Flipkart’s marketing strategy & why it works (2022)

Let’s take a closer look at Flipkart’s journey over the years. Flipkart started when both co-founders were working for global e-commerce giant, Amazon, in Bengaluru. Flipkart too, started off with selling only books on their website. After they secured funding and showed significant growth, they moved to other categories.

The Bansals struck gold after their initial funding, with growth figures doubling every quarter, they raised many rounds of funding both from American as well as Indian investors. Their revolutionary “Cash on delivery” functionality paved the way for their growth among skeptical Indian consumers who had just begun to discover online shopping. This helped consumers receive their products before paying for them - as a sort of insurance against India’s many logistical hurdles.

Flipkart became India’s e-commerce giant. This was further strengthened by their deal with Walmart in 2018 when the Bansals sold a 77% stake in their company for a whopping $16 billion, taking the company’s valuation to about $22 billion.

Flipkart’s marketing strategy & why it works (1)

This was not an overnight success story. A lot of hard work was put into it. Today I’ll take a look at the marketing strategy that made this company such a success!

Flipkart’s overall marketing strategy

Let’s talk about Flipkart’s broad marketing strategy. On the face of it, their main principle seems to be focused on being present at every single touch point their customers are present at. Today this means using the majority of their budget on digital channels and marketing. Moreover, since India is a mobile-first country, this is most definitely paying off.

Flipkart also invests heavily in star power and influencer marketing. India loves Bollywood and Flipkart uses this to sell and raise awareness about their products. Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan and Shraddha Kapoor have all been prominently featured in Flipkart TV ads and in their online campaigns. This shows that Flipkart not only has deep pockets, but also has an eye on the pulse of the market.

In recent years, Flipkart has increased its budget spend on digital marketing considerably. Earlier, they were spending crores in multichannel marketing campaigns that resulted in a large amount of cashburn. Since Kalyan Krishnamurthy took over Flipkart in 2017, there has been a large-scale revamp of its marketing strategy - it’s become leaner and heavily based on digital, which has worked out well for them.

A study published in Livemint in 2017 outlines the very beginning of the transformation wherein potential customers showed a greater awareness of Flipkart’s Big Billion Day sale as compared to other retailers.

Flipkart’s marketing strategy & why it works (2)

In addition to marketing campaigns, Flipkart also uses its digital channels extensively to provide customers with the best experience possible with their platform. Customers voice concerns and complaints on Flipkart’s social media channels and this is dealt with quickly and efficiently.

(Video) How does Flipkart make money in 2021 [Hindi] | Flipkart Complete Business Model

Of course, this investment in digital channels hasn’t stopped Flipkart from working with celebrities and influencers extensively. Flipkart relies heavily on influencer marketing and influencers to spread the word about their campaigns. The best part about this is that the message can be utilized both online and offline - making way for them to use it both for TV spots/billboards, as well as advertising online.

Flipkart’s pivot from electronics to fashion

Flipkart had a very successful run in India till 2015. There were some glitches after this, when Amazon and other e-commerce giants got a taste of Flipkart’s market share, but India’s original e-commerce giant quickly pivoted in response.

Initially, Flipkart was known to be an electronics hub. If you needed a new phone or kitchen appliance, you went on Flipkart.com to check out the latest deals. Today, Flipkart resonates with the Indian audience as a seller of everything from groceries to fashion. This is largely due to their marketing efforts.

Flipkart started a targeted marketing campaign for the fashion segment called “India ka Fashion Capital”, focused on videos featuring celebrities. These videos were used for TV spots as well as YouTube in order to maximize reach. Within just ten days, they were able to garner 100M views on YouTube.

Google was also able to measure the impact of digital vs traditional media strategies, which made it clear that the brand had made a good bet by going all out on digital platforms.

Flipkart’s marketing strategy & why it works (3)

This was one of many campaigns aimed at raising awareness of Flipkart’s fashion and apparel selection which has made a big impact. This, combined with the previous research done on the audience’s awareness of Flipkart’s sales shows that it really does pay to be present at all the touchpoints - especially on digital.

Flipkart today - COVID strategy

The COVID crisis in India this year has resulted in many brands stepping up in the country’s hour of need. Flipkart, being a giant was no exception to this, despite being heavily restricted by law to keep their business from running during this time.

For frontline workers and consumers

Together with parent company Walmart, Flipkart announced that it would donate INR 46 Cr worth of medical supplies to support the fight against coronavirus in India. This includes the donation of protective equipment such as N95 masks and medical gowns, and equipment to NGOs and those working in the frontlines. Additionally, Walmart is donating 7.7 Cr to NGOs - Goonj and Srijan in India, which will be used to collect food, medicines and other equipment for distribution.

Additionally, Flipkart also partnered with Tata Consumer Products so as to ensure a greater supply of essential food and grocery items for their customers.

(Video) How Flipkart Is Beating Amazon In India ? | Flipkart Marketing Secrets ? | Business Case Study

Flipkart #SmartBuy also launched hand sanitizers and surgical masks in April, to fight the shortage. Not only that, Flipkart also joined forces with Uber and Meru Cabs in India, to deliver essential items to consumers in Delhi, Bengaluru and Mumbai.

#News: @Flipkart #SmartBuy launches hand sanitizers & surgical masks to support the country’s efforts to control #COVID19 outbreak. Medically certified products, priced as per government directives, will be available under the brand's Health+ range
More: https://t.co/zV6nF2wue8 pic.twitter.com/q7o092MjaS

— Flipkart Stories (@FlipkartStories) April 9, 2020

For their delivery network and partners

Flipkart has stepped up the medical cover they provide for those working in their supply chain network - including local stores, as well as individuals. Their insurance provides protection against lost income during the COVID crisis as well as medical insurance for outpatient care, consultation and pharmacy requirements.

Flipkart made sure to take care of the ecosystem that drives their main business. This, of course, is something that will help them win big in the long run, and bounce back once the economy recovers from the crisis.

Flipkart best campaigns

Flipkart Kidults

No discussion about Flipkart is complete without mentioning their Kidults campaign launched in 2014. Aimed at spreading the word about Flipkart fashion, this campaign places stylishly clad kids in everyday situations that adults encounter - of course a lot of the creatives feature influencers in order to add starpower. This campaign was a hit and has been used extensively till as recently as 2019.

Flipkart worked with Loewe Lintas on this campaign and it’s clearly had a successful run. The idea of having kids act like adults is quite refreshing, and has an entertainment factor which keeps people hooked and coming back for more of these ad creatives. Of course, roping in star couples like Ranbir and Alia brings its fair share of advantages.

Flipkart's GenE

In December 2018, Flipkart launched an ad campaign to address gender inequality issues which has often plagued India.

The concept is pretty clever - Flipkart launched a new digital campaign featuring GenE - Gender Equal which features a new generation of children engaged in atypical activities associated with their gender. The idea was to raise kids without any rigid gender norms and allow them to realize their full potential. Flipkart, in tune with this campaign, also launched a Gen E store on their website - a unisex kids clothing line.

This campaign stands out for me particularly because it’s about raising a future generation that aims to have a lower disparity between sexes. It’s also about conscious parenting which is definitely the need of the hour.

(Video) 5 BEST MARKETING STRATEGIES OF FLIPKART

Big Billion Day

Flipkart has gone all out with its Big Billion Day campaign in recent years. It’s a sort of festive Black Friday for India. Last year, they even managed to rope in the evergreen Amitabh Bachchan for the launch of their Big Billion Day sales.

The idea is to show India in the various stages of preparation for the Big Billion Day - celebrities play iconic characters - e/g., Amitabh Bachchan plays “Don” - and all of these characters are as excited about the offers and deals from the Big Billion Day sales as the everyday people these ads are targeted at.

It’s interesting to see how Flipkart is different from Amazon in its approach to festive marketing - since both these two e-commerce giants have huge sales during this period. While Amazon bets on deals, Flipkart is looking at star power in order to bring in a greater audience to their website. Of course, the ultimate winner here is the consumer, since they can avail of the exciting offers that both shopping websites bring their way.

India’s next fashion influencer

Myntra (owned by Flipkart) took fashion to television last year when they partnered with Zoom to launch their TV show : India’s next fashion influencer. The idea was to have a reality TV show aimed at finding India’s next big fashion guru and to reward their fashion genius. Bollywood star Sonakshi Sinha judged the show and mentored contestants. Contestants were asked to put their best looks together and share it on social channels.

The main aim was to enrich both the influencer community as well as bring visibility to Myntra and e-commerce as a whole. The winner was Tanumita Ghosh. Of course this was Myntra’s masterstroke, and enabled them to effortlessly bring both the online and offline worlds together.

Flipkart’s VR Campaign

VR is definitely the future and is set to change life as we know it. But Flipkart - always experimentative - is an early adopter of technology. They used VR to gamify their Big Billion Day Sale campaign last year, and match their offers and deals with the full moon since it is auspicious and closely related to the festive calendar in India. Their ad campaign ran on days when there was no full moon, but, with the help of VR, users were able to see a full moon but obscured by clouds. Gamification prompted the users to blow into the microphone to move the clouds away revealing both the full moon and an exciting new offer. This campaign went super well, garnering 5 million views and a CTR of 2% which is 10x the industry average.

Conclusion

Flipkart’s marketing strategy is a very solid and robust one - of course it also doesn't hurt that brands like Flipkart have deep pockets and can make their marketing efforts come to life. The best thing about Flipkart is that they’re great with transmitting coherent messages across platforms. As a marketer here are my main takeaways from Flipkart:

(Video) Digital Marketing Analysis of Flipkart

  • Influencer marketing and star power are huge in India - Flipkart understands this and is not shy about using this channel in order to garner traffic and views.

  • Flipkart is also largely focused on visual ads - be it video, creatives or even reality tv. As a fashion brand this is great and shows that they understand their product as well as their audience.

  • Multichannel ads are great. While Flipkart drives the performance of their ads online with performance marketing, they’re also heavy on offline ads and TV spots which shows a great understanding of the audience.

  • Experimenting is always great and Flipkart is not shy about this - being one of the early adopters of gamification and VR.

  • Customer really is king. Their offers are always really great and their hugely successful Big Billion Day is testament to this fact. If customers - still largely traditional when it comes to buying clothing online - are happy to stop going to stores and order online and in some cases even pay in advance, you know Flipkart is doing something right.

Pragati

(Video) How Flipkart makes money ?? And Flipkart Business Strategy explained !!!

Pragati is an inbound marketing geek and is always on the look out for marketing hacks. When she's not in work mode, you'll find her curled up with a good book and a big mug of hot chocolate.

FAQs

What is Flipkart's competitive advantage? ›

The reason Flipkart has become bigger in these two categories is that the e-tailer has strategically positioned itself as a marketplace for the mass market, focusing on value products–lower-priced and affordable–across categories. This has helped create Flipkart a significant hold in tier 2, tier 3 markets.

What is the strategy of Flipkart? ›

Flipkart's leading marketing strategy focuses on every single touchpoint their customers are present at. It uses the majority of its budget on various digital channels involving both paid and organic marketing.

Which type of marketing is done by Flipkart and Amazon? ›

Ecommerce marketing refers to a range of tactics that aim to promote your online store through various marketing channels, drive potential customers to your ecommerce website, and convert that traffic into online sales.

How does Flipkart attract customers? ›

You choose a product and create an ad campaign for it. Flipkart shows these products as 'Featured Products' on relevant pages of its website. Buyer sees your ad while browsing through products that he wants to buy and clicks on your product.

Why is Flipkart successful? ›

The success of Flipkart

Customers were not willing to pay huge sums of money without receiving their products. Hence, they introduced the Cash on Delivery payment option. Flipkart was among one of the first eCommerce startups to introduce cash on delivery option for its customers.

What is unique about Flipkart? ›

Lowest cost of doing business: Flipkart's online marketplace allows you to reap the benefits of sales without limitations since your cost of doing business on Flipkart is lower than other e-commerce portals. Whether you are a manufacturer, a vendor, or a supplier, you can become a top seller with minimal investment!

How Flipkart is promoting their products in the marketplace? ›

Innovative Marketing Campaign- Marketing campaigns with various taglines also beefed up sales. Flipkart uses campaigns like "Itne May Itnaaaa Milegaa", "Budget Se Mukt", "Gen E, Let's Raise a Generation of Equals", and "India ka Fashion Capital", and "Munna Bhai and Circuit".

What is the role of social media marketing in Flipkart? ›

They often run campaigns for specific sales, occasions and brands. The brand showcases products, highlights the causes they support and puts up engaging illustrations from time to time on social media platforms. They also have a strong ORM presence on Twitter (with Flipkart Support) and Facebook comments.

What are the strengths of Flipkart? ›

Secure and Streamline Payments. Better online secure payments can instill more confidence in people to shop online. India has one of the highest no of smartphone users in the world. Flipkart can look to streamline payments for their orders through an in-house payment service like AmazonPay to include new product lines.

What are marketing strategies in business? ›

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

How does Amazon use digital marketing? ›

Amazon PPC Advertising

Amazon ads are similar to Google search ads. They appear when a user searches on Amazon using the specific keywords that the advertiser is targeting. The ads also appear on product pages and at the bottom of the pages. You are charged each time a user clicks on your ad, just like Google Ads.

How can I become a successful seller on Flipkart? ›

Most effective ways to make your business successful | Flipkart Seller ...

What are the challenges faced by Flipkart? ›

Faced with a fund crunch, heavy losses, tough competition, a management churn at the top, and tougher government regulations, Flipkart found itself in the middle of a storm with the imminent possibility of it ceding the top slot to rival Amazon in the online retail market in India.

How do I know which products sell best on Flipkart? ›

The small graph next to each item also shows you the interest levels of people for this product over time. The New and Trending list shows you the products in the category that are new and popular on Flipkart along with the pricing as well as product interest. You can accordingly choose to sell it and price it right.

What are the strengths of Flipkart? ›

Secure and Streamline Payments. Better online secure payments can instill more confidence in people to shop online. India has one of the highest no of smartphone users in the world. Flipkart can look to streamline payments for their orders through an in-house payment service like AmazonPay to include new product lines.

What is Flipkart USP? ›

Flipkart USP

The USP of Flipkart is to provide the consumers with the best online shopping experience. The company aims to provide its customers with good value and wants to be regarded as one of the most friendly service providers in the domain.

What is Flipkart business model? ›

The Business Model Of Flipkart

Flipkart, which has redefined shopping in India, works on a B2C (business to consumer model). Flipkart started off with a direct-to-consumer model selling books and some other products, before turning to a marketplace model which connect sellers and buyers and expanding its catalogue.

What are the challenges faced by Flipkart? ›

Faced with a fund crunch, heavy losses, tough competition, a management churn at the top, and tougher government regulations, Flipkart found itself in the middle of a storm with the imminent possibility of it ceding the top slot to rival Amazon in the online retail market in India.

India Online Shopping Trends - According to Grant Thornton India, E-commerce in India continues to gain traction, with total market size expected to reach USD 188 billion by 2025 974

Flipkart has mainly grown its business through digital marketing strategy.. Flipkart started a targeted marketing campaign for the fashion segment called “India ka Fashion Capital”, focused on videos featuring celebrities.. But as the market is huge, the market share is less for each E-commerce player and they are fighting hard for it.. It is one of the best marketing strategies for growing consumers.. The founders of Flipkart had the idea of starting an e-commerce company as they already worked in companies with the same background and business strategy.. Apart from selling products on its e-commerce sites including Flipkart, Myntra, and Jabong, the brand also offers services like flight bookings as well as online payments.. Flipkart continues to grow its range of services in order to balance its portfolio of products and services.. Making deliveries possible to remote areas in various Indian states requires that the company establishes modern and hi-tech warehouses in different corners of the nation.

India Online Shopping Trends - According to Grant Thornton India, E-commerce in India continues to gain traction, with total market size expected to reach USD 188 billion by 2025 974

Flipkart has mainly grown its business through digital marketing strategy.. Flipkart started a targeted marketing campaign for the fashion segment called “India ka Fashion Capital”, focused on videos featuring celebrities.. But as the market is huge, the market share is less for each E-commerce player and they are fighting hard for it.. In 14 years Company becomes one of the top online retail giants.. It is one of the best marketing strategies for growing consumers.. The founders of Flipkart had the idea of starting an e-commerce company as they already worked in companies with the same background and business strategy.. While Amazon is not very far behind with a market share of 31.2%, Flipkart’s popularity in specific product segments like electronics and home appliances is very high.. Apart from selling products on its e-commerce sites including Flipkart, Myntra, and Jabong, the brand also offers services like flight bookings as well as online payments.. Flipkart continues to grow its range of services in order to balance its portfolio of products and services.. Making deliveries possible to remote areas in various Indian states requires that the company establishes modern and hi-tech warehouses in different corners of the nation.

Wondering about the functioning of Flipkart? Do you want success like it? Find your answers here to the question-how flipkart works?

Today, Flipkart is India’s largest online eCommerce website.. Create your own eCommerce business. Therefore, for financial gains, Flipkart uses the model “X% commission on the entire sales worth given to the vendor”.. The giant e-commerce marketplace creates revenue not solely by the sale of the product but conjointly from totally different financial gain channels.. The convenience fee adds wrapping charges for the gifts; Billing includes the full financial gain of the corporate Flipkart e-commerce marketplace.. For delivering the products of the vendors; a fee is charged to them.. It provides services to its vendors like alternative delivery corporations.. It conjointly sells ads and a totally different product like co-branding and co-advertising to the vendors or brands via digital media.. We will use leading technologies such as the Magento eCommerce platform to create a website like Flipkart that needs numerous custom features and options.. Hence, the usage of such platforms makes it an attainable job to create a Flipkart clone and to make it function exactly the way how Flipkart works.. For your website to function like the functioning of Flipkart and see what our satisfied customers have to say about us do visit CedCommerce.

Marketing Strategy of Flipkart analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Flipkart Marketing Strategy & Mix covers its product, pricing, advertising & distribution strategies. It also consists of Service Mix (Process, People, Physical Evidence) strategies.

Marketing Strategy of Flipkart analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).. These business strategies, based on Flipkart marketing mix, help the brand succeed in the market.. Let us start the Flipkart Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:. Flipkart can be considered as a service platform which acts as an interface between sellers and buyers.. Flipkart also provides the option of Flipkart assured where the products of the seller are kept in warehouses owned by Flipkart.. Flipkart provides the rating of the product and the seller which helps the buyer make right decisions. Below is the pricing strategy in Flipkart marketing strategy:. Flipkart also offers one-day delivery where the product is delivered within a day but in this case Flipkart charges extra service charge and installation option for a price in certain locations.. This gives an overview of the pricing strategy in the Flipkart’s marketing mix.. Flipkart has other promotional tools like big freedom sale, deals of the day, offer zone page on its website and app.. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Flipkart.. The other mode of contact with the buyers is through the app and the website.. As soon as the product is ordered the product is packed, processed and shipped from the fulfilment centres.. In case of Cash on delivery the person pays the amount to the person who comes to deliver the product.. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

Know how Flipkart Became Big Brand Using Digital Marketing Strategies through this descriptive case study.

Straightforward Return and Exchange policies Flipkart allows its users to return the product if unsatisfied within 30 days period with the full refund of money or exchange for another product.. The Wallet is a Prepaid Instrument that enables you to shop on Flipkart multiple times by making one- time payment of a certain value.. PPC Search ad – Category based text ads.. Display – Products offers based ad images.. Target Biggest event of the year i.e IPL T20 2014 Total 29 ads released Since 2011 Portraying Kids as Adults in ads gives higher brand recall.. Deals and Offers based FB Page which is for customer acquisition.. Tech @ Flipkart exclusive channel on tech updates.. Running Product / Services based contest Like Flipkart Frist, AcerA1 on Flipkart.. Avg 2-3 Products offers / launch based post per day basis.. Flipkart Offers Special offers based channel.. i.e Search Page, Display ad, Video ad etc.. More focus on Company Updates, Product Launch Updates besides, Festive /season/customer mood based posts.. Google Page Rank – 6/10 Alexa Website World Rank -#109 Daily Page Views- 10.1 million Load Speed – 3 sec Backlinks – 12214 User Interface – Very Good Alexa Site Navigation Rating – 4.5/5. Keywords – Flipkart, Online Shopping, Buy Books Online, Online Book Store, Online Shopping India, Online Shopping Website, Online Shopping Store.. Proper Use of Google AdWord, Facebook Ads, Facebook page, Google Plus, YouTtube campaigns, TV commercials, Twitter & Pinterest.

This term paper for Product and Brand management is on Flipkart, the online megastore. Online shopping has to do with the Western nations for quite some time and Indians are very restrained to online

In its initial years, Flipkart focused on online sales of books but it later expanded to electronic goods and a variety of other products.. In 2007, Flipkart started with selling books.. Flipkart’s reason of success is that it has a great customer retention rate, it has around 15 lac individual customers and more than 70% customers are repeat customers i.e. they shop various times each year.. Now this model is under threat as consumers in India work on the cash on delivery model.. Some of the categories like books etc may not need COD model.

If you are planning to build an eCommerce marketplace, this is a must-read for you. Understand how the Unicorn of eCommerce became one

Flipkart allows sellers to sell their products by giving the attracting discounts to their customers.. Flipkart generates revenue not only by selling products but has various revenue channels.. Flipkart provides a platform to the sellers for selling their products.. The Products that you order from the Flipkart platforms are delivered through a dedicated delivery partner eKart.Flipkart collects the amount from the sellers for shipping their products.. Flipkart’s homepage gives chance to sellers, products launchers and various brands to display their ads.. When you search a product on Flipkart, it decides which sellers’ products to be displayed on top.. Flipkart offers an organized way to customers for purchasing products and items.. If sellers have different varieties of products, then Flipkart offers them the facility to showcase their products in the best possible way.

Custom Flipkart: Transitioning to a Marketplace Model marketing strategy case study analysis & solution at just $11.No Plagiarism, MBA & Executive MBA level recommendations. Sales & Marketing case solution based on HBR framework

Flipkart: Transitioning to a Marketplace Model Case Description Marketing Definition Market Potential Analysis of Flipkart: Transitioning to a Marketplace Model Market Share Potential Analysis Segmentation and Segment Attractiveness Analysis Competition and Competitiveness Analysis of Flipkart: Transitioning to a Marketplace Model Customer Value Analysis of Flipkart: Transitioning to a Marketplace Model case study. Kotler explains - Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return.. Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch.. This will involve defining – Why the target market segment needs the product and how it will provide a solution to full its consumers’ needs.. In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share based on the segment they are serving.. This will help not only in positioning of the product but also in defining or creating a segment better.. Identifying the market share drivers relevant to Flipkart: Transitioning to a Marketplace Model market.. Understanding the different needs and relative value of your offering by segment.. Developing a positioning and launching strategy.

Flipkart is a leading player in the fast growing e-business market in retail. It is in stiff competition with Amazon and Snapdeal among others.

However, interestingly a Google search on the question “What is the IT strategy of Flipkart” provides no direct answers, though one finds articles, blogs and even slides on the business strategy and the digital marketing strategy of flipkart.. The IT infrastructure failure or the breakdown and its ability to handle over 20 times the normal daily transactions on their website, resulting in irritants such as chaotic response to customers, automatic rejection of customer orders and erroneous invoices, illustrated an under-prepared IT strategy not aligned to the otherwise sound business strategy.. However, the counter-argument was that the mobile apps-only strategy provided a huge opening to the competitors such as Amazon to grab the growing business opportunity, which flipkart lost in an almost suicidal manner by restricting itself to Mobile-app only strategy.. Can we say that in the case of Flipkart, it is the business strategy that drives the IT strategy?. Are we off-the-mark when we say that in the case of Flipkart, IT strategy drives business strategy?. It is apparent that after having taken the first critical business decision of being an e-business company, Flipkart has consistently worked on its IT strategy in response to its more fundamental business strategy.. Such decisions are driven by the business strategy and not by the IT strategy or IT infrastructure of Flipkart.

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Strategic Marketing Analysis of Flipkart: Transitioning to a Marketplace Model case study written by Das Narayandas, Sunil Gupta, Rachna Tahilyani will comprise following sections –. Flipkart: Transitioning to a Marketplace Model Case Description Marketing Definition Market Potential Analysis of Flipkart: Transitioning to a Marketplace Model Market Share Potential Analysis Segmentation and Segment Attractiveness Analysis Competition and Competitiveness Analysis of Flipkart: Transitioning to a Marketplace Model Customer Value Analysis of Flipkart: Transitioning to a Marketplace Model case study. According to American Marketing Association – Marketing is a set of activities that a firm undertakes for creating, communicating, delivering, & exchanging offerings that have value for customers, clients, partners, and society at large.. Kotler explains - Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return.. Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch.. Market potential of Flipkart: Transitioning to a Marketplace Model products various on factors such as –. In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share based on the segment they are serving.. Untapped market sizes and barriers to both enter the market and serving the customers.. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.. Identifying the market share drivers relevant to Flipkart: Transitioning to a Marketplace Model market.. Strategic Marketing Planning — the process of developing and maintaining a strategic fit between the organization’s objectives and capabilities and the ever evolving marketing opportunities for its products.. Capturing customer value is essential to marketing efforts as it results in higher return in the form of both current & future sales, greater market share, and higher profits.. Ron Johnson: A Career in Retail Porter, SWOT,& PESTEL Analysis Solving the Crisis of Immediacy: How Digital Technology Can Transform the Customer Experience Porter, SWOT,& PESTEL Analysis Markdown Optimization for an Indian Apparel Retailer Porter, SWOT,& PESTEL Analysis Jabong.com: Balancing the Demands of Customers and Suppliers Porter, SWOT,& PESTEL Analysis Paez Porter, SWOT,& PESTEL Analysis

Flipkart's Social Media Strategy :We don’t really have an approach to Social Media. For us all of this is a way to serve our customers better.

There isn’t a day in the online world when Flipkart’s customer service isn’t being mentioned.. I spoke to Mr. Tapas Rudrapatna, Product and Marketing Strategist at Flipkart and Mr. Ravi Vora – VP, Marketing at Flipkart and they gave me a view on how social media works in their organization.. What is Flipkart’s approach to Social Media?. Social Media for Flipkart, is personal.. So we use social media to talk to customers and not as a tool which can yield sales.. The way I would talk to a friend online, I’d talk to a customer through my social media channels.

E-commerce or eCommerce , is trading in products or services using Internet. Electronic commerce draws on technologies such as mobile...

Electronic commerce draws on. technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and. automated data collection systems.. During its initial years,. Flipkart focused only on books, and soon as it expanded, it started offering. other products like electronic goods, air. conditioners, air coolers, stationery supplies and life style. products and e-books.. Customer Attraction, Retention,. Growth, Survival Flipkart has path-breaking. services like Cash on Delivery, a 30-day replacement policy, EMI options, free. shipping - and of course the great prices that we offer, everything we do. revolves around our obsession with providing our customers a memorable online. shopping experience.. Customer. Satisfaction, Dis-satisfaction, Delight Today's clients appreciate the value of time and put it at the forefront of. anything else and want to be able to follow up business in the best time of. their convenience, it is through Web sites that customers can place orders in. any time they want the customer can shopping 24 hours a day and throughout the. year, and any place where there is no need for an effort to go to a specific. place to buy he needs .. Freedom of choice E-Trade offers multiple options for the consumer because the Internet. contain endless number of different topics and locations , services and. users can access throughout the world It thus allows rationalization of the. decisions taken by consumers due to its large number of sites of the flow of. information in a timely and coordinated manner and accurate, allowing easy. comparison between products and services Both in terms of price or quality or. method of payment, and the time required to receive the required item or. service and electronic commerce is particularly important for consumers in. developing countries, where it can overcome the traditional barriers of. distance and lack of information.. External Marketing External Marketing was mainly. focused to promote the online shopping and assure the customers that online. shopping are safe enough to use it.. PRODUCT Website is great, easy. to use, easy to browse through the products, add products to wishlist or to a. cart, get product reviews and opinions, preorder products, make. convenient payments using different methods and better Search. Engine Optimization Product line on. Flipkart.com have warranties as promised by thebrand of the product if. applicable.. PRICE Price of the product. taking account of various expenses such as Supplier expenses, Transportation. expenses, Packaging expenses, Shipping expenses ,Courrier expenses, inventory maintenance. expense, office and stationery expenses, sales and advertisement expenses,. taxes, depreciation, discount allowances and many more expenses.

Flipkart is one of the top 3 unicorns from India in the online selling space. It is the second most preferred websites by the people who look for shopping online in India. According to ComScore and Amazon claims, Flipkart lost its number one position to Amazon. In this article we try to briefly analyse the […]

Flipkart – India’s E-commerce giant. Flipkart to raise $1 Billion. The company is about to raise up to $1 billion for funding its business and seize competition from the global giant Amazon and the local rival Snapdeal.. The e-commerce portal generates revenue not just by selling products but has various revenue channels, some of which includes:. Flipkart is also focusing on bringing back local brands to its platform to improve the user buying experience of its base.. In India, majority of consumers still prefer to “look and feel” the product before purchasing and perhaps a partnership with a brick and Mortar stores will help their growth and to an extent might also solve their logistics issues.. As the website Flipkart has a number of views, visits, and liking by its users every day, it offers an amazing platform to launch new products over this website portal.. Here, this online portal earned its revenue by getting a share in the revenue margins of Xiomi along with the advertisement and launching share over its platform.. Flipkart can take advantage of its brand value and work better with its consumer base.. Flipkart is one of the top online selling web portals in India.. These factors have led to better working of the company and the company looks forward to better and more success in the market.

Yes, I used to love flipkart and it used to be the first site I’d visit

However the recent news about flipkart planning to go all “app only ” made me very curious about how UX was being perceived and leveraged by this industry .. While there’s still some speculation as to whether Flipkart is certain about going app only, I think it’s a good time to look at how this affects UX and the future of Responsive Web Designing in the era of apps.. It was even more alarming to notice Amazon making a subtle push to the app by displaying offers 5 mins earlier on the app during the recent “ Great Indian Festive Sale” .. Considering that about 75% traffic comes from mobile app, It might seem to make sense to move totally to the app.. There is speculation that flipkart is also going app only so that it’s tougher for users to compare products and find cheaper deals elsewhere.. Now instead of swapping between tabs on my desktop, I can easily open a product page on the flipkart app, and hold it near Amazon page displayed on my desktop.

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It briefly studies the state of ecommerce industry in India. and its future prospect, following which it attempts to identify the. major players in the ecommerce industry in India.. The analysis, then,. focusses on the comparisons between Flipkart and its competitors.. Furthermore, the study identifies possible. innovations, which can cause disruption in the ecommerce industry and. ways to tackle the same.. Industry Analysis (Exhibit I). According to Assocham -. Comscore report, retail category penetration has increased to 60% reach. and has grown to 37.5 million unique visitors a month, an overall growth. of 43% annually.. While Flipkart leads the way among the. online retailers in India with 7.4 million unique visitors a month,. growing at 431% annually, Snapdeal has been close second with 6.9. million unique visitors.. Connect with the young generation through a robust social media presence Increase the reach of the services and enter the untapped market of tier II & III cities Tie up with authors to increase competitive advantage in the online books market Tie up with educational institutes to attract bulk orders Do. away with 35% dependence on courier services and build an independent. logistic/ delivery network as it is one of Flipkart’s competitive. advantages.. Tie up with banks to simplify the. payment procedures and make them more trustworthy Price high value products more competitively to encourage its purchase, which would increase the average transaction value Keep experimenting with various payment methods Acquire. small players doing business in niche areasIn Exhibit III, we do. porter’s five forces analysis to understand the competitive position of. Flipkart.. This. is important as Flipkart follows an inventory-based business model and. they need to keep their inventory in line with the future demand Increasing. reach to Tier II and Tier III cities will make Flipkart more attractive. for the suppliers, enhancing Flipkart’s bargaining power Increase. the switching cost for the buyers by offering them heavy discounts and. exclusive offers through online wallet facilities Increase engagement with the potential customers through social media to increase their exposure with Flipkart Tie up with traditional retail stores to leverage their trust and collective reach in the market.. They are then mapped according to their industry’s attractiveness and. the competitive advantage that Flipkart holds in that market.. Flipkart have competitive advantage for the product. categories encircled in green .. In Exhibit VII ,. we conduct the competitor’s analysis of Flipkart.. If a retailer does not want to take the onus of. shipping they can send the package to the fulfillment center of. Snapdeal, and the latter ships it out Has chosen to depend on third-party courier firms for delivery Does not want to build a business which depended on creating a large inventory Snapdeal, has recently generated funds from investors on the basis of its valuation of 200 million dollars. In. case Infibeam’s product are sold through another retailer’s online. store on this platform, then Infibeam pays one to 1.5 per cent seller. commission.

India's First and Largest Unicorn: Business Model of Flipkart, It makes most of the money via sale on its platform, listing fee from sellers.

While shopping and plundering the various rebate offered by the e-commerce goliath numerous a times people think about how on earth does FlipKart profit?. What is the Business Model of FlipKart ?. This Singapore based organization claims greater part of other. organizations and is a mind boggling structure of numerous elements between held by different organizations at last claimed by FlipKart Pvt.. How Does FlipKart function: Flipkart is a web based business entrance, B2C shopping Portal, for Indian clients or right now,. customers requesting the products for delivering in India.. The model here is : Portal > List Sellers who offer the coveted portfolioitems > Get clients perusing through the items > Create engaging rebates > Customer Shops for the coveteditems > Seller/Flipkart ships the item to client > Product Accepted and Not returned back > Seller gets his concurredcost of the item less the commission charged by FlipKart for doing all that they do.. In this way the center bread and spreadof the Model is “X% commission on the aggregate deal esteem given to the merchant”The deal can happen by means of different channels as recorded underneath & For all the deal accomplished by FlipKart for a specific dealer. FlipKart will charge a rate (%) cut on the aggregate deal sum barring charges.. There are other Revenue and Business Lines also that FlipKart has.. Following are the different income lines that FlipKart has for extra sources (united to its center business) of income: Web Portal (E-Commerce : Highlighted Above so not getting into the profundity of this) Online interface Listing Fee and Convenience Fee (Sellers charged posting expense for offering on FlipKart and Customers charged Accommodation Fee for speedier Delivery) Logistics (FlipKart Logistics Pvt Ltd Singapore – To dispatch results of merchants) FlipKart Digital Media (Selling Ads (to dealers and brands) and other related items like co-marking and co-publicizing) Myntra (Competing with its own particular online mold class yet a major lift to the general online form for FlipKart) FlipKart Cash and Carry (FlipKart’s discount division) Item Launch (Unofficial – I think they do charge individuals to dispatch an item on their MarketPlace) PhonePe – Mobile Wallet on the Lines of PayTM and others.. I purchase a Book for 1000 INR and pay utilizing AMEX Cards through PayZippy the offering online business entrance from where I purchased the same would get 965.65 (1000 * (1-3%*(1+14.5% ST))).. Also,thus for other installment modes the exchange preparing charge will be held by installment entryway.. Coordinations organization charges merchants as other dispatch organizations to convey their products to those clients who have requested the same from an E-Commerce Player.

Ranjith Boyanapalli, Vice President of Product at Flipkart shares how the company is driving innovation to redefine customer experience in the e-comme..

Product Exchange Program Marking another industry first, Flipkart offered PREXO (Product Exchange)Program where the customer is able to get a good price for his old mobile phone, large appliance or laptops against the purchase or a new device in the same category.. This is a first in the online market in India where on the purchase of this policy with the mobile phone the consumer is guaranteed an exchange price for the phone at the end of fixed tenures.. A Buy Back Guarantee offering on the phone re-enforces the reliability and quality of the brand for the customer and also ensures that the customer is able to upgrade his phone at the end of his policy tenure.. The Assured Buy Back Program reduces the long-term cost of ownership of the mobile phone by protecting the customer against technology disruptions as the customer is guaranteed an exchange price at the end of his tenure on the purchase or new phone irrespective of the demand of that brand or specifications at the time of upgrade.. Machine Learning and AI are driving innovation in customer experience.. Machine learning and data modeling will play an instrumental role over the next 20 to 24 months, as we create multiple ways for personalized discovery and shopping experience for Flipkart customers.. Flipkart has launched AI for all quality of reviews.. or is the review talking about how Flipkart delivery is so fast for you.

This is your ultimate guide to Flipkart Affiliate marketing Program and what it entails. Flipkart the ecommerce giant drives great traffic

Affiliate marketing is simply the module of digital marketing whereby you earn a certain amount of money as a commission by promulgating a product or service of other companies and brands to your online customers and website visitors.. With the vast amount of products that it deals in regularly, Flipkart provides myriad opportunities for affiliate marketing through the promotion of the products on their E-Commerce platform.. The Flipkart affiliate program has also introduced the app install tracking and attribution through which Flipkart provides affiliate partners the chance to earn even more commissions.. Direct install and Fallback install This is when you can convince your website visitor to install the Flipkart app without any firm decision on purchasing a product or service from Flipkart.. Flipkart strives to help its affiliate marketers with the maximum percentage of commission for every product category.. From the predesigned product links and banners, promotional banners and widgets, search tools, and APIs they provide so many options to an affiliate marketer.. Create High-quality Content on your blog As mentioned earlier, one of the quintessential requirements for a Flipkart affiliate marketing program is for your website to have adequate traffic that you can refer to the Flipkart site.. When you decide to promote a product on your website or app you will need an affiliate link that will take your visitor to that particular product that you are endorsing.. They also provide affiliate links that take you directly to the Flipkart website where you can purchase the product you like.. Just like in the Flipkart affiliate program, most of these affiliate marketing sites come with their pre-designed affiliate tools in the form of widgets, banners, reports, dashboards for analysis, and other marketing elements.. once you are an affiliate marketer you get many digital marketing channels to promote your product on.. As an affiliate marketer, you have to be confident in the transparency of the merchant who is selling the product for a good affiliate program.. Flipkart is one of the most popular choices for affiliate marketers to start their career in affiliate marketing.

Need Help with Flipkart com Mission Vision? Order & download for $12

The visions statement should be communicated to all relevant stakeholders of Flipkart com The visions statement should be incorporated in the annual statement The visions statement for Flipkart com should also be updated, and transparently be drafted within the. organization The visions statement should be sued to guide the drafting of the mission statement. Flipkart com should develop SMART goals to meet the strategic targets identified in the mission statement Flipkart com should also develop ethical grounds to remain in line with the mission statement Flipkart com should keep goals flexible, but the means to achieve the goals should be stringent and should. reflect the values drafted in the mission statement. Evaluate the progress of goal attainment periodically This evaluation is done at a strategic level and operational level Different goals should be set for different departments of Flipkart com to help it achieve the broader long term. goals These departmental goals help in directing operations towards the larger strategic goal attainment. Objectives at Flipkart com should be set keeping in view the set organizational goals Objectives at Flipkart com should flow from the organizational goals, and work towards helping the company and. its departments and operations achieving the set goals This is important as it keeps objectives strategically relevant to the organizational processes and systems. Objectives at Flipkart com should focus on the time constraints present in terms of resource present, as well as. the urgency of the organization and the industry Objectives at Flipkart com should also focus on the skillset of employee and organizational resources available Focus on resources and skills is important to ensure that all objectives are attainable Focus and relevance with resources and skills will also help Flipkart com identify gaps that it needs to fill. through training

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