Social Media Video Production Training | Social Media Training for Marketers (2022)

Social Media Video Production Training: An Overview

When trying to conquer the digital landscape, creating stand out video content can often seem like just another issue to overcome, but with a little assistance, you can create easy strategies for posting videos online.

Whether it’s as basic as filming a project on your personal camera or smartphone, capturing events or even right through to larger scale productions and TV adverts, Prohibition PR can help you to master the basics and tell your tale with confidence.

Our interactive and engaging course will teach your team all the vital elements of video production from scripting, planning, sourcing locations and cast, wardrobe, filming and editing. We can also advise on production partners to support with your projects – whatever the size or brief.

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Master Social Media Video Production to grow your business!

Creating high quality video content will stand you apart from the competition. Recent statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combine. If you are not already creating engaging video content for your audience, you need to be, and fast!

Prohibition PR’s Social Media Video Production course will provide you with the knowledge and professional practices you need to create engaging video content that delivers. Whether you are looking for brand awareness, to increase sales, generate new leads or to pitch ideas that will drive new business, this course can help you grow your business – fast!

We can tailor the course to suit any level of knowledge – whether you are just starting out with your very first video project, or if you are looking to take your content to the next level, we have training courses to suit all levels.

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Why Choose Us for your Social Media Video Production Training?

At Prohibition we have more than ten years’ experience creating stand out video content for our clients. From high street retail clients looking to increase sales with targeting product content, to luxury consumer brands coming to us to create large scale brand videos, through to live event coverage and animations that stand out from the crowd, we have the experience to take your content to the next level.

The rise of social media means brands are often trying to communicate numerous messages that bring almost zero significance to the crowd. Creating fresh and enjoyable video content is the best way to stand out. You need content that engages, entertains, and informs the audience, and it just happens that the video content is the best medium to create that buzz.

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More than 30 brands trained every year

As the social video trend has rapidly increased over the past two years, so have the requested to upskill in-house teams and ensure you have the knowledge to know what works.

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We focus on ROI

At the heart of all our video strategies for clients is focusing on delivering an impressive return on investment that supports an investment in video.

We are strategic

Our training focuses on video strategies that work. We don’t encourage creating video content just to tap into the trend, we tell you what works, and how to make sure you are reaching and engaging your audience.

We have genuine marketing expertise

All of our trainers have on the job experience of creating stand out content that works for our clients. We are creating video content day in, day out, that genuinely achieves our KPIs and delivers ROI.

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We speak your language and deliver actionable learning

We don’t fill our training courses with jargon or useless information. Your team will leave our training session with practical advice and steps to go on and create their own video content – whatever the scale.

We offer Post-course support

following all our training sessions, the team is on hand to answer and questions and support future projects with advice and guidance that will help you deliver your objectives.

Our Social Media Classes are Interactive

We don’t believe in standing at the front of a room and preaching to our trainees. All our sessions include interactive tasks, use relevant industry examples and practice tips to take away and implement.

Our work is “big brand” standard

From high street brands such as Goldsmiths, Interflora, Sealy and Cewe, to leading B2B organisations such as Huthwaite and ENGIE, we are producing content for leading UK brands and can show you how to create content that delivers.

Who should attend the Social Media Video Production Training Course?

Our bespoke training can be adapted to the skill level required for your team. Whether you have no previous video production or editing experience, or you have some experience but are looking to take your content to the next level, we can cater to all audiences.

Our trainers are experienced in working closely with our event attendees to offer advice on guidance on current and upcoming projects so they can take away practical tips that they can implement immediately to make a difference.

What will I learn with the Social Media Video Production Training Course?

Though our training session can be tailored to suit your needs, you will leave our session with a clear understanding of:

(Video) 9 Social Media Video Tips for Marketers

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How to harness the Power of Social Media Video and Grow your Brand Online Presence –The session will start with information about how the social landscape has changed and the variety of opportunities there are to utilise social media video.
The steps to growing your business with Social Media Video– we will touch up the opportunities to grow your business using social media video and how video can best be implemented to generate new leads and sales.

Video Content optimization for better Social Media Marketing results– once your video content is created, that’s only part of the job. You then need to ensure you are optimising your video and advertising to achieve the best results. We will show you how.

Best practices for managing your Social Media Video Content– from the pre-production planning stages, through to the filming, and post production, we will teach you best practice for a stress-free production process.

Social Media Video Production for Social Media Advertising– as part of this training we will introduce you to how to maximise the ROI of your video using social media advertising.

Advanced tips and tricks to become a Social Media Video Production Expert– from our years of experience we will give you all the tips of the trade and inform you on what to consider to ensure your video project runs as smooth as possible.

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The Benefits of our Social Media Video Production Training Course

As well as providing you with industry knowledge about where social media video works and why, as well as practical tips and guidance for your upcoming project, our Social Media Video Production training course aims to inspire and engage our attendees, jam-packed full of industry examples of what works and what doesn’t.

(Video) The 5 Social Media Must Dos For Network Marketers – Social Media Musts For Network Marketers!

We use our insight from retail and industry partners such as YouTube to give you the most up-to-date industry advice.

You will leave the training session understanding:

  • What kind of videos you can make for your organisation
  • What results to expect from your videos
  • How to make your videos stand out from the crowd
  • How to plan your video and create a story people will want to hear
  • What equipment you need, how to use it, and how much it costs
  • How to edit it the video to “tell your story”
  • Adding music, effects and graphics to make your video look more professional
  • Creating video content for web vs social media channels
  • How do you find and reach your audience

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Social Media Video Production Training: Course Overview

The below outlines the main points covered in our Social Media Video Production Course, however it can be adapted to suit your needs depending on level of experience and areas of focus for your organisation.

Setting the scene:

  • Building a business case for choosing online video
  • Why there’s never been a better time to get started
  • What makes good and bad online video content

Pre-production Essentials

  • Different types of video and when they’re used
  • How to come up with a great idea
  • Planning and budgeting your video
  • Scripting vs outlining: make sure your message is heard

Production Tips and Techniques

  • Getting great results from a smartphone
  • Beginner’s guide to cinematography (aka how to create amazing visuals)
  • Recording great audio
  • Lighting your scene
  • Working with ‘talent’ (the people in front of the camera)

Post-Production Fundamentals

  • The basics of editing
  • Improving your audio
  • Adding music and effects
  • Using titles and graphics for the ‘wow’ factor

Video for Social Media & Web

  • Which social platform should I use?
  • Shooting for Instagram vs YouTube
  • Cheat sheet on social media channels and video guidelines
  • Hosting options for video on the web

Distribution

  • Owned channels and advocates
  • Creating and building a YouTube channel
  • Optimising video for search
  • Reaching a wider audience using paid and organic social campaigns

Measurement And Monitoring Your Social Media Video Content Reach

  • Analysis techniques and tools
  • Interpreting the results
  • Benchmarking practices
(Video) Social Media Marketing In 5 Minutes | What Is Social Media Marketing? [For Beginners] | Simplilearn

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Legal Guidelines

  • Ethics – the laws behind Social Media
  • Legal best practices

Your Brand’s Social Media Marketing Objectives

  • Discussion about objectives for your brand
  • Group exercise, including feedback

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Social Media Video Production Training – Duration

As this is a bespoke course, it can be adapted depending on the size of the training group and your company’s requirements. We usually recommend the minimum of one day course as there is lots of cover!

Social Media Video Production Training – Cost

We can provide you with a cost once we understand how many people will be attending and how much time it will take to make it bespoke to your organisation.

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FAQs

What do I need to learn for social media marketing? ›

Top 12 Social Media Skills
  • Excellent Communication. The first social media skill you must have is - communication. ...
  • Creativity. One of the most important attributes of social media marketing skills is creativity. ...
  • Writing Ability. ...
  • Content Curation. ...
  • Project Management. ...
  • Aptitude to Learn. ...
  • Marketing. ...
  • Flexibility.
16 Aug 2022

How do you train staff on social media? ›

Tips for Training Your Staff on Social Media Use at Work
  1. Endorse Employee Recognition and Organizational Achievements.
  2. Utilize Branding Elements.
  3. Incorporate Gamification Techniques and Incentives.
  4. Start Social Media Engagement During Recruitment Process.
  5. Highlight Partners, Sponsors, and Important Organizational Events.

Can you study Social Media Marketing? ›

Social media marketing is a rapidly developing career area, driven by the enormous growth of social media as an industry. It's a great career with bright prospects, lots of creativity and the potential to be promoted and cross-trained within a wider marketing team.

How long is Social Media Marketing Course? ›

How long does it take to learn social media marketing? It is possible to learn social media marketing in as little as three months, though six months is more common with full-time effort. Social media marketing uses several platforms, each with specific content requirements and success strategies.

How can I improve my social media marketing skills? ›

Social media marketing tips
  1. Define goals and objectives. ...
  2. Identify the target audience. ...
  3. Select the right platforms. ...
  4. Develop or align with a content strategy. ...
  5. Publish content consistently. ...
  6. Use visuals to tell a story. ...
  7. Monitor conversations and create relationships. ...
  8. Use scheduling and automation tools.
27 Oct 2021

How can I get into social media marketing with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
19 May 2022

Why is social media training important? ›

Social media training will give you insight into increasing your engagement and quality of content so that your posts and profile reach more people! Reaching your target audience on social media could lead to potential customers clicking on your content to find out more, and using your product or service in the future.

How do I train to be a social media manager? ›

How to become a social media manager
  1. Garner experience in social media marketing strategy.
  2. Earn a degree or gain relevant work experience.
  3. Build your own social media following and post strategic and thoughtful content.
  4. Learn how to use social media and general marketing analytics.
  5. Undergo training.

What is a train on social media? ›

If you are somehow unfamiliar with Trump Trains on Twitter, they are tweets that contain nothing but a list of user names, some emojis and usually a meme or a gif.

Is social media marketing a good career? ›

Is Social Media Marketing a Good Job? Yes, it's one of the fastest-growing career opportunities because of the increasing number of businesses growing their online presence. It's a high-responsibility job and comes with an above average paycheck.

Where can I learn marketing skills for free? ›

Free Online Marketing Courses
  • HubSpot Inbound Marketing Certification - HubSpot Academy.
  • HubSpot Content Marketing Certification - HubSpot Academy.
  • Internet Marketing for Smart People - Copyblogger.
  • Viral Marketing and How to Craft Contagious Content - Coursera.
  • The Strategy of Content Marketing - Coursera.
7 Sept 2022

Is social media marketing difficult? ›

Whether you're an expert or a rookie at social media marketing, you will agree with us that it isn't easy. Changing technological and social trends make it very challenging. Additionally, there are difficulties in strategy formulation, ROI measurement, and allocation of time and budget.

How do I start a social media marketing business? ›

How To Start Your Own Social Media Marketing Agency
  1. Choose a niche.
  2. Determine the services (and pricing) you want to offer.
  3. Determine your unique selling points and prepare a business plan.
  4. Start pitching clients.
  5. Track your progress in a portfolio and turn it into social proof.

What is social marketing course? ›

The programme is designed to make learner conversant with Digital Marketing and proficient in Social Media tools and techniques starting from the fundamentals of digital marketing. 40 Hours.

What skills are required for marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

What are the characteristics of a successful social media marketer? ›

Successfully managing a brand's social media accounts and their overall strategy is incredibly important in the digital age. Social media managers who know how to connect and engage with people, leverage monitoring, and listening tools, and align their insights with a brand's goals will be the most successful.

Do I need a degree for social media marketing? ›

An in-demand role, Social Media Manager positions typically require a bachelor's degree in marketing, public relations or similar.

Can I be a social media manager without experience? ›

As we've established, on-the-job experience isn't strictly necessary to become a social media manager. However, no experience is not the same as having no plan! To succeed, you'll need a solid roadmap for developing your skill set, building connections, and keeping up to date with the latest techniques and trends.

How often should employees receive social media training? ›

Recurring social media training sessions

Pending the size of your company, teams, and how big you want your employee advocacy initiatives to be, you'll probably want to have a recurring cadence of training. One way to do this is through monthly or quarterly workshops.

How can training informal learning and knowledge management benefit from the use of social collaboration tools? ›

They can learn and grow from the information on the social collaborationtools, as well as through connecting to other colleagues and peers through these socialcollaboration tools, such as LinkedIn and Messenger.

How might the use of social media assist Lou in training her employees? ›

How might the use of social media assist Lou in training her employees? - Facebook page could get create by Lou to provide information resources, and updates about the new system. Workers could post comments and ask questions as well.

How do I become a social media manager in 2022? ›

How to Become a Social Media Manager
  1. Learn Social Media Marketing.
  2. Build Your Social Media Presence.
  3. Create Business Accounts On Major Social Platforms.
  4. Get A Social Media Manager Specialist Job.
  5. Build Your Manager Skills.
  6. Define Your Services.
  7. Learn How To Use Social Media Marketing Tools.
  8. Build Your Client Portfolio.
1 Aug 2022

How do I pitch myself as a social media manager? ›

Pitch your services to relevant prospects
  1. Identify relevant brands through Google, social media, and your extended network.
  2. Find the contact details for each company and list them out in a spreadsheet.
  3. Write a pitch that includes who you are, what services you offer, and how you can add value to the client.
5 Nov 2020

What Does a social media manager do daily? ›

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

How do you build a follow train? ›

How Does Follow Train Work?
  1. Step 1: Share The Link Of Your Social Media Handle. ...
  2. Step 2: Add Description Regarding Your Content. ...
  3. Step 3: Follow Others That Interest You. ...
  4. Step 4: Inform The Person About Follow Train.
17 May 2022

What is an Instagram Follow train? ›

What is a Instagram Follow Train? An Instagram Follow Train (also known as the Instagram Follow Chain), is where a group of people share their Instagram handles and follow each other.

What is Twitter train? ›

A Twitter follower train is a type of social media engagement pod in which users agree to follow each other and engage with each others' content on social media. They come in the form of a Tweet where one user starts the follower train and encourages other users to comment, like, retweet, and follow each other.

What are the five most effective social media marketing strategies? ›

The five most effective social media marketing strategies are:
  • Always educate and give value to your audience.
  • Create varied content.
  • Leverage customer loyalty, reviews, and user-generated content.
  • Focus on the best social media channel that works for your strategy.
  • Connect with other influencers in your niche.
24 Aug 2022

How much money does a social media marketer make? ›

The average Social Media Marketing and Communications Manager salary in the United States is $110,772 as of September 26, 2022, but the range typically falls between $96,828 and $124,129.

Which is better social media marketing or digital marketing? ›

While social media marketing relies on social media channels, digital marketing covers more of the digital medium and even the offline world extending to SMS, radio and TV. Digital marketing is important to any brand strategy.

How much is a social media manager paid? ›

The average salary for a Social Media Manager in US is $72,022. The average additional cash compensation for a Social Media Manager in US is $7,544. The average total compensation for a Social Media Manager in US is $79,566.

How do I start learning marketing? ›

How to Start Your Marketing Career When You Know Nothing About Marketing
  1. Take online certifications.
  2. Update your resume.
  3. Apply to ANY marketing job you can find, even if it's unpaid.
  4. Build your portfolio and experience by marketing your own blog and/or business.
13 Jan 2020

Which course is best in marketing? ›

Great, let's dive in.
  • OMCP Digital Marketing Certification.
  • Hootsuite Academy Marketing Certification.
  • Google Ads Marketing Certification.
  • YouTube Certified.
  • HubSpot Content Marketing Certification.
  • Facebook BluePrint Marketing Certification.
  • SEMrush SEO Toolkit Course.
  • Conclusion.

Can you learn digital marketing by yourself? ›

Can You Learn Digital Marketing On Your Own? Yes, you can learn the basics of digital marketing on your own, but because the digital marketing landscape never stops evolving, self-guided learning may not be the best route.

Is social media marketing Hard? ›

Whether you're an expert or a rookie at social media marketing, you will agree with us that it isn't easy. Changing technological and social trends make it very challenging. Additionally, there are difficulties in strategy formulation, ROI measurement, and allocation of time and budget.

Is social media marketing a good career? ›

Is Social Media Marketing a Good Job? Yes, it's one of the fastest-growing career opportunities because of the increasing number of businesses growing their online presence. It's a high-responsibility job and comes with an above average paycheck.

How do I start a social media marketing business? ›

How To Start Your Own Social Media Marketing Agency
  1. Choose a niche.
  2. Determine the services (and pricing) you want to offer.
  3. Determine your unique selling points and prepare a business plan.
  4. Start pitching clients.
  5. Track your progress in a portfolio and turn it into social proof.

What skills do you need to be a social media manager? ›

9 skills every social media manager must have
  • Communication. ...
  • Writing. ...
  • Creativity. ...
  • Efficiency & top-notch organization. ...
  • Traditional & digital marketing. ...
  • Customer care. ...
  • Making connections. ...
  • Agility.

What is the most common problem in social media marketing? ›

Common social media marketing problems include: Not engaging with followers. Focusing too much on sales. Being tone-deaf to your audience and platform-specific trends.

Do you need a degree to work for social media? ›

An in-demand role, Social Media Manager positions typically require a bachelor's degree in marketing, public relations or similar.

How much money does a social media marketer make? ›

The average Social Media Marketing and Communications Manager salary in the United States is $110,772 as of September 26, 2022, but the range typically falls between $96,828 and $124,129.

Which is better social media marketing or digital marketing? ›

While social media marketing relies on social media channels, digital marketing covers more of the digital medium and even the offline world extending to SMS, radio and TV. Digital marketing is important to any brand strategy.

How much is a social media manager paid? ›

The average salary for a Social Media Manager in US is $72,022. The average additional cash compensation for a Social Media Manager in US is $7,544. The average total compensation for a Social Media Manager in US is $79,566.

What is the best social media platform for marketing? ›

The 8 Best Social Media Platforms to Market Your Business in 2021 [Infographic]
  • Facebook.
  • Instagram.
  • TikTok.
  • Pinterest.
  • Reddit.
  • Twitter.
  • LinkedIn.
  • Snapchat.
28 Feb 2021

How do I get my first social media marketing client? ›

8 ideas to get new clients for your social media agency
  1. Your network is your net worth. ...
  2. Connect with other agency owners/find other businesses within your niche. ...
  3. Create a value offer like a complimentary social media audit. ...
  4. Invite prospects to a free social media workshop. ...
  5. Check out Upwork or Fiverr.
3 Jun 2021

What do social media marketing companies do? ›

Social media marketing agencies work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets.

What Does a social media manager do daily? ›

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

What are the top 3 tasks an effective social media manager should be doing? ›

7 skills top social media managers share
  • Copywriting. Copywriting is a fundamental skill for social media marketing (and probably all areas of marketing). ...
  • Design (Graphics and Videos) ...
  • Public Speaking (confidence in front of an audience) ...
  • Customer Service / Community Engagement. ...
  • Behavioral Psychology. ...
  • Analytics. ...
  • Budgeting.
20 May 2019

How do you introduce yourself as a social media manager? ›

Introduce Yourself.

When answering this question, begin by stating your name. Mention your experience with social media, highlight your achievements and make a brief comment about why you believe you're the best person for the job. Keep your introduction as relevant to the role as possible.

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