5 Reasons Why Sports Teams Should Use Social Media & Digital Marketing | Bytes Future (2022)

The sports industry is one of the most cut-throating industries in the world. Millions of dollars are spent every year by teams trying to gain an edge over their rivals. In such a competitive environment, Digital marketing for sports teams can help them to reach new fans and grow their brand. In today’s digital world, social media and digital marketing are two of the most potent tools that sports teams can use to engage with their fans and followers. Sports teams have always been early adopters of new marketing channels and technologies. For example, the first sports team to use radio was the Detroit Tigers in 1927, and the first to use television was the Brooklyn Dodgers in 1939. Today, sports teams use social media and digital marketing to reach new audiences and engage with fans in new and innovative ways. Let’s explore the reasons that sports teams should focus on digital marketing.

Significance Of Digital marketing In Sports Industry

Digital marketing has become an integral part of the sports industry in recent years especially in the Middle East. With the vast majority of people now using the internet and social media daily, sports teams and organizations have realized the potential of these platforms to reach a wider audience.

Digital marketing in sports industry allows sports teams to connect with fans in a way that was not possible before. Teams can share news, highlights, and behind-the-scenes content with fans worldwide through social media. Additionally, Digital marketing for sports teams can target specific groups of people, such as potential ticket buyers or those interested in a particular sport.

Overall, digital marketing in sports industry has had a positive impact on the sports industry. It has provided teams a new way to connect with fans and reach a larger audience. Additionally, it has allowed sports organizations to target specific groups of people.

Impact Of Social Media In Sports Industry

Among the many forms of digital marketing in sports industry, social media has been the most influential in the sports sector. One of the primary uses of social media in the realm of sports is to improve the viewing experience for fans following their favorite teams online. By utilizing social media and digital marketing for sports teams, teams can implement strategies like providing real-time updates and publishing exclusive content to their fans.

The typical orientation of the Twitter GB webpage during the Olympics is a well-known and accessible illustration of how social media alters the sports sector. Typically, the website’s material is interactive and provides real-time event updates.

(Video) MUST-TRY Social Media Marketing Strategies For Sports Teams With Examples!

Social media also influence digital marketing in sports industry in terms of audience development. According to research into Manchester United’s social media strategy, the team puts considerable resources into encouraging fan participation on social media.

Sports organizations of all sizes need to actively participate in social networking that centers on customer interaction in order to survive the effects of digital marketing, especially social networking, on the sports business.

Companies should also encourage their followers to interact with them on venues they control, such as their websites. This way, the company or brand can drive users away from public social networking sites and onto more secure internal ones.

Organizations and businesses can gain a lot from utilizing social media and digital marketing in sports industry, but there are also certain drawbacks to be aware of. Businesses can make careless mistakes that are detrimental to their image.

For instance, Liverpool FC’s attempt to communicate with fans on social media by polling them to determine who should replace the club’s manager is an example of the detrimental effects that social media and digital marketing in sports industry involvement can have on sports teams.

The advent of social media has altered the sports sector by empowering new types of organizations to boost fan participation. However, as mentioned before, brands should use social media cautiously to avoid unintended consequences.

Top 5 Reasons To Opt For Sports Team Digital Marketing

1. Increase brand awareness and reach a wider audience
Building recognition for your company’s brand is essential if you want to expand. Simply said, brand awareness and product sales go hand in hand. Moreover, if you want to raise awareness of your company’s sports team, digital marketing is a great tool, and it can easily be done with the help of a sports social media agency.

(Video) Great Sports Digital Marketing 5 Things Sports Marketers Can Learn From JR Smith

The average social media user simply responds better to visual content. Graphics on social networking accounts can be helpful in increasing engagements. If a social media post is merely text, people are less inclined to share it than if it also includes an appealing image.

Connecting with other people is the main draw of social media. So, act like one when you speak. Don’t be afraid to express yourself openly and let your posts take on a voice of their own. A relaxed conversation atmosphere makes people considerably more eager to participate. Further, if you possess charisma, people will naturally be drawn to you. If you need assistance in creating content that can express your charisma and a team to handle your social media accounts, then Bytes Future, a leading company in Saudi Arabia, can undoubtedly assist. They are a veteran sports social media agency that offers personalized services for digital marketing in sports industry.

Bytes Future has the resources that can benefit sports team digital marketing via various social media platforms. With Bytes Future, you can engage your audience via Twitter and LinkedIn. Twitter can be used to create polls and share your team’s news. Similarly, LinkedIn can also be used to target professionals.

2. Drive ticket sales and game-day attendance
In order to boost ticket sales, your team should adopt social-ready digital media via sports social media agency to increase fan engagement and loyalty.

Now more than ever, social media and other forms of digital media are integral to the sports fan’s whole experience. After a long hiatus spent indoors, audiences are returning to live performances. And businesses in the sports industry worldwide are trying to figure out how to make up for declining profits. Using digital media, they’re coming up with innovative strategies to boost sports ticket sales and bring fans back into arenas. Hence, digital marketing for sports teams can make your team feature worldwide, and sales can be amplified.

It is common knowledge that top organizations focusing on digital marketing for sports teams share digital images and videos of athletes on their social media accounts to boost revenue. This one notion has a more significant impact on fan engagement and loyalty than any amount of advertising could.

With sports social media agency, you can explore several different options for digital marketing in the sports industry that can boost ticket sales. From social media campaigns to email marketing to targeted ads, there are several ways to reach fans and get them excited about coming to your games.

(Video) Social Media And Sports Marketing: How Athletes Should Use Twitter

So what are you waiting for? Get started with sports team digital marketing with Bytes Future.

3. Enhance fan engagement and create a more personal connection with fans
Across all sports, teams strongly emphasize fan participation because it increases fan loyalty. The reason is that supporters recognize the club values them collectively and as individuals. Whether through a contest on a fan-favorite team’s official social media account or a handwritten card for a member’s birthday, active participation from their club’s fan loyalty will be strengthened by any effort, no matter how minor contributions to its overall fan engagement concept.

Participation from the crowd is essential for keeping stadiums full. Increased attendance at games and financial support for the club are both possible outcomes of actively involving fans in the team’s operations. Therefore, a club’s commercial success is directly proportional to the level of fan involvement. As well as affecting merchandise sales, a receptive and enthusiastic fan base is essential to a successful stadium event. Engaged and satisfied supporters are more inclined to buy merchandise and attend games. Disinterested fans are less likely to purchase items and less likely to help promote the club by their appearance in public while donning official club gear.

With an experienced and skilled sports social media agency, you can ensure that your fans are loyal to your brand. You will get the best advice from experts regarding digital marketing for sports teams.

4. Generate more revenue through sponsorship and partnership opportunities
Everyone knows that the world’s attention is riveted on major sporting events. This is because they combine elements of cooperation and rivalry. When a competition is on the horizon, people become fans and congregate without a need to show support for their side.

There is a large pool of potential viewers and a wide range of advertising options. Working together and making a lot of money is possible with the help of a top-notch sports social media agency.

Brands may now support not just athletes and teams but also social media personalities, thanks to the rise of digital marketing in sports industry. Brands may find success advertising to consumers they hadn’t considered before using this form of promotion. Then, how about famous athletes? Spontaneous endorsements are becoming increasingly common in which a renowned athlete uses a product “by accident” and then helps the product skyrocket in sales. People are more likely to believe that the celebrity genuinely likes the product rather than just being paid to make it seem like they do when this endorsement is used instead of a traditional sponsorship.

(Video) The Future of Sports Marketing: Outlook for 2021 and Beyond

5. Gain insights into what fans want and how to improve the experience for everyone
This is a once-in-a-generation moment in the sports industry. As sports teams prepare for a new era of fan interaction, they are turning to digital transformation by using some most nuanced measures of digital marketing in sports industry to provide supporters with new and easier ways to connect with their team.

In the history of sports, we are living in a once-in-a-lifetime moment. As the sports industry enters a new era, digital transformation and sports team digital marketing are assisting franchises in providing fans with enhanced opportunities to engage with their favorite teams.

Fans unable to attend a game in person can use special mobile applications. They may now keep tabs on every play in virtual reality and chat in real-time with friends and other players. The listeners can still use their wireless headphones and tune in to classic radio commentaries if they like.

The sports sector can entice more devoted fans to attend games, connect with players, and enhance retention rates, etc., as more sophisticated technology platforms become available.

With the advent of high-definition televisions, one of the most important aspects of modern fan involvement is providing viewers with cutting-edge, adrenaline-pumping games.

A veteran sports social media agency Like Bytes Future can also help you in gaining insights. The professionals can create polls and posts at a sports social media agency on Facebook, Instagram, LinkedIn, and Twitter. These polls or comments posts can be evaluated, and the future strategy can be decided to increase engagement.

Wrapping Up
Competition is fierce in the sports business, which ranks among the world’s most lucrative markets. Every year, teams spend millions of dollars trying to find a way to beat the competition. Sports teams can gain new followers and expand their brand with the help of digital marketing in today’s cutthroat industry. In recent years, especially in the Middle East, digital marketing has become an essential aspect of the sports sector. Most people use the internet and social media daily, so sports teams and other organizations have started taking advantage of this widespread use to spread their message. Regarding digital marketing for sports teams, Bytes Future has the tools to succeed across various social media channels. Bytes Future gives you the tools to interact with your followers on social media platforms like Twitter and LinkedIn. Polls and team updates can be easily shared on Twitter. LinkedIn can also be used to reach out to businesspeople. Your company’s and digital marketing campaign’s success for the sports team depends on employing the best digital marketing strategy possible.

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FAQs

Why is social media important to sports teams? ›

Social media offers story-telling platforms; sports offers real-life, compelling stories. Social media offers rewarding ways to engage with teams and players; fans want to feel a connection with their favorite athletes. Fans' passions for teams and players gives sports organizations greater consumer visibility.

Why is social media important in sports marketing? ›

The most significant advantage of social media networks for sports organizations, brands, or athletes has been the ease of involvement and a fast connection between sports fans and the groups they love. This keeps the audience engaged and results in higher commitment or brand loyalty to an athlete or a sports team.

What are the 5 main reasons businesses use social media? ›

5 Reasons Small Businesses Use Social Media
  • Social media can reduce your overall marketing costs. Social networks are a cost-effective way to get your small business in front of both your current customers as well as prospective customers. ...
  • Offer better customer service. ...
  • Make yourself visible. ...
  • Build loyalty and trust.
6 Mar 2019

Is social media good for sport? ›

One of the most powerful uses of social media is the ability to quickly and efficiently communicate with people all over the world. In this respect, social media platforms present new and unique opportunities for engagement throughout the sports industry. Teams and players are engaging with fans in unprecedented ways.

What are the positive effects of media on sports? ›

The positive effects of media in sport include: Inspiring the next generation of people to participate – Coverage of sport makes more people want to take part. i.e. Athletics and Gymnastics during the Olympics and Tennis during Wimbledon.

What are 7 advantages of social media? ›

7 Benefits of Social Media You Can't Afford to Ignore [...
  • It's cost-effective.
  • It provides authenticity.
  • It compliments advertising.
  • It fosters your creative voice.
  • It provides a forum for customer care.
  • It builds engaged communities.
  • It helps search engine optimization.
12 Oct 2020

Which social media is best for sports? ›

While Twitter is a popular platform for sports fans, it isn't the only one! Instagram and Facebook Live are two great platforms for providing up-to-the-minute updates on big games. Insta and Facebook are a great place to engage with fans, providing an easy way to share buzzworthy clips.

What is the role of media in sports? ›

The media sets up story lines around the sporting event and the individuals involved. They work to script the event so as to excite. They provide pre-event discussion and analysis. The viewer's appetite is heightened.

How media is used to promote sports? ›

In recent years, sports clubs and teams have decide to promote themselves through a range of media outlets such as TV internet Blogs. This allows the team/club to provide information and merchandise opportunities for a specific target audience , the fans.

Why is social media so important? ›

In today's society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information.

What are the benefits of using social media when looking? ›

What are the benefits of using social media when looking to advertise your business locally?
  • People trust local businesses on social media.
  • You can target ads to a specific local audience.
  • You can make video ads promoting the area.
  • People use social media more than they use search engines.
19 Jul 2020

What is the advantages of social media? ›

Top 10 Advantages and Disadvantages of Social Media
Pros of Social MediaCons of Social Media
Social Media Can Reach Large AudiencesSocial Media Causes Sleep Issues
Government Benefits from Social MediaSocial Media Cause Depression and Loneliness
Entertainment with Social MediaSocial Media Causes Distraction
7 more rows
14 Jun 2022

What are the effect of digital technology to sports? ›

Increase accuracy in time measurements of sport performance. Enabling referees, umpires and sport officials to make better decisions on rule infringements. Improvements in the design of sport equipment and apparel. Providing spectators with better viewing of sport performance.

How many people use social media for sports? ›

During a December 2019 survey conducted by Capgemini, 67 percent of respondents aged 18 to 27 stated that they watched sports content via social media such as YouTube, Twitter, or Facebook.

How can social media be used impact a sport and its performers positively? ›

Social media offers a host of benefits for athletes. They are able to stay connected with friends and family, interact with fans, allow spectators to feel part of the action, while also capturing invaluable memories. Most of the research concerning athletes' use of social media centres on its marketing advantage.

Do sports depend on the media? ›

In modern society, sport and media seeks inseparable relationship where both exerts endless and continuous influence. Media generates profit through sports while sports and its contents are transmitted through media. It is clear sports and media is developing in and expanding through this symbiotic relationship.

How does social media affect athletes? ›

In studies, college athletes report losing sleep because of their phones and researchers find that when athletes use social media and video games before and during competitions it leads to impaired performance.

How can media make sports personality? ›

Media has a very strong influence in the modern-day society. With its approaches and social outcry, media can affect a sports personality to the extreme through pressurizing opposing manner which can break the reputation of a sport personality despite of their any number of real life achievements.

How much social media is important? ›

Why is social media important? Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.

What are the benefits of social media essay? ›

Advantages of Social Media

The most important being a great device for education. All the information one requires is just a click away. Students can educate themselves on various topics using social media. Moreover, live lectures are now possible because of social media.

What are the benefits of social media marketing for my company? ›

With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy.

Why is social media good for communication? ›

Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are key. Social media not only allows you to hear what people say about you, but enables you to respond.

What are the top 10 benefits of digital marketing? ›

10 Digital Marketing Benefits:
  • Global online reach and visibility.
  • Effective targeting.
  • Increases results of offline marketing tactics.
  • Cost.
  • Variety in digital marketing strategies.
  • Multiple content types.
  • Increased engagement.
  • Speed.

What is digital marketing and its benefits in future? ›

Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message.

What's the future of digital marketing? ›

The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience. It's a completely new way to approach the audience.

How do you market a sports team on social media? ›

Winning Sports Social Media Marketing: 21 Ways to Engage Fans Online
  1. Share pre-season training. ...
  2. Post pre-game excitement and remind people of the important details. ...
  3. Highlight a member of your organization. ...
  4. Create visual recaps of games. ...
  5. Let star athletes shine. ...
  6. Create polls to get feedback.
19 Sept 2016

How do you become a social media manager for a sports team? ›

Social Media Manager, GQ Sports

2-3 years of social media experience (preferably at a sports or media brand). Good understanding of social media analytics and experience optimizing content. Strong writing and communication skills.

How do sports teams market themselves? ›

Sports marketing relies on exposure to sports and fitness fans. Because of this, social media is an excellent way to boost brand awareness. It is the modern cornerstone of sports marketing because of many fans' deep connection with social media as a tool to enhance their game-watching experience.

How does digital media influence and impact society? ›

It is enabling unprecedented levels of communication, social interaction and community building across boundaries of time, place and social context. It is enabling individuals and speeding up the democratization of knowledge.

How can media influence public opinion of sports personalities positively? ›

Positive Influence: Media can create an agreeable image of a sports personality by focusing on admirable aspects of the sports person. By interviewing him/her, by showing reports on his/her achievements, or by showing his/her practice session. This may create a popular image of the sports personality.

How does the media increase promotional opportunities in sport? ›

The advantages of media coverage in sport:

easier to attract sponsorship. encourages participation. develops personalities and role models. gives viewers a close-up view of the action.

In what ways can social media technology be used to enhance fan engagement in sports? ›

Keeping fans up-to-date on team news (think: player signings, contracts, league announcements) Providing fans with opportunities to engage with teams and sound off (think: caption contests, Q&As) Highlighting team-related community events and news.

Does the media impact athletic performance? ›

Many books, articles, and papers have been published relative to the relationship between an athlete's mental state and his or her performance. A point of consensus clearly stated in these sources is that athletic performance efficiency is reduced by distraction.

What are 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What are the advantages of media? ›

Advantages of Media
  • It educates individuals. ...
  • In a very short period of time, citizens get the latest information. ...
  • People have to bring their secret talents. ...
  • The awareness in children is growing. ...
  • Radio is useful as individuals obtain brief news and can reach it via a cell phone and many more.

What is the best way to use social media? ›

Here are three easy ways to use social media constructively:
  1. Connect with loved ones. Social media is a great way to stay in touch with your friends and family, whether they live nearby or across the globe. ...
  2. Follow and share inspiring stories. ...
  3. Create a balance.
19 Jun 2019

Is social media helpful or harmful? ›

Although there are important benefits, social media can also provide platforms for bullying and exclusion, unrealistic expectations about body image and sources of popularity, normalization of risk-taking behaviors, and can be detrimental to mental health.

How can social media change positive? ›

How to Use Social Media For Positive Change
  1. Take advantage of interactive activism opportunities in online communities.
  2. Make sure your activism is accessible and inclusive.
  3. Remember that small steps are critical to getting the work done.
  4. Share the work that other activists are doing.

What are the benefits of social media to youth today? ›

By connecting with others through social media, your child could: develop better social skills. feel less isolated. learn about new cultural and societal ideas and issues.

How can social media Change Your life? ›

Social media has made it possible to get an inside perspective with very little effort. In addition to getting a birds-eye view of other places, the live feed feature of social media has also broken down barriers and made it possible to virtually attend events around the globe.

How does social media impact athletes? ›

In studies, college athletes report losing sleep because of their phones and researchers find that when athletes use social media and video games before and during competitions it leads to impaired performance.

Which social media is the most important in sports? ›

Facebook:

It's no wonder that most sports organizations report that they have the most social media success on Facebook.

What is the role of media in sports? ›

The media sets up story lines around the sporting event and the individuals involved. They work to script the event so as to excite. They provide pre-event discussion and analysis. The viewer's appetite is heightened.

How can social media be used impact a sport and its performers positively? ›

Social media offers a host of benefits for athletes. They are able to stay connected with friends and family, interact with fans, allow spectators to feel part of the action, while also capturing invaluable memories. Most of the research concerning athletes' use of social media centres on its marketing advantage.

What are the effect of digital technology to sports? ›

Increase accuracy in time measurements of sport performance. Enabling referees, umpires and sport officials to make better decisions on rule infringements. Improvements in the design of sport equipment and apparel. Providing spectators with better viewing of sport performance.

How many people use social media for sport? ›

During a December 2019 survey conducted by Capgemini, 67 percent of respondents aged 18 to 27 stated that they watched sports content via social media such as YouTube, Twitter, or Facebook.

How are sports and media connected? ›

Media generates profit through sports while sports and its contents are transmitted through media. It is clear sports and media is developing in and expanding through this symbiotic relationship. This interdependent phenomena and symbiotic relationship can be referred as sports media.

How do you market a sports team on social media? ›

Winning Sports Social Media Marketing: 21 Ways to Engage Fans Online
  1. Share pre-season training. ...
  2. Post pre-game excitement and remind people of the important details. ...
  3. Highlight a member of your organization. ...
  4. Create visual recaps of games. ...
  5. Let star athletes shine. ...
  6. Create polls to get feedback.
19 Sept 2016

How does digital media influence and impact society? ›

It is enabling unprecedented levels of communication, social interaction and community building across boundaries of time, place and social context. It is enabling individuals and speeding up the democratization of knowledge.

Does the media impact athletic performance? ›

Many books, articles, and papers have been published relative to the relationship between an athlete's mental state and his or her performance. A point of consensus clearly stated in these sources is that athletic performance efficiency is reduced by distraction.

How does media increase participation in sport? ›

Media coverage can encourage participation in the following ways: It increases popularity and knowledge of sports and activities by covering matches and events and interviewing experts. For example, the Rugby World Cup and the London Marathon.

How can media make sports personality? ›

Media has a very strong influence in the modern-day society. With its approaches and social outcry, media can affect a sports personality to the extreme through pressurizing opposing manner which can break the reputation of a sport personality despite of their any number of real life achievements.

How can media influence public opinion of sports personalities positively? ›

Positive Influence: Media can create an agreeable image of a sports personality by focusing on admirable aspects of the sports person. By interviewing him/her, by showing reports on his/her achievements, or by showing his/her practice session. This may create a popular image of the sports personality.

In the last two decades, the importance of digital marketing for luxury brands has grown exponentially. The main reason for this is that the Internet has become the primary source of information for consumers. Luxury brands are now using digital marketing to connect with potential customers who are looking for high-end products and services.

Digital marketing strategies for fashion and luxury brands account for 33% of luxury brands’ advertising budgets, per Gartner.. Experts at digital marketing organizations can create a robust digital marketing strategy for fashion brands.. Digital marketing is not going away anytime soon, so fashion and luxury brands need to make sure they are investing in strong digital marketing strategies.. Besides SEO, PPC and social media marketing are also the focus of professionals at Bytes Future while designing digital marketing strategies for fashion and luxury brands.. SEO As A Digital Marketing Strategy For Fashion Brands Digital marketing is a term that encompasses all marketing activities that take place online.. In Saudi Arabia, Bahrain, UAE and all over the Middle East, the fashion industry is booming and competing within the market; Digital marketing for luxury brands is necessary.. They should be aware of market trends, or they can simply hire a digital marketing agency for their digital marketing services.. Social Media Marketing As A Digital Marketing Strategy For Fashion Brands Luxury digital marketers can connect with their devoted customer base via social media for high-end brands.. Email Marketing A Digital Marketing Strategy For Fashion Brands Among the many effective Digital marketing strategies for fashion and luxury brands, email marketing ranks high.

In today's high-tech world, social media has taken a special meaning. It has facilitated communication between individuals and helped businesses connect with consumers. The method is effective in Saudi Arabia just as it is anywhere else.

Overview of Social Media Users in Saudi Arabia In Saudi Arabia, there were 34.84 million people using the internet as of January 2022.. Regarding social media users in Saudi Arabia, in January of 2022, 29.30 million Saudi Arabian residents were active on social media.. Facebook Users In Saudi Arabia Advertising data provided by Meta in 2022 suggests that there were 11.40 million Facebook users in Saudi Arabia.. Facebook Messenger Users In Saudi Arabia According to early 2022 data provided in Meta’s advertising tools, 7.70 million Saudi Arabian users viewed ads on Facebook Messenger.. Significance Of Social Media Marketing In Saudi Arabia More than 34 million individuals in Saudi Arabia use social media platforms, which keeps growing every year, so reaching them is crucial if you want to expand your business.

SETOPTS (v) 

Different bytes and bits within the options vector may be set to enable various optional modes.. 2 $40$ When set, this bit causes BBx to output a line feed on a PRINT statement that has no iolist.. Application programs that depend on there being no embedded spaces, should set this bit.. 2 $08$ Setting this bit causes BBx to ignore mask overflows in PRINT, WRITE, and STR(), otherwise an !ERROR=43 is issued when a numeric value exceeds a format mask.. 2 $04$ This bit will cause BBx to reject WRITEs to a DIRECT or MKEYED file (in single key mode) or to an unEXTRACTed record when the WRITE does not specify a key.. 2 $01$ While this bit is set, BBx attempts to force MS-DOS to update the length of an dynamic file such as an MKEYED file after any growth in the file.. 3 $40$ This bit tells BBx to use advisory locking in data files.. Setting this bit can improve overall file reading operations, especially in conjunction the $40$ advisory locking bit described above.. 3 $04$ This bit tells BBx not to access a file that has a non-zero count in the access count stored in the header of the file.. 3 $02$ This bit enables the replacement of mask characters in masks being printed to output devices, and in data used in the CVS() function when the mask conversion bit is specified in that function.. You will not be able to set this bit if BBx is not prepared to work with a remote BBx Data Server.. 4 $10$ When set, this bit enables those systems that support the C-ISAM file type to recognize C-ISAM files.. 4 $08$ This bit has been added to select compatibility with BBxPROGRESSION/4 in these areas: a) Without the SETOPTS bit, PRO/5 can read BBx/4 template data correctly but might possibly write out numerical data with extra precision, so that BBx/4 can no longer retrieve the data.. b) Without the SETOPTS bit, keys with the "B" flag set in data files written from BBx/4 will read out-of-order.. Turn SETOPTS bit on Read record Remove record Turn SETOPTS bit off Write record Move to next record.

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