How to Become a Wellness Coach on Social Media - Placeit Blog (2022)

Sports bra mockup of a woman going for a run

Being a wellness influencer these days is a challenging opportunity! If you are really into helping others to reach wellbeing in their daily lives, then we are here to tell you how to become a wellness coach on social media and get really popular!

Social media is a great place to expand your personal brand as a wellness coach. Use your profiles to:

  • Drive traffic
  • Increase brand awareness
  • Build trust

What is the downside? The competition is fierce out there! There are thousands of wellness enthusiasts like you that wish to make it as a health coach on social media. But we are going to help you master your profiles with this post, read ahead!

How to Become a Health & Wellness Coach Celebrity

T-Shirt mockup of the back view of a runner water

Social media allows you to be in many places at once. However, you should only join the platforms where your audience is. To do this, you must understand and know your target audience. Who are they? What are their interests? What do they have in common?

What is a Health & Wellness Influencer?

Sublimated sports bra mockup featuring a woman warming up

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What does a health and wellness coach do? They help people change their lifestyles and behaviors to live a healthier, higher quality life. Behavioral misconduct is one of the most challenging struggles people face in their daily lives, this is why they seek professional help, and that can be you! A wellness coach goes beyond physical health, they teach mental health too, this is why regular trainers or nutritionists are not mostly wellness coaches.

Because a healthy lifestyle is a 180 turn from all your daily rituals, not only your workouts, as a wellness coach, you should share valuable content to cover all related topics.

Awareness of the importance of self-care has been growing and growing over time! It’s definitely a trending business. Various aspects of health are involved in this: working out, dieting, sleeping well, mental health, stress management. There are many ways you can work with people through your social media: one-on-ones, workout programs, workshops, business consulting, etc. Let’s go over a few excellent practices to get your wellness influencer business rocking!

Invest On Social Media Ads

It’s a false notion that you can relax about your social media, and it will still have a game. There are definitely some efforts to put in if you want to see results. Boosting a few of your best posts is a great form to improve your social media popularity and engagement. Try out different posts with small budgets.

There is a lot of experimenting involved in the road for successful campaigns. Test your ad’s performance to make better campaigns every time.

Also, Promote Yourself Organically

We are not saying everything is about ads. Organic promotion is super valuable to make it as a wellness coach on social media. Use stories of how you’ve helped someone or yourself to make a genuine connection with your followers.

Always Post High-Quality Content

Alway post stunning and high-quality (good lighting, great composition) images and videos.

No one wants to follow monotonous content, give them a unique touch to excite your followers. You can use stock images as long as you’ve added some awesomely branded design to it to make a point.

Share Value

Always post with purpose, there is no use in displaying a dumbbell or a KB just lying there merely because it feels like in tone with the rest of your feed. To share valuable content, put yourself in your follower’s shoes and think, “what’s in it for me?” Is your content relevant and helpful? If not, take the time to make some changes.

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Engage with Your Following!

Ask questions to your followers, this is the best way to start a conversation! Follow a small talk, answer direct messages, reactions to your stories. Ask them which content they want to see on your social media, basically the easiest way to ensure you are giving them what they need from you!

Post Regularly

Do a quick research about how regularly you should post depending on each social media.

Be Coherent

Follow what you preach, stay healthy, and practice wellness, only because it will keep giving you content ideas and endorse your credibility as a wellness coach. Never tell your followers something you don’t do yourself, karma will find you. As a wellness coach, your focus should always be to help your followers, so keep this in mind.

Be Authentic

Mockup of a woman wearing a sports bra holding dumbbells

Now, this is a biggy. It’s important to be yourself and open up about everything you do in the name of wellness. It might get a bit tiring to always post the same content, vary with other stuff you do. Do you like hiking? Talk about it! Or you can tell them which restaurants you like and why. Get creative!

Sellings lies can quickly make you lose followers. Don’t tell them how you’ve lost 5 pounds over a week with a magic juice. We know people don’t necessarily love the process but tell them all the benefits of following a true path to wellness.

Never Talk About Something You Don’t Know for Certain

Keep growing as a professional, never stop studying. Take constant courses and updates to stay on top of every health-related topic you can use to have a positive effect on your followers! Do not make the mistake of thinking that they won’t notice the difference between someone who knows what they are talking about and a fake.

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Avoid Becoming a Health Brand Robot

Remember, not everything has to be about your brand and marketing efforts. Get close and personal with your followers, let them see who you are, and tell your story, be real! And share the story of others that have changed. Storytelling is a powerful tool to get to your follower’s hearts.

Brands will want to work with you. Be authentic. Don’t ever promote brands you don’t believe in.

Work on a Unique Angle for Your Social Media

Think about what makes you different from other wellness coaches. Why would someone follow you instead of someone else? This is a purely creative decision, whether its the way you post, the way you work, or what you know that others don’t, make your differentiation the key of all your branding efforts.

Use Popular Hashtags

Create engaging bios, be as descriptive as you can, and remember to add your keywords. You can search for popular hashtags using different tools like Google trends, Trendinalia, and so on. Use straightforward keywords and a few other supportive, for example, wellness coach (main) and organic meals (supportive). The combination of both these will get you great SEO (search engine optimizations, a.k.a. discoverability!).

Pay Attention to Your Analytics

Every platform has its own analytics where you can track your follows, likes, your engagement, and your overall performance through a specified period. You must keep these analytics in your thoughts to be able to optimize your social media. For example, if after a live session, you notice a pick on your followers or your engagement, then you start planning more live sessions because your followers seem to really like it! It’s that simple.

to Become a Health Coach on Each Social Media


Lots of people go to social media to inspire themselves, so be that inspiration! Instagram is the perfect place to show off your lifestyle and inspire others to follow your wellness program.

Instagram is also a great place to get and share user-generated content.

  • Make Instagram polls, questions, use live to communicate directly with your followers. You can ask content from them by creating a giveaway or some kind of content.
  • Prioritize engagement over likes!

Take your social media as a real opportunity to connect with your audience.

  • Combine images with designs, don’t post all images and don’t exceed with the designs. There should be an aesthetically pleasing balance.


Facebook is best used as an informational page. Tell your audience all about your lifestyle and how they can start a life with better quality. Consider making a private group in which you can share exclusive content and special offers for your group.

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About Facebook groups:

  • Public – These are open to anyone.
  • Closed – These show on Facebook searches. New members must be approved.
  • Secret – These don’t show on Facebook searches, and new members must be approved.

Create your fan page and groups to keep connected to your audience on Facebook. Here are a few other things to pay attention to:

  • Create a vanity URL, which would be the shorter, simpler version of your URL. This makes it easier for your followers to find you.
  • Add a great cover image!

  • Earn the very responsive badge
  • Go live often


Users go to Twitter to get the latest news. So share brief information right to the point. This is a real platform to showcase your thoughts and ideas too.


Share useful information to make pinnable pins. Make infographics, visual representations of your speech, the kind of information people, is looking for.

  • Pinterest is an excellent source of backlinking.
  • Pinterest works as a search engine, so use a keywords extension like keyword surfer or keywords everwhere to get the most out of your pins.

Use your keywords on your pins and board descriptions to make them more discoverable. Write lengthy descriptions, you can write up to 500 character description and use your keywords.

  • Use great image designs, better yet use Pinterest image templates, so you don’t ever worry about the right image ratio.

  • Join relevant pinboards, use tools like Pingroupie to discover the best boards for you.

Last Words

Social media is no longer a pastime, it has become officially a great place to build your business. Give your followers the constant emotional support they need during tough times of changes, keep them motivated. Diets are temporary, health and wellbeing are forever, this is why you should share posts that can really make a difference in their lives.

And last but not least, be patient! Great social media is built over time. Is a process of doing things right over and over until, eventually, you’ll find yourself followed by your target audience with engaging platforms!

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Also, don’t forget that your brand designs are super important to keep your personal brand in the mind of your following, take your time to really create amazing health and wellness designs.

What are your thoughts? Got something to say? Leave a comment for us!


How do wellness Coaches advertise? ›

Leverage Social Media

One of the most useful platforms for reaching health and wellness clients is social media. Influencers in fitness, diet, nutrition, and coaching have major reach on platforms like Instagram and Facebook. It takes time and effort to get that kind of reach, but you have to start somewhere.

Do you need a qualification to be a wellness coach? ›

While it's possible to enter your career as a wellness coach without a degree, having an associate's or bachelor's degree in a field such as health or nutrition can boost your job prospects and credibility as a coach. Some employers may also require you to have a degree.

How do you promote social media wellness? ›

10 Ways to Use Social Media to Promote Wellness
  1. Get early adopters involved. ...
  2. Publicly reward successes. ...
  3. Bring people together. ...
  4. Sweat the small details. ...
  5. Make it a game. ...
  6. Own the conversation. ...
  7. Integrate real experiences. ...
  8. Start open threads for learning.
5 Apr 2012

What should a health coach post on Instagram? ›

  • Expert Tips. Sharing your expertise on a specific topic is a smart way to connect and build trust with your audience. ...
  • Client Successes. Showcasing your clients' wins can mean big wins for you as a health coach. ...
  • Video Tutorials. ...
  • Asking Questions. ...
  • Motivational Quotes.
  • Upcoming Events. ...
  • Giveaways. ...
  • Your Latest Podcast.
23 Jun 2022

How do I get clients for wellness? ›

Top 15 Tips for Attracting Health Coaching Clients
  1. Niche Yourself Narrowly. ...
  2. Take Your Promotions Offline. ...
  3. Treat Your Business Like a Brand. ...
  4. Run a Group Workshop. ...
  5. Offer a Free 15-Minute Discovery Call for All Potential Clients. ...
  6. Give All Your Previous Clients a Call to Reconnect.
22 Jan 2019

Is there a demand for wellness coaches? ›

The Growing Demand

Health Coaching has emerged as a $7 billion service industry according to the US Health Coaching Market Report in January 2021 (Marketdata LLC). Corporate Wellness is projected to reach a global market value of $84.5 billion USD by 2027 (Acumen Research and Consulting).

How do I start a career as a wellness coach? ›

Steps to Become a Health & Wellness Coach
  1. Learn more about what health and wellness coaches do. ...
  2. Decide how much training you'll need. ...
  3. Research schools and training opportunities. ...
  4. Enroll in your preferred school of choice & participate fully. ...
  5. Finish the program and get certified! ...
  6. Find work or start your business.

How do you become a wellness influencer? ›

Follow these steps to become a wellness influencer:
  1. Choose a niche. ...
  2. Grow your audience by sharing engaging content on social platforms.
  3. Become an expert in the niche you choose.
  4. Reach out to sponsors and brands once you grow a following.
  5. Become committed once you get a brand to work with, and don't forget your values.
12 Nov 2021

How many hours a day do you spend on social media? ›

On average, global internet users spend 2 hours and 27 minutes on social media per day, though trends differ widely by country.

Is there a social media app for mental health? ›

We chat with Robert Morris of Koko, an AI-powered social network that anyone can anonymously share stressful or unpleasant experiences with to receive emotional support and encouragement.

How can I use Instagram in a healthy way? ›

Here are the most essential and simple ways to build healthy Instagram habits:
  1. Set a daily Instagram use limit.
  2. Post less.
  3. Turn off all Instagram push notifications.
  4. Temporarily mute all nonessential accounts.
  5. Don't create or share content that stokes people's fears.
  6. Be patient and understanding with yourself.
31 Mar 2020

How do I find my niche as a health coach? ›

Your niche should not only be something you're passionate about, but also something you are well-researched, knowledgeable, and qualified to coach on. Many Health Coaches choose a niche based on a problem that they once had and solved or a demographic they know well.

How do I start a Instagram health coach? ›

Follow these 6 initial steps to using Instagram to grow your wellness business:
  1. Make sure you have a business account. ...
  2. Craft a compelling business profile. ...
  3. Create content that is valuable for your niche. ...
  4. Find your target audience using strategy. ...
  5. Gain followers and convert to paying clients through Instagram engagement.

How do I market myself as a health coach? ›

10 Ways to Market Your Health Coaching Business Even if You Don't Have an Email List (Yet)
  1. In-Person Workshops. ...
  2. Webinars. ...
  3. Include Opt-ins with your Blog Posts. ...
  4. Retarget Your Website Visitors. ...
  5. Run Facebook Ads to Your Blog Post. ...
  6. Run Facebook Ads to Your Free Opt-In. ...
  7. Ask People to Share Your Free Offer.
19 Apr 2020

What should a health coach Charge? ›

Most coaches offer two sessions per month, and the session time ranges from 45 – 60 minutes. New coaches that are just starting out charge around $50 – $75 per session. More experienced coaches charge $100 – $200 per session. There are also coaches that charge by the package ($1,200 – $2,400) so there is quite a range.

How do I become a self employed health coach? ›

4 Steps to Becoming a Health Coach
  1. Earn a Degree. Major health coach employers like health insurance firms, wellness centers and weight loss companies want health coaches to have undergraduate training. ...
  2. Obtain a Certification. ...
  3. Gain Work Experience. ...
  4. Maintain Certification. ...
  5. Latest Posts.
9 Nov 2021

What is the difference between health and wellness coach? ›

The primary difference is that wellness coaches tend to use physical fitness techniques to improve mental wellness, while health coaches use stress management techniques to help clients overcome obstacles in achieving physical fitness.

Can you make a living as a health coach? ›

According to a 2021 report, health coaches can earn around $50,000 to $100,000 per year, or $25 to $100 per hour.

How many hours do health coaches work? ›

Number of Hours Worked

A health coach's earning power is hugely influenced by the number of hours worked. Flexible work hours is highly appealing for many health coaches. Generally speaking, if you choose to work 70+ hours per week you will earn much more than if you decide to work 20 hours per week.

What do holistic wellness coaches do? ›

A Holistic Health Coach is a trained professional who uses an integrative approach to both diet and lifestyle changes to improve their clients' health. Working as a guide toward an overall healthier life, they will look at their clients' nutrition patterns, relationships, physical fitness, spirituality, and more.

What does an online health coach do? ›

Virtual Health Coaches work with clients to improve their overall health and well-being by developing individualized plans to assist clients in achieving specific health and wellness goals they've set for themselves, or implementing the healthcare directives provided by their doctors or other healthcare professionals.

What is the job of a wellness coach? ›

A health and wellness coach works one-on-one with individuals who want to improve their health and well-being. Using concepts drawn from psychology, behavior change, and life coaching fields, a wellness coach helps their client overcome obstacles to maintain healthy habits for life.

How do I start a holistic wellness business? ›

Get ready to take your industry by storm!
  1. Write a business plan. The first thing you need to do when opening a wellness center is to write a business plan. ...
  2. Figure out your finances. ...
  3. Find a space. ...
  4. Hire a team. ...
  5. Use a reliable software system. ...
  6. Market your services. ...
  7. Open your doors!
24 Oct 2019

Are health coaches legit? ›

There is still no organization that ensures health coaches have proper training and are qualified. Anyone can say they are a health coach. And, while someone may be very knowledgeable about health and nutrition, if they haven't received proper training, they may do more harm than good.

Why do you want to be a wellness coach? ›

There are many reasons you might choose to study for a health and wellness certification: Improve your personal health and lifestyle. Help your family and friends improve their health. Generate income / as a career path working with clients as a health coach.

How do I monetize my health blog? ›

The following are some of the most important steps you can take to monetize your wellness blog and build a valuable side hustle.
  1. Boost your web design and social presence. ...
  2. Place ads on your blog. ...
  3. Start writing sponsored content. ...
  4. Sell your own unique products.

How do wellness influencers make money? ›

How to Make Money as a Fitness Influencer
  1. Start Your Own Subscription Service.
  2. Launch a Fitness App.
  3. Sell Digital Products and Merchandise.
  4. Turn Social Media Into a Marketing Funnel.
  5. Wrapping This Up.
20 May 2022

How many followers do you need to be a fitness influencer? ›

You're going to need to build up an audience of users you engage with regularly, and then convert those Instagram followers into a source of income. The number of followers required to make this happen will vary from person to person, but in all likelihood, it will require at least a million followers.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What's the best time to post on social media? ›

We analyzed over 30,000 social media posts to see if certain days and times universally get more engagement than others. Here's a quick summary of what we found: The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

Which is the fastest growing social media platform? ›

TikTok. TikTok has quickly become a major player with its detailed algorithms and unique content creation capabilities. In 2020 and 2021, TikTok was the fastest growing social media app in the U.S.

How much does it cost to create a mental health app? ›

The cost of developing a mental health app varies depending on the scope of the project, the app's type, and the number of platforms you are planning to support. If we are talking about a teletherapy app, its cost may start at around $80,000. If it's a relatively simple self-monitoring, mood tracking app — $60,000.

Which social media platform is best for mental health? ›

Twitter. Twitter is an incredibly popular social media platform that teens use daily. It has the power and potential to spread massive amounts of mental health awareness. The ideal way to spread that awareness is by getting important topics that are mental health-related on the trending list.

How do free apps make money? ›

Free apps are monetized through various means, including advertising, in-app purchases, sponsorship, and affiliate marketing.

How do you add a mood on Instagram? ›

How to Use IG Story Create Mode - YouTube

Is it healthy to be on Instagram? ›

Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems. By design, the app capitalizes on users' biological drive for social belonging—and nudges them to keep on scrolling.

How do you get boundaries on Instagram? ›

Create boundaries.

Treat your Instagram habit like you would if you were creating an exercise routine, a healthy eating plan, or a meditation habit. Set specific goals, create a plan, celebrate the milestones, and start experiencing the richness of a well-balanced online and offline life.

What niche makes the most money? ›

Most Profitable YouTube Niches
Profitable YouTube NichesAverage CPM
1. Make Money Online$13.52
2. Social Media Marketing$12.41
3. Finance & Investing$12.25
4. Educational Videos$9.89
13 more rows

What type of coaching is most effective? ›

Executive leadership coaching is one of the most common and widely understood types of coaching in the workplace. It's an effective way to strengthen the performance of your most important leaders, assist them in making key transitions, and enable them to alter behaviors that may be hindering their performance.

How do I start a wellness page? ›

Starting a Health and Wellness Blog: A Step-by-Step Guide
  1. Step 1: Choose Your Health and Wellness Blog Niche. ...
  2. Step 2: Create Your Brand Name. ...
  3. Step 3: Install WordPress on Your Web Host. ...
  4. Step 4: Find a Health Blog Theme. ...
  5. Step 5: Do Your Keyword Research. ...
  6. Step 6: Write Useful Content.
26 Jun 2022

How do I start a health blog on Instagram? ›

How to Start an Instagram Blog in 8 Steps
  1. Create an Instagram Account. ...
  2. Choose a Niche for Your Instagram Blog. ...
  3. Create a Captivating Bio. ...
  4. Take or Source Attractive Images. ...
  5. Write Your Instagram Blog Posts. ...
  6. Use Relevant Hashtags to Boost Discoverability. ...
  7. Geotag Your Posts. ...
  8. Interact With Other Instagram Users.
7 Aug 2020

How do I name my wellness business? ›

20 More Wellness Business Name Ideas
  1. Wholesome.
  2. Mind and Body.
  3. Mind and Beyond.
  4. FeelGood Vibes.
  5. Essential Energy Wellness.
  6. WeCare Studio.
  7. Living Well.
  8. Choose Peace of mind.

How do I start a coaching business on Instagram? ›

12 Ways to Grow Your Coaching Business Using Instagram
  1. Create Content That Resonate. ...
  2. Develop A Signature Brand. ...
  3. Promote a High-Value Lead Magnet. ...
  4. Use Call to Actions. ...
  5. Slide Into Their DMs. ...
  6. Post Engaging IG Stories. ...
  7. Try IG TV. ...
  8. Exchange Shoutouts.
22 Oct 2019

What is a social media coach? ›

A social media coach will provide you with the clarity and strategy to know that you're taking action with the right tactics to get you the results you're looking for, support you with the technical parts (or refer you to people who can!) and make sure that the time that's being spent on marketing is the RIGHT stuff, ...

How do I advertise my coaching business? ›

Organic marketing strategies to grow your coaching business
  1. Guest blogging. By sharing content that is helpful to your ideal audience on other websites, you'll build up your profile as a helpful expert faster and get your message out to a new audience.
  2. Social media. ...
  3. Podcasting. ...
  4. Online Communities. ...
  5. Email Marketing.
24 Mar 2022

How can I promote my health and wellness business? ›

Top Marketing Ideas for Health and Wellness Businesses
  1. Clean Up Your Email Database.
  2. Use Email to Stay in Front of Clients.
  3. Stay Active on Social Media.
  4. Embrace Mobile.
  5. Tune In to Online Reviews.

How do you market a nutrition coach? ›

8 Steps to Land More Clients as a Nutrition Coach:
  1. #1 Understand Your Ideal Client and Unique Approach. ...
  2. #2 Practice Your Elevator Pitch. ...
  3. #3 Leverage Your Relationships. ...
  4. #4 Add Value to Marketing. ...
  5. #6 Ask for Testimonials from Your Clients. ...
  6. #7 Ask for Referrals From Your Clients. ...
  7. #8 Stay Positive.

How do I market my coaching business on social media? ›

How to Use Social Media to Get Clients for Your Coaching Business
  1. Share informative content to add value. ...
  2. Use storytelling to connect with your audience. ...
  3. Share your progress to inspire your audience. ...
  4. Showcase results by sharing testimonials. ...
  5. Monitor social media engagement levels.
20 Sept 2021

Where can I find coaching clients? ›

Your existing network is perhaps the best way to get your first coaching clients fast. It's very likely that you know people in the exact niche that you desire to help. If you don't know people in the niche, your friends, family or colleagues definitely will.

How do I get clients organically? ›

With that said, let's focus on organic growth and take a look at five proven strategies for generating it.
  1. Research your target clients. ...
  2. Focus on a well-defined niche. ...
  3. Develop strong, easy-to-understand differentiators. ...
  4. Balance traditional and digital marketing. ...
  5. Make your expertise visible.
11 Jul 2022

How do I start a personal wellness business? ›

Here are eight tips for starting a wellness business.
  1. Develop a Concept and Do Your Research. ...
  2. Know Your Audience. ...
  3. Get Qualified. ...
  4. Write a Business Plan. ...
  5. Create and Establish Your Brand. ...
  6. Think About Your Finances. ...
  7. Legal and Insurance Considerations. ...
  8. Nail Your Marketing Strategy.
5 Mar 2021

What is a wellness entrepreneur? ›

As a wellpreneur, you're passionate about spreading health and wellness through the world. You want to share your message with as many people as possible. You want to spend time doing what you love (helping clients) and not on the boring stuff (finances, administration + technology.)

How do you make money with health and wellness? ›

6 ways to earn more as a wellness coach
  1. 6 ways to earn more as a wellness coach.
  2. #1. Offer group coaching or a membership plan.
  3. #2. Create corporate wellness training programs.
  4. #3. Create more personalized coaching experiences.
  5. #4. Speak at conferences or workshops.
  6. #5. ...
  7. #6. ...
  8. Grow your impact while growing your profits.
9 Sept 2019

How do I become an online nutrition coach? ›

7 steps to become an online nutrition coach
  1. Choose your specialty.
  2. Get the right certifications‍
  3. Define your ideal client.
  4. Create a professional website.
  5. Make content that increases your credibility.
  6. Create an online course.
  7. Market your coaching skills‍

How do I find online nutrition clients? ›

Business Goal: Gain New Clients for your Nutrition Practice
  1. Consider credentialing with insurance. ...
  2. List your nutrition business on professional directories. ...
  3. Create your Google Business listing. ...
  4. Start building your professional referral network. ...
  5. Revamp and replenish your marketing resources.

How do I get my first nutrition client? ›

  1. How To Get Nutrition Clients When Starting Your Own Practice.
  2. Ask Your Friends & Family Members.
  3. Start Conversations On Twitter.
  4. Answer Questions On
  5. Lunch-And-Learns With Local Businesses.
  6. Contact Local Clinics & Naturopathic Doctors.
  7. Organize Workshops For Local Schools or Cafés.
28 Nov 2017


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