Creating a Social Media Plan as a Seller - Cratejoy (2022)

Table of Contents

  • Why use Social Media to grow your subscription box business
  • Social Media for Subscription Boxes: Pinterest
  • Social Media for Subscription Boxes: TikTok
  • What to Post
  • When to Post
  • Captions and Copy
  • Schedule

Why use Social Media to grow your subscription box business

To effectively use social media to grow your business, you must understand:

  • What content is most compelling to your target audience
  • When your target audience is most active on social media

Social media is, in general, important for most businesses in order toengage with customers and build a brand voice.

Subscription box businesses rely heavily on social media platforms to:

  • Build communities surrounding their products and experiences
  • Retain current customers
  • Reach new customers
  • Gather information about customer wants and needs

Social media groups and pages give businesses the ability tobe part of a customer’s everyday life.

A current subscriber may not pull up your Cratejoy Listing every month to read about the upcoming box and the value or experience it may provide. However, that same subscriber islikely to see a post from a page or group they follow on social media.

(Video) Cratejoy 101: How to Get Started

Curating and creating content designed to get a response from your followers is the best way tokeep current subscribers engaged and reach new customers.

Social Media for Subscription Boxes: Pinterest

Pinterest might just be the underdog of social media marketing platforms. Many businesses do not focus any of their social media efforts on Pinterest, even thoughthis platform’s design isuniquely suited for online advertising.

Pinterest has (as of Q2 in 2021)454 MILLION active users.The audiences that utilize Pinterest are diverse, andcontent created on this platform will show up in user feedsmonthsafteroriginally being posted.

Pinterest introduced features during 2020 that made it easier for their users to shop online. This resulted in a300% increasein add-to-cart and checkout attributed conversions.

Read more about Pinterest:

(Video) HOW TO SELL ON CRATEJOY IN 2022: Beginner's Guide to Making Money on Cratejoy.com 🔶 E-CASH S2•E69

Social Media for Subscription Boxes: TikTok

TikTok is more than just Gen Z and dancing videos!* 59% of TikTok’s user base is over the age of 25 and it is an easy-to-use, affordable platform for marketing to niche audiences. This platform’s popularity is ever-increasing and it currently ranks7th in number of active userson a social media platform worldwide.

TikTok has leaned into the importance of presenting an authentic self (as opposed to the curated nature of other social media platforms) and that is evidenced by the quirky, genuine content that often goes viral and spills out to other platforms like Reddit and Facebook.

Read more about TikTok:

*Disclaimer: we like both Gen Z and dancing videos!

Facebook and Instagram are two of the most used platforms used for Social Media engagement and advertising (and for good reason)!We have lots of tips on what to post and when to post it on these platforms in the next section of this post.

(Video) Cratejoy vs Subbly vs Shopify

However, you may be missing out by not posting and advertising on other social media platforms.

Research your audience to determine whether Pinterest, TikTok, or another platform would be beneficial for your business.

Ultimately,every subscription box business is uniqueand social media marketing should reflect that. Find out where your audience is and then devise a plan to market where they will be sure to run across your content.

Pro tip: focus your efforts. It can be tempting to create pages for your business on many social media platforms, but it is best to be realistic about the time and effort it will take to create content and engage your audience thoughtfully.Above all: make sure you have a plan that is achievable and actionable.

What to Post

Consider these guidelines when creating Holiday content for social media:

  • Feature behind-the-scenes videos
    • Build trust with your brand and resonate with your customers on an authentic level bygiving your audience a peek behind the curtain.
    • Photos or — even better — videos of how your products are made or assembled is a fun and interactive way to engage and pique follower interest
  • Connect via employee content & takeovers
    • Form connections and build trust with your followers byshowing them the team behind the box!
      • Who makes up your company?
      • What are their interests?
      • What do they love most about your company?
  • Tease sneak peeks
    • This is aMUSTfor the holiday season
    • Engage your audience by:
      • Creating images with enticing captionsto tease special collections you are preparing for the holidays
      • Increasing post engagementby asking questions directly to your followers
      • Using polls to determinewhich products or themes are most excitingto your followers
  • Curate a cohesive feed
    • All of your posts should represent your brand voice
    • Curate your contentbased on your audience and products
    • Use a complimentary color palette that speaks to your brand
      • Examples:
        • A self-care subscription box may be more calming pastel tones
        • A children’s craft box may be more exciting primary colors
  • Be strategic in the Bio
    • All social media bios should be short & strategic
      • Consider including:
        • Website (if you have one!)
        • Link to CJ Marketplace Listing
        • A few sentences about what makes your business unique
        • Additionalinspiration from Sprout Social can be found here.
        • Got too many links to feature in a small bio?
          • Consider usinglinktr.eeor a similar app togather all your links in one convenient place
  • Use hashtags
    • Use hashtags related to your products and content to boost engagement
      • Be specific!
        • Example: for a crafting box
          • #crafts #crafting #DIYgifts #DIY #craftkids
            • Reference the holiday in your hashtags
              • Example: #holidaygift #giftsformom
  • Use quality photos
    • Create posts designed to“STS” (Stop the Scroll)
      • Make your content stand out by using high-quality images
        • Especially during the content-heavy holiday season
          • Here’s a wonderfulHootsuite guidefor taking optimal photos for your platform
  • Engage your community
    • Engaging with your audience is key to garner more traction and engagement with your handle
      • The more you follow, comment, and like, the more you will receive in return
    • We recommend increasing your engagement efforts during the Holiday Season
      • Be sure tostrategically engage with like-minded businessesand audiences that would be drawn to your product
  • Appeal to your audience
    • Develop content that targets your audience
      • Don’t know who your audience is?
        • Evaluate past holidays and holiday products
        • Bring back high performing products and posts
        • Test out new strategies:
          • Run an interactive contest
          • Test out a new coupon code
          • Create a poll to gauge interest on certain products or themes

When to Post

On Instagram:

According to these studies bySprout SocialandHubspotthe best times to post on Instagram are:

(Video) The Cratejoy Marketplace: A Winning Strategy for Your Business [9/22/16]

  • Sunday: 8 AM – 2 PM
  • Monday: 11 AM – 2 PM
  • Tuesday: 10 AM – 3 PM, *7 PM
  • Wednesday: 7 AM – 4 PM (Engagement peaks at 11AM – 2PM)
  • Thursday: 10 AM – 2 PM, 6 – 7 PM
  • Friday: *9 AM – 2 PM
  • Saturday: 9 – 11 AM

On Facebook:

According toHubspot, posting on Facebook should be more curated and therefore less frequent. Think quality over quantity on this platform:“The goal is no longer to spray and pray — it’s to get as much interaction from a single post as possible.”

Captions and Copy

In addition to quality photos, quality copy is just as important for bringing your followers into the fold. Your social media captions are your opportunity to:

  • Reinforce your voice and brand
  • Deepen your connection with your audience
  • Accomplish sales or marketing goals
  • Insert a CTA (Call to Action)

When creating your social media copy for the Holiday Season, be sure to understand the difference between thetwo major social media platforms, Facebook and Instagram, and whatcaptionswork best fordifferent industriesanddemographics.

Best practices for Instagram captions:

  • Keep the important information first
  • Tell a story about your brand
  • Consider the structure of your captions
  • Ask questions to encourage engagement
  • Use emojis to show your personality
  • Include relevant hashtags
  • Use @ mentions to increase reach
  • Always include a call to action (CTA)

Best Practices for Facebook captions:

  • Tell stories. People remember stories!
  • Reflect on an experience
  • Post about trending topics
  • Post behind-the-scenes shots of your business
  • Post a live stream
  • Share memes
  • Review a product or service
  • Ask your audience a question

Schedule your Content

The Holiday Shopping Season is fast approaching sobe prepared with your promotional efforts. Plan to promote holiday specials and products through the last week of December. Athoughtfully-plannedcalendar of social media content isan essential tool to grow your businessthis holiday season!

(Video) Cratejoy's "Ask a Marketer" - PT 1

Consider planning out your content in a strategic way thatbuilds anticipation and excitementwithin your customer base.

Here are our suggestions for effective tools to curate and schedule your content calendar. (Bonus: these tools help you automate your posts, so you can be more efficient with your valuable time.):

To get your message across to your audience and achieve your goals, you first need a social media plan. Here's how to create one.

When you consider that 73% of marketers have found social media effective for their business, you’ll see that this is an ideal platform for boosting your revenue.. But to get your message across to your audience and achieve your goals, you first need a social media plan.. Furthermore, your budget will determine the number of social media tools you can use to make your tasks more productive.. That’s why when you build your social media plan, you also need to consider what tools you’re going to get.. While you’re just creating a social media plan, some of your competitors are already executing their plans and getting results.

Adopt exclusive social media channels in your entire marketing strategy to boost your online sales of various marketplaces by executing it efficiently.

Learn more Anchanto facilitated successful year-end eCommerce sales of Filipino local businesses amidst Covid-19. Learn more Onboarding customers remotely: how the pandemic helped us learn & innovate processes. Learn more Creating a Successful Cross-border eCommerce Strategy for Your Business. Learn more The Power to manage business ‘on-the-go’ for eCommerce leaders.. Learn more 2018’s Top Ecommerce Trends That Will Shape Online Selling in Southeast Asia. Learn more Top Marketing Strategies for Your eCommerce Store in 2018. Learn more How Do I Sell Online in Southeast Asia For Free?. Learn more Grow Your Online Business by Selling More to Current Customers. Learn more 7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online. Learn more Top Products to Sell Online in Southeast Asia. Learn more How to Start Selling Online in Southeast Asia

With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base. So, do you have a plan around social media? With dozens of social networks that each offer unique benefits, the [...]

With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base.. So, do you have a plan around social media?. Common social media goals can be enhancing customer awareness, promoting staff accomplishments, and sharing information about your company.. How can you nurture and grow that community in an authentic way that also supports your team's overall marketing efforts?. Further defining your audience will greatly help you choose the social network that works best for your audience.

This 30-day social media plan template will help you re-invent your social marketing strategy so you can drive even more business value.

As you identify your success metrics, set clear standards for your social campaigns so that you know when success was achieved.. If you are tracking audience engagement, what exactly do you consider to be successful engagement rates for your social content?. Use social media listening tools to identify the keywords most often associated with your brand.. Here’s what you should listen for on social media:. Here are a few newsletters that social media marketers should add to their resource list:. Quora is a great resource to discover topics of interest, ask questions and engage in conversations relevant to your brand.. Here’s a list of possible content types you can start incorporating into your social marketing strategies:. Filling out your social content calendar to increase reach and engagement. Using a social media analytics tool, you can compare month-over-month engagement for all of your social profiles to determine if you are on track to meet your social marketing goals.

What is a social media marketing plan? How do you create one? Use our social media plan template to create a content strategy to promote your business.

Creating a social media marketing plan that’s well thought out will help you grow your ecommerce store’s reach, engage with your existing customers, and ultimately allow you to generate more sales.. The main channel that I’ll focus my efforts on will be Facebook, and I’ll grow my audience with compelling content, including posts, images, and videos.. When you’re just starting out with social media marketing for your business, you’ll need to create accounts on the social media channels that you believe will help you reach your goals.. If you’ve already tried social media marketing for your business, make sure that these accounts are optimized to help you reach your goals.. Start with your posts.. How often will I post?

It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier.

The social media firms treat optimizing and scheduling as a science: you can easily see what Marketo , Hootsuite , Buffer , and the others think are perfect blends by checking the sites.. You just need a way to list the day, time, where you’ll post (Facebook, Twitter, etc.. It depends on your schedule, but try to plan at least a month ahead for major events and a week ahead for team scheduling.. Most of the good social media companies have free accounts that are perfectly acceptable for regular users.. These are the workhorses of social media planning.. My morning routine now consists of logging on to Gmail, Feedly, Pocket, Buffer, and Nuzzel, using the email address I set up for my social media accounts.. Once I’ve read the articles to make sure they’re worth sharing, I transfer the links to Buffer, where I write comments, add images and then set up the daily schedule for posting to Facebook, Twitter and Linkedin.

Take a detailed glance at Ryzely's perfect pitch on "How to create a social media marketing plan from scratch" for higher engagement.

Since, brands and businesses continue to jump on to the social media bandwagon, it’s time you mastered the art of making it big on social media.. The only way to level up as a social media marketer is to have a strategy.. The thing about social media strategy is. that you can have a different one for all your social media channels; one for. Facebook, one for Instagram and so on.. To create brand awareness Increase website traffic Generate leads Boost revenue Foster brand engagement Build your community Offer better service Create a buzz around your brand. The famous luxury couch brand ‘Burrow’ has been. posting memes on its Instagram account while the underwear brand MeUndies. shares posts from their customers along with pictures of their products to. engage with followers on its Instagram profile.. The point we are making is that. you need to know what works for you and then slowly and steadily work your way. to the top of their social media feed.. You should plan your posts accordingly.

CLAi do one thing, and do it very well - we create exceptional video productions at a realistic cost for our clients in the San Francisco Bay area... videos that make a difference.

Businesses need to understand the importance of social media sites like Twitter, Facebook, and LinkedIn.. Do they use social media?. Create reasonable goals (outside of clients and finances) and always keep your specific service or product in mind.. To fully implement your plan, you need a person (or people) to consistently work on the execution of the plan.. If you have everything else, but little to no content, your social media site will fail.. Potential clients will be turned off, if you do not consistently update your site with quality material.. At CLAi, we use these rules to better our social media plan.. In terms of setting reasonable goals, we try to make goals that are realistic and attainable.

1. Getting from “ This can’t be happening to me” to “ I can’t believe it’s this simple “.

The most simple way to get started is to see on which social media platforms your competition is present, and how well they are performing.. Follow what kind of content they post on social media platforms.. But not everything is about being better, posting better content etc.. It’s better to target less people that are more likely to convert into a customer, than to target a general group of people that have nothing to do with your brand.. Using the Facebook Audience Insight App , you can also see what pages and what brands your target audience likes.. It’s important to know how to talk to your social media followers.. Post different content.. Adding the photos ( content ) you plan on posting to the corresponding day and post.

Although marketing in social networks is not such a difficult subject, we cannot say that it is the simplest thing in the world and that the results will be given instantly just by creating an account on the different social networks. If there is no good marketing strategy, they may not have the expected results, this is often the reason why, we hear people say, "Social media does not work at all" or things like that.

What is a social media management plan and why do I need it?. An audit of your presence on social media and competitive analysis A basic outline of social media management and content strategy Set your posting schedule Established methods for measurement and analysis. Schedule and post consistently across all social network channels Avoid the last minute rush to find content to share.. So to create a social media marketing plan, that works:. Can I link success on this social network to actual business goals?. If it sounds like this to you, it can be helpful to start with the content you're already creating elsewhere.. Why not share them on social media too?

The utilization of social media channels in marketing and branding is essential in modern society. Treated as a means of self-expression, a platform to sha

To tackle digital advertising campaigns to successfully reach audiences, companies must create a smart social media plan that engages with customers, both existing and new.. Identify your social media marketing goals and objectives – set S.M.A.R.T.. Small goals like achieving 25 followers to big goals like reinventing your product image online, everything is achievable with careful planning and strategy.. To reach an audience, it is important to look at your competitors in the industry and get an idea of what they are doing effectively with their social media accounts.. Audit your current social media presence There are so many platforms for your brand to reach new audiences, so it is best to take note of which ones are most beneficial for achieving your goals and what is working most effectively for your brand.. It is best to make content to be seen and identified as part of your brand.. If a Facebook post gives better audience engagement returns than an Instagram post, take note of it when planning future content for each platform.. Identify social media advertising opportunities and tactics Brands new and old have adapted to the social media way of doing things.

Everything you need to know about how to create an effective social media plan for your business from audience research to defining your strategy.

A few years ago, business owners were asking “Why should we use social media?” But today, that question has been replaced with “How can we use social media to grow business?” That’s because social media marketing is no longer a trend but a vital tool that businesses need to succeed online.. However, a lot of small businesses are still making the mistake of trying to market on different social media platforms without a properly documented strategy.. Now that you know who your ideal audience is, and which social media sites they hang out on, it’s time to claim your profiles on those platforms and make your branding seamless.. Source: sproutsocial.com By establishing clear goals for your social media marketing strategy, you make it more likely that you will be able to stay on track doing all the tasks that are required to support those goals, such as content creation.. The main objective here is to give purpose to all your social marketing efforts.And keep in mind that your goals can be broad and objective, such as “ boosting brand engagement ”, but to show you what success looks like, you can set measurable results like “ 25% increase in engagement metrics such as likes, shares, comments, and mentions ”.. Whether you’ve already been marketing on social media or if you’re just getting started with your very first social media campaign, it’s tempting to jump right in and begin sharing before setting the voice and tone for your brand.. Identifying your most popular channels and best-performing content will help you more easily come up with key priorities and a possible plan of action so you can create future social media content that fully caters to your audience’s interests – and be able to share that content in the most effective way.. You need to determine when you should post You must decide how often you’re going to post on social media You must choose the types of content you post (by category) Decide if you should include competitors and industry information?. You’ll need to align all your postings on social media with your business objectives to ensure that the content helps you move toward your ultimate goals.. Brainstorm Content Ideas: Get your creative juices flowing and plan out different types of content that will resonate with your social media audience.. Create and Curate Engaging Content: Content is what fuels social media, and it should be your top priority to create high quality, engaging content.. Now that you know who your target customer is, and you’ve used that information to create a social media marketing plan, it should be easy for you to start creating and curating engaging content.. Optimize Your Content: Your content needs to be optimized so that your marketing efforts don’t go unnoticed in today’s overcrowded social arena.. Find Optimal Posting Times: Timing research from Sprout Social has shown the best times to post to get the most engagement on social media.

Ready to use social media to sell? Implement these tips to hit the ground running.

Even if you aren’t a seasoned social media manager, you are probably more social media savvy than you think.. While your marketing team does a great job maintaining your brand’s overall presence on social, implementing social media into your sales strategy can lead to impressive results.. And when I say using social media to drive sales, I don’t mean sliding into people’s DM’s asking for the sale.. Using social media for brand-building is just the tip of the iceberg — social media is a valuable tool for driving sales.. For companies that sell to consumers, your ideal customer profile should include information such as how old your buyers are, what their interests are, and what problem they are turning to your product to solve.. Once you have your ideal customer profile laid out, use this information to determine what social media platforms they are most likely to be active on.. This information will provide valuable insight on where you should focus your energy to best connect with and serve your audience as you implement social media into your sales strategy.. Although your marketing team is often tasked with the job of creating content for your company’s social media channels, your frequent communications with prospects and customers can provide valuable content as well.. Make sure you are regularly sharing the stories of happy customers with your marketing team for amplification on your company’s social media platforms to provide social proof that can help drive sales for your business.. In addition to sharing customer stories with marketing, don’t forget to include social proof in your sales materials.. If you receive a stellar online review or have a happy customer create an appreciative social media post praising your product, reference them in your sales pitches to build trust and credibility with potential customers.. Your company’s accounts aren’t the only touchpoints your brand can have with a customer on social media — your personal accounts can serve as a personable extension of your company’s brand.. Social media can be a powerful tool for prospecting and connecting with new contacts, especially for those working in B2B sales.. Though the job of social media management often falls under the responsibility of marketing, social media platforms are incredibly valuable for sales professionals to use and understand as well.

Time to read: 4 minutes. It’s easy to fall into 3 traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer. Here’s how to avoid each one—letting the gremlins sabotage your competitors while you zoom forward! If you’re launching marketing messages onto social media please […]

It’s easy to fall into 3 traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.. If you’re launching marketing messages onto social media please stop.. Here’s a quick look at the top 3 mistakes most B2B professional service marketers make with social media and content marketing—and what to do instead that creates leads and sales.. Instead, focus on solving customers’ problems in ways that you can easily connect to what it is you are selling .. ADP’s sales force is using innovative social tools in combination with a very old, effective idea: Solving problems for customers.. Twitter helps ADP’s sales team open doors with prospects in real time .. That’s how social media is selling for them and can sell for your professional services business too.. The key to selling more professional services services with social media is process.. If you’re listening (and know what to listen for) customers are always telling your business what to blog about, post on Facebook about or what kind of YouTube video they want or need to create success or avoid a risk.. You’re telling stories without connecting them to a sales or lead nurturing process.. Focus on solving customers’ problems with social marketing in ways that easily connect to what it is you are selling.

Whether you want to grow your brand or to level up as a social media marketer, developing a social media marketing strategy is key. Here's one way to do it.

Without a strategy, you might be posting on social media platforms for the sake of posting.. Why do you want to be on social media?. Are you on social media to promote your products?. For example, at Buffer, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support .. In other words, which social media platforms does your brand want to be on?. Which platforms are your target audience most active on?. When do they usually use social media to find the type of content that you’ll share?. And there you have it — your social media marketing strategy!. But it’s greatly rewarding and helpful to have a social media marketing strategy so that you aren’t just posting content just for the sake of posting content.

Inside This Cratejoy Marketplace Review, Find out How You Can Start a Subscription Box Business Online as a Seller or an Affiliate Marketer.

So, if you are a big fan of this trend, or better yet, have some interesting product ideas to offer the consumers, then this Cratejoy marketplace review is for you.. Now, let’s see what are the ways you can make money through this online marketplace.. 1 – It’s free to list on the marketplace, but whenever you sell something, there will be a fee of 11.25% + $0.10 per transaction.. 2 – To cater for a more customized checkout experience, the fee is $19 per month and 1.25% + $0.10 per transaction.. 3 – To own a custom website AND to sell on the marketplace (plus 10% transaction fee) at the same time, the fee is $39 per month and 1.25% + $0.10 per transaction.. Well, Cratejoy has an affiliate program that you can join.Every time you refer visitors to the marketplace, who then become purchasing customers, you’ll earn commissions from the sales.. 10% tiered commission per sale on blogs/contest sites and social influencers.. If you are into book reading, then it’s relevant to talk about book subscriptions instead.. 1 – There’s a whole lot of niches that can leverage from subscription boxes and I am pretty sure people still don’t know that they exist.. This is a good opportunity to write product reviews about boxes that you like (or don’t like for that matter) and get more audience for your blog.. As an affiliate marketer, you can use these reviews and ratings to select boxes to promote as well as get insights about the product quality.

Social Media Today

Maybe it's because you're in marketing.. But now you can tell the big opportunity of social media by just relying on social media's accomplishments.. And as user-generated content, it does away with controls associated with traditional media - and most of all, it removes the need for big media.". List Tangible Business Goals. If you don't already have a social media plan, it's very possible that your top management fears that social media is only a plaything.. You don't have to promise to do all these things.. Give them an idea of what your steps will be, which may include:. Time to define goals, objectives, and strategy Time to get trained on social media Time to determine team, either internally, choosing a social media consultant, or both Setting up accounts on Facebook, LinkedIn, Twitter, and YouTube Finding your existing community of clients, prospects, and influencers on the main social media sites listed above, on niche social media sites, and on established industry blogger sites (if you determine your clients are not yet on social media, you may not have a plan!). Social media is not a panacea: if your company or product sucks, social media is not going to make that go away While many of the tools are free, it can take a substantial investment in time and consistent effort to build up a loyal following on the main social media sites Social media is not just another advertising channel - old-school product messages will go down in flames There is a substantial learning curve of the technology, language, and culture of the various social media sites Social media is always evolving, so successful methods can stop working Success may require effort from a team, not just one person. The first step of choosing who does social media for your company is deciding between doing it internally, hiring a consultant to do it, or a combination.. But ultimately, your social media activity really should be done by people who work for your company.. Social Media plan done?

Wondering how to reach your social media marketing goals? It all starts with a solid plan! Learn how to create a social media marketing plan.

A social media marketing plan is exactly what it sounds like – a detailed plan for how you intend to use each of your social profiles to further your company’s goals.. For each platform, take a look at how many times you post per day or week, and what kinds of content you post.. Which posts do their followers engage with the most?. This will help you understand what your followers (and potential followers) expect from you, and it may even give you some ideas for your own social content.. Your first set of goals should be content goals.. The next set of goals, however, depends on your followers.. ), all you have to do is look at your content calendar.. For your content and follower count goals, this could be as simple as using tools like Facebook Insights and Twitter Analytics.. If you haven’t created a social media marketing plan yet (or know that your current one needs work), it’s time to get started.

Blog post at Inner Social Media-ness :   Monitoring Your Social Media Like every other business owner or blogger, you’re trying to figure out what you can accomplish [..]

I monitored my social media sites, reviewed insights and analytics and kept notes about what worked and what didn’t.. Rather than just looking at my fan/follower numbers, I dug a little deeper into my social sites and thought about how I was going to grow my social presence to connect to more customers.. Let’s Review What Happened The first step to help you plan your social media goals is to review what happened during the previous year.. Now that you’ve got the number thing out of your system, it’s time to dig a little deeper and review what really happened with your social sites.. In the Deep Dive Social Media Review, you’ll work through the review process and answer some questions about your social media marketing.. Your social media marketing plan is more than just posting on Facebook and uploading images to Pinterest.. Setting Social Media Goals Now that you’ve downloaded the Deep Dive Social Media Review and worked the questions to see what happened with your social sites, it’s time to set some goals.. Think about your biggest challenge with your social sites and we’ll use this information to help you create your social media goals.. Now think about your top social site and let’s answer the following questions in the next section of the Deep Dive Social Media Review:. Planning is More Than Just Numbers Planning your social media goals is more than just writing down some numbers and making predictions that you’ll grow your Facebook fans by 20%.. If there’s anything my social media experiments have taught me, it’s that social media really does work.. If you’re ready to do this social media marketing stuff differently, then grab your FREE 18-page glimpse of the Social Media Productivity Planner.

Quickly and easily learn how to create a social media proposal that clients and stakeholders will love. Free social media template included!

If you want to win business as a social media marketer you need a convincing social media proposal.. For solo freelance social media managers and marketing agencies alike, social media proposals are an essential tool for growing your business — so you’d better be prepared to knock it out of the park.. A social media proposal is a document in which you propose a set of social media marketing services for a potential client and how your services will help them achieve their business goals .. Your social media proposal is a chance to outline expectations, promises, and responsibilities right out of the gate so your working relationship with a new client has no unpleasant surprises.. To create a social media marketing proposal that proves to your potential client that you understand their needs and (more importantly) how to solve them, you need to include these 10 essential elements.. The best social media proposals start with a deep dive into the potential client’s business and existing social.. everything you propose should tie back into those social media objectives from the previous section.. Social media promotions and campaigns Content creation A strategic publishing schedule Social media monitoring Social media engagement Social selling Lead generation. Throughout the proposal, you’ve shown the potential client that you understand their business and have put in the work to create a custom plan to help them succeed with social media.. This is the first section of your social media proposal , but it’s essentially an overview of the proposal, so we highly recommend writing this part last .. As you now know because we’ve said it 600 times already in this article, a strong social media strategy will be based on the client’s social media goals.. Fill out the social media proposal template below with your big ideas and sit back and wait for your potential client to say, “Yes, yes, a thousand times yes!”

Videos

1. Seller Town Hall: The Cratejoy Holiday Handbook
(Cratejoy)
2. How To Set Up Pirateship Shipping Inside Your Shopify or Cratejoy Store | subscription box business
(Kerrie Fitzgerald)
3. The Cratejoy Marketplace A Winning Strategy for Your Business [10/20/16]
(Subscription School)
4. How to Set Up a Subscription Product on Your Cratejoy Store
(Subscription School)
5. Strategies for Finding Customers on Social Media
(Subscription School)
6. Seller Town Hall: New Year Refresh
(Cratejoy)

You might also like

Latest Posts

Article information

Author: Pres. Lawanda Wiegand

Last Updated: 08/23/2022

Views: 6627

Rating: 4 / 5 (51 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Pres. Lawanda Wiegand

Birthday: 1993-01-10

Address: Suite 391 6963 Ullrich Shore, Bellefort, WI 01350-7893

Phone: +6806610432415

Job: Dynamic Manufacturing Assistant

Hobby: amateur radio, Taekwondo, Wood carving, Parkour, Skateboarding, Running, Rafting

Introduction: My name is Pres. Lawanda Wiegand, I am a inquisitive, helpful, glamorous, cheerful, open, clever, innocent person who loves writing and wants to share my knowledge and understanding with you.