50 Social Media Statistics To Inform Your Digital Marketing In 2020 (2023)

When social media first burst onto the scene in the early 2000s, it was used only by small groups of people, mostly college students, and there was a lot of skepticism about its future.

This was mostly because people didn’t understand how to monetize social media and turn it into something with staying power. For proof, just ask people you know if they still have an account on Six Degrees, Friendster, or MySpace…exactly.But oh how things have changed.

Today, social media is a huge part of our lives. We use it, along with a whole host of other platforms, to connect with friends and family, learn about events happening in our area, buy and sell goods, start new relationships, review shops and restaurants, and, most importantly, look at funny pictures of cats. But just how much social media do we use? And how do we use it? And how can you use this information to grow your brand? Here’s how things are shaping up in 2020:

2020 Social Media Usage

As of January 2020, there were more than3.8 billion social media users in the world. Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another.

In the US, though, this percentage is much higher. Consider these findings fromStatista:

50 Social Media Statistics To Inform Your Digital Marketing In 2020 (1)

Young People LOVE Social Media

It seems natural. After all, today’s youth have been born into a digital world, so it’s only normal that they would be the ones most likely to adopt social media.

However, most of us also know that older people are hip to the social media game as well. But have they taken over young people?

Not yet. But usage is up across the board. Here’s some more data fromPew:

50 Social Media Statistics To Inform Your Digital Marketing In 2020 (2)

Some more interesting facts are:

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  • Social media use is roughly equivalent across race, gender, income level, as well as community (urban/suburban).
  • 79 percent of college graduates use at least one social media site, whereas just 60 percent of those with a high school degree or less use social networks.

2020 Daily Social Media Usage

Most people like to use social media at least once a day. But which networks are they most likely to use on a daily basis? The most recent data fromPew, which took a look at usage from 2019, found the following breakdown for US social media use by platform.

50 Social Media Statistics To Inform Your Digital Marketing In 2020 (3)

As you can see, daily use of Facebook has remained the same, despite reports that more and more people are taking steps to reduce their Facebook use, as well as some of the controversy surrounding the site in regards to data privacy.

YouTube and Instagram are both being used slightly more frequently, both by adults and younger people, but Instagram is certainly the most-preferred and most-commonly used amongst the youth.

Twitter and Snapchat have both seen a decline in daily use, trends that have been ongoing for several years.

Brands and Social Media

Social media started as a way for people to connect and communicate with friends and family.

However, as it became more and more popular, brands began recognizing it as a great opportunity to interact with their target audiences and customers, as well as to expand their reach and grow.

To give you an idea, consider that in 2019 alone,marketers spent more than $89 billionon social media advertising and marketing, a number that has been going up steadily for some time.

In general, this has worked. But just being on social media doesn’t mean your brand will automatically be successful. Here are some key stats to consider that have been provided bySprout Social:

50 Social Media Statistics To Inform Your Digital Marketing In 2020 (4)

As you can see, there is a sharp drop-off from funny to trendy. There are people out there who may want you to be snarky or trendy, but most just want you to be helpful and friendly.

(Video) Advanced Social Media Marketing Techniques

As a result, if you’re just starting out, then this should be your focus on social media: relating to people in a friendly way while also being as helpful as you can be.

Where do people want to see brands showing off their personality?

  • Facebook (83 percent)
  • YouTube (48 percent)
  • Twitter (40 percent)
  • Instagram (35 percent)
  • LinkedIn(30 percent)
  • Snapchat (27 percent)

Hey look! Facebook came in at number one. After what we learned by studying usage and engagement, this shouldn’t come as much of a surprise, and it serves as additional proof that your social media time and money might be best spent working on your Facebook strategy.

What Social Media Actions Drive Purchases?

When talking about brands and social media, we tend to focus a lot on things such as reach and engagement. But all this does is cloud our vision.

The ultimate purpose of using social media as a brand is to drive sales. Anything else that social media provides is great, but it’s a bonus.

As a result, you need to be paying attention to what you can do on social media to trigger people into wanting to buy something you are selling.

Luckily, we’ve got some stats to help you figure this out. Here they are:

50 Social Media Statistics To Inform Your Digital Marketing In 2020 (5)

In this case, perhaps the biggest piece of insight we’ve gained is that trash-talking competitors pretty much gets you nowhere. If you were able to present it in the perfect way, i.e. funny and friendly, it might work. But overall, it is likely not worth the risk.

Instead, it’s much better to just be helpful. If people ask questions, make sure to answer them promptly and try not to let too many questions or comments go unanswered.

Other Social Media Platforms

We’ve spent a lot of time talking about Facebook, but there are other social media platforms. Indeed, Facebook will probably provide you with the best bang for your buck, but don’t close the door on other options.

2020 YouTube Statistics

  • We watch over 500 billion YouTube videos each day, which accounts for more than1 billion hours of YouTube videos each day.
  • 400 hoursof video are uploaded to YouTube every minute.
  • There are around 1.3 billion people who use YouTube regularly.
  • For brands, using TrueView, YouTube’s proprietary advertising can be very effective. Viewers who watched a TrueView ad to the end were23 times more likelyto complete the action you want them to complete, and they are still10 times more likelyeven if they don’t watch the whole ad.

2020 Instagram Statistics

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The Marketing Helpline reports that a huge chunk of the world’s population is now using Instagram. There’s no surprise that there are so many huge fans of the platform, since it is pretty versatile, both for private users, marketers and for individuals and businesses that want to use it to increase their presence, or to become an influencer and earn from the platform.

2020 Snapchat Statistics

  • 60 percentof Snapchat users are under the age of 25.
  • 73percentof all Americans aged 18-24 use Snapchat, a drop from 78 in 2019, suggesting the platform is losing its popularity.
  • Of people who view one snap in a brand’s Snapchat story, social media tracking toolwatched the whole thing.
  • 47 percentof U.S. teens think Snapchat is better than Facebook.

2020 LinkedIn Statistics

2020 Twitter Statistics

Facebook Dominates

The Pew Study referenced above showed that a larger percentage of people used YouTube than Facebook, suggesting that YouTube may be making a run for the top spot.

However, when we look a little more closely at how people are using each network, it becomes quite clear that Facebook is still the dominant force in the market place.

Facebook Is The Most Popular

From the previously mentionedPewReport, here is a breakdown of the popularity of different sites based on the percentage of the population that uses them:

  • YouTube (73 percent) – no change from 2019
  • Facebook (69 percent) – up 1 percent from 2019
  • Instagram (37 percent) – up 2 percent from 2019
  • Pinterest (28 percent) – down 1 percent from 2019
  • Snapchat (24 percent) – down 3 percent from 2019
  • LinkedIn (27 percent) – up 2 percent from 2019
  • Twitter (22 percent) – down 2 percent from 2019

This was the first year YouTube was included in the study, and most reports on social media use don’t include it, asthere is some debate as to whether YouTube really is a social media network.

Nevertheless, Facebook, which 69 percent of people use, is far ahead of its next biggest competitor, Instagram, which isn’t really a competitor since Facebook owns Instagram.

Facebook Is Where People Spend Most of Their Social Media Time

For further proof of the dominance of Facebook, here are some stats taken fromComscore’s Digital Future in Focus Report:

  • Facebook reaches approximately 97 percent of peoplebetween the ages of 18-34, and each person spendsmore than 1,000 minutes a monthon the site.
  • Its closest competitor is Instagram (which it owns), butInstagram reaches just a little less than 65 percent of peopleaged 18-34, and teach user only spends around350 minutes on the site per month.
  • Snapchat only reaches38 percent of people, but they spend more time using it than Instagram, spending around400 minutes per monthon the site/app. However, research indicates that Snapchat is growing in terms of reach and usage, so it will be interesting to see how things change moving forward.
  • LinkedIn only captures about 52 percent of people between ages 18 and 34, but most don’t spend any time on the site at all.
  • Pinterest gets about 40 percent of people, and they spend just a little less than 200 minutes on the site each month.

This particular study was done looking at people aged 18-34 in the United States, but other studies that look at the larger population have found similar results in terms of Facebook’s dominance of the social media space.

Here’s a graph from Comscore’s report that shows how minutes are divided among the different social media sites in countries around the world:

50 Social Media Statistics To Inform Your Digital Marketing In 2020 (6)

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Source

Facebook Keeps People Coming Back

The following data, which comes from theForrester Data Digestshows that the people using Facebook tend to be heavy users. This means that there are lots of opportunities to interact with people on Facebook.

  • In a given month, 63 percent of people will access the Facebook app. They go onto the app an average of 15 days per month, and they will access it on average five times per day.
  • Instagram’s penetration (the amount of people who access the app) is just 27 percent. Those users access the app on average 11 times per month, and the average daily access is six times per day.
  • Twitter’s penetration is 22 percent, with people accessing the site 7.5 times per month and 5 times per day.

These numbers may not be as jarring, but they help to reinforce this idea:Facebook is still on top of the social media world, and it will take a near miracle for that to change.

The Takeaway

With so many social media options to choose from, it’s easy to get distracted. It’s true that Instagram offers you the chance to showcase great photos and look cool, and it’s also true that Snapchat is rapidly becoming more popular, especially among young people.

But don’t let this distract you from the following truth:Facebook is still on top.

As a result, businesses should still be spending the majority of your time trying to boost reach and engagement on social media by using Facebook.

Social Media Around the World in 2020

Globally, there were 3.8 billion social media users in 2019, which is 18 percent higher than the year before, according toWe Are Social.

Also from We Are Social, the places where social media use is growing the fastest are:

  • Saudi Arabia (32 percent)
  • India (31 percent)
  • Indonesia (23 percent)
  • Ghana (22 percent)
  • South Africa (20 percent)
  • Vietnam (20 percent)

Conclusion

Overall, the social media landscape is one that’s changing constantly. However, there are a few constants:

  • Social media is growing around the world. Exactly how that growth will look remains to be seen, but we can expect more from social networks moving forward.
  • Facebook is still the dominant force. This may change, but it’s not likely in the immediate future.

It will be interesting to see how 2020 shapes the world of social media. Up until now, it’s been a wild ride, so we can really only expect more of the same.

This article originally was posted on Broadband Search

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Also Read: How People Use The Internet in 2021

Broadband Search opines that the internet has become an integral part of pretty much every aspect of our lives. Read More aboutHow People Use The Internet in 2021HERE

FAQs

What are some statistics about social media? ›

Summary: Social Media Statistics

There are currently 4.59 billion social media users worldwide. Facebook is the most popular social media platform. Among US adults, 84% of those aged 18–29, 81% of those aged 30–49, 73% of those aged 60–64, and 45% of those aged 65 and above are active social media users.

How effective is social media marketing statistics? ›

In addition, 67% of consumers expect brands and companies to have social media presence to provide customer service. How effective is social media advertising statistics? Based on the findings by Statista, 37.9% of survey respondents said that they have made a purchase after seeing a social media advertisement.

Which social media platform is best for marketing statistics? ›

What are the top social media marketing platforms? Facebook was voted the leading social media platform for marketing in 2021. Roughly 93 percent of surveyed marketing experts stated that they used the site for promotional purposes, which comes as no surprise, considering Facebook's extensive global user base.

Which social media has the highest engagement in 2020? ›

According to a global report conducted between January 2020 and December 2021, TikTok had the highest engagement rate per post than any other selected social media platform.

What is an example of facts and statistics? ›

$1.31 billion is a statistic. $1.06 billion is a fact. The latter is a fact – or at least more factual – because it has more context than the former. And that context comes far closer to explaining what actually happened in the past or is likely to happen in the future than the former.

What are the most popular social media platforms 2022? ›

On this page
  • The top 20 social media sites of 2022.
  • Facebook — 2.9 billion MAUs.
  • YouTube — 2.2 billion MAUs.
  • WhatsApp — 2 billion MAUs.
  • Instagram — 2 billion MAUs.
  • WeChat — 1.26 billion MAUs.
  • TikTok — 1 billion MAUs.
  • Sina Weibo — 573 million MAUs.

What are 10 facts about social media? ›

Social media statistics
  • For context, as of Dec 2019, total worldwide population is 7.8 billion.
  • The internet has 4.54 billion users.
  • There are 3.725 billion active social media users.
  • On average, people have 7.6 social media accounts.
  • The average daily time spent on social is 142 minutes a day.
Dec 30, 2019

Why social media is good statistics? ›

72% of companies use social media data to inform business decisions. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research. And going forward, 85% agree that social data will be a primary source of business intelligence.

What is a good social media growth rate? ›

First, you need to set a goal to work toward, which in this case should be growing your fanbase by a certain percentage each month. Instagram's average Fan Growth Rates range between 1.5 to 2.5 percent per month. Facebook average ranges from . 64 to 2.2 percent each month.

Which social media has the highest engagement? ›

Instagram dominates social streaming services in terms of engagement (hint: 81% engagement versus Facebook's 8%). Engagement rates on Instagram are approximately more than six times higher than those on Facebook (0.83% to 0.13%).

What is the fastest growing social media platform? ›

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

What percentage of sales come from social media? ›

Key Social Selling Stats for 2022

More than 50% of revenue across 14 major industries is generated by social sales. 75% of B2B buyers and 84% of C-level executives are influenced by social media when making purchasing decisions. 48% of companies identified expanding reach to new buyers as a benefit of social sales.

What are 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What are 5 examples of facts? ›

Examples of fact statements
  • Your heart pumps blood through your body.
  • The leaves of growing plants are usually green.
  • Some people keep dogs as pets.
  • 1 liter of water weighs 1 kilogram on Earth.
  • There are 50 states in the United States.

What are types of statistics? ›

The two types of statistics are: Descriptive and inferential.

What are the examples of statistics? ›

A statistic is a number that represents a property of the sample. For example, if we consider one math class to be a sample of the population of all math classes, then the average number of points earned by students in that one math class at the end of the term is an example of a statistic.

Which social media platform is most popular? ›

With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

What is the newest social media platform? ›

7 social media platforms to watch in 2022
  1. BeReal. Launched in 2020, BeReal is a push-back against overly curated content and is capitalising on the drive for authenticity. ...
  2. Supernova. Supernova claims to be the social network that gives back. ...
  3. TikTok. ...
  4. Instagram. ...
  5. Twitch. ...
  6. Discord. ...
  7. The Metaverse.
Sep 28, 2022

Which social media is best for business? ›

Let's dive into our list of the best social media platforms for business.
  1. Facebook.com. ...
  2. Instagram.com. ...
  3. Twitter.com. ...
  4. LinkedIn.com. ...
  5. YouTube.com. ...
  6. Reddit.com. ...
  7. Pinterest.com. ...
  8. Quora.com.
Mar 15, 2021

Did you know digital marketing facts? ›

68% of online experiences begin with a search engine. Only 5.7% of pages will rank in the top 10 search results within a year of being published. Only one or two words make up 70.87 percent of keywords with more than 10,000 monthly searches. Over the last year Google searches for 'in stock' have grown over 700%.

Did you know facts about Social Media Marketing 2022? ›

Social Media Statistics 2022 Summary
  • Active social media users have passed the 4.55 billion mark.
  • The average daily usage of social media is 2 hours and 27 minutes.
  • Facebook has 2895 million MAU (monthly active users).
  • Instagram has 1393 million MAU.
  • Twitter has 363 million MAU.
  • Pinterest has 454 million MAU.
Dec 9, 2021

Why social media is best for marketing? ›

Thankfully, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren't thinking about your brand or product.

How can social media help a business grow? ›

Benefits of social media for business

attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. increase revenue by building customer networks and advertising.

How do you measure social media success? ›

Monitor such information as: traffic volume metrics, such as the number of visits, page views and fans. engagement metrics, such as the number of comments, liked posts or favourited/shared tweets versus your page's total number of fans. competitive position (compare your engagement metrics to your competition's)

What social media Analytics should I track? ›

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

Which social media platform is easiest to gain followers? ›

TikTok is the best social media platform for growing audience and revenue right now, according to an exclusive survey of 281 online business owners. Asked which network offers the biggest opportunity for aspiring business owners in 2022, 29.2% of respondents said it was TikTok.

What is the hardest social media follower? ›

Twitter is the most difficult social media platform to grow on, you can't get followers in this platform, if you don't join or maintain consistency in this platform you can't get any followers and reach. Was this worth your time? This helps us sort answers on the page.

Which platform is easiest to get followers on? ›

Of all the most popular social network apps, Instagram is among the easiest ones to get new followers, even more so if you make good use of all the most popular Instagram hashtags in your posts and interact with other profiles by commenting, adding followers or simply liking their posts.

What social media is popular now? ›

The top five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn't even on there.

What is replacing Instagram? ›

Replacement #1: TikTok

The first app that comes to mind as Instagram's replacement has to be the reigning champion of social media, TikTok. The app's so popular that you can't scroll through other social media platforms (Instagram, WhatsApp, Facebook, etc.) without viewing videos from this app.

What percentage of social media followers become customers? ›

Around 25 percent of social media users follow brands on social media from which they might make a purchase. This means the great audience you just worked hard building are the likeliest to become customers!

What percentage does social media marketing increase sales? ›

On average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%.

What percentage of companies use digital marketing? ›

What percent of marketing is digital? 72% of overall marketing budgets get put towards digital marketing channels. 55% of marketing is digital. Total digital advertising spend in 2021 was $436 billion versus offline advertising at $196 billion.

How many social media platforms are there in 2022? ›

Social media company revenues also reflect the rising popularity: In this post, you'll discover 133+ social media sites that you can include in your social media marketing strategy for 2022. Some of these platforms could even help you build valuable connections in your areas of interest.

Which social media platform pays the most 2022? ›

Top 7 social media platforms that pay content creators in 2022
  1. Instagram. “Our goal is to be the best platform for creators like you to make a living. ...
  2. YouTube. ...
  3. Snapchat. ...
  4. TikTok. ...
  5. Pinterest. ...
  6. Twitter. ...
  7. LinkedIn. ...
  8. 5 Vimeo-approved tips to look good on video (every time!)
Mar 31, 2022

What are the 7 functions of social media? ›

In "Social media? Get serious! Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

What are social media marketing strategies? ›

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be.

How social media influences the world? ›

Due to this, social media impacts society in the following ways: Generating visibility around social, ethical, environmental and political views or issues. Spreading educational material quickly and efficiently. Providing companies with new marketing opportunities.

What is the number 1 social media app 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What is the least popular social media? ›

The Most Popular Social Media Platforms

Twitter comes in third with an average of 16,600,600 monthly searches. TikTok boasts around 7,480,000 searches a month. Lastly, Snapchat is the least popular out of the platforms studied, with only 1,830,000 average monthly searches across the US.

How many people use social media 2022 Australia? ›

Australian Digital & Social Media Stats

As of April 2022, Australia had 23.60 million internet users, a huge 89% of the total population. Of those internet users, Australia had 21.45 million social media users with social media penetration in Australia is currently at 82.7%.

How many social media users are there in 2022? ›

Analysis from Kepios shows that there are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population. Social media user numbers have continued to grow over the past 12 months too, with 190 million new users joining social media since this time last year.

How social media affects mental health statistics? ›

Spending more than 3 hours on social media per day puts adolescents at a higher risk for mental health problems. 13% of kids ages 12-17 report depression and 32% report anxiety. 25% of 18 to 25-year-olds report mental illness. These age groups report high usage of social media.

How Fast Is social media Growing? ›

Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021.
...
Daily time on social media growth statistics.
YearTime (minutes)Growth (%)
Q3 201713404.70
Q3 201814206.00
Q3 201914401.40
Q3 202014500.69
2 more rows
Oct 10, 2021

What is the most popular social media platform in Australia 2022? ›

Social media use by digital natives in Australia

81% Instagram. 55% WhatsApp. 55% Snapchat. 31% Reddit.

How many people use social media everyday? ›

Social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

How many students use social media? ›

Social media is a big part of many teens' lives. A 2018 Pew Research Center survey of nearly 750 13- to 17-year-olds found that 45% are online almost constantly and 97% use a social media platform, such as YouTube, Facebook, Instagram or Snapchat.

What are benefits of social media? ›

Here are five benefits of using social media:
  • Build relationships. Social media is not just about brands connecting with their customers. ...
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
Apr 22, 2014

How does social media benefit society? ›

Proponents of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students valuable access to educational support and materials; facilitate social and political change; and disseminate useful information rapidly.

How can social media provide a more positive experience for users? ›

Use your social media channels to reach out and see how your loved ones are doing, share personal stories and photos and remind you of the important people in your life. Follow and share inspiring stories. Follow and share inspiring stories that make you feel confident and positive about your life.

What is the impacts of social media? ›

Social Media is relatively a newer technology, hence, it is a little difficult to establish its long-term good and bad consequences. However, multiple researchers have concluded a strong relationship between heavy use of social media platforms with an increase in risk of depression, self-harm, anxiety, and loneliness.

How much social media is healthy? ›

According to the Journal of Social and Clinical Psychology , it is recommended to use social media for 30 minutes per day for better physical and mental health. The study also suggests that it is better to distribute your time between three apps, so that you can maintain engagement and not lose out.

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