Statistics About Mobile App Growth for 2020 (2022)

As the year draws to a close, it’s normal for people to anticipate what challenges and advancements the new one will usher.

It’s only natural to expect the winds of change to blow in every direction. But 2019 brings to an end a decade’s worth of technological developments.

We’re turning the page and entering another. Let’s see what innovations it will bring.

The Technological World is Progressing at a Fast Pace

Consider, for instance, the rate at which the mobile industry is progressing. 2019 marks the 12th anniversary of the first iPhone.

Over the years, Apple has released a total of nineteen iPhones, including iPhone S and iPhone Plus models, as well as the latest iPhone 11 line. And this is only one manufacturer!

But besides this, the mobile app market has also grown exponentially over the years. That may primarily be due to the growing adoption of mobile devices in our daily lives.

In fact, it is the mobility factor that is relentlessly reshaping entire industries. So mobiles have become a necessity, and as a result, apps have become an integral part of our lives.

The Growth of the Mobile App Industry

Research shows that the average American spends 3 hours and 43 minutes a day on a mobile device and checks their phone nearly 80 times a day.

Statistics About Mobile App Growth for 2020 (1)

Impressive, huh? But what’s everyone doing on their phones? Studies indicate that 90% of mobile time is spent on apps. Now that’s enough to send any developer into a frenzy.

The principal activity in apps is digital audio. Average Americans spend 50 minutes on audio mobile apps and 40 minutes on social media, among other favorites such as mobile video, gaming, and messaging.

Statistics About Mobile App Growth for 2020 (2)

Mobile App Growth in the Coming Days

If you’re considering launching an app, you need to be headed in the right direction. Identify who your target audience is.

Here are some relevant stats about mobile app growth that will make it easier for you.

(Video) Stats For Mobile App Growth & Success In 2020

1. The market is crowded

The mobile app market continues to evolve and grow. There is no end in sight when it comes to the number of apps that can possibly be developed. But as always, competition is fierce.

As of the third quarter of 2019, there were 2.47 million apps on Google Play and 1.8 million apps on the Apple App Store.

2. It’s all about the money

Not surprisingly, people are still digging the free stuff. It seems that even the turn of the decade won’t change this. 90% of iOS apps are free, as are 95% of Android apps.

More interestingly, mobile apps are expected to generate $189 billion in revenue by 2020, says buildfire.com.

Even if the app is free for download, monetization strategies such as in-app purchases, help to roll in the profits. In fact, in-app advertising spend is predicted to triple, reaching $201 billion by 2021.

But in order for your app to be successful, you need to get it downloaded. As long as people install the app, it will ultimately translate to money. And the more users there are, the more revenue the app will generate.

3. The audience is global

More interestingly, BusinessofApps pointed out where most of the app downloads were taking place. 64% came from the APAC region, 19% from EMEA, and 17% from AMER. But China accounted for nearly 50% of global app downloads.

However, India is leading the way for app download growth, followed by US and Brazil, says Business Insider.

Read also: Mobile Application Development Tips To Target Your Audience

4. Social media apps are the most downloaded apps

By the looks of it, social media is still topping the charts. In fact, according to SensorTower, WhatsApp topped the list with 223 million new installs, followed by Facebook Messenger, with 209 million installs.

But TikTok is one of the fastest-growing social media platforms in the world. In just one year, TikTok downloads grew by an impressive 70%.

(Video) Fast Facts: Strong Growth in Mobile Apps

Statistics About Mobile App Growth for 2020 (3)

But the app industry needs to make space for gaming apps. Global mobile gaming is expected to represent 57% of the market share over the next year. The inception of 4G/5G will boost cloud gaming services even further.

5. Design matters

Future apps will use artificial intelligence along with predictive analytics to offer better UI and UX. Apps that are user-friendly will continue to be in demand.

That’s why 78% of people prefer to access a store from an app rather than its mobile website.

Here are the top reasons consumers choose mobile apps.

Statistics About Mobile App Growth for 2020 (4)

Apps that decrease the number of steps between a landing page and the checkout page provide a better UX.

Read also: The Mobile App Design Process to Follow

6. So does performance

More important than design is app performance. Users will continue to use an app only if it proves to be functional, efficient, and performs properly.

AppSamurai gave some insight as to why people uninstall mobile apps. App crashes have led to 71% of app uninstalls, while freezing amounts to 76%. Research showed that 59% of customers uninstall an app if it’s too slow.

Unfortunately, 52% of users with bad mobile experiences are less likely to engage with a brand.

7. Mobile commerce is on the rise

Shopping on-the-go is the latest trend, especially now that 90% of the world’s population can connect to the internet. 43% of smartphone owners consider online shopping as one of their top online activities. It’s convenient for consumers and retailers alike.

Services like Google Pay and Apple Pay have promoted mCommerce. Based on research, 83% of shoppers use shopping apps on their smartphones.

(Video) Episode #6: Fast Data Movement and Sustainable App Growth with Josh Lloyd

Therefore it’s essential to have a mobile-first payment gateway on your app.

8. App usage is growing

Depending upon the app vertical and category, users interact with mobile apps in a different way. The retention rates, session duration, and in-app activity will vary accordingly.

Mobile-first companies are taking over the enterprise market. They are poised to capture as many customers as they can get.

Statista claims that mobile devices generate nearly 50% of global website traffic. Currently, shopping apps have the highest growth rate.

Statistics About Mobile App Growth for 2020 (5)

9. Generation Z

By 2020, there will be 6.95 billion mobile users worldwide. But the future is all about the next generation of mobile users. Generation Z (ages 16-24) was born and raised in an era where mobile phones are commonplace.

They’re connected continuously and socially savvy. Studies show that 96% of Gen Z already own a smartphone.

However, they interact and engage with mobiles differently than other generations. Studies show that Gen Z spends 20% more time and engages 30% more often with their most-used apps than other people.

By 2020, Generation Z will account for 40% of all consumers. So their habits and preferences carry a lot of weight for companies across all industries. Businesses like TikTok are banking on success by leveraging Gen Z practices.

More importantly, the next generation of app users prefer videos. 50% of Gen Z say that YouTube is a platform they can’t live without.

If a business wants to attract Gen Z to its app, it must promote a comprehensive mobile as well as a video strategy.

10. The future of mobile apps

Apps are created to cater to a customer’s needs. We have witnessed the rise in voice search. 34% of marketers expect to have a voice app by 2020.

(Video) Seller Insight App: Poshmark Data and Analytics to Grow Your Poshmark Business

But as we embrace other advancements such as IoT, it’s only natural that the demand for cloud-driven apps will continue to grow. By 2020, 83% of enterprise workloads will be in the cloud.

According to research, Cisco says that 90% of all mobile data traffic will gravitate to these platforms. There will be a rise in powerful mobile apps that can retrieve data from the cloud and occupy less internal space of phones.

The mobile industry is transforming. Apps are integrating upcoming technologies such as AI, ML, blockchain, and 5G. However, the greatest implementation can be seen in wearable tech.

The Guardian points out that mobiles are moving out of the pocket and becoming wearable. As this trend continues to grow, apps will need to adapt. The need for intelligent aggregation of content will promote app innovation.

Apps are adapting to changing screen sizes, ergonomic, faster loading times, user-friendliness, consuming less power, and providing seamless data transmission, among others.

Additional Factors Fueling Mobile App Growth

Finding success in the mobile app market is tough. Maintaining user retention is not easy. Uninstall.io claims that 94% of users uninstall a mobile app after 30 days from download.

But familiarizing yourself with current mobile app development trends of 2020 and aligning them with what customers expect will put you on the road to success.

The cost of developing an app depends on its complexity and features. It can be as cheap as under $5000 or as expensive as $100,000 or more. You should also take into consideration what platform you intend to develop the app.

Note that native apps tend to provide better UX because they are faster and more responsive. However, you should be aware that iOS app development costs are usually 10 to 15% higher than that of Android.

Read also: Best Ways To Reduce Your App Development Costs?

Additional iOS expenses include a $99 per year fee to make the app public in the App Store, while Android only charges a one-time fee of $25 to upload the app on Google Play. Moreover, Android apps can be released quicker than iOS apps.

(Video) Fast Facts: Strong Growth in Consumers' Online and Mobile Usage in the First Half of 2020

But on the flip side, the average iOS app retention rate is better than Android apps – even if it’s by 1 to 3%. The Apple App store generated 80% more revenue than Google Play.

At the end of the day, you need to choose how your app can apply to the market sentiment. More importantly, it should enable revenue growth for your business for years to come.

Wrapping up

The mobile app industry continues to expand. It shows no sign of slowing down. And the focus still remains on improving the quality of an app, delivering more value to customers, and meeting their expectations.

FAQs

What is the average growth rate for apps? ›

Mobile app growth rate in 2020

In 2020, average 90-day retention for mobile apps across categories is between 20-30%, which means churn rate is relatively high. Some app categories have seen a surge in DAUs with an average increase as high as 177%.

Is the mobile app market growing? ›

The global mobile application market size amounted to USD 187.58 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 13.4% from 2022 to 2030.

What percentage of apps are successful? ›

Only 0.5% of apps are successful.

Below 1,000 active users: 17.9% No revenue or profit: 7.2% Lack of user retention: 6.6%

How many apps are developed each year? ›

Annual app and game downloads 2015 to 2021 (bn)
YearDownloads (bn)
201795.1
2018105.2
2019115.1
2020142.9
3 more rows

How big is the mobile app market? ›

Total revenue in the App market is projected to reach US$430.90bn in 2022.

How many apps are in the App Store 2022? ›

Number of apps available in leading app stores Q2 2022

During the second quarter of 2022, Android users were able to choose between 3.5 million apps, making Google Play the app store with the biggest number of available apps.

How do mobile apps market? ›

What is Mobile App Marketing? Mobile app marketing is about interacting with your customers from when they first hear about your app to when they become a regular and loyal user. To do this effectively, you have to figure out your potential audience, where to find those people and what to say to them.

How many apps do people use? ›

Research shows that there are 80+ apps installed on the average smartphone. But with that said, people aren't using all of those apps. The average person uses 9 mobile apps per day and 30 apps per month.

How many mobile apps are there? ›

4. There are currently more than 2.9 million apps available in the Google Play Store. (Statista) As of Q4 2021, there were 2.89 million apps published in the Google Play Store.

Why Most mobile apps fail? ›

A poor user experience is one of the biggest reasons why apps fail. There are a lot of components involved in building an app that offers a great user experience. At a base level, your app needs to be intuitive.

What makes an app successful? ›

A successful app combines three aspects in a smart way: market, user and the product itself. All these factors need to work together to give users a unique value, great usability, and good performance. Accessibility is the last but not least key feature of a successful mobile app.

Are apps still profitable? ›

Apps are some of the profitable entities out there right now, there are no second thoughts on that. In just four years i.e. from 2016 to 2020, global mobile app revenue is slated to increase by a whopping margin of 200%, and touch $188.9 billion.

What is the most used app in the world 2022? ›

The top 10 most downloaded apps worldwide in Q1 2022 were:
  • TikTok.
  • Instagram.
  • Facebook.
  • WhatsApp.
  • Telegram.
  • Shopee.
  • Snapchat.
  • Messenger.
27 Apr 2022

How do I find app usage statistics? ›

Screen time
  1. Start the Settings app and tap "Digital Wellbeing and parental controls."
  2. Tap "Show your data" in the Your Digital Wellbeing tools section at the top of the page.
  3. You can see your current app usage statistics front-and-center on the screen.
16 Sept 2020

How many apps are downloaded every year? ›

According to Statista, the total number of app downloads in 2020 is 218 billion, up from 204 billion in 2019. Meanwhile, India has become the world's fastest-growing market for mobile applications on both the Apple iOS and Google's Android Play Store , with a huge spike in revenue during the third quarter of 2020.

How much revenue does a mobile app generate? ›

Annual app and game revenues 2016 to 2021 ($bn)
YearRevenue ($bn)
201758.1
201871.3
201989
2020111
2 more rows

What app has made the most money? ›

According to AndroidPIT, these apps have the highest sales revenue across the globe between iOS and Android platforms combined.
  • Netflix.
  • Tinder.
  • HBO NOW.
  • Pandora Radio.
  • iQIYI.
  • LINE Manga.
  • Sing! Karaoke.
  • Hulu.

How does a free app make money? ›

Free apps are monetized through various means, including advertising, in-app purchases, sponsorship, and affiliate marketing.

Which app has the most users? ›

This is a top 10 list of the most popular smartphone apps by number of unique users in the United States as of the end of 2016.
...
List of most popular smartphone apps.
RankNameOwner
1Flappy BirdByteDance
2YouTubeAlphabet
3TwitterTwitter, Inc.
4InstagramMeta
6 more rows

How many apps are launched each day? ›

A. As per latest Google Play stats, you will be shocked to know that there are 3.48 million apps currently at the Google Play Store. This number of apps on Google Play is on a rise as 3,739 apps are added to the Play Store every single day.

How many apps are downloaded a day? ›

A recent report shows 250 million daily app downloads between 2019 and 2020.

How do you market an app 2022? ›

17 App Marketing Strategies That Still Work in 2022
  1. Creating your app's explainer video. ...
  2. Pitch to relevant content creators and influencers. ...
  3. Connect with app review companies. ...
  4. Master app store optimization. ...
  5. Do your target market research. ...
  6. Conduct competitor analysis. ...
  7. Do contests and giveaways. ...
  8. Open a Youtube channel.
26 Jan 2022

What are the 5 strategies you would use to market the app? ›

5 Promotional Strategies
  • Share with online communities. Your app's potential audience likely reads community-aggregated news sites such as HackerNews, Product Hunt, or reddit. ...
  • Optimize your app for discoverability. ...
  • Promote through your properties. ...
  • Spread word to existing users. ...
  • Form a presence on social media.
27 Oct 2017

Why is mobile app marketing important? ›

One of the significant benefits of mobile app marketing is that it lets you understand your competition. Marketing the app also gives you an insight into who your competitors are and how you can design an effective strategy to retain users.

What kind of apps are in demand 2020? ›

These are some of the best on-demand apps in their respective fields: Uber: On-demand taxi app. Postmates: On-demand grocery delivery app. Drizly: On-demand alcohol delivery app.

What percentage of users pay for apps? ›

1. Just over 5% of app users currently spend money on in-app purchases, according to a study of more than 100 million device owners across 1,000+ apps.

What are the most used apps today? ›

Answer: TikTok, Instagram, Facebook, WhatsApp, Telegram are the 5 most downloaded apps of the current year. Q #2) Is TikTok the most used app?

What is the number one app right now? ›

Instagram: 64 million. Snapchat: 56 million. Cash App: 56 million. Zoom: 52 million.

How long do people keep apps? ›

User engagement and retention rates worldwide

The global app retention rate at 30 days from install stood at 6.83 percent at the beginning of 2020, before plunging to 6.28 percent in March of the same year.

How many downloads does an app need to be successful? ›

Once you have 1000 downloads, you're better off than 67.8% of all apps. That's huge. And once you hit 1000 active users, you're better off than 85.7% of all apps. Again, that's huge.

Who is the richest app developer? ›

Azim Premji is a prominent Indian businessman and one of the world's wealthiest individuals known as the richest computer programmer.

How many mobile applications fail? ›

9,999 in 10,000 Mobile Apps Will Fail: Here's Why.

What issues are being faced by mobile applications? ›

Most common problems in the development of mobile applications
  1. Problems:
  2. Lack of vision about the use of mobile technologies. ...
  3. Ignorance of mobile platforms in the market. ...
  4. Lack of knowledge or training of the members of the company on the use of mobile technology. ...
  5. The notifications. ...
  6. The Updates. ...
  7. Mobile apps and web pages.
31 Oct 2018

What are 5 characteristics that make a good app? ›

5 Characteristics of Winning Mobile Apps
  • Great UI (User Interface) When it comes to what people perceive as a great app, first impressions are everything. ...
  • Fast Loading Time and High Performance. ...
  • Extremely Helpful Customer Support. ...
  • Quick Adaptation to Users' Needs. ...
  • Compatible with a Mobile Platform.
29 Apr 2021

What are the top 3 characteristics of a successful app website? ›

Characteristics of a Successful App
  • The Idea. Behind every great app is a great idea. ...
  • Identifies a Target Demographic. ...
  • Encourages User Engagement. ...
  • Beautiful UI Design. ...
  • Follows Platform Design Guidelines. ...
  • Use of Familiar Screens. ...
  • Frictionless Navigation Feature. ...
  • Responsive.
3 May 2019

What makes mobile apps popular? ›

The choice between mobile apps and websites depends on their cost, usability, required features, and the audience they serve. That said, studies show that users prefer mobile apps more than mobile websites. This makes for a solid reason to create mobile apps to reach out to potential (and existing) customers.

What kind of apps are in demand? ›

What Type of Apps are in High Demand?
  • 5 Types of Apps in demand. Mobile apps offer the world in the palm of your hand. ...
  • Social Media. If you have even one app on your phone, it's probably a social media app. ...
  • Food Delivery. ...
  • Transportation. ...
  • Healthcare. ...
  • Gaming. ...
  • Rising types of apps : Dating and Adult Grocery.
30 Aug 2021

Can you become a millionaire by making an app? ›

Nowadays, it is in fact possible to become a millionaire or even a billionaire by cranking out inexpensive but very popular mobile applications for smartphones and tablets.

Do mobile apps make money? ›

Over 18% of android app developers earn over $5,000 per month, and the same amount is earned by 25% of iOS app developers. Video game apps are making money in millions. Now, the growing market of smart TVs and the emerging market in smartwatches will expand the app business in the coming years.

What kind of apps are in demand 2022? ›

What are the Top Mobile App Development Trends in 2022?
  • Rise of 5G. The 5G technology has been around for a while. ...
  • Apps for Foldable Devices. ...
  • AR & VR. ...
  • Wearable App Integration. ...
  • Food & Grocery Delivery Apps. ...
  • Mobile Entertainment & Gaming. ...
  • AI & Machine Learning. ...
  • There Will be More Focus on Mobile App Security.
3 Jan 2022

Which mobile app is mostly used by boys? ›

CharacteristicShare of respondents
YouTube10%
Instagram10%
Twitter10%
Gmail9%
1 more row
15 Mar 2022

Is TikTok the most used app 2022? ›

TikTok is one of the world's fastest-growing social media platforms. Sensor Tower recently released its “Q1 2022: Store Intelligence Data Digest” report in which TikTok was the top app by worldwide downloads in Q1 2022.

What are usage statistics? ›

In this context, library usage statistics can be defined as a “specified set of data elements to help libraries measure the use of their electronic resources” (Baker & Read, 2008) to evaluate subscriptions and to determine value and return on investment (ROI) for libraries.

How many downloads does the average app get? ›

As of May 2020, apps from U.S. publishers generated an average of 1.24 million downloads per app.

How many times has an app been downloaded? ›

Go to Google Play. Search for the app you're interested in. Tap on it to get to the download page. Just above the “Install” button, a display will show the approximate number of downloads.

How fast do apps grow? ›

Mobile app growth rate in 2020

In 2020, average 90-day retention for mobile apps across categories is between 20-30%, which means churn rate is relatively high. Some app categories have seen a surge in DAUs with an average increase as high as 177%.

How many apps are developed each year? ›

Annual app and game downloads 2015 to 2021 (bn)
YearDownloads (bn)
201795.1
2018105.2
2019115.1
2020142.9
3 more rows

How many apps are there in the world 2021? ›

The total number of mobile apps on the planet has now reached a massive 8.93 million, according to a new report from RiskIQ. Interestingly, neither Google Play, the most important app store for Android, nor Apple's App Store had the most new apps last year.

How much revenue do apps generate? ›

Annual app and game revenues 2016 to 2021 ($bn)
YearRevenue ($bn)
201758.1
201871.3
201989
2020111
2 more rows

How many downloads does the average app get? ›

As of May 2020, apps from U.S. publishers generated an average of 1.24 million downloads per app.

How many apps are downloaded a day? ›

A recent report shows 250 million daily app downloads between 2019 and 2020.

How popular are mobile apps? ›

There are 2.87 million apps available for download on the Google Play Store. 21% of Millennials open an app 50+ times per day. 49% of people open an app 11+ times each day. 70% of all US digital media time comes from mobile apps.

How profitable are mobile apps? ›

Startup entrepreneurs that have an Android app earn about $97,600 per year on average. Android is a widely used platform which has growing market penetration. As for average ios app revenue, startup entrepreneurs here will earn roughly $96,600 per year on average.

Which apps generate the most revenue? ›

According to AndroidPIT, these apps have the highest sales revenue across the globe between iOS and Android platforms combined.
  • Spotify.
  • Line.
  • Netflix.
  • Tinder.
  • HBO NOW.
  • Pandora Radio.
  • iQIYI.
  • LINE Manga.

What type of apps make the most money? ›

The conclusion is simple: mobile games and streaming apps are by far the most lucrative app categories, but also take the most development time. Games dominate the mobile app market across all categories, with consumer spending higher than on all non-gaming apps.

How do I find app download statistics? ›

Launch the store app from your smartphone and look up the app you want to check. Tap on it when it appears in the search results, and it will take you to the download page. The number of downloads will be above the Install button and next to the app's size and age rating.

How many apps are actually successful? ›

According to Gartner, less than 0.01 percent of all consumer mobile apps will become financially successful throughout 2018—yet apps continue to be a common development goal and product focus for new and aspiring entrepreneurs.

How many downloads makes an app successful? ›

Once you have 1000 downloads, you're better off than 67.8% of all apps. That's huge. And once you hit 1000 active users, you're better off than 85.7% of all apps. Again, that's huge.

What is the most used app in the world 2022? ›

The top 10 most downloaded apps worldwide in Q1 2022 were:
  • TikTok.
  • Instagram.
  • Facebook.
  • WhatsApp.
  • Telegram.
  • Shopee.
  • Snapchat.
  • Messenger.
27 Apr 2022

Which app has highest users? ›

List of most popular smartphone apps
RankNameOwner
1Flappy BirdByteDance
2YouTubeAlphabet
3TwitterTwitter, Inc.
4InstagramMeta
6 more rows

How many apps are downloaded each year? ›

According to Statista, the total number of app downloads in 2020 is 218 billion, up from 204 billion in 2019.

Which app category is most popular? ›

As of the second quarter of 2022, gaming apps were the most popular app category in the Google Play Store, accounting for 13.63 percent of available apps worldwide. Mobile education apps ranked second with a 10.44 percent share.

What kind of apps are in demand 2020? ›

These are some of the best on-demand apps in their respective fields: Uber: On-demand taxi app. Postmates: On-demand grocery delivery app. Drizly: On-demand alcohol delivery app.

How many apps do most people have? ›

Most users have more than 80 apps installed on their phones. (TechJury) Of these 80 apps, most smart phone users have use 9 apps per day on average and 30 apps per month.

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