Custom Video Production (2022)

Professional web videos are compelling, relevant, and effective at building trust with your visitors. At WebFX, we know the impact a single, well-shot video can have on your bottom line. Pricing for our custom video production services starts is 100 percent transparent — you always know exactly where your money goes. Scroll down for more details or fill out the form for an exact quote!

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Pricing based on social media video pricing.

Custom Video Production (14)

Premium Video

$600 / video

  • Custom Video Production (15)

    Up to 60 Seconds

  • Custom Video Production (16)

    Up to 2 Rounds of Revisions

  • Custom Video Production (17)

    150 words overlay text script

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Custom Video Production (18)

10X Video

$1,200 / video

  • Custom Video Production (19)

    Up to 90 Seconds

  • Custom Video Production (20)

    Up to 3 Rounds of Revisions

  • Custom Video Production (21)

    200 words overlay text script

Send Me a Proposal

(Video) Our Custom Video Production Trailer Tour


Video Production Services

WebFX is determined to provide customers with content that is compelling, relevant, and effective. What better way to do this than through the integration of web videos?

It is no secret that products are more likely to sell when there’s video content backing them. In fact, 73 percent of visitors who watch product videos will buy, and it has been shown time and time again that companies offering videos are viewed as more trustworthy by their customers. Don’t miss out on the opportunity to present your company to customers in the manner that the majority of consumers seek information.

Are you ready to start creating fantastic video for your website?Contact us onlineto chat with an experienced strategist from our video team about creating videos that speak to your brand and attract more customers.

(Video) Our Custom Video Production Van Tour

“We are very non-tech savvy. We rely on the personnel at WebFX to be our advocate with our on line presence. Our relationship is built on that and we trust them to do what gets us the best bang for our buck!”

National Sales Manager


See over 1,020 Happy Clients’ Testimonials

WebFX Social Media Video Services

Live Action Explainer Videos

WebFX also offers professional Live Action Explainer videos to help you engage and convert more customers.

What are Live Action Explainer videos? Glad you asked.

With live action explainer videos, speakers talk in front of a colored screen while custom visual assets appear on screen. If you’re explaining a process or how your products and services work, live action explainer videos are extremely helpful — and they help viewers visualize the information you’re presenting. Some versions of live action explainer also cut to stock b-roll footage while the speaker is presenting to give a more interesting visual experience.

Since65 percent of the populationis made up of visual learners, Live Action Explainer videos will help more people retain the content you share. Ultimately, Live Action Explainer videos make your content more memorable andencourage more engagement.

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When you invest in our Live Action Explainer video services, we’ll help you choose the best professional actor to match your brand and message, write a compelling script to grab your visitors’ attention, shoot the video using the highest production methods, and integrate it on your website for maximum effectiveness.

Welcoming visitors to your website with a video clip is a personalized way to greet and build initial trust. Presenting your message in a web video format gives you the opportunity to engage your visitors and converse with them.

There are countless ways to make use of this interactive multimedia. You can introduce your company, reveal your strengths, point out what makes you different, highlight special offers, and encourage your visitors to take action.

In addition, you can use these videos to highlight certain areas within your website, guide visitors through certain processes, answer FAQs, and announce new products or services offered, as well as provide recent updates surrounding your company.

Interested in our Live Action Explainer videos? Check out our prices below.

WebFX Live Action Explainer Video Services

User engagement videos

When it comes to user engagement, the longer users stay on your site, the better. Google sees it as a positive signal when users stay on your website, or more specifically, on a page, for a long period of time. It lets Google know that you have beneficial, informative information that users are interested in.

However, if you have walls of text on your site pages, users likely won’t stay engaged for long. That’s why user engagement videos are so important.


User engagement videos from WebFX allow you to engage your audience with your site content better that you can with text content alone. Not only do videos help keep users on your pages, but they also add an exciting video element that users will have a hard time passing up.

User engagement videos can cover any of the following:

  1. Details of your products
  2. Product assembly instructions
  3. Live action explainer video explaining a concept, product, or service
  4. Long-winded topics that inform users

WebFX can help you craft any of the user engagement videos mentioned, and then some. Read on to learn more about our engagement video pricing.

WebFX User Engagement Video Services

Explainer videos

With explainer videos, you’ll reap numerous benefits for your website and brand. When you opt for WebFX-created explainer videos, you’ll be able to:

  1. Keep site visitors engaged
  2. Show, not tell what you’re trying to convey
  3. Increase conversions
  4. Provide a fantastic asset to your website

Not only do explainer videos help keep site visitors engage, but they’re effective at boosting conversions since they show your audience your product instead of just telling them about it. You’ll be able to explain how your product is used, the materials it’s made of, and even show users how other people use it.

Not to mention, nearly every industry can benefit from explainer videos including:

  1. Food and beverage
  2. Home and repair
  3. Health and wellness
  4. Retail
  5. Industrial
  6. Heavy equipment

We know you’ll love our explainer videos — and your site visitors will, too.

WebFX Explainer Video Services

Marketplace product videos

Are you looking for a way to show off your one-of-a-kind product and its features? Marketplace product videos are the answer.

When you work with WebFX, we can help you create product videos that demand a user’s attention — encouraging them to learn more about your unique products, and eventually, purhcase them.

As the owner of an online marketplace, you can rest assured that the following online marketplaces support, and encourage, product videos.

  1. Amazon
  2. Walmart
  3. Target
  4. eBay
  5. Shopify
  6. WooCommerce

Still on the fence? Product videos offer a variety of benefits including:

  1. Increased customer trust
  2. Increased conversions
  3. Increased website ranking
  4. Ability to show off your products instead of talking about them

Sometimes a product description just isn’t enough, and to buy, users want to see all the features your product has to offer. That’s where product videos come in.

We know your customers will love ’em.

WebFX Marketplace Product Video Services

Why is video marketing important?

Video marketing offers numerous benefitsfor your business. If you’re looking to boost engagement and interactivity on your site, video marketing can help. Research shows that customers are10 times more likelyto interact with videos than blocks of text.

Adding videos to your site will encourage people to spend more time interacting with your content. The more time they spend on your site, the more they will learn about your business, and they will be more likely to contact you to find out more about your products or services.

When people spend more time on your website, it also signals to search engines that you provide valuable information — and they will rank your site higher in search results. In addition to engaging visitors, adding custom videos to your site makes it53 times more likelythat you will rank on the first page of Google results.

Video can ultimately impact your conversions too. Including videos on landing pages canboost conversion rates by 80 percent. If your landing page typically converts 50 customers each month, adding a video to the page can almost double your conversions, earning you 40 additional conversions.

The benefits of incorporating video into your marketing strategy are endless — and the importance ofvideo marketingcontinues to grow. If you’ve been considering adding custom videos to your site, our video experts at WebFX can help!

Why choose video production services from WebFX?

As one of the leading video marketing agencies, WebFX knows the value of a great video. By offering our clients the option to incorporate videos into their website content, WebFX provides a competitive edge for clients who desire to keep up with the demands of their industry.

If you want to stand out from the noise and clutter users are inundated with all over the web on a regular basis, consider unique and engaging video content. In this constantly-evolving Internet world, staying ahead of the competition is vital in setting your business apart and attracting customers — not to mention, unique content translates to search engine trust.

Web videos are an essentialinbound marketing medium. They transform your site into an interactive and entertaining alternative to the standard text-based site.

By integrating the use of multimedia, particularly videos, on your website, you have the ability to communicate your message on multiple levels using visual imagery, spoken word, music, and text.

Our clients experience the benefits of unique web videos in the form of increased sales, reduced customer service expenses, and increased call-to-action ratios. Videos enhance your website, engage your visitors, and lead to greater interest and even conversions.

Web video production pricing

WebFX offers numerous video production plans to fit your needs and budget — and we’ll help you determine where web videos have the most potential to make an impact on your site.

So what are you waiting for? Get started by checking out the services we offer below.

Social Media Videos

One of the best ways to get your audience to engage with your brand on social media is to add videos. Not only can you post videos that talk more about your products, services, and business, but you can also create video ads that help sell your products.

You can accomplish a number of things with a social media video:

(Video) My Custom Dante-Based Video Production Intercom System

  1. Inform users about a specific product or service
  2. Show users how to use a specific product
  3. Show users how a product is made
  4. Talk about what’s included in a specific service
  5. Inform users about why they need your specific services
  6. Inform users about your brand and what makes you unique
  7. Introduce employees
  8. Provide a tour of your facility
  9. Create video testimonials to share with your social audience
  10. And so much more

The ever-evolving world ofsocial mediabecomes more complex every day, and it can be difficult to navigate. WebFX will help your business grow by determining exactly how to market video content on your social media platforms.

Consider the fact that social media posts with video contentincrease views by 48 percent. This is potentially a huge profit margin that your business may be missing out on if you don’t currently add videos to your social posts. WebFX will help you take advantage of this opportunity by integrating videos into your social outreach accounts in all the right ways.

Custom Video Production (24)

WebFX offers square video advertisements (1:1 aspect ratio), which have shown to be more effective than landscape video ads. Square videos have been proven to result in2X the views and 3X the sharesas landscape videos.

As the name suggests, square videos display in the shape of a square, and they publish without black borders on social media. Square videos were made popular by social platforms like Instagram, and they outperform other video formats in terms of views and engagement.

It’s also interesting to note that square videos take up78 percent more space in mobile news feedsas opposed to landscape videos (16:9 aspect ratio). As mobile video consumption continues to grow, square videos will become even more important for capturing followers’ attention and boosting engagement.

Using square videos on social media can also help you maximize your budget. It costs7.5 percent lessto engage Facebook users with square videos and 33 percent less to engage Instagram users with square videos. This means that if you want better results for less money, investing in square video marketing on social media is a great option.

Choose video production services from WebFX

In addition to creating quality videos, our online video production services are designed to be affordable enough to fit your budget. We’re dedicated to providing our clients with the best possible experience for their dollar — and we bring that mentality to all of our video production services.

Our crisp web videos are created using experienced actors, professional lighting and production, and a concise and engaging script to deliver your message with personality, confidence, and impact. Our video production services include professional and creative script writing, sharp HD quality video, flawless audio, and lighting that is above reproach to provide you with an awe-inspiring video optimized for the web.

Ourweb design and development teamwill then integrate your new web video seamlessly onto your website, leaving you with a crisp, professional, and engaging video sure to be watched by countless visitors and influence them alike.

WebFX knows how to effectively market your content across all platforms, including web video. How else would we seeincreases in search engine traffic by as much as 50-700 percent in a matter of just 30 daysfor many of our customers? We will optimize your content to its highest potential in order to achieve measurable results for your business. Hop on over to ourInternet marketing strategypage to see what we mean.

Get started today

Ready to start on your video production? Call 888-601-5359 orcontact usonline to learn how unique web videos can transform your site into an engaging user experience.

We’re excited to work with you!

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What are the 5 stages of video production? ›

The five stages of video production are strategy and development, pre-production, production and post-production. Each phase is designed to help plan and prepare for the following stages, ensuring the process goes as smoothly as possible. Let's break down each phase and go into detail about what they entail.

How do you create a video production? ›

The video production process consists of 3 main steps: pre-production, which is the planning stage for mapping out your strategy and script for the video, production is the phase in which the video is shot, and finally post-production, which involves editing the video, adding music and other effects.

What are the 4 parts of video production? ›

The Five Phases of Video Production
  • Phase 1: Development. ...
  • Phase 2: Pre-Production. ...
  • Phase 3: Production. ...
  • Phase 4: Post-Production. ...
  • Phase 5: Marketing & Distribution.
Aug 19, 2016

What are the 3 main phases of video production? ›

The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production.

What is the most important part of video production? ›

Editing – Perhaps the most important aspect of any production, whether you're filming a television series, an instructional video, or a 15 second advertisement; good editing takes the raw materials produced during filming and creates a coherent, engaging end result.

How many types of video production are there? ›

There are three stages of video production: pre-production, production (also known as principal photography), and post-production.

Why do we need video production? ›

Video Boosts First Stuff and Converts to Sales.

Videos will make some real money for you. A product film can increase the conversions by 80% on your landing page. And, regardless of the category, many company's team has ensured that video works well. Video can also contribute to sales directly.

What do video production companies do? ›

A video production company (VPC) creates video content for other companies' marketing strategies. That video content includes commercials, online ads, product showcases, as well as corporate videos and employee training videos.

How do I start a video production company? ›

How to start a video production company
  1. Find your niche. Determine what types of videos you want your company to produce. ...
  2. Create a business plan. ...
  3. Get funding. ...
  4. Register your business. ...
  5. Get equipment. ...
  6. Set up a website and social media accounts. ...
  7. Build a team. ...
  8. Set your price.
Mar 25, 2022

What is the first step in creating a video? ›

Here are the essential steps to making a great instructional video:
  1. Step 1: Determine and get to know your audience.
  2. Step 2: Write a storyboard and script.
  3. Step 3: Record your narration.
  4. Step 4: Record your screen or capture video.
  5. Step 5: Edit the video.
  6. Step 6: Add a video intro.
  7. Step 7: Share your video.

What are the stages of video editing? ›

Five Phases of Video Editing (In a Nutshell)
  • Organize and Sync. Separate your media to be placed into folders. ...
  • String Out. Don't jump directly into the edit. ...
  • Rough Cut. With a rough edit, you are to find the story with the material that was presented to you. ...
  • Fine Cut. Build upon it by refining the edit. ...
  • Finalize the Edit.
Sep 25, 2020

How do you start a video project? ›

The Right Way To Start Your Video Project
  1. PICK A REASON. There is a reason you are working on this project. ...
Aug 13, 2015

What is included in video production? ›

Video production is basically the entire process of creating a video. Whether it's a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same.

What is the concept of video editing? ›

Video editing is the process of editing segments of motion video production footage, special effects and sound recordings in the post-production process.

What is at the center of video production? ›

Camera work is at the center of video production.

What is the most important thing while editing a video? ›

To make your video's flow ideal, you have to cut shots at the perfect time. Timing is critical! Cut it too soon and you end up with a sudden stop that the audience was not expecting. Cut it too late and you end up with a shot that seems to drag on forever.

What is most important video editing? ›

The most crucial factor involved in editing is CPU. Many people think that it's GPU, but if you're on Premiere Pro or another software, CPU determines how quickly you can accomplish editing tasks. The exception here is DaVinci Resolve, the performance of which relies heavily on GPU computing power.

What are the three production processes? ›

The three main stages of production are: Pre-production: Planning, scripting & storyboarding, etc. Production: The actual shooting/recording. Post-production: Everything between production and creating the final master copy.

What skills do you need for video production? ›

What Skills Does a Video Producer Need?
  • Fierce attention to technical detail.
  • Patience to work through big-picture changes.
  • Has a knack for storytelling and a creative eye.
  • Knows how to identify inspiring stories that tug at heartstrings.
  • Strong organizational skills in managing hard and fast deadlines.
Oct 4, 2016

What are short videos called? ›

Video clips are short videos, sometimes called memes, which are short videos of silly jokes, most of the time coming from movies clips or episode clips.

What are the roles to creating a video? ›

While roles and responsibilities typically change from project to project, the list below describes each role for the ones I've worked on.
  • Producer. ...
  • Director. ...
  • First Assistant Director (1st AD) ...
  • Director of Photography (DP)/Cinematographer. ...
  • Digital Imaging Technician (DIT) ...
  • Camera Operator. ...
  • First Assistant Camera (1st AC)

What is at the center of video production? ›

Camera work is at the center of video production.

In what stage of video production is capturing and recording done? ›

The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life. The production phase is where all the raw materials for your video will be captured.

What is post-production in video? ›

Post-production is the final stage of video creation. Once you've shot your footage, the finishing touches will need to be added to your film. The process can involve many individuals and teams, from sound mixers and voiceover artists to editors and colour graders.


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