Equipment for Social Media Marketing - (2022)

Are you curious about social media marketing equipment? This is a topic I was recently asked about by a reader. Whether you’re just starting out or ready to move your efforts to the next level, this list is for you!

Ready to level up your social media marketing game? Here’s a list of the best equipment, hardware, and software you’ll need to start developing a professional social media video strategy.

I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with natural lighting and the cell phone in your pocket. I’ve been creating videos for a few years now and I’ve only ever used natural lighting and my phone until this year when I finally bought a ring light! When you’re ready for an upgrade, or to polish your look and sound a bit, here are a few things to consider.

1. Ring Light

This is the ring light I bought. It comes in other sizes, but the 12 inch is plenty big! I will say, the “foot” that is supposed to attach to make your camera holder turn sideways didn’t work for me, but I don’t use that anyhow. When my static electricity accidentally shorted the whole thing out, I reordered exactly the same one, so I definitely recommend it!

2. Laptop Microphone

This is the microphone I finally decided to buy when I started my podcast earlier this year. I went with this one so it wouldn’t take up space on my desk and WOW it has REALLY good sound, I think. You can listen to me using it over on theBeFlawsome Podcast.

3. Phone Microphone

This is the corded mic I have on hand to plug into my cell phone for making better sounding videos from my phone. I don’t use it as much as I should…but I have it!

4. Headphones

And there are days when I could NOT survive without my noise-cancelling headphones. These Sony’s were expensive, but super comfortable and VERY quiet. My husband can watch TV right beside me and I don’t hear what’s going on. They work best withFocus At Willmusic! They’re also GREAT for airplane travel…if and when we’re able to do that again.

(Video) how to find web base management tools free

5. Laptop Stand

I don’t know about you, but working on a laptop for 8+ hours a day has taken a toll on my neck. There are two pieces of equipment that are helping me stay in the office and out of the chiropractor’s office (well…some anyhow). This folding laptop stand is similar to the one I have, that I borrow from my teens when they’re not around. It makes sitting on the couch to work a whole lot easier on my neck. Don’t tell Dr. Paul I said so 🙂

6. Wireless Keyboard

When I am working in my office, I prop my laptop up on a box so the camera and screen are more eye-height, and I use a wireless keyboard to improve the ergodynamics. Improve, not perfect. I quite like this one from Logitech, but it is a bit on the small side.

7. Anti-Glare Screen

I recently decided to try an anti-glare screen protector for my laptop too as I was having a lot of headaches. When you spend as much time staring at these screens as I do, you’ll try anything to improve it. The one I bought is out of stock, but this one seems similar.

8. GimbOWL

One of the best things I bought this year was a tracking, rotating phone stand. It’s perfect for holding my phone on my desk while I make TikTok videos close up, but it would also be great for tracking a speaker who walks and talks, or a Zumba instructor who can’t always stay in frame, etc. When turned on it actually will follow you from side to side, moving your phone to keep up! The one I bought looks just like this one, but mine has the brand name GimbOWL printed on it.

9. Gimbal

One other thing I am hoping to find a good deal on is a gimbal…a device for holding your cell phone and stabilizing it when you make videos. It keeps down the shakes and makes everything look smooth and professional when you’re holding the phone. This brand has a good reputation in my circles, so I’m watching for deals on these.

Here’s a bonus for you… some books I recommend…not necessary, but not a bad idea! Who knows if there will be good deals on these books this season…I sure don’t, but these are a few of the ones I’d definitely recommend you pick up either way.

Storytelling is becoming increasingly important in social media. This is one of the books I’ve picked up for my summer reading list. Tamsen is a master at developing your story.

The latest book on my virtual shelf, this guide is IDEAL for beginners looking to understand how social media works on different platforms.

Must-have social media marketing tools for 2021


Creating content for social media is an essential part of the game. Visual content getsthree times more engagementon Twitter than plain ol’ text, so good visual content can help you take it to the next level.

WithBiteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?


Bufferstarted off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’reBitlyuser, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.


Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumois a research tool which tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencersrelated to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.


Equipment for Social Media Marketing - (1)

An oldie, but a goodie.TweetDeckis a dashboard application that makes managing Twitter a whole lot easier.

The browser-based tool provides a streamlined, simple way to watch and monitor custom segments and lists. It also provides more upfront visibility into mentions, messages, and other Twitter components.

Pricing: Free.

Social Flow

Equipment for Social Media Marketing - (2)

SocialFlowprovides one place to manage allpaid, owned, and earnedsocial media campaigns.

It’s a smart tool that makes recommendations on which updates (across Twitter, Facebook, and LinkedIn) should be promoted based on engagement stats and other data sets.

It provides advanced targeting for social ads to help drive higher conversions, and it also has its very own ad builder to make creating ads quick and painless.

Pricing: custom pricing based on needs/function.


If you’re new to social media marketing, then you’re probably in need of tools to get started without breaking the bank or learning a brand-new skill set. With so many social media platforms and apps out there, it’s easy to be overwhelmed and burnt out. But you don’t have to be.


What are the 5 key components for social media advertising? ›

5 Essential Elements of Social Media Marketing
  • Identify your business goals and marketing objectives. ...
  • Identify and reach your target market. ...
  • Research your industry. ...
  • Choose the appropriate channels. ...
  • Create a content strategy.

What things are included in social media marketing? ›

Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation.

What are 2 3 different tools that can be used in relation to social media? ›

Generally, there are three kinds of social media tools. Listening platforms, publishing platforms, and competitive analysis platforms.

What tools are necessary for social media marketing in 2022? ›

7 Necessary Social Media Marketing Tools in 2022
  • Planning 🎨
  • Content Calendar & Scheduler 🗓
  • Mention Follower 👥
  • Analytics 📊
  • Social Media Advertising 📱
  • URL Shortener 💻
  • Chat Bot 🗣
2 Mar 2022

What are the four main types of social media tools? ›

Here's a look at four types of social media tools along with recommended apps that are user-friendly and can streamline your workflow.
  • Content curation tools. ...
  • Social media scheduling apps. ...
  • Content creation tools. ...
  • Social media analytics tools.
26 Jul 2016

How do I start a social media marketing? ›

10 Steps to Getting Started in Social Media Marketing
  1. Determine your goals. What do you want to get out of your social Web participation? ...
  2. Evaluate your resources. ...
  3. Know your audience. ...
  4. Create amazing content. ...
  5. Integrate your marketing efforts. ...
  6. Create a schedule. ...
  7. Adopt an 80-20 rule. ...
  8. Focus on quality, not quantity.
25 Nov 2010

How do I start a social media marketing business? ›

How To Start Your Own Social Media Marketing Agency
  1. Choose a niche.
  2. Determine the services (and pricing) you want to offer.
  3. Determine your unique selling points and prepare a business plan.
  4. Start pitching clients.
  5. Track your progress in a portfolio and turn it into social proof.

What are the three types of social media marketing activities? ›

And thankfully, even with the influx of how-tos and social media guides out there, there are just three basic forms that social media marketing is made up of: Community management, content creation, and growth.

What are the 3 key attributes of social media marketing? ›

There are three main aspects to strategic social media marketing packages should have: Profile development. Engagement. Tracking and reporting.

What makes a successful social media campaign? ›

A good social media campaign not only consists of intelligent and compelling content but also requires a strong marketing strategy, effective communication, and the right mix of content and marketing tactics.

What is an example of a social media tools? ›

Here are some of the most-used social media tools used by some of the world's top brands: #1: BuzzSumo. #2: Google Trends. #3: Buffer Publish.

What is a social media management tool? ›

For those who may not know what a social media management tool is, it is software designed to allow the user (you) to publish to, monitor and manage one or more of your social media networks from one interface.

What is marketing tools in business? ›

Marketing tools are tools that marketing specialists use to create, improve and promote their products and services. In this context, the word 'tools' refers to techniques, strategies, and materials. Most companies prefer email marketing, advertising, target, research of the market, collecting data etc.

What is hootsuite used for? ›

Hootsuite is a social media management system that gives users an integrated user interface from which to manage their social interactions. Hootsuite supports Twitter, Facebook, Google+, Foursquare and more.

Why do you need social media tools? ›

Social media tools can aggregate the messages sent to all of your profiles and networks into one spot, saving you the time and effort needed to constantly juggle accounts.

What are the 13 types of social media? ›

  • Social Networks. The primary goal of social networks is to help you connect with people, build communities and groups, share ideas, interests, and information. ...
  • Messaging Apps. ...
  • Photo & Media Sharing Apps. ...
  • Blogging & Publishing Networks. ...
  • Interactive Apps. ...
  • Discussion Forums. ...
  • Bookmarking & Content Curation. ...
  • Review Networks.
29 Jul 2021

What are the 4 steps of content strategy? ›

Content Marketing Strategies: The Four-Step Approach for Success
  1. Step one: Identify your goals. ...
  2. Step Two: Customer research. ...
  3. Step 3: Leveraging the right content management system. ...
  4. Step 4: Identifying what form your content should take. ...
  5. Key takeaways.

Which social media platform is best for my business? ›

The 8 Best Social Media Platforms to Market Your Business in 2021 [Infographic]
  • Facebook.
  • Instagram.
  • TikTok.
  • Pinterest.
  • Reddit.
  • Twitter.
  • LinkedIn.
  • Snapchat.
28 Feb 2021

Which is the most used social media today? ›


With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

How do I start a social media marketing agency with no experience? ›

How to Start a Digital Marketing Agency with No Experience
  1. Set Your Business Goals. Before you decide to do anything, you've got to do some planning. ...
  2. Define Your Target Audience. ...
  3. Build an Online Presence. ...
  4. Get Visible (AKA Getting Leads and Clients) ...
  5. Define Your Growth Plan.
9 Feb 2022

How can I get into social media marketing with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
19 May 2022

Is social media marketing easy to learn? ›

Is Social Media Marketing Hard to Learn? Social media marketing is not hard to learn. The reason is that most people already use social media platforms so it's easier for them to understand the different concepts that make up social marketing.

How much money does a social media marketer make? ›

Salary Ranges for Growth & Social Media Marketings

The salaries of Growth & Social Media Marketings in the US range from $45,320 to $129,700 , with a median salary of $85,240 . The middle 50% of Growth & Social Media Marketings makes $83,000, with the top 83% making $129,700.

How can I make money with social media? ›

How to Make Money on Social Media
  1. Earn Commissions Through Sponsored Posts. One way your small business can earn money from social media is by promoting the products or services of other businesses. ...
  2. Get Paid for Reviewing Affiliate Products. ...
  3. Sell Your Own Products or Services. ...
  4. Get Paid to Share Your Knowledge.

What qualifications do you need to be a social media manager? ›

You'll need:
  • knowledge of media production and communication.
  • to be thorough and pay attention to detail.
  • the ability to sell products and services.
  • the ability to work well with others.
  • the ability to use your initiative.
  • thinking and reasoning skills.
  • business management skills.
  • excellent verbal communication skills.

What are the five most effective social media marketing strategies? ›

The five most effective social media marketing strategies are:
  • Always educate and give value to your audience.
  • Create varied content.
  • Leverage customer loyalty, reviews, and user-generated content.
  • Focus on the best social media channel that works for your strategy.
  • Connect with other influencers in your niche.
24 Aug 2022

What is the first step in a social media advertising strategy? ›

Define Your Goals

The first and most important step of creating a social media strategy is that of setting your goals. Without a goal in mind, it will be difficult to channel your efforts to reach it.

How hard is social media marketing? ›

Whether you're an expert or a rookie at social media marketing, you will agree with us that it isn't easy. Changing technological and social trends make it very challenging. Additionally, there are difficulties in strategy formulation, ROI measurement, and allocation of time and budget.

How long should a social media campaign last? ›

Changing creative every 45-60 days is ideal. Research shows that 45 days is about how long it takes a consumer to retain and recall information.

What are the essential elements of a social media marketing strategy? ›

There are three main components to any successful social media content strategy: type of content, time of posting and frequency of posting. The type of content you should post on each social network relies on form and context.

What is a media toolkit? ›

Mediatoolkit is a media monitoring tool that searches the internet in real time for mentions of your company, your brand, your competitors, industry and any other topic in which you are interested.

What are Instagram tools? ›

Instagram tools serve for various purposes and can be used by many people or businesses that have different goals or needs. These apps can come in handy as they allow to automatize or organize work – edit or manage content, manage profiles and engagement, follow and find hashtags, share tasks, and improve teamwork.

What is one tool you can use to help with content ideas for social media? ›

Canva. Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company's social media accounts.

What tools do I need to be an influencer? ›

Influencer platforms can be the ultimate tool to simplify your influencer marketing. Different platforms specialize in the services they offer, but the most common ones are: Influencer discovery.
2. NeoReach
  • Conversation topic.
  • Social channel.
  • Social metrics.
  • Audience demographics and psychographics.

What is the best tool to find social media influencer? ›

10 of the Best Tools to Find Relevant Influencers on Social Media
  • Traackr. ...
  • Upfluence. ...
  • BuzzSumo. ...
  • Heepsy. ...
  • HypeAuditor. ...
  • NinjaOutreach. ...
  • BuzzStream. BuzzStream might've started as a simple link-building tool, but it grew into so much more than that. ...
  • GroupHigh. GroupHigh calls itself “the world's largest blogger database”.
29 Oct 2019

What is an influencer marketing platform? ›

An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.

What is the cheapest social media platform? ›

As you can see, Twitter actually has the lowest cost per click of all four social networks at $0.38, with Facebook following close behind at $0.97.

Why is social media the best marketing tool? ›

Social media networks are open to all, giving businesses a chance to follow their consumers' activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.

How do I choose a social media management tool? ›

9 things to consider when evaluating a social media tool
  1. User experience. You're likely to be using this tool regularly, maybe even daily. ...
  2. Analytics & reporting. ...
  3. Team collaboration tools. ...
  4. Customer support. ...
  5. Training. ...
  6. Security. ...
  7. Integrations. ...
  8. Pricing.

What is social media tool? ›

Tools that help to facilitate social media. Examples include RSS, blogs, video logs, widgets, tags, forums, location based services, Web chats, instant messaging, podcasts and microblogging services.

What is a social media management tool? ›

For those who may not know what a social media management tool is, it is software designed to allow the user (you) to publish to, monitor and manage one or more of your social media networks from one interface.

How do I start a social media marketing? ›

10 Steps to Getting Started in Social Media Marketing
  1. Determine your goals. What do you want to get out of your social Web participation? ...
  2. Evaluate your resources. ...
  3. Know your audience. ...
  4. Create amazing content. ...
  5. Integrate your marketing efforts. ...
  6. Create a schedule. ...
  7. Adopt an 80-20 rule. ...
  8. Focus on quality, not quantity.
25 Nov 2010

How do I create a social media marketing plan? ›

How to Create a Social Media Marketing Plan From Scratch:
  1. Set Your Goals.
  2. Research Your Target Audience.
  3. Find Your Brand Personality.
  4. Find Out Works For Your Competitors.
  5. Create Engaging Content.
  6. Create a Posting Schedule.
  7. Promote Your Content.
  8. Evaluate Your Campaign Performance.
23 Sept 2021

How do I create a social media platform? ›

I've compiled a list of 8 steps that you need to follow in the process:
  1. Identify your community. ...
  2. Define the features and functions. ...
  3. Choose the right technology. ...
  4. A must have structure. ...
  5. Design Activity Stream. ...
  6. Create Status Update Features. ...
  7. Quality Viewing Data options. ...
  8. You need to attract the right users.
25 Aug 2017

What is the cheapest social media platform? ›

As you can see, Twitter actually has the lowest cost per click of all four social networks at $0.38, with Facebook following close behind at $0.97.

What is social media marketing software? ›

Social media marketing software allows users to manage their social media presence across multiple social media platforms. The software facilitates the posting, scheduling, and sharing of content on social media platforms like Facebook, Instagram, and Twitter.

What are the 6 type of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What is a media toolkit? ›

Mediatoolkit is a media monitoring tool that searches the internet in real time for mentions of your company, your brand, your competitors, industry and any other topic in which you are interested.

Who are the top social media managers? ›

Here are the 25 social media top guns (in no particular order) we're following right now.
Top Social Media Experts
  1. Jay Baer. ...
  2. Sean Gardner. ...
  3. Ann Handley. ...
  4. Neal Schaffer. ...
  5. Sujan Patel. ...
  6. Kim Garst. ...
  7. Neil Patel. ...
  8. Mari Smith.
4 Dec 2021

How do I sell myself as a social media manager? ›

There are several ways to market yourself according to the definition above, including:
  1. A website and blog (We recommend using Squarespace.)
  2. Social media marketing (Facebook, Twitter, LinkedIn, etc)
  3. Social media publishing (Facebook Notes, LinkedIn Pulse, Medium, etc)
  4. Email marketing (We recommend using Mailchimp.)
13 Jan 2016

How can I manage all my social media in one place? ›

How to manage multiple social media accounts (without crying)
  1. Use software to combine all your social profiles in one place. ...
  2. Automate your busywork. ...
  3. Post at the right times and frequency for each network. ...
  4. Engage in some tasteful cross-posting. ...
  5. Curate and repost ⅓ of your content. ...
  6. Use templates for content creation.
19 Jan 2022

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