Stand Out On Social Mentoring (2023)

Mentoring Program

Get set up, so that you Stand Out On Social

Whether you want to get known as an expert in your industry, build a brand or boost sales for your product or service, this program will give you the knowledge and skills that you need.

My 1:1 Mentoring is a structured program over 4 weeks, proven to get results.

It’s easy to follow – with a format and budget to suit your lifestyle.

Stand Out On Social Mentoring (1)

Next Mentoring Intake

  • Monday, 9 October
  • For 4 weeks
  • Requires 1 – 3 hours per week
  • Starts from $1,750


Are you ready to level up?

Social media is not the only strategy to grow your business and boost your brand, and yet it proves to be anaffordable and accessibleway to get the attention you deserve. It helps businesses to meaningfully connect with their current, and future clients, in platforms and technologies that tomorrow’s consumer are using.

Kirryn Zerna is an award winning speaker, mentor and educator who has been working with brands to create remarkable communications for over 15 years. She regularly speaks and runs workshops for small business, government departments and corporates. She’s passionate about helping brands understand why they matter, who they are and the pathway to creating purpose and growth.

This program is perfect for:

  • Ambitious small business owners interested in getting a result
  • Business leaders who want to stand out
  • Coaches, consultants or experts in their fields

What you can expect to learn:

  • Get up to speed on what “social media” is and the potential it holds
  • Work towards a specific goal you’d like to achieve, and receive support and accountability to achieve it.
  • Create a Social Media Roadmap that will create opportunity for engagement on targeted social platforms
  • See the result for your investment in 4 weeks.

Proven to get results

Very excited to be a part of this group! I run an outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.

Matt Grant, Owner of MG Fitness

Doing bootcamp has me excited about something I tend to get overwhelmed by. It can be a challenge to know where to start and how to maintain and grow a social presence. The pragmatic approach helped me to establish a step by step discipline, gaining clarity and consistency for my business.

Deborah Keep Speaker, Mentor, Facilitator

I am so glad I did this bootcamp. I’ve learnt so much in such a short period of time. The course was delivered through highly engaging short videos and action points that I was easily able to fit into my busy work schedule. As a result, and for the first time since starting my business, I have a consistent social media presence across all channels which is managed with just 20 minutes a week. Kirryn was very helpful and highly responsive to any questions I had. Highly recommend!

Alessandra Edwards, Elite performance expert

(Video) Make Your Mentoring Business Stand Out From The Crowd

Have you noticed

The business that stands out online has a compelling personality that makes them memorable and unique.

That content you create and share will not only build credibility for your brand, it will position your brand in the minds of your future clients?

Social systems that are well set up will save time and stress?

(Video) How to Stand Out in a Saturated Coaching Market

Watch the video

I’ve noticed getting mindshare in today’s cluttered digital world is harder than ever, but more important than ever.

I’ve found social media is an affordable and accessible way for businesses to get the attention they deserve, and proves an essential tactic in an overall communications strategy for getting noticed and getting bought.

Rather then feeling the overwhelm of social anxiety – not knowing how or where to start – I love helping to simplify the start-up process and build in sustainable systems to give business owners the confidence to do it well. This program is suited for people that are committed to positioning themselves as a trusted brand, want to grow their influence and meaningfully connect with their current and future clients.

By the end of the program you will get:

  • Clarity on your branding and instructions on how your brand should look on social media.
  • A tailored content plan designed specifically for your business that will grab attention.
  • A system to guide what to post each week and how to make it sustainable – what to scan, store and schedule.
  • Your next 100 followers and a guide on how to grow your audience and attract leads through social media.
  • Clear instruction on what to automate and how to outsource aspects of your social media management.
  • Online support and ideas from other businesses just like yours.

Did you know? You can complete the course with your Virtual Assistant? You do the learning and use support to do the work with guides available for your VA.

Stand Out On Social Mentoring (2)

The Stand Out on Social Bootcamp and Mentoring includes:

  • A personal one-on-one 1-hour strategic session with Kirryn on skype, defining your current approach and agreeing your goal to accomplish in 4 weeks. (valued at $750)
  • 1:1 mentoring (up to three 1-hour calls) with Kirryn Zerna (valued at $1,500)
  • Exclusive access to Stand Out on Social Learning materials so you experience the reversed classroom. Learn on your timewith personalised reminders of what you need to complete each week-with mixture of video, written activity and steps to immediately apply on your own social media (valued at $500).
  • Weekly accountability tracking, your work submitted and reviewed each week to help your progress and guide your ideas.
  • Guaranteed support to get your social media set up with a sustainable process to maintain it.
  • Membership to an exclusive Facebook Group to share ideas and progress with other business owners.
  • Access to premium content, special guests and a free pass to attend a Social Sessions local event.
  • Virtual Assistant Guidelines and weekly To-Do List to support your ongoing social media.

Choose a program that suits you

Choose from self-paced to 1:1 program or a 1-day accelerated workshop. 5% of all profits are donated to

(Video) The One Thing That Will Make Everyone Like You


One off


  • Exclusive access to videos and resources
  • Reminder emails
  • Weekly Accountability


  • Exclusive Facebook Group access

Sign Me Up


One off


  • Exclusive access to videos and resources
  • Work together on a set goal (ROI)
  • 1 on 1 Mentoring (up to 3 sessions)
  • Weekly accountability


  • Exclusive Facebook Group access
  • Premium Content access
  • Virtual Assistant Guidelines & To-Do List

Sign Me Up


One off


  • Exclusive access to videos and resources
  • Work together on a set goal (ROI)
  • 1 on 1 Mentoring (up to 3 sessions)
  • Weekly accountability
  • Brand Book designed with fonts, images & style
  • First 15 social posts written for you.
  • First blog post written for you


  • Exclusive Facebook Group access
  • Premium Content access
  • VA Guidelines and Weekly To-Do List
(Video) 3 Tips To Stand Out & Generate LinkedIn Leads 2022

Sign Me Up

I’ve met so many businesses that sabotage their success by doing nothing on social – they’re too overwhelmed by multiple options without a clear goal of how to get there. Stand Out on Social Bootcamp makes the complex clear with a proven approach to take your social media strategy from good intentions to great results. It’s a bit like going to a personal trainer – you don’t just learn about fitness, you go to do the work. Likewise, at Bootcamp you learn and apply… so you’ll be able to see the return for your investment.

Kirryn Zerna

Stand Out On Social Mentoring (3)

About Kirryn

Speaking, consulting and social strategy

Kirryn Zerna is an award-winning speaker, trainer and mentor. Her passion is to help businesses to get the attention they deserve.

She draws on over a decade of experience in marketing communications, strategy and social research. She has worked with businesses both large (Westpac, Department of Industry, NSW Small Business Commissioner) and small (consulting agencies, small businesses and high profile individuals).

Find out More


What makes you the best candidate for this mentorship program? ›

For a mentorship program to thrive, mentees need to be willing and open to learning. They also need to be prepared to try new things or adjust their current way of doing things. The mentor is expected to offer their expertise or advice, but if the mentee isn't willing to learn, the opportunity is wasted.

What do you hope to gain from this mentoring relationship? ›

increased productivity and better time management. greater success in achieving external research grants. personal and professional development, including increased job-related wellbeing, self-esteem and confidence, and better work-life balance. preparation for the future and heightened career aspirations.

What do you hope to get out of this mentorship? ›

Mentors can develop leadership skills and gain a personal sense of satisfaction from knowing that they've helped someone. Mentees can expand their knowledge and skills, gain valuable advice from a more experienced person, and build their professional networks.

How do you demonstrate mentoring skills? ›

Mentoring Skills
  1. Create an open and supportive climate for discussion. Seek to develop trust by encouraging open, two-way communications; this often means sharing personal experiences or difficult times. ...
  2. Demonstrate good listening/follow-up skills. ...
  3. Provide constructive feedback and advice.

What are your strengths as a mentee? ›

A good mentee will respect you and appreciate the time you spend in mentoring. They will also respect the value you are providing. A student who is willing to learn will invariably accomplish more than one who isn't. Your mentee should be honest.

What are some important characteristics of a good mentor? ›

What Are the Qualities of a Good Mentor?
  • Relevant Expertise or Knowledge. ...
  • Enthusiasm for Sharing That Expertise. ...
  • A Respectful Attitude. ...
  • Eagerness to Invest in Others. ...
  • The Ability to Give Honest and Direct Feedback. ...
  • Reflective Listening and Empathy. ...
  • Willingness to Be a Sponsor.
19 Jun 2020

What are the 3 most important elements of a mentoring relationship? ›

Protégés identified aspects of successful mentoring: a reciprocal relationship with open communication; guidance and support in role transition; and planned mentoring activities (White et al., 2010).

What are your expectation of the mentorship relationship? ›

Here are a few common expectations mentor and mentee typically agree on and could be established the beginning of a relationship: Always maintain confidentiality between one another. Keep any commitments that are made. Evaluate the relationship at various points within an agreed-upon time frame.

What do you expect from a good mentor? ›

The best mentorships are more like the relationship between a parent and adult child than between a boss and employee. They're characterized by mutual respect, trust, shared values, and good communication, and they find their apotheosis in the mentee's transition to mentor.

What is the goal of a mentoring program? ›

In its simplest form, mentoring is people helping people grow and develop. The Program is designed to foster for- mal, facilitated mentoring connections to help employees develop and advance their careers. Each mentoring pair will agree on the goals of the partnership and the fre- quency of the mentoring meetings.

How do you demonstrate strong mentoring and training skills on your resume? ›

How to demonstrate strong mentoring and training skills on your resume
  1. Think of using specific keywords such as “mentored”, “counseled”, “supported”, “guided”, “encouraged”, “helped”. ...
  2. In specific cases, you may mention the successes of your mentees if you are able to maintain their privacy.

How can I improve my mentoring skills at work? ›

5 Tips for Improving Your Mentoring Skills
  1. Your attitude shapes the outcome. Don't agree to be a mentor unless you really want to do this. ...
  2. Choose your mentee relationships carefully. ...
  3. Create a mentoring “contract”—and stick to it. ...
  4. Respect your mentor-mentee relationship. ...
  5. Listen more than you speak.

What motivates you to be a mentee? ›

Feeling that others have more knowledge / skills / experience in a specific subject area than you and that this is effecting your career development; A wish to progress within your career; You want to develop a bigger network; You want to understand specific areas of work that are different from your own.

What makes a good mentor and mentee? ›

In addition to being prepared and committed, the mentor-mentee relationship must be built upon certain factors including: Trust and respect. Open and honest communication. Flexibility and understanding of other perspectives.

What is the most important aspect of being a mentor? ›

They treat people with respect. A mentor that treats people with respect is interested in building effective working relationships. The role is one of delivering criticism constructively, listening to the employee talk about their feelings and experience with the organization and educating the employee.

What are the 4 key aspects of mentoring? ›

When embarking on a mentoring relationship, keep these four elements in mind:
  • Build trust. First and foremost, there must be trust between the mentee and mentor. ...
  • Establish goals and share lessons learned. ...
  • Take action. ...
  • Celebrate successes.
20 Jan 2022

How do you know if mentoring is successful? ›

Completion of SMART goals in each mentorship is an indicator that the relationships are going well, and your mentees are learning and developing. Both are signs of mentorship success. Like your business objectives, you want your mentees to set their SMART goals early so they can measure their progress.

What is your expectation from the mentor How would you like to be mentored? ›

Some best practices/expectations for mentors:

Respect your mentee's time. Schedule as much as possible around her or his needs, and let go of expectations about how often you “should” meet. Try to avoid distractions such as phones and knocks at the door when meeting with your mentee. Listen much more than you talk.

How do I give feedback to my mentor? ›

How to give feedback to a mentor
  1. Establish a schedule of sessions. ...
  2. Set some guidelines for feedback. ...
  3. Create an outline of topics to discuss. ...
  4. Decide how long the session should be. ...
  5. Address concerns as soon as possible. ...
  6. Express appreciation for the guidance.
25 May 2021

Why is trust important in mentoring? ›

Trust is the substance of all successful relationships. It is often linked to openness, mutual reliance and respect, as well as the willingness to be vulnerable in some way. Without trust, relationships become tense and people become self-protective. Successful mentoring relationships absolutely depend on it.

Why should we hire you for mentorship? ›

1. Become a better leader. Learning how to work with people to whom you don't have a natural connection, demonstrating patience with those in need of guidance and support, helping people figure out the best path forward: all trademarks of a great leader AND skills honed through mentoring.

What makes a successful mentorship program? ›

Clear, Defined Goals

Taking the time to set attainable and measurable goals will guide the program as well as provide direction for participants and facilitators. An effective program should also encourage each individual mentoring pair to set their own specific goals.

How do you answer why do I want to be a mentor? ›

Mentoring is a relationship between two people with the goal of professional and personal development.
5 Great Reasons to Become a Mentor
  1. Build your leadership skills.
  2. Improve your communication skills.
  3. Learn new perspectives.
  4. Advance your interpersonal relationship skills.
  5. Gain personal satisfaction.
25 Jul 2019

Why are you interested in this position? ›

I see this opportunity as a way to contribute to an exciting/forward-thinking/fast-moving company/industry, and I feel I can do so by/with my …” “I feel my skills are particularly well-suited to this position because …” “I believe I have the type of knowledge to succeed in this role and at the company because …”

Why do you think you deserve this role? ›

'I see the role as a way of developing my career in a forward-thinking/well-established company/industry as…' 'I feel I will succeed in the role because I have experience in/softs skills that demonstrate/ I've taken this course…' 'I believe my skills are well-suited to this job because…”

What are mentoring values? ›

Mentoring needs to be more than “just another job” in order for it to be successful. Certain qualities are needed to help and successfully communicate with students: proactivity, flexibility, enthusiasm, leadership, and professionalism. These are values required of an employee of the Mentoring for Success Program.

What is the most important aspect of mentoring? ›

Sharing of tacit knowledge is most important aspect of mentorship, study finds. When it comes to education and mentorship, Northwestern University researchers believe that Albert Einstein had the right idea.

What are the 3 most important elements of a mentoring relationship? ›

Protégés identified aspects of successful mentoring: a reciprocal relationship with open communication; guidance and support in role transition; and planned mentoring activities (White et al., 2010).

What does successful mentoring look like? ›

In addition to being prepared and committed, the mentor-mentee relationship must be built upon certain factors including: Trust and respect. Open and honest communication. Flexibility and understanding of other perspectives.

What should be an outcome of a successful mentoring process? ›

Share reflection with mentor – openly share learning moments and ask for feedback. Acknowledge strengths and opportunities – be able to objectively assess own strengths and opportunities for growth. Create learning plan – develop plan to build on strengths and work on growth opportunities.

How do you monitor and evaluate a mentorship program? ›

Some of the methods used to evaluate and monitor a mentoring program include surveys, interviews and focus groups. Commonly evaluated elements of a mentoring program include mentor/mentee compatibility, progress towards goals, and continuous training for the mentor.

How do you measure the success of a program? ›

Success can be measured in two basic ways. One way involves setting goals or targets (for example: a certain number of inspections should be conducted each year), and then comparing actual activity to the goal.

What is your mentoring style interview question? ›

Behavioral questions

Tell me about a time you trained a new hire. Describe a time you had to retrain an employee struggling with their role. Give me an example of a time you successfully mentored a coworker. Can you tell me about a time you trained a superior?

What do mentors gain from mentoring? ›

Through mentoring, mentors can gain specific skills, broaden their perspective, and increase their overall satisfaction with their career.


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