Social Media Marketing for Cosmetic Surgery (2022)

Our lives now revolve around social media. We can share experiences, do online shopping, and it can also be our form of entertainment. There is more to just mere sharing of ideas, content, and news, though, and that is by maximizing the business advantages of the different social media platforms. Each social media platform has its business advantages. We will show you how you can utilize it for social media marketing for cosmetic surgery.

Social Media Marketing for Cosmetic Surgery (1)

UNDERSTANDING SOCIAL MEDIA MARKETING FOR COSMETIC SURGERY

Social media is a powerful tool for building a cosmetic surgery brand. With its numerous functionalities, your practice has several ways to market your brand successfully. Across these platforms, your practice has competition in the local market to consider when building a plastic surgery social media marketing plan. For you to stand out, you must understand your target audience and the type of content they want to see. Keeping afloat will mean carefully utilizing its features according to your brand guidelines and your audience’s needs.

For cosmetic surgery, many platforms can be utilized to feature content and engage with an audience for social media marketing. Finding out the best ways to use it will depend on the type of services your practice offers and wants to promote in your local market.

CONTENT MARKETING FOR EACH SOCIAL MEDIA PLATFORM

Once you have identified who your target audience is, and the cosmetic services you want to promote as part of your brand, it’s time to narrow down the type of content you need to create. As mentioned above, the different social media platforms cater to various forms of media.

INSTAGRAM

Since your practice is focused on result-based work, posting before and after photos would be your staple content; and the best platform to feature photos of your work would be Instagram. For a highly visual audience, this would be perfect. For others who aren’t, this still hits the spot as captions have no limit and can fit an ample length of description for those who prefer reading.

(Video) Ep.85: Social Media Marketing for Plastic Surgeons

FACEBOOK

If you value testimonials from your previous patients, Facebook could be the platform suited for you. Facebook features a review tab for business pages and can be visible to the public. Although this is not the sole basis of how reliable a brand is, it is still considered one of the most critical means to prompt potential patients to take action. For them, it is undeniably a deal-breaker if a cosmetic surgery business has no real and truthful testimonials. From a consumer’s point of view, testimonials are at par with content.

YOUTUBE

Process-based or surgical overviews videos are a great way to create content around a topic that may not be the most appealing or the most engaging type. Using YouTube as a place for potential patients to learn about cosmetic surgeries they are interested in is a helpful tool in social media marketing for cosmetic surgery. This becomes a useful platform to discuss aftercare and post-surgery tips. At the same time, potential patients unfamiliar with the procedure will have access to informative content without actually booking a consultation.

Learn more about how social media influences plastic surgery and your practice.

(Video) digital marketing for cosmetic surgeons

A STRATEGY FOR SOCIAL MEDIA MARKETING FOR COSMETIC SURGERY

Now that you understand the use of a few social media platforms, you must conceptualize a strategy for social media marketing cosmetic surgery and a cosmetic marketing plan.

USEFUL CONTENT

The content you post represents your practice, your work, and your local market reputation. On social media, a small, unintentional mistake can result in a backlash towards your brand – and we don’t want that. Before hitting the post button, review it and ask these:

  • Will this be valuable to my audience?
  • Will this be aligned to my practice’s goals and objectives, vision, and mission?
  • Will this be relatable?
  • Will this be posted at the best time for maximum reach and impressions?

POST CONTENT REGULARLY

A good rule of thumb for effective social media marketing for cosmetic surgery is to be consistent and post regularly! An active social media account generates an engaged audience, and when there is an active audience, there are potential patients.

As a tip to help manage the workload of running social media pages, hire an aesthetic marketing consultant so there will always be someone that regularly engages with your audience.

TRUTHFUL AND RELIABLE CONTENT

Criticisms will always be present in any successful business or industry. These criticisms are in place so you can address them and improve them. If your practice faces a challenge and is brought into a bad light, do not dismiss it. Like any problem that may occur, find a solution to it, and redeem your brand. Doing this will show how much you value your image and how you value your relationships with your patients. After all, this builds trust, and cosmetic surgery patients want to feel they can trust the cosmetic surgeon they choose for such an intimate procedure.

(Video) Plastic Surgery Marketing || Marketing Plan for Plastic & Cosmetic Surgeons

Similarly, your content should always be based on research and facts. With too much misinformation present across social media platforms, you must cross-check everything you intend to make public. Being extra cautious with what you post on social media will keep you distant from what potentially could be a drastic downfall to your social media presence.

MAINTAIN A GOOD CONTENT MIX

Would you want to see the same thing over and over again? Apart from its poor strategy to increase the amount of content you post, it becomes a distasteful approach to keeping an audience. As much as recycling content is valued, it is nowhere near acceptable to have inappropriate and irrelevant content posted for the sake of posting.

However, this does not mean that you cannot reuse your previous photos, videos, and whatnot. Generally, these can be used as evergreen media, but only to an extent where it does not look exactly the same. There are numerous ways to maximize these, and being creative and resourceful could be the key.Here are a few more of today’s best plastic surgery advertising ideas.

APPLYING THE STRATEGIES TO YOUR BRAND

Social media may seem complicated to navigate, but the trick to it is to create an aesthetic marketing strategy that fits your target audience and brand voice. Ultimately, a practice needs to settle on a social media marketing plan before pursuing the other aspects related to managing the accounts. As you put your strategy into place, building your network becomes your second priority. All these will eventually overlap with each other and will need to be given enough planning.

There is no single strategy that takes the cake in social media marketing for cosmetic surgery. Just like with any other business, it’s important to be resourceful to capture more potential patients. Similarly, a business is not limited to managing just one social media account, nor are they bound to utilize just one type of content. The tips above are in place only as a guide for your business’s goal to remain SMART:

S: specific

(Video) 51 new patients monthly! PLASTIC SURGERY MARKETING-Genius Marketing For Plastic Surgeons

M: measurable

A: attainable

R: relevant

T: time-based

HOW TO GET STARTED

To get the most out of your social media marketing plan, you must meticulously conceptualize tactics and content that are suitable to your brand, and that cater to your audience. A way to accomplish this is by seeking the help of a professional to strategize and execute your social media marketing plan. This will be vital to the growth of your business and can eventually be a long term investment. An aesthetic digital marketing consultant will help create content and manage engagements across different platforms. To add, they build a stronger foundation for your business and make it a much easier experience for you and your patients. You can entrust all the strategizing to the right hands so your cosmetic surgery practice can continue to flourish.

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FAQs

Does social media promote cosmetic surgery? ›

The popularity of social media and photo editing has had a significant impact on the field of cosmetic surgery. In 2017, for example, a survey of Facial Plastic surgeons found that 55 percent of surgeons reported seeing patients who requested to improve their appearance in selfies.

How do you advertise plastic surgery? ›

Grow your practice with these plastic surgery marketing ideas
  1. Optimize your website for search results. ...
  2. Claim your profiles on important online directories. ...
  3. Purchase plastic surgery ads on search engines and social media channels. ...
  4. Write blog posts about the services you provide. ...
  5. Include forms on your web pages.
23 Jan 2019

How can I promote my plastic surgery on Instagram? ›

There are plenty of steps you can take to increase plastic surgery practice's Instagram exposure, such as updating contact information or identifying the perfect hashtags.
  1. Leads Through an Instagram Account? ...
  2. Capture Plastic Surgery Leads with Instagram.
  3. Create a Business Profile.
  4. Feature User-Generated Content.

Is social media to blame for the increase of cosmetic surgery? ›

A new study has concluded that the rise of cosmetic surgery in under-18s can be largely blamed on social media.

Why social media is transforming plastic surgery? ›

Social media allows our potential patients to become familiar with our skill set, visualize our artistry, and get to know us as people without ever entering in our offices.

How does social media influence beauty standards? ›

Social media can then hurt your body image by constantly exposing yourself to the ideal body type, leading to constant comparison of yourself to unrealistic standards. Additionally, photoshop and filters are readily available to users playing into the unrealistic body image.

What is the target audience for plastic surgery? ›

Women still remain the largest target market, when it comes to cosmetic surgery, with 90 percent of all procedures done on females, says the ASAPS. The number of procedures women have undergone has increased 252 percent from 1997.

How big is the cosmetic surgery industry? ›

The global cosmetic surgery and procedure market size was estimated at USD 63.4 billion in 2021 and is expected to reach USD 69.9 billion in 2022.

How can we increase patient traffic to plastic surgery clinic? ›

Top 14 Plastic Surgery Marketing Strategies to Attract New...
  1. Target Higher-Value Potential Clients. ...
  2. Stay Connected with Previous Patients. ...
  3. Improve Relationship with Unhappy Patients. ...
  4. Offer a Free 'Photoshop' Consultation. ...
  5. Build an Effective Plastic Surgery Website. ...
  6. Dominate Google Search Results.

What is a surgery sister? ›

12th May 2022. The 'Surgical Sisters' are a family of nurses who grew up together, studied together and now nurse together.

What plastic surgery do models get? ›

Botox and Fillers

Several models admit to using Botox or fillers in the lines on their face, or to plump their lips. Usually, it is more mature models who claim to do this, however, it isn't uncommon for women in their twenties to do so as well.

How social media is driving plastic surgery in Millennials? ›

The sheer reliance on photo filters and retouching apps has made many a millennial completely allergic to any perceived physical flaws. According to the American Society of Aesthetic Plastic Surgery, one in four cosmetic surgery patients in 2018 were under the age of 35.

What percent of influencers have plastic surgery? ›

Seventy-seven percent of the top influencers are trained as plastic surgeons or facial plastic surgeons.

What is the connection between body image and cosmetic surgery? ›

Undergoing Cosmetic Surgery Enhances Self-Confidence and Body Image. One of the most obvious benefits of cosmetic surgery is perceived improvement in appearance. People with a pleasing appearance tend to have high self-confidence and a more positive body image.

How does social media impact body image? ›

Social media can negatively affect body image by over-exposing you to "idealized" body types. While posting selfies may help body image, trying to edit out perceived flaws can be harmful. To reduce harm on social media, unfollow accounts, find a healthy community, and take breaks.

How social media promotes unrealistic beauty standards? ›

The finding of the study revealed that even 30 minutes on the social media app can “make women fixate negatively on their weight and appearance,” according to The New York Post. Additionally, the participants displayed dissatisfaction about their own bodies after looking at “fitspo” images and idolized celebrities.

How does social media affect self image? ›

While social media may help to cultivate friendships and reduce loneliness, evidence suggests that excessive use negatively impacts self-esteem and life satisfaction. It's also linked to an increase in mental health problems and suicidality (though not yet conclusively).

Who is the #1 plastic surgeon in the world? ›

David Lickstein has been named a 2021 Best Plastic Surgeon by Newsweek. This is a tremendous honor, as his rankings are a result of surveys conducted amongst 5,000 Dr. Lickstein's peers, who were asked to recommend the best plastic surgeons in their states as well as across the United States.

Which country has most cosmetic surgery? ›

The Top Five Countries
PositionCountryTotal procedures
1USA4,361,867
2Brazil2,267,405
3Mexico1,043,247
4Germany922,056
1 more row
10 Jul 2020

How can I get more cosmetic patients? ›

Let's learn some marketing tips to get more patients to your cosmetic surgery clinic.
  1. Improve your website.
  2. Take care of your reviews.
  3. Create ads for your Clinic.
  4. Write blogs about your surgery services.
  5. Include forms on your website.
  6. Create an Instagram and TikTok account.
  7. Final Thoughts.
30 Jun 2021

How do plastic surgeons get clients? ›

The number one way to attract new patients to your plastic surgery practice is to build strong relationships with your current ones. The power of referrals can do more to bring in new patients than almost any other method.

What is projection in BBL? ›

BBL Projection

A buttocks projection refers to how much one behind pokes out. This is generally in relation to their other bodily proportions, as outlined below.

What does Projection mean in surgery? ›

Spread the love. Nose projection is the distance that it protrudes outwards from the point where it connects the upper lip to its tip.

How do Instagram models have perfect skin? ›

Models go for laser facial treatments to conceal imperfections like sunspots, acne scars, large pores, dull-looking skin, etc. Laser treatments are immensely popular worldwide and that's for a good reason! They work wonders and are completely non-invasive.

What is buccal fat? ›

Buccal fat is the fat between your cheekbones and jaw bones that help make up the shape of your face. Everyone has buccal fat, but some people have more than others. Buccal fat removal is a surgery to remove the fat in this area of your face.

Do I need a nose job to be a model? ›

Models require a nose surgeon who is familiar with your concerns and the needs of your profession. Dr. Talei has a vast amount of experience providing models with minor changes to their nose, leaving natural, faster healing results. You can trust that his procedures will go completely unnoticed and unseen in lighting.

Do influencers get plastic surgery? ›

In exchange for social media promotion, influencers are offered free and discounted filler, Botox and more. Some say it can become an addiction. Over the past two years, Awnuh, 19, has undergone a variety of cosmetic procedures: cheek filler, lip filler, breast augmentation and rhinoplasty. They are pricey procedures.

Are people getting plastic surgery younger? ›

Statistics bear out the appeal of plastic surgery with the younger demographic. 72 percent of the Academy's members reported an increase in cosmetic surgery and injectables in patients under the age of 30, according to a study released in January. Five years earlier, that number was 58 percent.

What is Snapchat dysmorphia? ›

Snapchat dysmorphia is a body-image disorder characterized by the need to heavily edit one's own digital image. At its most severe, the disorder may cause people to seek out cosmetic procedures in order to replicate the altered images they present online.

Who is the biggest influencer? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

What is another word for influencer? ›

Other words for influencer

Sometimes, influencers can also be called leaders, bellwethers, motivators, inspirers, trendsetters, fashionistas, or celebrities.

What do social influencers do? ›

Who Is a Social Media Influencer? A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations.

How social media is driving plastic surgery in Millennials? ›

The sheer reliance on photo filters and retouching apps has made many a millennial completely allergic to any perceived physical flaws. According to the American Society of Aesthetic Plastic Surgery, one in four cosmetic surgery patients in 2018 were under the age of 35.

How does social media affect body image? ›

Social media can negatively affect body image by over-exposing you to "idealized" body types. While posting selfies may help body image, trying to edit out perceived flaws can be harmful. To reduce harm on social media, unfollow accounts, find a healthy community, and take breaks.

Why do people get cosmetic surgery? ›

The goal of cosmetic surgery is to improve a person's appearance, self-esteem and self-confidence. Cosmetic surgery can be performed on any part of the face and body.

When did plastic surgery become popular? ›

As the 1960s began, plastic surgery became even more prominent in the minds of the American public as the scope of procedures performed by surgeons increased.

Do influencers get plastic surgery? ›

In exchange for social media promotion, influencers are offered free and discounted filler, Botox and more. Some say it can become an addiction. Over the past two years, Awnuh, 19, has undergone a variety of cosmetic procedures: cheek filler, lip filler, breast augmentation and rhinoplasty. They are pricey procedures.

Are people getting plastic surgery younger? ›

Statistics bear out the appeal of plastic surgery with the younger demographic. 72 percent of the Academy's members reported an increase in cosmetic surgery and injectables in patients under the age of 30, according to a study released in January. Five years earlier, that number was 58 percent.

What is Snapchat dysmorphia? ›

Snapchat dysmorphia is a body-image disorder characterized by the need to heavily edit one's own digital image. At its most severe, the disorder may cause people to seek out cosmetic procedures in order to replicate the altered images they present online.

How does media affect body image? ›

Media's effect on body image can cause self-image issues which can lead to eating disorders, drug and alcohol use, cutting, bullying and sexual risk behaviors.

Why is it wrong for the media to promote a beauty standard? ›

We constantly see these unattainable standards of beauty in the media and it can cause a lot of harm on young girls. The media can cause body dissatisfaction, low self-esteem, and disordered eating. When girls compare their bodies to what is seen in the media, it increases their chance of having a poor body image.

How does the media portray female beauty? ›

Through photo manipulation and forced beauty "ideals," women have been left with lower self-esteem, unhealthy eating habits, and a false view of body image. Many studies have shared that Western media has caused an increase in the exaggerated importance of physical appearance.

What is the difference between plastic surgery and cosmetic surgery? ›

Plastic Surgery. Plastic surgery training involves a broad scope of procedures to restore the body's normal appearance and function, where cosmetic surgery training focuses exclusively on aesthetic procedures.

What is the most common plastic surgery in the world? ›

The most sought-after operation was Breast Augmentation with nearly 1.8 million procedures globally in 2019, 15.8 percent of the total. Liposuction was the second most common procedure, having been carried out 1.7 million times, while Eyelid Surgery came third with just under 1.3 million procedures.

What is a plastic surgeon called? ›

Some plastic surgeons—but not all—perform cosmetic surgery as part of their practice. If so, you may see these other terms: cosmetic plastic surgeon; cosmetic and reconstructive surgeon; facial cosmetic surgeon; and others, based on the surgeon's particular expertise. Cosmetic surgeons may also use these terms.

Who was the first person to get plastic surgery? ›

Walter Yeo, the first person to receive plastic surgery, performed by Sir Harold Delf Gillies in 1917. The pictures of Walter's face before the surgery are blurry and hard to come by. In the Battle of Jutland he was recorded as having lost both his upper and lower eyelids.

Who is father of plastic surgery? ›

Sushruta is considered the "Father of Plastic Surgery." He lived in India sometime between 1000 and 800 BC, and is responsible for the advancement of medicine in ancient India.

Who is the father of surgery? ›

The Sushrutaa Samhita is among the most important ancient medical treatises and is one of the fundamental texts of the medical tradition in India along with the Charak Samhita. Sushruta is the father of surgery.

Videos

1. Online Marketing for Cosmetic Surgeons
(Clwyd Probert)
2. How Plastic Surgery is Influenced by Social Media- Dr. Paul Nassif
(Valuetainment)
3. How to Promote Cosmetic Surgery, Digital Marketing for Plastic Surgeon By Gaurav Dubey
(Devweboic)
4. Social Media Best Practices for Branding in Plastic Surgery Marketing - Spot On Episode 35
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5. How Much Do Plastic Surgeons Spend on Marketing?
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6. Explosive Social Media Growth For Plastic Surgeons & Medical Spas
(Projected Growth Consulting)

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