How to promote a travel agency on social media - Adido Digital (2022)

The way in which holidaymakers are researching and booking holidays is evolving as technology advances. Social media is now a key player in tantalising a tourist’s taste buds, selling users their dream destinations through enticing images, videos and posts which flag up any exciting offers. With the travel industry jumping on social media channels to reach their customers, let’s look at some of the ways you can promote your travel agency on social media and grow your business.

Before you can think about what social media channels to utilise and effective forms of advertising, you need to consider your brand’s goals. Ask yourself the following questions:

  • Who is my target audience and what social media platforms do they use?
  • How does my target audience interact with social media?
  • What is my budget? - this will inevitably play a part in your social ad campaigns!
  • What do I want to achieve through social media advertising? - for example, are you looking to better target returning customers, raise brand awareness or improve content visibility?

By determining your goals, you can focus your marketing efforts on what really matters as you understand who you are targeting and how to target them to successfully spread awareness of your travel agency and maximise sales, leads and conversions.

Tips for promoting your travel agency on social media

Determine which social media platforms will work best for you

There are several social media platforms that can be used to promote your travel agency, some of the top ones include Facebook, Instagram, Pinterest, Twitter, Linked In and Youtube. Let’s take a quick look at each of these channels and how you can use them to reach your target audience…

Facebook

Facebook is a very popular platform for travel agents to use in their social media marketing efforts as it has a range of engagement opportunities, marketing tools and access to a huge user base. Facebook is ideal for advertising travel destinations, handling customer enquiries, promoting content, interlinking social accounts and posting about events and competitions.

Let’s look at the Hays Travel Facebook page as an example...

How to promote a travel agency on social media - Adido Digital (1)

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Firstly, if a user clicks onto the Hays Travel Facebook page, they will be met with attractive travel destination images which can immediately draw them in. There’s a banner which highlights the agency’s expertise and USPs and action buttons such as ‘call now’ and ‘send message’ which makes it easy for prospective customers to get in touch. By ‘liking’ the page, users can become part of the agency’s community and keep in the loop of any holiday deals. Moreover, the navigation bar to the left gives users easy access to other social media platforms, events, customer reviews and more.

Of course, not all users will actively be looking at a travel agency’s Facebook page, and not all users will be part of the community which is informed of current deals - that’s where paid ads come in.

How to promote a travel agency on social media - Adido Digital (2)

In the above ad, we can see that Hays Travel are promoting a holiday package by including key selling points and information users will want to know (when, where, what’s included etc.) with accompanying images to sell the destination. Users will have the option to ‘see more’ about the deal, comment on the post to share any thoughts or ask questions and have the ability to share the promotion with Facebook friends. This is a great way to engage audiences and encourage them to share the ad with others who may be interested.

Moreover, Facebook Ads and its social media management tools enable you to target the right users, measure the effectiveness of your ads and get actionable insights to make further improvements to your ad campaigns.

Instagram

Instagram is the perfect social media platform for visual ads and can be extremely rewarding for the travel industry which is very photogenic. Instagram will allow you to integrate content strategies and drive targeted groups to your CTA - this could be a link to your website, important travel information (such as COVID-19 restrictions) or a support page to name a few. Below we can see travel company Kayak’s Instagram page which includes links to several useful pages that can help to enhance user engagement. They even encourage users to use their brand’s hashtag to be featured on their page which helps to build a sense of community.

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You can also use Instagram to run paid ad campaigns which will get you in front of relevant users who are most likely to convert.

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Pinterest

Similar to Instagram, Pinterest is an image-focused social media platform. As a travel agency, you can create mood boards on Pinterest which are visually appealing to your target audience, enticing them to enquire about a particular location. Let’s look at Expedia as an example…

How to promote a travel agency on social media - Adido Digital (4)

As you can see, Expedia has created a range of boards, from international travel to specific locations and seasonal travel. If we take a look at the mood board ‘Travel in the USA’ (below), we can see how they publish relevant content which is designed to inspire users and give them travel ideas which could encourage them to visit Expedia’s site and purchase a trip.

How to promote a travel agency on social media - Adido Digital (5)

Twitter

Twitter is an exceptionally good platform when it comes to customer care and communicating with your target audience. You can use your Twitter account to build a community, keep travellers up to date with any important travel information, keep up with travel trends, promote your content and drive traffic to your site. Here’s a tweet by travel agency TUI which promotes a specific destination with a short and snappy description...

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Aside from users being able to like, save, comment on and share the tweet, TUI have included a link which directs users to the relevant destination page on their website, driving users towards the next stage of the purchasing funnel and encouraging them to find out more about the packages on offer.

LinkedIn

Now, LinkedIn is a more business focussed social media channel but it can help you to establish yourself as a thought leader in the travel and tourism industry. This is particularly useful if you’re looking to promote your brand for recruitment purposes but you can also appeal to those looking to book business trips. For example, here’s how you might promote your travel agency if you’re hiring...

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Essentially, LinkedIn is a great social media platform to use for online recruitment but it can also be used to promote your content and establish your expertise in the travel industry (it’s also not a bad place to advertise to working people looking for an escape!).

Youtube

Youtube has been crowned as the second most used social media platform worldwide, with approximately 2.29 billion users (Backlinko)...that’s a lot of users you can reach out to. For the travel industry, the opportunities are pretty endless as you have more creative freedom to present a location in an engaging way. Moreover, Google has highlighted how many consumers will watch online travel videos when they’re thinking about taking a trip, so you can take advantage of users already actively looking for an agency to travel with.

Let’s look at TUI as an example…

How to promote a travel agency on social media - Adido Digital (8)

Here we can see that TUI has published a wide range of videos which showcase different hotels, destinations and more so that users are well informed before making a decision. Not only are you able to entice users through visuals, creating informational content about destinations and travel information helps to show prospective customers that you care and want them to find a destination that best appeals to them and their needs.

Use the right types of paid ad campaigns

Paid ads can take many forms - from static images and videos which showcase more of a destination to carousel ads that let users quickly flick through various travel packages, it’s important to run the types of campaigns that are getting the most love. Here’s a quick roundup of the main types of social ad campaigns and their benefits:

  • Video - video ads allow for more creative freedom and there’s of course the potential to grab hold of a user’s attention for longer! Video ads are particularly beneficial for travel agencies who want to show users more of a destination and really sell a holiday package or location.
  • Carousel - these types of ads enable you to display a number of different travel packages and deals at a time, so users can simply swipe through your promotions until they find an option that best suits their interests. You could even get creative here by trying to build a narrative around a particular destination to build up more excitement.
  • Static images - this is a very simple way to promote any deals and packages you have. If you’re making an Instagram post, you can also include details, such as travel package prices, what’s included and more.

Got an offer or promotion running? Let your audience know!

If you’re running an offer, let your audience know by running ad campaigns which create a buzz around deals, discounts and promotions so they have even more incentive to book a trip.

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Consider running competitions

Some travel agencies will run competitions which encourage users to interact with the agency in order to win a prize such as a free trip. For example, an agency might ask users to like their page, subscribe to their newsletter, share their post on their own social media account and tag them so that they can select a winner. This is a great way to draw in prospective customers as they can follow your brand online and to keep existing customers on their toes!

Encourage and promote user-generated content

Earlier we highlighted how Kayak encouraged users to use their hashtag in their personal pictures, and crowdsourcing images is something many travel agencies do to build a collection of inspiring images that both creates a sense of community and can draw in other users looking to get away. User-generated content can be an effective way to promote your travel agency on social media as research suggests that we trust user-generated content above other forms of social media marketing.

Push your content and keep generating travel

You can use your social media accounts to push your content, driving more traffic to your site whilst highlighting your industry expertise and keeping users updated with travel news and giving them ideas for future trips. Ensure that your content is of good quality, optimised to drive organic traffic to the site and is posted daily to keep users engaged.

Find out how we can help your travel business with our content marketing services.

Publish positive reviews and offer great customer service

If customers are raving about your services and travel packages, don’t be shy, share it with the world! Reading reviews is a great way for prospective customers to decide whether they want to go with a certain company and trust them to deliver a flawless experience.

With regards to customer service, don’t neglect users when they message you or comment on your posts - firstly, posts are public and a good response to questions or complaints is just as important as positive reviews. Secondly, if you can’t manage your social media accounts and respond to users to help them with any queries, your promotional efforts are wasted. Ideally, you should aim to reply to users on the same day and you should most definitely maintain a friendly tone...don’t forget that users can easily share your replies to private messages online.

Final thoughts

It’s essential for many sectors to improve their social ad campaigns, but especially for the travel industry where pictures can speak volumes and promotions can be easily shared. High street travel agencies may have taken a hit following the covid pandemic, but there is a treasure trove of opportunity waiting in the digital world we’re now living in. It’s now easier than ever for travel companies to get in front of the right audience, informing them of destinations of interest and promoting any deals.

Want to find out more about how to advertise your business on social media?

Read our blog

Want help promoting your travel agency on social media?

Here at Adido, we have years of experience in helping clients in the travel and tourism industry to improve their digital presence, putting them in front of the right audience at the right time. Our PPC team are experts in enhancing paid social ads that will get your travel agency the attention it deserves - increasing brand awareness and driving more traffic to your site which can lead to more sales and conversions. For more insights on travel marketing, read our travel consumer habits and behaviour blog.

Take a look at our social media advertising services or contact us today to see how we can help.

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FAQs

How to promote a travel agency on social media - Adido Digital? ›

  1. Use the right types of paid ad campaigns. ...
  2. Got an offer or promotion running? ...
  3. Consider running competitions. ...
  4. Encourage and promote user-generated content. ...
  5. Push your content and keep generating travel. ...
  6. Publish positive reviews and offer great customer service.
Dec 7, 2021

How can I promote my travel agency? ›

Here are some of the most effective ways to promote your travel agency:
  1. Find or Refine Your Niche. Before the internet, travel agencies were usually fairly broad in scope. ...
  2. Make the Most of Social Media. ...
  3. Reap the Benefits of a Host Agency. ...
  4. Offer Add-on Services and Packages. ...
  5. Optimize Your Website. ...
  6. Build an Email List.

How do I promote my travel agency on Facebook? ›

How to get started?
  1. Create a new Facebook account or use your existing account.
  2. Join relevant travel agency or travel groups in your city or country.
  3. Spend one or two months to build trust by posting unique content without any promotion.
  4. Once people start trusting you, promote your agency without being spammy.
Aug 24, 2022

How do you make a travel ad? ›

How to Write Travel Advertising in 2021 (Or Any Other Year)
  1. Stop your reader in their tracks.
  2. Meet them where they are.
  3. Speak to their aspirations.
  4. Use sensory language.
  5. Introduce yourself.
  6. Invite them into an experience.
  7. Deliver a call to action.

How can I promote my travel agency in India? ›

How to Increase Tour Operator's Sales? 8 Tips for Better Performance
  1. Highlight the benefits of your product/service. ...
  2. Engage with customers on social media. ...
  3. Upsell products – provide an experience. ...
  4. Package travel components into unique travel products and multi-day tours. ...
  5. Find a travel niche market.
Oct 14, 2021

How social media promote travel agency? ›

How to Market Your Travel Business on Social Media - YouTube

How an itinerary can be advertised on Facebook? ›

Click on you Facebook Page Settings. Click on select Edit Page. Drag and drop the Virtual Tour tab to the position you want it showing in the menu. Congratulations!

How can an itinerary be best marketed on Facebook? ›

10 tips to sell your tours and activities with Facebook
  1. Have a strategy. ...
  2. Have the right type of page. ...
  3. Use great pictures. ...
  4. Use Facebook's Business Suite to understand your audience. ...
  5. Try Facebook advertising. ...
  6. Make the most of Messenger Bot. ...
  7. Experiment with video. ...
  8. Experiment with Facebook Live.
Dec 24, 2014

How do I find travel clients? ›

Here are 7 surefire ways to attract potential clients and grow your number of travel agent leads and increase your customer base:
  1. Position Yourself as a Specialist Travel Agent. ...
  2. Seek Out and Reward Referrals. ...
  3. Don't Be Afraid of Complicated Trips. ...
  4. Get Active on Social Media. ...
  5. Maintain Consistency Across All Platforms.

What should I post on my travel page? ›

50 Travel Content & Blog Post Ideas
  1. Day trips. A lot of travelers like to find day trips from a particular city or hub they'll be visiting. ...
  2. Road trips. ...
  3. Weekend trips. ...
  4. Scenic drives. ...
  5. Train rides. ...
  6. Dog-friendly trips. ...
  7. Public transportation options. ...
  8. Things to do with kids.
Jul 27, 2022

How do I promote my travel app? ›

Here are seven musts for your travel app marketing strategy in 2017:
  1. 1. “ Mobile-ize” search engine optimization (SEO) strategy. ...
  2. Deliver personalized experiences. ...
  3. Enable location-based services and information. ...
  4. Help users avoid lines. ...
  5. Offer local insight and options. ...
  6. Anticipate chronic traveler needs. ...
  7. Leverage social media.
Jan 1, 2017

How do travel agencies get clients? ›

Travel agencies need clients, so attracting new customers all the time is very important to grow your business. Some agents will rely on calling potential prospects – called cold calling – while others place ads online or in newspapers and magazines or use social media to attract travelers.

How do travel agents generate leads? ›

Most travel businesses have Facebook pages allowing them to reach and engage with their users. Facebook Ads in return will bring more traffic to these pages so that travel agencies can promote future offers. To sum up, those are the two most used paid advertising by travel agencies to generate more leads.

Discover how to promote your travel agency on social media so you can increase brand awareness and drive more traffic to your site to increase sales.

With the travel industry jumping on social media channels to reach their customers, let’s look at some of the ways you can promote your travel agency on social media and grow your business.. There are several social media platforms that can be used to promote your travel agency, some of the top ones include Facebook, Instagram, Pinterest, Twitter, Linked In and Youtube.. Facebook is a very popular platform for travel agents to use in their social media marketing efforts as it has a range of engagement opportunities, marketing tools and access to a huge user base.. Firstly, if a user clicks onto the Hays Travel Facebook page, they will be met with attractive travel destination images which can immediately draw them in.. Of course, not all users will actively be looking at a travel agency’s Facebook page, and not all users will be part of the community which is informed of current deals - that’s where paid ads come in.. Moreover, Facebook Ads and its social media management tools enable you to target the right users, measure the effectiveness of your ads and get actionable insights to make further improvements to your ad campaigns.. If we take a look at the mood board ‘Travel in the USA’ (below), we can see how they publish relevant content which is designed to inspire users and give them travel ideas which could encourage them to visit Expedia’s site and purchase a trip.. You can use your Twitter account to build a community, keep travellers up to date with any important travel information, keep up with travel trends, promote your content and drive traffic to your site.. Aside from users being able to like, save, comment on and share the tweet, TUI have included a link which directs users to the relevant destination page on their website, driving users towards the next stage of the purchasing funnel and encouraging them to find out more about the packages on offer.. Moreover, Google has highlighted how many consumers will watch online travel videos when they’re thinking about taking a trip, so you can take advantage of users already actively looking for an agency to travel with.. Not only are you able to entice users through visuals, creating informational content about destinations and travel information helps to show prospective customers that you care and want them to find a destination that best appeals to them and their needs.. Paid ads can take many forms - from static images and videos which showcase more of a destination to carousel ads that let users quickly flick through various travel packages, it’s important to run the types of campaigns that are getting the most love.. Earlier we highlighted how Kayak encouraged users to use their hashtag in their personal pictures, and crowdsourcing images is something many travel agencies do to build a collection of inspiring images that both creates a sense of community and can draw in other users looking to get away.. User-generated content can be an effective way to promote your travel agency on social media as research suggests that we trust user-generated content above other forms of social media marketing.. You can use your social media accounts to push your content, driving more traffic to your site whilst highlighting your industry expertise and keeping users updated with travel news and giving them ideas for future trips.

As you might know, if you’re running a tourism agency it’s getting harder and harder to stay competitive in this business in these modern days when many prefer to go online and book their vacations for themselves. There are great resources already for finding the hotel on your own, finding the cheapest flights on your […]

– Post on other Facebook travel pages.. Both the finding of the pages and posting on them are done automatically by JARVEE after you set it up.. The way things work on Pinterest is that each board can have its followers and also your account has its followers.. – Start following other people.. If you’ve set everything up nicely as I told you and also created those boards and added great images to them they might like what they see and some will follow back.. You will need to keep posting interesting images on your boards and re-pins some good images from other people too, so everything looks good.. – Start following other people.. – Follow other people.. After you find and join these communities you can start posting your offers in them.. When everything is done you can use them from within your account to start posting on all of them.. In order to get you started, we’ve created a .csv file with 247 Google+ communities related to travel.. – Don’t overdo it, take it easy at first, each social platform has its rules and limits, don’t just start joining 200 Facebook groups on the first day if you’ve never joined groups before or if the account is new as you’ll only get that account banned.

Instagram, Facebook, Twitter... the options are endless when it comes to promoting your tour operator business on social media. Learn how.

Whether it be a photo that sparks wanderlust, a friend’s post about their recent trip, or a tour operator promoting their specialist knowledge and customised itineraries, social media is often the first port of call for travellers when it comes to planning a dream trip.. If you are new to the world of social media, or you just want to build your online presence, this article is your go-to for boosting your social media presence and ultimately help you sell more travel.. Not all business models are compatible with effective social media use, however, travel is certainly one of the markets that can thrive on social media.. Lucky for you, this trend is reflected across most social media platforms; people love to share their travel experiences with the world.. More than a third of travellers use Instagram and other social media platforms as part of their travel process.. The most obvious way to use social media for your travel business is as a digital marketing tool, helping you to sell more travel.. While most consumers are becoming less receptive to traditional digital advertising such as Google Ads, studies show that social media advertisements and influencer marketing are much more effective at capturing people’s attention.. We all know just how competitive the travel industry is – getting the opportunity to put your brand in front of thousands of aspiring travellers is an excellent way to ensure your brand is top of mind when it comes time for those viewers to finally book their trip.. If you use social media yourself it’s highly likely you’ve encountered a brand running campaigns prompting users to share posts, use a specified hashtag and to tag their friends.. Social media allows you to stay fresh in their minds; delighting them with new content and inspiring them to travel with you again!. Re-posting, commenting and liking the travel shots they spent so long deciding on will make them feel loved and will be more likely to travel with your tour operator business again.

As far as digital disruptions go, none can be compared to social media. From the power to transform a business to endless opportunities it continues to present business owners and marketers with - social media is indeed (and probably by far) the most cost-effective marketing tool.

From the power to transform a business to endless opportunities it continues to present business owners and marketers with – social media is indeed (and probably by far) the most cost-effective marketing tool.. Almost all customers are on social media so it makes perfect sense to be where the customer is.. As a travel agency, most of your customers will constantly be on the various social media platforms, whether it’s researching the next vacation destination or sharing photos and videos of the recent places they visited.. Companies and brands are now more than ever using social media to drive their growth mainly due to the growing popularity of the various social platforms.. 14 Ways to Grow Your Travel Agency Business Using Social Media Marketing & Integration. Your social media strategy needs to take into consideration the target audience and how they are likely to react to your posts.. Apart from using your marketing activities to generate content for your social media strategy, make sure you also incorporate other social events that are happening around you.. This simply means that not all valuable content can be consumed by just about anyone who follows you on social media.. By making research an integral part of your social media strategy, you will be able to accurately analyze your social media data.. Create outstanding campaigns based on behavioral signals from your social media audience Attract new customers and identify new opportunities within your market Provide great customer experience, which is what every customer wants Help you get a birds-eye view of your competitors in your industry or category Track your brand’s social media presence and online reputation. If you are using Instagram as your primary social media platform for your travel agency, which you should by the way, then hashtags should accompany all the images you post.. Social media has become an integral part of marketing for businesses worldwide.. Once you’ve identified the right set of social media platforms to use for your digital marketing, you now need to go a step further and get the right tools to help you schedule your posts.. This is why you need to keep monitoring how your social media marketing strategy is doing on a day-to-day basis.. Now you know the value social media marketing can bring to your travel business.

Here’s how to promote your travel website with social media marketing so you reach the right audience at the right time! Zip over and read it now!

Here’s how to promote your travel website with social media marketing so you reach the right audience at the right time!. How will you integrate your social media accounts and your website?. Many companies in the travel industry start out strongly with their social media marketing strategies.. Choose Your Platforms There is a huge number of social media channels to choose from, and it’s a common mistake for a travel business to try and have a presence on too many of them.. Set Up the Profiles Setting up your social accounts doesn’t have to be complex.. Use Technology to Help You’ll find there’s a lot of time involved in posting and engaging on social media, but fortunately, technology helps.. Build a Following To drive traffic to your travel business website from social media, you need to have people following you.. On many social networking sites, the more followers you have the more your posts get shown to other users.. Add social media icons to your website, email signature and any other communications so interested users can access the profiles easily.. Invite commentary and participation wherever you can, and share as many travel-related viral posts as you can so you’re seen by the algorithm as being “in on the action.” Include your researched keywords in every post, comment or response, and use hashtags to make sure your posts appear in lists as well as search engines like Google, Bing and Yahoo.. Track the Results It’s important to track the results of promoting your travel website on social media.. On social media, you can also track what existing clients are saying about your company and services using social listening tools and techniques.. We hope these tips provide you with enough useful information on how to promote your travel website with social media marketing to help you get started.

Social media is a powerful channel to market for travel-related businesses and experiences. Learn how to maximize your strategy to get your message out.

Vacations are posted about in all of their stages: planning, sourcing recommendations and the trip itself.. Is your company large enough that you need a 24-hour watch on social media?. For example, if your customers like to use Twitter for direct customer service, set up goals on response time and a feedback loop of how well your responses are performing.. This is why staying engaged and responsive on both social networks and review sites is key to building a travel brand’s presence.. All of this is up to your company and your available resources.

Here’s a number every adventure travel professional should know: 2.7 billion. That’s the number of people who will be using social media by the end of 2019, according to Statista. That’s about one-third of the world’s inhabitants, so if your

Travel companies that activate a thoughtful and calculated social media plan make the most of their marketing budgets while capturing new customers.. This allows you to tailor your company’s social media campaigns and content to meet your audience(s) in the places they hang out online.. For larger companies, it may be wise to invest in a good social media management platform to help administer, organize, and publish content aligned with your pre-defined content calendar.. Use social media to celebrate the stories of the people who make your travel company truly special, and your audience will reward you with increased interest and loyalty.. Unless you run a large travel company that spends tens of thousands of dollars each month on social media campaigns, don’t spend too much time putting together detailed reports.

As a travel agent in the 21st century there’s nothing more frustrating than hearing the common question “People still use […]

Instagram – Instagram is looked at as the most important social network by many travel agents as travel is something that is so easily visually represented.. Promote events and deals: If you’re attending a travel expo, trade show or hosting a client appreciation party, social media is a great way to inform people about it.. Run contests: As a travel agent, a social media contest is a fantastic way to drive conversions, gain new fans and generate new leads for the future.. If you’re looking to run a social contest (which I highly recommend) check out my article “ The 10 ingredients to a Successful Social Media Contest .“. Travelers are always looking for advice and information, so using social to share articles or tips is a great strategy to get individuals interacting with your posts.. Have you tried out social media and found success for your travel business?

For help on putting together a great marketing plan for your travel agency, refer to the following tips. Click for more!

However, because attracting customers using a great online travel agency marketing strategy can yield profits and build customer relationships, a marketing strategy is well worth the time and costs.. In order to create a travel agency marketing plan that appeals to customers and increases a travel agency’s return on investment (ROI), a travel agency needs to know its niche and target market, and how to plan around that.. For help on putting together a great marketing plan for your travel agency, refer to the following tips:. If you want to draw attention to your travel agency, then creating a unique persona is essential.. You can make your travel agency stand out by offering personalized services, one-on-one customer interaction, and unique recommendations.. Plus, social media provides you with a forum to share content, promotions, information, and more about your travel agency.. The truth is, if your website isn’t loaded with great content, then it’s not going to generate the traffic that it needs to make your travel agency successful.. As you start out, make an effort to reply to both negative and positive reviews – showing your customers that you’re willing to listen and care about what they’re saying can greatly improve your customer relationships, and can be monumental in growing your customer base.. While content is king, a great website on which the content is featured is pretty important, too.. A great website – and great formatting – will also make use of different fonts and text styles, headers, great graphics, and an interesting layout.. You’re a travel agency, which means that people want to hear about your experiencing traveling, planning trips, the ins and outs of finding the best deals, and more.. Through blogging, you can highlight personal experiences, talk about different customer interactions, tell stories, make lists of great places, provide tips for traveling in comfort, and more.. A blog serves as a great way to hook in your audience, as well as advertise your own personal skills and travel know-how.. As such, make sure you don’t deny your audience the value of photography, and always choose great photos or videos to accompany your blogs and other pieces of website content.. As you begin to put in place your online travel agency marketing plan, you’ll probably start to notice a change in your business.

Why social media is so important to travel brands and how to use it to earn more business.

Think twice about posting your social sharing rewards program on your social media accounts as it may put off potential customers who have yet to experience the excellent experience you provide your customers.. We can’t talk about social media and tourism marketing without covering the social networks themselves.. Twitter is one of the most popular platforms for social listening and establishing a social media customer service handle.. Lucky for you, travel brands have far more exciting things to share than many other brands.. When it comes to social media and tourism marketing, there a few tools that you can use to make your job a little easier.. Create engaging content on a regular basis, conduct social listening often, and if you move your customer service to a social media platform, be sure to respond to everything as quickly as possible.

Traditional marketing is gradually giving way to digital marketing where high-tech mobile communication devices are playing a major role in getting travel & tour promotional messages instantly. So it's very important to have a perfect digital marketing plan for your online travel agency and here are 13 ways explained.

Posted On: December 22, 2017 Posted By: Admin. Traditional marketing is gradually giving way to digital marketing where high-tech mobile communication devices are playing a major role in getting travel and tour promotional messages instantly and in a very colorful concepts to the palms of prospective customers anywhere in the world.. Taking a cue from these social groups email marketing effectively targeting prospective travelers within these circles is used prolifically and is a very cost effective exercise to execute.. Email marketing is not only cost effective but personal and direct messaging where prospective travelers could read what they see in flamboyant color on their screens and interest could be created to tilt travel decisions.. Your digital marketing agency would need to use every possible trick in the book to ensure that you catch the first worm that wriggles from under the ground and to do so they would need to strategize their efforts and use every possible medium available and draw up the best digital marketing plan for travel agency.. The following digital strategies incorporated into a digital marketing plan for travel agencyshould work effectively for you if employed in the right context within the various platforms available to take your travel or tour company onto and to the palms of your customers.. SEO is one of the most important aspects in the digital marketing environment and with most travelers looking online to find their next holiday destination your travel or tour company would be found first and fast if your SEO strategies for travel business are effective.. Prospective travelers would proactively look on the search engines before they decide where they would like to spend their next holiday and if your seo agency could pick the right keywords that he or she would use to initiate the search they would definitely find you.. Every online marketing platform should be targeted in your digital marketing plan for travel agency if you are to reap the complete benefits from the widest marketplace on Earth, the online marketing platform available to every business today operating from any part of the world.. Unlike traditional marketing, today the digital marketing platform could use video to bring home to the prospective traveler what exactly is in store for them from the time they land at their port of destination, on their much looked forward to holiday.. Using this medium effectively your digital marketing plan for travel agency could show what you may need a million words to put across to the prospective traveler.. Mobile devices are proliferating and messages could be taken to the palms of prospective travelers hence using this medium effectively would be the prerogative of your digital marketing agency.

Wish to use social media marketing to boost your travel and hospitality business? These 10 ideas will give you a flying start!

So what can you do to boost your online and social media marketing efforts?. Once you’ve identified the right keywords and topics, you’ll need to create content that matches what your potential travel customers are searching for.. A great example is this blog post by The Travel Intern on a 7D Korean itinerary, which comes with its own gorgeous video too!. Are they relevant to your travel or hospitality business?. Here are some examples extracted from Singapore Airlines Facebook page .. Are there social media influencers whom I can partner with?. Once you’ve done so, you can start creating the right channels, fill them up with the right content, and build the right community to grow your travel business.

Are you a destination marketer? Do you utilize social media to the max? Check out our post covering various aspects of social media for DMOs.

Keep reading to learn the importance of social media in destination marketing , the evolution of social media, useful tips, and finally, the future of social media for destination marketing.. Social media has transformed how businesses market themselves to their customers.. Since social channels have made it convenient to make travel decisions, destination marketers are now benefiting from the marketing opportunities created.. Seeing how important social media is in destination marketing, it’s necessary to know and understand its transformation over time.. As social media evolves, destination marketers need to keep up with the latest trends and reassess their marketing strategies regularly in order to fully benefit from this channel of marketing.. The social channels: In the early 2000s, MySpace was the first social media platform to get a million monthly users.. We’ve already looked at the evolution of social media and seen how important it is in destination marketing, so the next thing is to have a strategic plan for your SMM.. Social media requires that you socialize.. There are several platforms for social media marketing.. Other social media channels DMOs can leverage are Snapchat (if you’re targeting younger travelers) and LinkedIn (great for reaching business travelers).. The travel and leisure industry is social at its core, no wonder it’s been inseparable from social media.. In conclusion, destination marketing and social media go hand in hand.. We’ve looked at the importance of social media in this tourism industry, the evolution of social media, tips for SMM, and the future of social media for destination marketing.

Social media is a priority for any and all destinations. Here is our guide to help improve your destination’s social media marketing.

With an estimated 2.77 billion social media users around the globe, there’s no question when it comes to whether or not you need to strategize your social.. And with nearly 24% of social media marketers noting that their top social media marketing challenge is missing a formal strategy, your destination needs its own guide now more than ever.. Stop taking shots in the dark and start getting the most out of your social efforts with our destination social media marketing tips.. If there aren’t any pictures of travelers visiting your destination, did any travelers really visit your destination?. By sharing photos, videos or text posts from visitors who have enjoyed your location and want to share their experience, your social media will become a host for more users to spread their content and leverage your destination’s instagrammability along the way.. Breathe life into your social media by featuring the travelers who keep your destination desirable.. As a great way to build an audience for your destination and encourage engagement, social media can serve as a conduit that leads users to the ultimate resource – your website.. You don’t have to put efforts into social media solely to grow your social media; your channels can be used to guide travelers to your website and get them closer to booking a trip.. If you’ve been utilizing UGC, connecting with locals and harnessing the power of travel influencers, you should already have a strong organic following on your social media, but you can always allocate money to make your numbers grow.. Your marketing is vital to the image that travelers will have of your location, and you can create the story that you want to surround your destination by taking charge of your social media and letting it guide your narrative.. Your social media campaigns can be a fun way to interact with travelers and promote your destination, and they should always have the right amount of priority.. Social media should never fall to the wayside and, as long as your social is well managed and properly planned, it can be used to create the image that you want every visitor to see.

I will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on. I am fairly confident in saying that social media is not a [...]

The reason I started this particular piece off this way was for the simple reason that with so many of us humans on one, two or thirty different social media platforms, the point is we are all using social media.. "More importantly, the campaign had the desired business result: the hotel saw a 5% revenue increase in weekend business, a 10% increase in Facebook fans and a 19% increase in Twitter followers, ensuring that the high level of engagement created by Maxine would carry on well past the campaign’s close.". In speaking with both Pizzinato and Everson about this specific campaign I could tell they were each very passionate about social media, its uses and how to best use it to benefit a given brand.. "It’s not just a question of establishing a Twitter feed or a Facebook page: social channels thrive on immediacy, engagement and authentic responses, so brands need to be prepared to manage the additional pressure that social places on key resources," she told me.. "I think something brands often fail to do is to clearly identify their objective for social and remembering that their efforts there should always map back to a bigger business goal," he said "We're constantly hearing about and talking about not having social live in a silo and the first step to overcoming that common mistake is to look at the big picture and answer 'what are we trying to accomplish for the business?'"

Social media matters for most travel advisors—here are tips to follow

Social media for travel advisors is a lot more fun than, say, social media for tire sales.. One of the most dynamic, smartest people I’ve met in the social media space is Molly Folsom, who spearheads digital strategy for travel brands and hotel properties at J Public Relations .. I spoke to Folsom and Martin to get their social media tips for travel advisors.. “It’s not my style to post anything negative,” says Martin, “but I love how social media is starting to show more reality.” While followers might not care about the exact details of your flight delays, they do care about seeing a realistic world.. For example, I recently stayed at a lovely hotel in the Catskills, but it was located on a main road–something you don’t see in any of the marketing materials—so I shared that information on social media.. And don’t be afraid to show that you are more than a travel advisor.. “It helps people to relate and connect to me as a person instead of just well-curated travel photos in my feed,” says Martin.. Folsom lays out four stages of how businesses relate to customers on social media.. If your top goal is brand awareness, you’ll want to see growth in impressions—the number of times a post shows up in someone’s feed—and reach—the number of people who see your content.. As the community builds, you must create content that keeps past, present, and potential buyers intrigued; this interest is measured in comments, likes, and shares.. Social media platforms are constantly encouraging users to post more, more, more because they want people to spend as much time as possible on their app.. Folsom recently attended an Instagram Master Class presented by Instagram, where it advised brands to “post three to four times a day” to yield the best results.. Folsom says all travel advisors should perfect the art of community management by ensuring that there is frequent, two-way communication between you and your followers.

Social media has disrupted how travel companies acquire new customers. Having a strong social presence is key to attaining customers.

The impact of social media on the travel industry has changed how travel companies engage with their customers.. For sales teams, account management and customer service, social media continues to play a significant role because their customer relationships rely heavily on their market expertise, thought leadership, and reputation.. Read on below to better understand how social media has transformed the travel industry and why companies are engaging with today’s social customer more than ever before.. Travelers can go on an agency’s website, read customer testimonials and access pricing information within a few clicks, anywhere in the world, at any time.. Due to the quick access to real-time information, buyers are demanding more personal interactions with companies.. The growing use of social media has influenced how buyers make decisions on which vendor to choose and how they engage with each vendor, and customer-facing employees are bearing the brunt of this burden.. By building a social media strategy with a strong corporate profile presence, paid ads and enabling your employees to share content, you can stay top of mind with your buyer throughout the buying journey.. Content such as customer reviews, datasheets or buying guides is much more relevant in the later stages of their journey.. Travelers can access review websites, travel tips, destination photos and even do check-ins for specific locations, without the help of a human.. However, this access also makes it easy for travel companies to engage and influence buyers.. Whether it’s customer acquisition or customer loyalty, people who are likely to view or engage with your content on social media are often dedicated to your brand.. Encouraging a potential customer to keep up with your Facebook page or Instagram can help your brand stay top of mind.. According to Statista , 74 percent of travel agencies use email as a leading marketing approach which is trailed by social media at 68 percent.. With the advent of social media technology like social listening or employee advocacy , it is easier than ever for travel companies to discover future travelers and to engage them accordingly.. Before making a decision, most travelers check reviews and social shares as a determining factor.

What’s it really like to be a social media manager in the travel sector? We got in touch with a number of people who work in the industry to find out.

Working on social media for the travel industry sounds exciting.. After that, it’s work time, where we document the journey for the company’s social media followers.. We got in touch with a number of people who work in the industry to find out.. “I post to Facebook about an event, or post a blog post or page of ours.. “Social for the travel industry is a lot of fun.. “Every day is an exciting day working in the travel industry, especially on the social media marketing side!. “My work varies on a daily basis as I work with a lot of different departments within the museum.. A good portion of my time is spent on planning future social media content, posting on our social media channels [and maintaining them too], and reading about nonprofits, museums, and travel industry social media trends.”. However most of my content is planned ahead of time but in the case of special events, I often have to get images the day of posting.. This calendar goes into review with several other people on our team to make sure that no events, products, or promotions are missing.. “You’d think that managing social media for a travel company would be fairly similar to managing social media for any other company but the reality is that there are several key differences that you have to be aware of,” says Max.. Companies in other industries can often allow their social media profiles to be a reflection of their personality, and while we do post the occasional fun clip or post, the majority of our social media content is simply intended to show our followers that we can be trusted to give them the best holiday experience they’ll have in their life,” he says.

Econsultancy offers 10 examples of iconic travel marketing campaigns, from tourism boards to Airbnb.

Promote Iceland’s website, Inspired by Iceland , and its accompanying campaigns since 2010 (the year of eruption) have been a joy to interact with.. Airbnb has always marketed its service as a way of experiencing other cultures and meeting other people, so this message reinforced its own progressive brand image, whilst doing the right thing.. The simplicity and absurdity of the campaign ensure lots of international media coverage, reportedly worth the equivalent of $147 million.. Okay, again this isn’t really a campaign, but Virgin America’s website was so universally well-received when it launched in 2014 that it felt like a campaign.. Airbnb launched guidebooks on its website and app in 2016, as part of its ‘Live there’ campaign.. What’s great about them is that every host can create one, meaning there are thousands of personal tour guides across Airbnb’s network, and anyone who has signed up can access each of these guides.. A lot of Airbnb hosts reside in East London (where a lot of young creatives live).. Okay, this isn’t a campaign, but this humorous but zero budget video from 2014 does have 25 million views at time of writing and must have done a fair bit for the perception of enthusiastic and unique service from Southwest.

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