planning and organizing in sports? ›

Planning and organizing a sporting event is a complex process, but there are a few basic steps any sports event planner should consider.
  1. Create a Plan. ...
  2. Establish Your Budget. ...
  3. Get Well-Organized. ...
  4. Choose the Date of Your Event. ...
  5. Find Sponsors to Reduce the Costs of the Event. ...
  6. Select the Venue. ...
  7. Advertise and Promote Your Event.
25 Jun 2018

How do I promote my sports app? ›

To effectively promote your sports app, you must have first developed one, irrespective of the type – be it live stream, news updates, or live scores. Then, you must have a business model for your sports app to get a good ROI for the app. To do this, you should decide if your app is going to be aggregated or dedicated.

What is the importance of sports? ›

Sports are a crucial part of a student's growth and development. They help in the development of mental health and physical fitness of the body. Through participation in sports and games, a student gains various skills, experience and confidence that are helpful for developing their personality.

What are marketing ideas? ›

  • Conduct Market Research & Reach Different Target Audiences.
  • Create Marketing Content.
  • Write Engaging Headlines.
  • Run An Email Drip Campaign.
  • Provide Noteworthy Customer Experience & Customer Service.
  • Build Your Email List.
  • Launch A Targeted Social Media Ad Campaign.
  • Advertise Your Products To Spread Awareness.

How do you market a sports brand? ›

Sports Brand Marketing Tactics that Are Working in the Digital Age
  • Build a Strong Brand that Customers Relate To. ...
  • Optimize for Mobile Shoppers. ...
  • Utilize the Power of SEO. ...
  • Lean Into Video Content. ...
  • Get Your Customers Involved. ...
  • Turn Celeb or Influencer Followings Into Your Own.
3 Sept 2019

How do sports attract customers? ›

6 Effective Strategies to Promote Your Sports Event
  1. Create a catchy event name. ...
  2. Use event posters. ...
  3. Work with influencers. ...
  4. Market on social media. ...
  5. Sponsors may run their independent promotion. ...
  6. Take advantage of online ticketing platforms.
13 Mar 2019

What do sports fans want? ›

Team owners think they need marquee names or slick stadiums to prosper, but research by Karim Lakhani and Patrick Ferguson suggests that fans want something far simpler: suspense. After COVID-19 shut down most professional sports leagues last year, fans have been eagerly returning to games and matches.

Why are people interested in sports? ›

People like sports because it's aesthetically pleasing. People like sports because, like the theater, it is a venue for emotional expression. People like sports because they need an escape from real-world troubles. People like sports because it provides a sense of belonging, a connection to a wider world.

How successful was the shot on iPhone campaign? ›

The campaign proved to be a success allowing Apple to expand it beyond billboards. At first, though, Apple blew up the images on outdoor signs to show consumers features related to the iPhone's cameras and top hopefully inspire them to experiment and come up with memorable photos themselves.

What makes a social media post successful? ›

Use images, graphics and videos to tell a story where possible. Visual content is more engaging, and can often tell the story quicker and more succinctly than words alone. In fact, an image or video can often stand alone in social media posts while still conveying the full message to your audience.

What was the name of the Starbucks social media marketing campaign that allowed? ›

Starbucks #whatsyourname campaign celebrates this signature act and the significance it can have for some transgender and gender diverse people as they use their new name in public. The advert, created in partnership with creative agency Iris, was inspired by real life experiences of people who were transitioning.

How effective are media campaigns? ›

In summary, studies that evaluated the impact of media campaigns with no increases in enforcement activities or with statistical models to account for those increases showed that the campaign resulted in a median decrease in the outcome measures by 15.1 % (range 0–28.8 %).

How long did the shot on iPhone campaign last? ›

For its latest "Shot on iPhone" campaign, Apple is inviting iPhone 13 Pro and iPhone 13 Pro Max users to submit photographs shot with the macro feature of those phones. Apple's long-running "Shot on iPhone" marketing campaign continues with a new macro-only challenge that runs until February 16, 2022.

What is shot on iPhone mean? ›

Shot On iPhone began as a challenge when iPhone users were invited to share their best shots on Instagram or Twitter, and after a review of submissions from a panel of judges, select few would be featured on billboards, Apple retail stores, and online.

What is shot on iPhone? ›

Back in January, Apple announced an iPhone Macro Challenge as its latest 'Shot on iPhone' competition. iPhone 13 Pro and Pro Max users were asked to share their best photos taken in macro (close-up) mode, and the company has today announced the winners.

How can I make my social media posts attractive? ›

Here are 6 ways to get a jumpstart on creating attractive social media pages:
  1. Use well-designed, powerful banners. ...
  2. Use photos with every post. ...
  3. Keep all images focused on your target audience. ...
  4. Go multimedia. ...
  5. Use your brand colors. ...
  6. Keep your pages up to date.
17 Aug 2021

Should social media marketing campaigns have a specific start and end date Why or why not? ›

When you run a social media campaign, timing is very important. Using a social media calendar, you can outline your content from the beginning of your campaign to the end. With a calendar in place, your team can focus on what needs to be done at a particular time.

What is the first step in creating a social media influencer marketing strategy quizlet? ›

What is the first step in creating a social media influencer marketing strategy? Establish your goals.

Why is Starbucks successful on social media? ›

One of the reasons behind Starbucks' social media success is that drinking coffee is a social activity. People love to meet over coffee, bring each other coffee, swap stories about coffee, and build coffee acquisition into their morning routines.

What is a social media campaign plan? ›

A social media plan helps an organization determine their target audience, the social networks to join, and the type of content to develop and share. It is a vital part of your overall marketing strategy.

What is a social media strategy? ›

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Here are four sports organizations scoring major points with fans by distinguishing themselves from other teams and athletic departments in social media marketing. The achievements of their marketing efforts have led to increased brand awareness and financial success.

I’ve noticed some athletic departments and teams are doing standout jobs of turning sports fans into convertible online fans with killer social media marketing.. No matter the industry that your business is in, these social marketing players demonstrate that giving your customer base reasons to follow you on your social networks and engage with your brand can translate into brand reach and revenue.. The idea behind this campaign is to encourage fans to interact socially by giving users incentives to share content relating to Baylor Athletics.. This social media marketing program is successful because it gets interaction from Baylor fans while gaining content advocates.. Providing content paired with promotions gives customers and fans a reason to return to your social media pages, putting your brand top of mind and holding you accountable for staying relevant to your customer base with frequent updates.. Marketers should not limit themselves to specific internet marketing opportunities, but should take advantage of all the different social avenues to engage their fans and customers, like Baylor.. Marketers should always be looking for ways to incorporate appropriate trending topics into their marketing strategies, and what better way then to provide a game for your customers where your offering is their reward and social reach is yours?. Brafton has long reported that social marketing reaches mobile users as consumers check the leading networking sites while on the go, and Mobile Marketer suggests that mobile marketing budgets will increase substantially in 2012.. The engagement and interaction that the Devils provide to their fan base is a great benchmark for other marketers to learn from and implement similar strategies to increase fan loyalty.. While Mission Control catered to an extreme group of enthusiasts who wanted to feel like sportscasters, other companies might reward their fans and make them feel like “brand celebrities” by changing businesses’ profile images to user-generated content, retweeting content from customers, generating custom Facebook posts or @mentions on fans’ birthdays or similar acts that make customers feel more closely tied to the social success of the brand.. Michigan created a landing page on Facebook about the promotion and required team enthusiasts visiting the page who you were not yet fans to Like the team in order to see wall content.. Promotions, contests, sweepstakes and other exclusive content for fans are terrific ways to give social users compelling offers that will make money for your company.. While it may take some creativity to figure out what kind of content or incentive will make social fans move from your profiles to conversion, the general consensus among marketers is that it can be done: Brafton has reported that more than half of businesses think social marketing can be used to directly boost their bottom lines .

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Every client is assigned a dedicated social media campaign specialist who advises which social platforms to leverage and which tactics to use — all supported by the best digital marketing tools and data analytics.. With extensive experience generating results on every social media network, your team positions your brand to achieve the greatest social reach.. A social media marketing agency leverages the full spectrum of advanced social tools, on-hand skill sets and key knowledge of the social media industry to execute any type of social media campaign.. When you partner with Brafton, you’ll have access to a dedicated social media consultant who has the skill set you need to compete on social media.. Our social media strategists can operate across any and all social media platforms, including:. Your dedicated Brafton social media expert is knowledgeable in business social media optimization.. Once we have a plan established and your business’ social media accounts are primed and ready to go, we’ll begin executing your social media strategy.. Social listening is the technique of monitoring social media to detect sentiment and reach of posts.. Your strategist will identify how social media users are talking about your industry, products or brand across social channels.. Our social strategists create and manage social media contests to convert followers and track lead generation.. Social media advertising and pay-per-click (PPC) campaigns are tried and true ways to increase brand awareness and encourage more conversions within your chosen social media platform or on your website.. Brafton social media consultants make your relevant, engaging and results-driven social media presence possible.

A Brafton social media manager can oversee your social channels, engage followers and run ads at scale. Find a social media marketing package that fits your business.

From organic strategies to social ad campaigns, small businesses and enterprises alike count on Brafton’s results-driven approach to social media success.. You’ll also work closely with a dedicated social media expert who will develop a keen understanding of your brand, values and audiences, then carefully create a targeted social strategy that will deliver results through every social media account you choose.. Brafton manages organic posting and social ads on the social channels of your choice.. Our social media management pricing works through a tiered system, with each social media package consisting of 1 or more social media networks:. Our social media marketing services are wide-ranging to cover any social media-related need you may have.. Managed by the same person, your social media marketing and social media advertising work in conjunction.. Paid social can jumpstart your social media marketing efforts by ensuring your core target audience sees your messages at the right time.. Our social strategists work closely with our consulting, graphic design and video teams to create eye-catching, dynamic ads for specific social media channels.. By continuously conducting social listening, your social media strategist will uncover opportunities to bolster your social presence and improve brand perception.. Our social media strategists will find where your audience is and develop the right strategy from our social media packages to capture their attention.

Learn how you can grow your business with some fun (and useful) branding exercises.

To help your team gain a clear understanding of the qualities that make up your brand personality, try performing these branding exercises:. For this activity, have your team create a list of adjectives that describe your brand.. To start, have everyone picture your brand as a person.. What type of colors would this person like?. How do others — like your customers — describe this person?. And with these branding exercises, you can help your team understand the problems your target demographic faces, how your organization solves them and the ways in which your business differentiates itself from competitors:. To help your team form a better understanding of your brand’s personality, have them create elevator pitches for your brand.. That said, this branding exercise uses color psychology to create a visual identity of your brand.. You can use the list of adjectives you created during the “Who Are We?” activity to define the brand personality traits that apply to your organization.. For this exercise, have your team work together to create a logo that they feel encompasses your brand’s mission and values.. And if you want to build onto prior exercises, have them incorporate the color palette created during the color psychology exercise.. After the creations are complete, the groups can present their logos.

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