If you landed on this article it means one thing: That you have a podcast and you want to learn how to promote it on social media.
Social Media can be a good way to start growing your podcast, besides other strategies like content marketing, email marketing, or any other strategy we can use to grow a brand.
But guess what, a podcast is not only a type of content. A podcast can be a sub-brand for your main brand. This means that it requires special attention if you want to get the target audience to start listening to it and if they like it, to subscribe to it.
To this end, here in this article, we will talk about how to promote a podcast on social media.
How much time do you invest in your podcast?
Before we start talking about how to promote a podcast on social media we need to understand that the strategy must include right from the start a few marketing elements.
What’s your workflow system?
I believe that having a workflow system in place for your podcast could help you save more time, more energy, and also give you the right space to create more value for your community.
When I talk about the “workflow system” I am referring to the amount of time you spend recording and editing the podcast. I am referring to the amount of time you spend taking the show notes, doing the transcript, writing the content and your website, publishing the podcast, creating the graphic elements, scheduling the episode, promoting the content, and other steps you might deem important for your show.
When we have so many points in a system, it means that we need to create a flawless workflow that will allow us to create and publish new episodes weekly or once every two weeks.
It’s important to think about your system. Write down all the steps you will undertake in order to create the podcast. How much time do you spend editing the podcast? Will it be the type of podcast with a short intro, audio jingle, the record, outro and that’s all? Do you use the same templates over and over?
Write down all the steps you are doing when you create the podcast and also write how much time you spend at every episode. This will give you an overview of the time you invest in a podcast.
And now, look at it and see what only you can do, who can help you with other steps, where you can create templates of work and which one of those steps takes more time and energy and can be managed by someone else.
I don’t want to give you the right workflow because I don’t know it. I also don’t know your resources, your time invested and what do you want from your podcast.
The only one who can create a workflow for your system it’s you.
What’s my workflow to create and publish my podcast?
Here’s the workflow that helps me stay in the system and continually publish new content without burning out
- I record the episode podcast – sometimes I do it on Zoom and sometimes I go face to face and meet in person with my guest. This takes me around 1 hour of recording and another half an hour of preparation.
- I edit the podcast – this takes me around maxim 40 minutes because I already have the audio template in my Garage Band. This takes a maximum of 40 minutes because there are moments when I need to clean it up as well. On the other hand, you maybe needed to insert an ad in a podcast or other audio elements.
- Shownotes and Quotes – I send my audio to my “secret weapon” who takes all the show notes and quotes (on every minute) from the podcast. And this is my blessing because I know that taking these notes can take a lot of time and energy. So that’s why I’m working with her and I just love the work she is doing.
- Create the visual – this takes me around 20 minutes of work. I’m doing the visuals in Photoshop, then I move to Bannersnack, animate the visuals, and download them.
- I publish the audio on Libsyn – this takes me around 10 minutes because now I have all the headlines, show notes, visuals, and audio.
- I publish the audio on my blog – this takes me around 15 minutes. It’s just copy/paste from the show notes I get from my transcriber. I also optimize every piece of content so that’s why it takes me around 15 minutes.
- I publish the podcast on social media – this takes me around 10 minutes because I already have the copy and the visuals. I also use bitly to short the links from Spotify and Apple Podcast because I’m also sharing these elements too in my post.
- Send the newsletter – around 10 minutes.
- In 2 or 3 days I share a quote from that podcast – this takes me around 15 minutes to create the audiogram to publish on Instagram and other channels.
The total time I use to create a podcast episode:
- 210 minutes
- 3 hour and 30 minutes
Now think about the fact that I invest this amount of time every 2 weeks to create a podcast episode and I also have a normal job, I wake up every morning at 6 a clock, I also write articles, create visuals for my Instagram, I have a weekly live Instagram with my friend, I sometimes speak at events or do online interviews, I don’t work after 6 pm and I don’t work in weekends.
So I think it’s a pretty decent time invested in such a project as my podcast. And I’m proud of it.
How to promote your podcast on Facebook
We all know how important is Facebook these days. You can’t just simply launch an online project and don’t have a Facebook page or just share it over there.
Facebook is also a good way to promote your podcast because it helps other people discover something their friends are listening to. And, this recommendation is the word of mouth marketing you want to happen with your podcast.
What can you do to promote your podcast on Facebook?
I think you have friends who are following you. Friends, family, and other people who are friends with you on Facebook. You interact with them, connect with them, talk with them, and share stuff with them. Why not sharing your podcast as well?
When I first launched my podcast, I documented the entire process of how I did all the work involved in this process. I shared notes about everything: from branding to talking with the first guest and how I edit the audio. And guess what, people loved to be in the center of the process. And also, this decision made me be more responsible for it as well.
2. Create a group around an interest
I have already written about why do you need to create a community around an interest and not a brand. That’s what you have to do. If your podcast is in the sports category, create a group around that niche. If your podcast is about motherhood, start your online community around motherhood.
You can share your podcast over there, along with all the other insights, you might have around that topic. And in that case, it will make you a specialist in that field and people will think about you when they talk about that topic.
3. Promote the audio podcast using video content
These days you can easily record a podcast via audio and video. All you have to do is to invite a guest, do the interview online with an app like Zoom, Skype, or other similar tools, and save it in both formats, video and audio.
I did this with my first video recording on Zoom. I did the podcast interview on Zoom, recorded the audio and video, edited both types of content, and published it on different platforms. I used Facebook to schedule the video as a premier. And, after the launch, I had over 2000 views, only for that video. Later on that day, I also shared the audio episode of that podcast. This strategy gave me the leverage to show the podcast multiple times.
That’s why I recommend you to start using video content for your podcast on Facebook. This way, you can promote the podcast in different formats.
There are some people who love to consume audio content and there are people who love to consume video content. Why not have both of these types of people sharing an interest in your content?
These are only a few things you can do on Facebook.
B. How to promote your podcast on Instagram
I love Instagram and I love to create content only for Instagram. More of that, Instagram is my testing ground. This is why you won’t see a beautiful feed on my Instagram and you won’t see every Tuesday morning at 9 a clock a photo from me. I’m testing and experimenting.
This is what I do with my podcast on Instagram. That’s why I’m promoting my podcast on Instagram. I love to try new things, new strategies, and new ideas. Here are a few things I did that worked for me, and maybe they will also work for you.
1. Transform your Instagram live shows in audio content
Now is the right moment to start doing live Instagram shows for your podcast. Just take that podcast to the next level and use the live video feature from Instagram. Not only that you are making it live, but people can also interact with you and your guest and the most interesting thing is that you can save it on IGtv, and make sure your live show won’t disappear after 24 hours.
I had a second podcast with my friend where we did a weekly Instagram live show where we talk about topics associated with the marketing industry. One week I do the Instagram live on my account and the other week we do this on my friend’s account. That’s why we can promote the podcast on 2 accounts for 2 audiences.
Also, with Instagram IGtv, you can publish the website of your podcast in the description of the video. And yes, the link is working.
2. Create a carousel with your guest’s quotes
Instagram carousels are making their way into your feed. More creators are using Instagram Carousel to connect with their users. They are teaching them new things, inspiring them to take action, while showing them new stuff they discovered as well.
I love Instagram Carousel because it gives me a new chance to be more creative with my content.
Think about creating several carousels with your guest’s quotes. Or, you can take some notes from the show, work with a designer, and promote the podcast using an Instagram Carousel.
You can add photos and videos to your Carousels.
And, keep in mind that Instagram loves this type of content because it makes the user spend more time on the platform and use more the social network.
3. You need to use Instagram Stories to promote your podcast
I wrote an entire article on how to use Instagram stories to promote your podcast.
But what I really enjoy in Instagram Stories is that they are constantly launching new features and you can use them to promote your podcast.
Just think about the Countdown sticker which you can use in order to announce your new Instagram live with your guest. Tag the guest on your story and ask him/her to repost on their Instagram feed. This way, you can get access to a whole new audience for your podcast.
Or, think about the Question sticker where you ask your audience to send questions to your next guest. This way, you can interact directly with your listeners and use their questions in your podcast. People will love to listen to that specific podcast because you used their questions to talk with your guest.
And there are several other strategies to use Instagram to promote your podcast.
Don’t forget to change the link from your profile every time you have a new episode. So, when you publish a new photo or video, you can just ask the audience to go on your profile and click the link from bio.
4. Share your podcast from Spotify or Overcast
Spotify has this feature which allows you to share your podcast episode directly on Instagram or Instagram Stories. And I see more and more people who are recommending new episodes on their Instagram feed.
Overcast is also a great podcast network to use for promoting your podcast. It’s not just for uploading your podcast there. You can do short videos from that specific episode and share them directly on your Instagram feed as well.
That’s why you need to submit your podcast to as many podcast networks you can. Because there is always a new audience waiting for you and you just need to be there, where they are. You can, however, use every platform’s own features to promote your podcast on your favorite social media channels.
However, the most important thing that you can do with your Instagram is to connect with your audience. If you see that they are sharing your podcast on their Instagram Stories or Feed, make sure you are thanking them.
Connecting with your audience is more important than promoting your podcast.
C. How to promote your podcast on Linkedin
I’ve started using LinkedIn more often lately. I do it because the interaction and reach I see over there is similar to what I have seen on Facebook in its early days. And it’s great because I can connect with people from my niche, the marketing industry.
So, can you use Linkedin to promote your podcast?
1. Dedicated content on their platform
The biggest mistake every podcaster and marketer is doing on Linkedin is that they think short term. Every post they are putting there is a link that gets the user outside of Linkedin and sends them on a specific website.
That’s why I recommend you to create a long term strategy. Look at Linkedin as a platform where you need to create content dedicated only for that platform, without asking your followers to get outside of it. How can you do it?
2. Create Linkedin Slides
In fact, all you have to do just change the Instagram Carousel a little bit. I mean, convert them into .pdf file and change the CTA at the beginning or at the end of the slide. Upload the slides on Linkedin and write a short question in your post, in order to allow people to engage with your post and you to talk with them directly.
3. Write dedicated articles for Linkedin
What if you transcribe 2 or 3 paragraphs from your podcast interview, edit the text as an article, and publish it on Linkedin? Think about this. You have dedicated content only for Linkedin. And the best thing you can do is to ask the reader if they are interested in listening to that specific episode. And, when they ask for that episode, you can connect privately with them and share them the link of the episode. This way, you get to interact both ways, privately and publicly with them.
4. Share the video on Linkedin
You know that Zoom video you published on Facebook. Now think about your Linkedin audience as a different audience than your Facebook audience. Upload the video on Linkedin as well, make sure you tag the guest and use hashtags to get some traction on your video as well. Thus, you create content for Linkedin and people will see it, consume it, and maybe interact with you.
Don’t treat Linkedin as a platform where you share content only, thinking that people will come and consume it.
Build the audience you want to have. Think about the long term and create opportunities that will bring not only more downloads but also connect people on a much higher level.
Why do you need a visual template for your podcast?
When I first started with my podcast show, I knew that I had to create a visual template for it. Because visual templates will give me space and time to focus more on the podcast itself while keeping my branding on the right track as well.
That’s why I create a simple template every time I publish a podcast. I have the featured image. The primary image I’m using on my blog. It’s the main visual I’m using as a template for every piece of content I publish on social media.
I make copies of that initial visuals and save them in different sizes (1:1 or story size) so I can share it on my social channels. The primary tool I’m using is Bannersnack.
Templates save you time and energy.
Templates can give you time to create more visual content.
How? Just think about this. You have your podcast visual template and you have already published the episode. But you want to share it again, after a few days. However, you won’t share it with the same visual, right? Well, you can work on another visual, maybe starting from that template or use another kind of approach. It depends on you.
But now you have the time to be more creative when you think about your visuals.
Social media can be a good choice for promoting your podcast.
However, I believe that every podcaster should have a mindset of building their audience on those platforms and think about them as networks where you connect with your audience and not just some platforms where you promote your content.
This article will guide you in promoting your podcast using social media.
You can create a social media presence and engage your followers to chat, gather feedback or user-generated content, or simply extend your reach online.. Establish professional brand authority in your podcast niche Attract reputable guests, podcasts, and influencers for collaboration Expand your creativity beyond audio to create visual and written content Get a feel for your audience’s wants and needs to shape the future of your podcast Higher return on investment compared to other forms of podcast advertisement. Treat your Podcast as a Business and Promote its Brand. Treat social media pages as an extension of your podcast, and people will be likely to follow you.. Once you publish a new episode, you should create a promotional post on each social media platform you have a page on.. Let’s also say this podcast is dedicated to marketing.. There is no limit to the number of hashtags you can use to promote your podcast, so find the right ones and use them often.. Just as you can use social media to market your podcast, you can use your podcast to direct listeners to your social media pages.. Social media platforms like Facebook and Instagram have dedicated live-streaming features and “stories” which you can use for marketing.. Stories are a great way to create hype for upcoming episodes, create polls, and publish different calls to action.. People from your industry will reach out with collaboration offers, and you should seriously consider them.. Similarly, you can reach out to others yourself with offers to work together on creating a new podcast episode.
If you want a successful podcast, you have to actively market yourself. In this post, we share 7 steps to help you promote a podcast on social media.
In this post, we’d like to share seven steps to help you promote a podcast on social media.. You may want to join as many social media platforms as you can to promote a podcast on social media, but that’s rarely a smart strategy unless you’re a massive brand with a lot of resources.. Before you promote a podcast on social media, take some time to fill in your profile features, like your bio, website, mission statement, industry, and any other fields your chosen social network offers.. Just like you create a podcast editorial calendar for your podcast content, you’ll want to do something similar with your social media publishing schedule.. One of the best ways to promote a podcast on social media is to partner with other content creators to leverage their audiences.. The process is simple: Find content creators (they could be podcasters, but they don’t have to be) whose audiences overlap with yours and ask them to share your content in exchange for sharing theirs.. If you use a social media platform that doesn’t come with built-in analytics, take notes as you share content and promote your podcast.
Podcast Promotion in 2021: Four Strategies to Grow Your Show’s Audience – News – Spotify for Podcasters ›
In this episode of "The Input," Xavier "X" Jernigan learns about four key podcast promotion strategies from Nicole Buntsis, Podcast Marketing Lead at Spotify.
In this episode, our host, Xavier “X” Jernigan, covers how you can promote your podcast on Spotify by speaking with Nicole Buntsis, Podcast Marketing Lead at Spotify.. Podcast promotion comes down to four key strategies: promoting your show on the right channels, creating interesting promotional content for your social channels, leveraging your existing audience, and collaborating with fellow creators and guests.. Your podcast has a unique style and approach to content, so it’s important that you promote it in channels that reflect your uniqueness and get your show in front of the right audience.. When you pair the right promotion channel with your show, you can create more opportunities for your episodes to find new listeners and grow your audience.. Buntsis recommends that creators use in-episode calls-to-action (CTA) in their shows to ask listeners and followers to share their podcast episodes, or a favorite moment from an episode , with their network.. “Share this episode with a friend” “Share on social and tag us at [handles]” “Follow [name of your show] on Spotify and get notified when new episodes are released”. When you engage with fellow creators and collaborate with your guests, they might share your show with their audiences, increasing your visibility.. That authenticity applies to the channels you choose to promote your show, your promotional content, and how you choose to engage with your audience, fellow creators, and guests.. Lean into what makes your show unique and what listeners respond to, and make those characteristics stand out when you promote your show.
Give your podcast the social media strategy it deserves with these easy-to-use tips for promotion.
Each social media platform has its own unique marketing features.. Here are some free features to consider when promoting your podcast on social media.. So with this in mind, create video content to promote your podcast.. Facebook is also a great platform to re-purpose the unique content you already made for promotion.. Upload the video with a funny caption and pin the post to the top of your timeline.. “Create video content to promote your podcast.. Pinning a Tweet automatically glues that post to the top of your feed so that it’s the first thing someone sees when they get to your profile.. But not all pinned Tweets are created equal.. To get more eyes on your podcast, choose a Tweet about your most played episode or the Tweet that announced the series.. Several other platforms, including Facebook, Twitter, and Instagram, have experimented with and launched “live” features over the years.. Other Instagram tips include adding a link to your podcast channel in your bio, showcasing video or audio clips as posts to entice listeners, and promoting show content with a dedicated hashtag, like we did for our Change the Channel event #WatchCTC .. If you’ve got a great podcast, start promoting it on social media and making your niche the most entertained corner of the internet there is.
We collected all the best advice for podcast promotion, including tips on how to drive more listens/reviews and get into iTunes New & Noteworthy.
We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish …. So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list.. Nieman Lab claims “70 percent of podcast listening happens through iTunes or the native iOS Podcasts app.”. We had seven interviews complete before we launched our podcast, with three episodes planned for launch day and two apiece for the following two weeks.. Beyond the iOS podcatcher, there are dozens of other apps that collect and play podcasts, and there are a host of websites that feature new podcasts and assist with discovery.. Overcast Stitcher Podcast Addict Podcast subreddit PodcastLand (your podcast is automatically listed here if it’s in iTunes) TuneIn Bello Collective Castro Podcast Republic Downcast. In addition to Facebook and Twitter promotion, I got Feedly to feature my show’s audio feed as the 3 rd ranked recommendation in their “entrepreneurship channel.” This is essentially a curated list of content sources for people interested in Entrepreneurship.They included my show for a few weeks and it resulted into 1k+ feedly subscribers to my podcast feed .. Just like movie stars hit the talk show circuit to promote a new film or politicians travel the country before an election, you can head out on a podcast tour and make guest appearances on podcasts in your niche.. To find a listing of podcasts in your niche, you can visit the iTunes listing page and view podcasts according to dozens of categories.. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.. Though they don’t release the specifics of how podcasts are chosen for New & Noteworthy, iTunes seems to weigh the following factors quite heavily: number of subscriptions, downloads, and reviews in the eight weeks after launch.. Note: It can take 2-4 days for iTunes to show your podcast after you’ve submitted it.
If you want a successful podcast, you have to actively market yourself. In this post, we share 7 steps to help you promote a podcast on social media.
Social media is a powerful tool to reach your audience (so they stay connected with your brand) and attract new people.. In this post, we’d like to share seven steps to help you promote a podcast on social media.. You may want to join as many social media platforms as you can to promote a podcast on social media, but that’s rarely a smart strategy unless you’re a massive brand with a lot of resources.. Furthermore, make sure your social networks are right for your niche.. Use that skill to create content for social media, as well.. Share/re-tweet their content.. Post links directly to your web pages where they can listen to your episodes, as well as images with quotes from your show and audio snippets that pique your fan’s interest.. Hashtags are tools people use to sort through social media content.. One of the best ways to promote a podcast on social media is to partner with other content creators to leverage their audiences.. This is especially useful for new podcasts who don’t have a large following.. Facebook, Twitter, and Instagram offer advanced analytics to help you measure the engagement of your social media content.. If you use a social media platform that doesn’t come with built-in analytics, take notes as you share content and promote your podcast.
Check out 11 podcast marketing strategies that will win you listeners and downloads, and get your podcast on the road to success
In this blog post, we’ll show you why this can be a great channel to add to your marketing campaigns, and then walk you through 14 of the best strategies to market your podcast for 2020 and beyond.. Create a dedicated podcast site or page Distribute your podcast across as many platforms Optimize for SEO Repurpose content into videos, images, and blog posts Turn podcast episodes into YouTube videos Update your email marketing templates New podcast?. Use the two-week ratings rule Mention other businesses and entrepreneurs in your episodes Invite more noteworthy guests over time Give podcast guests promotional content for their episode Get yourself on other people’s podcasts. After publishing your podcast episodes, actively promote them across different platforms by repurposing your content .. One way to make the most of Google’s preference to video: turn your podcasts into videos you upload to YouTube.. If you’ve already started building your email list , make sure your audience knows about your podcast by updating your email templates to link out to your show.. To get featured on this page, you need to show Apple your podcast is gaining traction even when it’s brand new – and for Apple, this means getting a ton of downloads and reviews in the first two weeks your podcast goes live.. This way, users can listen to more than one episode that show off your expertise, boosting your chances to get more subscribers and downloads right away.. This is a win for everyone: you get access to your guests’ audience when they share their interview to their network, your guest can reach your audience, and listeners can hear from extremely knowledgeable people on your podcast.. As best practice when doing outreach marketing and getting in front of other people’s audiences, make it as easy as possible for your podcast guests to share their episode.. Podcast hosts need to know why you’re worth including as a guest.. Make it easy for them to reach out to you.. As your podcast grows, encourage new listeners to leave a review by mentioning this in each episode.
Whether you are just starting out or a seasoned pro, social media is a perfect way to promote your podcast. Here are 9 social media tips for podcasters.
Follow our guide to social media for podcasts to get that podcast audience bigger.. Of course, much like podcasting, social media is crowded so you want to be smart and strategic with the way you use social media to promote your podcast.. It’s the one your audience uses!. Before you launch your podcast or when you are first getting started, consider where your audience is and how they use social media.. In your next episode, ask them to share with you their favorite social media platform.. If you choose to promote your podcast on Instagram, Twitter or even LinkedIn, then you absolutely need to use podcast hashtags in your posts.. During your podcast ask your audience to share with you using the hashtag.. As a podcaster, you have tons of audio content and that audio is a huge benefit because it’s content and not only that, it’s engaging content.. You can’t just drop an audio file into your social media because social platforms don’t accept MP3s and because, well, let’s face it – that’s really boring!. Wavve is software that easily transforms audio into video with images, text, waveform animations and more so you can share it on social media.. You might have created a podcast and not a YouTube channel but you can and should still use videos to market your podcast on social media!. You can record quick videos of you and your guest to help promote their episode or you can use videos to share behind the scenes content.. Then tag them in social media!. We’ve shared many effective tips that will have your social media pages and your podcast thriving but social media can quickly become overwhelming.. So whether you are creating the next big marketing podcast or you’re just trying to grow your bakers and cat serenaders community, try these tips for some social media success for your podcast.
Social media is not only effective for podcast promotion, but you can also use the same strategy for promoting your other businesses online.
Social media has been a powerful tool for business podcast promotion and other such online businesses that you would like to promote.. No, we have a few easiest ways where you can promote your podcast using social media platforms.. Starting from unpaid social media advertisements to paid social media advertisements, the potential reach of your content is enormously high.. In this article, we have discussed a few pointers that work well in promoting your podcast in social media networks.. Social media is not only effective for podcast promotion, but you can also use the same strategy for promoting your other businesses online.. As much as you are careful about promoting your podcast on social media, you will also have to focus on choosing the right social media network.. According to the latest research, it is highly recommended that anyone can promote their content on social media using preview and can gain more social media followers .. You can create a social media content calendar that helps you know how to construct a post on your social media handles.. When you need a high number of audiences, it is important not only to share the content in your social media handles.
We collected all the best advice for podcast promotion, including tips on how to drive more listens/reviews and get into iTunes New & Noteworthy.
We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish …. So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list.. Nieman Lab claims “70 percent of podcast listening happens through iTunes or the native iOS Podcasts app.”. What we’d love to do is make it easy for our guests to share and promote their podcast episode.. We had seven interviews complete before we launched our podcast, with three episodes planned for launch day and two apiece for the following two weeks.. Beyond the iOS podcatcher, there are dozens of other apps that collect and play podcasts, and there are a host of websites that feature new podcasts and assist with discovery.. Overcast Stitcher Podcast Addict Podcast subreddit PodcastLand (your podcast is automatically listed here if it’s in iTunes) TuneIn Bello Collective Castro Podcast Republic Downcast. In addition to Facebook and Twitter promotion, I got Feedly to feature my show’s audio feed as the 3 rd ranked recommendation in their “entrepreneurship channel.” This is essentially a curated list of content sources for people interested in Entrepreneurship.They included my show for a few weeks and it resulted into 1k+ feedly subscribers to my podcast feed .. Just like movie stars hit the talk show circuit to promote a new film or politicians travel the country before an election, you can head out on a podcast tour and make guest appearances on podcasts in your niche.. To find a listing of podcasts in your niche, you can visit the iTunes listing page and view podcasts according to dozens of categories.. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.. Though they don’t release the specifics of how podcasts are chosen for New & Noteworthy, iTunes seems to weigh the following factors quite heavily: number of subscriptions, downloads, and reviews in the eight weeks after launch.. Record 3-5 podcast episodes before you launch.. Note: It can take 2-4 days for iTunes to show your podcast after you’ve submitted it.
If you're starting a new podcast or want to grow an existing podcast, we've got the podcast marketing tips you need in this podcast marketing guide.
We've put together this podcasting marketing guide to give new podcasters a great starting place and veteran podcasters a refresher or update on podcast marketing.. Before we get started on our guide to podcast marketing, let's take a look at what a podcast is as well as some reasons why you're on the right track if you're looking to start a podcast or grow one.. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).. While podcast marketing doesn't have a "one size fits all" approach, there are several podcast marketing strategies you can use as a starting point to growing your podcast's reach.. Depending on the podcast host you're using, you can easily host your podcast content on your own website instead of using the basic website included in your podcast hosting.. Submit to Podcast Directories Another quick and easy way to market your podcast is by adding it to podcast directories and aggregators.. Leverage Influencer Marketing and Partnerships While it may seem counterintuitive to reach out to podcasters covering similar topics, it's important to remember that podcasts can be consumed at any time—just because someone is listening to a different podcast now doesn't mean that they've missed out on your podcast.. Promote Your Podcast on Social Media Social media is a great way to share your podcast episodes and generate more interest in your podcast.. Create a blog post to accompany your podcast episodes Create graphics using the best quotes from your episodes Condense the main points of your episode into an infographic Turn your podcast episodes into YouTube videos
Your search for the best places to promote a podcast ends here. Here we bring you a list of the top podcast platforms where you can submit podcast.
You need popular platforms to promote your podcasts.. Here is the list of the 10 best places to promote a podcast on.. Once you have your podcasts approved and listed on Apple Music, they will immediately show up on your iTunes podcast page.. With over 250,000 podcasts, iHeartRadio, along with Apple Music and Spotify, is one of the most listened-to podcast platforms in the world.. Podcasters are slowly making a mark for themselves on YouTube and will definitely make YouTube’s first choice for podcasters very soon.. Another very famous platform for promoting and publishing podcasts, PodcastLand , is all about newbies podcasters.. SoundCloud is another very popular digital music distribution platform that has been investing heavily in establishing its podcasting service .. Listen Notes is a website that allows users to discover new podcasts and subscribe to their favorite shows.
Podcasts have become quite a trend nowadays. People’s busy lifestyles and more travel time make listening to podcasts while traveling or driving more preferable than videos. Listening to an audio series on the go is very convenient. It’s also a go-to source for dual purposes, whether people need entertainment or want to learn something new. …
Listening to an audio series on the go is very convenient.. And what better platform than social media?. A majority of your audience is at this moment using social media to learn about trending events, gain knowledge or get entertained.. It’s also a great place to connect with your target audience and build and nurture relationships.. Let’s take a look at some of the most popular social media platforms:. Additionally, Instagram can be used to reach Millennials and Generation Z.. You can use this platform to create a page for your podcasts and share relevant content to engage your audience.. Thus, marketing on two platforms will give you a wider reach.. Give information about the time and place that your podcast is going to be live.. Give details about the episode.. This will be more effective than any other method as visual content works best in driving attention.. Moreover, reviews and positive comments from people are the best forms of social proof of excellence.. Use the live features of Facebook and Instagram to connect with social media users.. Share your ideas for marketing podcasts in the comments below.
Learn to leverage the most powerful marketing channel in today’s world (social media) to organically grow your podcast's audience from the ground up.
The basics of using social media for podcast promotion A primer on the various algorithms used by the major social platforms Audioburst Creators , the definitive tool for podcast promotion. The first step is understanding where your audience lives online, and actively growing that audience.. While you may want to have a presence on all of the main channels (Twitter, Facebook, YouTube, and Instagram), it’s best to start slow.. Publish additional content beyond promotional posts and actively socialize with your followers.. Instagram Social media scheduling platform, Later , broke down the Instagram algorithm in this blog , explaining that IG bases what you are shown in your feed on six core factors:. Consistency, interacting with your followers, experimenting with copy and content, and leveraging rich media types such as video and audio are all great ways to boost engagement and improve the likelihood that potential listeners will get to see your posts.. Use episode content from transcripts to create an engaging social copy Pull quotes from guests to use as audiogram visuals and other imagery for social promotion Edit your transcripts to create a complementary blog post for your episode, rich in audio and video from your podcast
What is the best way to promote your new podcast in 2022? In this guide on podcast marketing we give you all the best practices and examples you need.
His podcast can be found in many podcast apps and various channels, including Apple Podcasts, Spotify, Google Podcasts, Stitcher, and his own podcast website which is shown above.. In other words, before you move onto using potentially effective marketing strategies to promote your podcast, try to make sure that your podcast already has some loyal podcast listeners.. We understand that not all podcasts are going to be that interactive but we wanted to show you this so you get an idea of how much potential there is in a podcast and subsequently to podcast marketing and the engagement tactics a podcaster might want to employ.. This won’t only help you make connections, it’ll also help you expand your podcast network by making your own podcast known to a different audience that listens to other podcasts already.. Image Source: OwlTail Image Source: OwlTail Being a podcaster and going to other podcasts as a guest means that you’re always in a good position to expand your audience and get more and more people to know you and your work, including your podcast.
If you can afford to run some paid podcast advertising to grow your audience, where's the best place to spend your money?
In fact, there’s no guarantee the folks you’ll reach with your ads are podcast listeners – or even know what a podcast is .. After all, 100% of the people you reach with your ads are podcast listeners.. And not only that – they’re actively using a podcast listening app when they see your ad.. You can run your podcast ad in any language.. The ads are played in-between songs or podcast episodes, to listeners who use Spotify on their free tier.. You can create and run a 30-second audio ad for your show by signing up to Spotify Ad Studio .. Spotify ads are similar to social media ads in the sense that you set a budget and date range, before being offered an estimated number of ads to be served.. But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $29 a day.. To advertise your podcast on Reddit, you first need to sign up with Reddit Ads .. On top of that, you can choose which devices your ads will run on – for example, a podcast about iOS/Apple products wouldn’t want to waste their money advertising to Android users.
Need guidance when it comes to promoting your podcast on social media? With the help of a few experts, we put together a Do's & Dont's list just for you.
One of the best ways to drive attention to your podcast is by promoting it on social media.. In over the last 9 months (since our launch), over 7,000 podcast teaser videos have been created with Wavve and shared on social media.. As a result, we keep a close eye on how podcasters promote & talk about their podcast episodes on social.. We have seen a lot of different tactics used to promote podcasts on social media (some that work better than others.). While the strategy that works best for your show will be unique, we wanted to share a few basic guidelines that can help you get off to the right start when promoting your podcast on social media.. Below are a few do’s & don’ts to follow when promoting your podcast on social media.. Write these selling points down and weave them into the copy of each social media post.. The same goes for deciding on when to post your social media posts.. If you need ideas, Jayson DeMers, an Online Marketer & Forbes Contributor, put together 101 ideas for promoting your podcast on social media which you can read here .. Regardless of what tool you use, Jason has a great point: You should be repurposing your audio content on social media.. To be heard on social media it needs to be converted to a media embed or converted to video.. It’s a great way to promote your podcast on social media.. Repurposing your audio on social media as video is a perfect way to promote your audio content with all of the benefits of video marketing.. Ready to promote your podcast on social media in style by turning your audio into social video content?
The rise of social media has been the ultimate gift to corporations and small business' (personal brands included). Reaching the masses has never been so easy
Reaching the masses has never been so easy, giving podcasters a great opportunity to promote their shows and grow their audiences.. Getting featured on other accounts can be a great way to grow your own audience, even if it is just with a few people at a time.. There’s nothing better than having an account that actually engages with its followers!. Of course, with your podcast you are always creating content so make sure to produce social media posts to compliment what’s going on in your show.. The more you post on social media, the more opportunity there is for your audience to engage with you and what you have to offer.. Most importantly, make sure that your content is relevant to your followers and provides them with value!. The only way to know if your social media strategies are effective for growing your podcast is to set goals!. This way you will know whether or not a strategy is working towards your ultimate goal of growing your podcast through social media.. The foolproof way of making sure that you are consistently producing content on your social media platforms is to set up a content schedule.. However, when it comes to social media platforms it is always best to do more!. This feedback can be invaluable, and a great way to make the changes and make sure that you are serving your listeners and giving them the content they need.. Find out what your audience is drawn to, stay up to date with the trends, and see how you can incorporate it into your podcast brand via social media.
You’ve probably heard that “Content is king, but distribution is queen and she wears the pants.” We couldn’t agree more.
Use the host’s social channels to share the episodes Use the business’ social channels to share the episodes (what business is the podcast associated with?). Increase brand awareness for your podcast Clearly express info about the episode Peek interest, evoke an emotion, or cause surprise Make people feel like if they don’t go listen to that episode … they’ll forever have FOMO. Square audiogram (for social feeds) Vertical audiogram (for Stories) Landscape audiogram (for YouTube) Square image quotes Square thumbnail (for Facebook) Landscape thumbnail (for YouTube). Shaina Weisinger is the founder and CEO of Podcast Memes , which turns podcasters’ episodes into micro marketing asset packages every week, giving them the tools to dominate their show’s marketing.. Podcast Memes creates 7+ unique pieces of content per podcast episode.
What’s podcast sponsorship and how does it work? Here’s all the key details (including average ad rates) that brands and creators need to know.
Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad).. Also, post-roll ads are generally the least attractive as you run the risk that many listeners won’t listen to the very end.. All in all, if you want to increase the chances that your target audience will take you up on your offer, it’s best to opt for a host-read, baked-in ad.. In short, it’s when a brand pays a podcast to mention the brand during the episode.. If a podcast opts to charge a fixed price, they can include ad placements on other channels like social media and YouTube in addition to the podcast ad.. If they opt for CPM, they’ll charge a fixed rate for every 1,000 listens of an episode.. Basically, the more listeners and subscribers a podcast has, the more they can charge for an advertisement.. A mid-roll ad that can be as long as 60 seconds will cost you double that, while a 25-second post-roll ad will work out the cheapest at about $10 CPM on average.. Podchaser also lists average ad costs for podcasts that generate a lot of listeners.. B2B Growth Show, one of the leading podcasts on marketing in the US, charges anything from $150 to $600 for ads.. Instead, it’s better to have more engaged listeners in your audience, something you’ll only get if you target podcasts relevant to your niche.. In addition to mentioning your niche, you’ll need to have accurate numbers at hand.. It’s also better to opt for a number of podcast ads on podcasts with a smaller audience reach than to run just one ad on a podcast with a big audience.. These are: podcast sponsorships, affiliate marketing, selling merch, and offering subscriptions.
Quill, Inc. takes an in-depth look at six key tactics you should be using to grow your podcast on social media, including audiograms.
With over 1.5 million podcasts available ( My Podcast Reviews ), you want to find ways to grow your podcast outside of Apple, Spotify, and other listening platforms.. Podcast listeners are more active on social media, 94% being active on at least one social media platform vs. 81% of the entire population ( Podcast Insights ).. To use social media as a podcaster, you need to find out where your audience is living on the platform, the type of content they want to see, and how to engage with them.. When promoting your podcast, you don’t want to just share your podcast link; you want to put out content that will:. Promoting your content with audiograms works so well because they give your listener a peek into your podcast through an engaging quote or section of the episode.. By doing this, you’re boosting listeners for that particular episode, increasing awareness for your podcast, and converting some of your guests’ audience into your audience!. Cross promoting on social media is pretty much what it sounds like; you collaborate with accounts that will promote you and your podcast while you promote them and their CTA.. Make sure to find accounts that have a similar audience to you or who would be interested in your podcast (otherwise, it’s not going to be overly beneficial for you); Find accounts that have a similar audience size.. When promoting your podcast on social media, you need to take the time to test out different tactics and then analyze what is resonating most with your audience.
Promoting podcasts on social media is a great way to attract more eyes and ears. Learn the best industry tips and tricks to grow your podcast audience.
We asked Mitzi Payne, creator of @wavessocial podcast and owner of @helloarcade agency, to share her experience promoting podcasts on social media.. So to help your podcast stand out, you need to get creative in the way you articulate the brand and find a way to market it well, and there’s no better place to do that than on Instagram!. Given the crossover, it makes sense to market your podcast on Instagram, and additionally, since so few podcasts do this well, it’s also an easy way to stand out from the crowd.. But if you’re a new podcast, then identifying your core audience and articulating your brand and the creative direction is a crucial first step.. We started the Waves Social Podcast as a show for marketers, entrepreneurs, and brand builders who want to make waves online, knowing that we wanted to speak to our peers (marketers) who are primarily using digital environments to grow their business and connect with their customers.. You’ll need to decide on a general direction and visual style for all of your brand and marketing assets — this will influence the content you create and share on Instagram, it will impact your website and podcast channels, and it will attract your newly identified listeners.. For example, if your podcast is a crime podcast, pick colors and visual styling that’s mysterious and dark.. branding is used across all platforms — podcast imagery, Instagram Stories, and their Instagram feed.. If you’re creating a podcast to promote or leverage your personal brand, then your creative should revolve around more personal imagery that looks and feels like an honest reflection of you and your personality.. Work towards building up enough content for a full quarter or podcast season, that way you’ll never run out of things to share, you’ll be able to stay ahead, and you’ll have enough content to promote every episode sufficiently.. When you’re using Instagram to amplify your podcast, every social post should somehow promote or relate to an episode, guest, or theme from your podcast.. Our team creates a branded headshot asset to use in announcing the latest episode, which we also share with each guest so they can also promote the episode on their own personal social media accounts.. Most podcasts operate on a weekly publishing cycle (release a new episode every week) so you can plan out your posts based on the episode you’re releasing.. Important: If your podcast episode features a guest, be sure to share all of the graphics you’ve designed with them ahead of the episode launch so they can promote it on their own social media feeds.. One of the most amazing things about being a social-first podcast brand is that we get to build out episode themes and source guests based on the feedback and recommendations we get from the community.
Promoting your podcast can be a daunting task, especially if you're not sure where to start. Let's see how a podcast promotion service could fit into your marketing strategy.
What is a podcast promotion service?. Podcast promotion services should offer the full distribution of your podcast across all major streaming channels.. When you start working with a podcast production service, you should check to see whether they can help to distribute and market your content.. Anchor is one of the most popular podcast platforms.. This has made it easier than ever to distribute podcast episodes across multiple streaming services.. If you want your podcast to go viral, you will need to focus on delivering compelling content that captures the zeitgeist and engages listeners.. Here at Cashflow Podcasting , we can help you to monitor the success of your podcast episodes.. Based on this data, we can make strategic improvements to your audio content to take things to the next level.
You are living in the most lucky time of all of history as a creator. Thousands of years ago, people had to physically come to see what you created. Hundreds of years ago there was no mass communication. Decades ago you had to take out expensive ads in newspapers, magazines,
Which gets you more followers and more people listening.. The podcaster with the most Twitter followers.. Tell your Twitter followers to follow you on Facebook, tell your podcast listeners to find you on Instagram, etc.. Posting once a day is enough for posts.. The first 5,000 followers showed up because I liked, followed, and commented on their posts.. That is, someone will post on their account to follow you, and you post on your account to follow them.. This is what a post like that looks like.. This post was seen by 13,000 people.
More and more content creators are finding success with owned media such as podcasts. Where does social media fit in the strategy?
But in a digital publishing landscape in which content creators are looking to claw back more control over their own distribution and audience development, where do social platforms fit in?. Two of the most popular ‘new’ forms of owned content that publishers, marketers and others have been embracing are podcasts and email newsletters.. Podcasts, which are not generally optimised for social media, saw an 85 percent rise in ad revenue from 2016 to 2017, and have proven popular with mobile-first audiences globally.. Email newsletters, thought of not long ago as a Web 1.0 relic which had no place in the era of social sharing, are now ‘consistently one of the most effective routes to reader attention, and have never been more central to the digital publishing efforts of many sites, thanks to the control and ownership that the format provides, over algorithm-driven alternatives”, as we noted in a recent blog post .. So, how can platforms such as Instagram, Twitter and Facebook best be leveraged to promote content such as newsletters and podcasts?. It’s a comprehensive social database of what’s trending on social media, and shows how lots of Facebook pages are seeing impressive engagement rates around links to podcasts and promotions every day.. Enticing new podcast listeners on social media is a different task to enticing new listeners within an audio-specific app or platform.. Using the specificities of the platform gives the publisher or page owner the opportunity to try and broaden their potential audience by highlighting interesting parts of their content.. While entire episodes cannot (yet) easily be uploaded to Facebook and Instagram, like they can on YouTube, for example, it’s still very much possible to leverage social feeds as a way of growing interest in what your content series is about:. In another example from political news site the Intercept, the social media editor takes a statement from the crux of the podcast’s argument and uses it as an anchor to frame the discussion on social media.. This is advice that stands for any content promotion, on the web or social media.. In this example from the European Commission, a video promotes a content series, followed by a quick link to sign up to the newsletter.. Giving some attention to the web elements of these pages is also a good opportunity to think more about potential listeners might find your podcast or newsletter.
Which are the best social media strategy podcasts to boost your social media marketing? Here are 7 best Social Media Strategy Podcasts to Listen in 2022.
Still, the podcast listening trends show that 55% of the US population listen to them .. Recently named the best social media marketing podcast at the Content Marketing Awards, the Social Pros is hosted by two outstanding marketers known for their work in the social media field.. Episodes range from 20-50 minutes and cover everything from tips and strategies to interviews with industry leaders and case studies.. Mainly focused on Facebook and Instagram , his podcasts also cover growth hacking strategies, lead generation insights, and tips to hiring experts for your team.. There are more than 200 episodes you can scan through and learn about best ads practices on top-rated social media platforms like Facebook, Instagram, Twitter, TikTok, etc.. Topics cover almost anything from digital strategies to social media marketing.. The good thing is that you can expect to see tips for channels most social media podcasts don’t cover, such as LinkedIn, in addition to Facebook and Twitter.. Hosted by Jeff Sieh , the episodes cover other social media channels occasionally, including Instagram, Twitter, and Facebook.. Ranging from 40-60 minutes , episodes cover topics like using Pinterest to learn about your customers and community, creating viral images, and how to promote pins, among others.. Advanced Facebook marketers or those aiming to become one should listen to the Social Media Pubcast.. Hosted by Jon Loomer , the episodes are a mix of audio blog posts and pubcasts with guests answering questions about Facebook marketing and advertising growth hacks.. The marketing expert uses the podcasts to share her insights and tips on Twitter’s best practices and interviews with some of the best social media and marketing strategists in the world.
Social Media Podcasts list ranked by popularity based on social metrics, google search ranking, quality & consistency of articles & Feedspot editorial teams review
Also in LinkedIn Podcastskarenyankovich.com.. 4.4K⋅⋅ 2.7K⋅3 episodes / month ⋅ Avg Length 26 min ⋅ Oct 2017 Get Email Contact. San Diego, California, US Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics, and strategies for growing and scaling your business.. Also in Social Media Marketing Podcasts , Facebook Advertising & Marketing Podcastscasualfridays.com/.. 4.6K⋅⋅ 1.2K⋅ Aug 2013 Get Email Contact. Also in Digital Marketing Podcastsonlinedrea.com/cat.. 841⋅⋅ 4.6K⋅1 episode / week ⋅ Avg Length 25 min Get Email Contact. These are just some of the big struggles that SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast.. Also in Political Science Podcastssocialmediaandpoli.. 556⋅⋅3 episodes / quarter ⋅ Avg Length 54 min ⋅ Oct 2016 Get Email Contact. Social Media Decoded is a podcast dedicated to helping business owners and entrepreneurs simplify social media and thrive online.. Sydney, New South Wales A social media strategist and Facebook Ads expert Todd combines his background in design and advertising to help connect brands, businesses, products and services to their audiences on social media.. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry socialpros.libsyn.com 1 episode / week ⋅ Avg Length 43 min ⋅ Jun 2013 Get Email Contact. buzzsprout.com/171.. 1 episode / year ⋅ Avg Length 26 min ⋅ May 2021 Get Email Contact
Let me tell you a true story about me and podcasting. I have had a podcast since 2013, but as I indicate in my own Episode 140, Want to Excel at Social
Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.. More about the podcast, though.. What’s in his podcast, then?. These episodes are useful for people who are trying to make money on Instagram and social media itself.. So, what’s in the podcast itself?. What digital and social media marketing podcasts do you listen to regularly?. What is social marketing podcast?. How do you market a podcast on social media?
Anyone can make a podcast.
But to really make an impact, you’ll want to try these 10 marketing ideas to promote your podcast:. This gives fans a heads up and some of them may end up sending a link to their friends to let them know you’ll be talking with a guest they like or covering a topic they want to learn more about.. If you or your guests mention products, services, or websites, provide links to them as resources in the blog post you publish for each episode.. Make a list of podcasts that would appeal to your audience and contact these podcasters with an invitation to promote one another’s episodes.. To get started, invite one of the podcasters to be on your show with the idea that you will also appear on their show.. You don’t need to have thousands of listeners to reach out to companies to sponsor you.. While some listeners only have time to listen to episodes, others would welcome the opportunity to finally see you and your guests in action.. You’ll expose your podcast to a broader audience — including people who might not even be listening to podcasts yet.. When you invite a guest to your podcast to promote something — such as a new product, book, or movie—they likely have a full marketing campaign in the works.. Even if you guest doesn’t have thousands of follows, encourage him or her to mention your episode on social media and in other marketing channels.. Set up a contest to give them away to fans, such as the first 10 listeners who email you or share your podcast on social media.. If you’re starting to get a following take your show on the road.. You’ll meet new listeners and learn more about what your podcasters are into.. Listen to the podcasts and transcribe them yourself.. Use the transcripts as the basis of an ebook that you can sell or give away online.
Check out 11 podcast marketing strategies that will win you listeners and downloads, and get your podcast on the road to success
Create a dedicated podcast site or page Distribute your podcast across as many platforms Optimize for SEO Repurpose content into videos, images, and blog posts Turn podcast episodes into YouTube videos Update your email marketing templates New podcast?. Use the two-week ratings rule Mention other businesses and entrepreneurs in your episodes Invite more noteworthy guests over time Give podcast guests promotional content for their episode Get yourself on other people’s podcasts. While many podcast listeners use smartphone apps to access episodes, it’s best practice to host your individual episodes together with some show notes that are search engine-optimized.. As podcasting has grown in popularity, several podcast platforms have emerged.. Some popular podcast streaming services include Apple Podcasts, Stitcher, and now even mega music-streaming service Spotify.. The easiest way to optimize for search is optimizing your podcast title and episodes to include keywords your target audience might use when looking for new podcasts or episodes.. After publishing your podcast episodes, actively promote them across different platforms by repurposing your content .. Turn notable quotes into quote graphics for social media Create a short blog post about a recent podcast topic you published Make infographics that highlight main points in your podcast episodes Chop full episodes into soundbites and publish them as social media videos. So unless the user types in “podcast” in their search query, your podcast might not show up as a search result.. If you haven’t launched your podcast yet, you have a great chance to reach a wide sea of listeners by getting on Apple Podcasts’ New and Noteworthy section.. To get featured on this page, you need to show Apple your podcast is gaining traction even when it’s brand new – and for Apple, this means getting a ton of downloads and reviews in the first two weeks your podcast goes live.. As best practice when doing outreach marketing and getting in front of other people’s audiences, make it as easy as possible for your podcast guests to share their episode.. If you’re ready to become one of the top podcasters in your niche to get more leads and sales, look no further than this guide to market your podcast in 2020 and beyond.
How do you develop your podcast? Promote your podcast - 11 more tips and tricks on the Podbean platform.
Like it or not, being the public face of your podcast – such as attending events in your podcast’s name, reaching out to guests/interviewees, and interacting on social media – means that you have to act like it.. Audiograms Audiograms are a when you convert a chunk of your podcast to video, usually with a static background of your podcast cover or your chosen image, created with the intention of posting to social media platforms such as Instagram and Twitter.. With this, your audiogram will function as a podcasting sampler for people who haven’t heard that particular episode, or your podcast in general.. Attend local podcasting conferences and meet local podcasters for get-togethers Whether you’re planning on hitting up every podcast convention across the country, or just hitting up a local group of podcasters that met on Facebook first before going for drinks, there’s nothing like sitting together with a group of people in the same industry as you.. They can offer advice on common podcasting issues, get the same in-jokes about microphones, and understand and celebrate your podcasting achievements.. (Our marketing writer loves collecting podcasters’ stickers, so if you’re going that route and making your way to some podcasting conferences, be sure to stop by the Podbean booth!). With Podbean’s Ads Marketplace , you can create an advertiser account and run an ad you’ve created for your podcast in other podcasts within the same genre as your own.. This method offers you the advantage of the downloads and audience of another podcast, as well as the experience of what advertisers see when they go to look into podcasts to run their ads.. Podcast networks Podcast networks are podcasts grouped together by topic, genre, ownership, or just a collective decision to unite under an umbrella name.. Take, for example, the likes of Critical Role , or The Brit Pod Scene – both networks have pages that list the podcasts within their network, and utilize social media to promote their podcast, new episodes and content.. These tips will help promote your podcast and get you to your podcasting goals.