The Impact Of Mobile On Social Media (2022)

When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and social networking continues to evolve with advancements in technology.

Mobile devices are changing social interactions, in consequence compelling businesses to reassess how they approach and use social media to carry out marketing.

Let’s take a look at how mobile is changing the social media landscape and how B2B companies are responding.

RISE OF MOBILE DEVICE USE TO ACCESS SOCIAL MEDIA NETWORKS

Nearly half of the world’s population is online and an estimated3.65 billionpeople worldwide use their mobile device(s) to access the Internet. In fact, it’s cheaper for those in the developing world to use mobile devices to access the web. Combine that with the fact that1.7 billionpeople have active social media accounts, and it’s clear mobile marketing via social networking cannot be ignored.

We are at the point where most everyone of every age is accessing a mobile device on and off throughout the day. Smart marketing is all about understanding and becoming a part of your customers’ and prospective buyers’ daily habits – and the modern buyer is growing increasingly active on mobile social apps.

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A whopping71 percent of social media usersaccess social media networks on mobile devices, and as more and more mobile device apps are launched, we’re seeing a decline in users accessing social media sites via desktops.

GROWTH OF TECHNOLOGY TOOLS FOR MOBILE

Due to the massive growth of mobile devices being used combined with the explosion of social media networks, easy-to-use tools for creating, editing and distributing content directly on your mobile device are available everywhere.

Today’s cellphones and tablets come equip with advanced photo and video capabilities – better than high quality, expensive cameras of the recent past. It’s no longer a requirement to have years of experience in photography or extensive knowledge on editing videos – modern day technology allows amateurs to quickly and easily take, edit, upload, and distribute photos and videos straight from the palms of their hands.

Of course, we recommend a more in-depth process for businesses, but the fact remains: mobile photo-editing software gives all of us a much wider range of options when it comes to creating and distributing visual content.

RISE OF APPS

In a similar vein to the explosion of mobile photo editors, the rise of social networking apps is fast, impressive and important. Think about it – how often do you actually use the web browser on your mobile device? Why, when you can:

  • Check showtimes and share film reviews from your phone using the Flixster app
  • Get Teddy Bridgewater’s age from your Wikipedia app
  • View photos of your niece’s birthday party from the Facebook app
  • Text your spouse with WhatsApp
  • Edit a shared document on-the-go via the Google Drive app
  • Read reviews on Yelp before walking into a restaurant
  • Utilize wasteful wait times at the doctor’s by commissioning a painting on the Etsy app
  • Reserve a table for next week with the Open Table app
  • Research wedding decor on the Pinterest app, while waiting for your morning cup of coffee

This covers only maybe .001 percent (not a scientific number!) of the capabilities provided by mobile apps, and we’ve covered a lot: eating, talking, sharing pictures, scheduling movies, looking for random information, meal planning, crafting orders and more.

(Video) The impact of mobile phone on young people's social life | SCE523/ED2472A

Niche apps are how we do most things now, and many smaller companies are starting to build and release their own apps. Or in some cases, companies are building temporary apps focused on a specific product or event – less time and money to build without the requirement of reaching a broad audience.

The app explosion is so huge that even private messaging apps like Snapchat and WhatsApp are seeing surprising growth in B2B companies using these apps for branding and advertising purposes. Forget 2006, this phenomenon would have shocked us back in 2010. Expending money and resources to create content for a social app that doesn’t support sharing and isn’t capable of even including a call-to-action? This would beabsolutely inconceivablea mere five or six years ago; par for the course in advertising today.

Speaking of mobile advertising….

EXPANSION AND GROWING POPULARITY OF MOBILE ADVERTISING OPTIONS

As mentioned above, to reach your customers and prospective customers, you need to be where they are. We’ve established they’re pretty much all on mobile, so social mobile ads, like everything else we’re discussing, is exploding. There are two main types of mobile advertising: interactive and native.

INTERACTIVE MOBILE ADVERTISING

Interactive ads essentially ask the user for involvement and/or feedback. Encouraging users on social media networks to engage with the content can help analyze behaviors (Helllloooo, A/B testing!), solidify relationships with customers, and eventually maximize ROI. These ads can ask the user to, among other things:

(Video) Education : The impact of mobile phone and social media ( For You Tv).

  • “Like” a Facebook brand page
  • Click on certain areas in a video
  • Download a piece of content
  • Retweet a link
  • Check out different aspects of a product through a touch screen

Essentially, interactive ads use agamification-type approachto get the user involved in the advertisement.

NATIVE MOBILE ADVERTISING

Interactive ads are obvious advertisements; the user knows he or she is being pitched even while enjoying the pitch.

Nativeadvertising is different – while it can be interactive, most native ads appear naturally, like regular content, in a social media feed. They are usually marked, in smaller print in a corner, as “Sponsored” or “Promoted.”

Theseads camouflage themselvesby taking the shape and feel of a regular post within that social media network. For instance, a sponsored post from Pepsi might appear in your Facebook feed as you’re scrolling, and odds are you won’t even recognize it as an ad, especially if you already following Pepsi on Facebook. These ads usually have a call-to-action, but again, the ads are so seamless and intuitive, you hardly recognize you’re being politely pitched. Oftentimes, you’ll move forward with the call-to-action before you even realize it’s an ad.

Both interactive and native mobile advertising on social media sites are popular and effective, andB2B companies like SAP, Adobe and GEare taking advantage of this ability to reach users without risking the eye roll of a pop-up ad.

MOBILE ACCESSIBILITY IS THE PRESENT … AND DEFINITELY THE FUTURE

I think it’s clear we’ve established the impact mobile is having on social media and advertising. As with most technological explosions, the younger generations are the first to adapt, the first to reach peak use and generally the first to innovate. Why is this important? According to research from Google, “B2B decision-makers are getting younger, with72 percent of influencers younger than 45.” Understanding your buyer’s behavior is critical for success.

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Both mobile and social media are especially geared to and populated by Millennials, and as crazy as it seems to us older folks, Generation Z and those following will be born into a society where heaps of content featuring them (i.e. photos) will be published and distributed before they’ve even been alive long enough to see their first sunrise.

As Millennials continue to join the workforce and eventually run the companies (and the world), we’re reminded that the younger the user, the more likely they are highly engaged on mobile social sites. While many companies, and certainly most B2B brands, are not necessarily looking to target teenagers or college kids, these teens and college kids are the target audience of the future. And they’ll be primed for mobile content and intuitive advertising, while having a lifetime of experience with that small device in their pocket.

How far we’ve come from my first marketing job in 2006, back when it took a lot of work, effort, and cajoling in the form of a very carefully researched and crafted PowerPoint presentation (we didn’t call them decks back then …) for convincing a very skeptical board of retirement-aged men to consider leveraging social media for promoting their brand. It was difficult back then (understandably) to explain to these guys that Facebook wasn’t just a thing for teenagers, but a possible platform for advertising or at least brand recognition.

It was a few months of strategy and execution in my spare time before the light bulb went off for most of the doubtful Board, and suddenly I was getting excited emails about how cool it was for staff to be able to post their pictures from office events on the Company Facebook Page. How surprising for our client – but amazing – it was the first time they got multiple seminar registrations in a single week solely from Facebook networking.

What a change from today, right? Every time I’mskeptical about some new platformor network, I remember that frustrating presentation and the eventual positive,lucrative outcome. And I remind myself to keep an open mind and believe the numbers, even if they seem crazy to my… ahem … older self.

Mobile is the present, and mobile is the future. Good luck out there!

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The growth in technology tools for mobile is reshaping the social media landscape. Take advantage by reaching your customers through Facebook with this free guide.

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FAQs

What are the social impacts of mobile phones? ›

Young people use the mobile phone in positive ways to organise and maintain their social networks. However, there are also negative impacts on young peoples' peer relationships. These can include ostracism and cyber bullying.

How do phones and social media impact people? ›

Evidence from a variety of cross-sectional, longitudinal and empirical studies implicate smartphone and social media use in the increase in mental distress, self-injurious behaviour and suicidality among youth; there is a dose–response relationship, and the effects appear to be greatest among girls.

How are mobile devices affecting social interaction? ›

If you put a cell phone into a social interaction, it does two things: First, it decreases the quality of what you talk about, because you talk about things where you wouldn't mind being interrupted, which makes sense, and, secondly, it decreases the empathic connection that people feel toward each other.

What is the impact of mobile phone usage? ›

Excessive use of the smartphone has negative impacts on people's lives by reducing face-to-face interactions, and increasing loneliness (27).

What are the negative impacts of mobile phones? ›

Researchers have found that excessive phone usage leads to stress, anxiety, depression, sleep disturbances, and relationship issues. Studies have also shown that young people experience withdrawal symptoms when away from their phone for a short period of time.

What are the positive and negative effects of mobile phone? ›

  • Introduction. Mobile phone occupies a significant place in everyone's life. ...
  • Better Communication. ...
  • Keeps people organized. ...
  • Easy execution of daily chores. ...
  • Ensure Hassle -free Travel. ...
  • Assist in emergencies. ...
  • Assists in academics and skill development. ...
  • Negatively impact academics.

How teenagers are affected by smartphones and social media? ›

What we've known for a while is that smartphones and social media have been linked to anxiety, depression, stress, lack of sleep, eating disorders and suicidal thoughts found in teens. Teen anxiety and depression treatment centers have risen up in large numbers.

What are Negative Impact of social media? ›

Social media harms

However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people's lives and peer pressure. The risks might be related to how much social media teens use.

How have cell phones changed our lives socially? ›

The mobile phone has changed our attitudes and expectations. If people are late to a meeting, they are expected to notify others by calling on their mobile phones. It is no longer necessary to agree on when and where to meet. People can just call each other on their mobile phones and say where they are at the moment.

Are smartphones making us less social? ›

Smartphones are getting a bum rap. The common perception that as people become increasingly attached to their devices they are becoming less social is just wrong, according to Stanford communication scholar Gabriella Harari.

How did cell phones impact the world? ›

Cell phones have also changed the way that people interact with each other. When we call someone, we are actually calling the person and not a place. This enables us to be more spontaneous when making plans as you rarely get a busy signal and unlike a land line telephone, someone is always home.

What is the impact of mobile phone on students? ›

Highlights. Smartphone addiction has negative impacts on student learning and overall academic performance. The greater the use of a phone while studying, the greater the negative impact on learning. The skills and cognitive abilities students needed for academic success are negatively affected by excessive phone use.

How mobile phones affect youth? ›

Studies have proven that teens who spend too much of their time with their cell phones are more prone to stress, anxiety, and depression. Research has also found that excessive use of smartphones may result in an increased risk of mental health problems (3).

What are three negative effects of smartphone addiction? ›

Research has shown that people who overuse cell phones may experience:
  • anxiety.
  • depression.
  • sleep deficits and insomnia.
  • relationship conflicts.
  • poor academic or work performance.
17 Oct 2019

Do mobile phones have a positive or negative influence on people's lives? ›

Moreover, the frequent use of a mobile phone can damage one's eyesight, increase stress level, cause headaches or brain tumors, and cause certain types of cancer. The negative impacts do not end here; additionally, mobile phone usage can distract people from driving and working.

What are the advantages and disadvantages of mobile phone essay? ›

Mobile phones have many advantages and disadvantages. They are convenient, easy to use, and can be used for a variety of purposes. However, they also have many drawbacks such as limited battery life, lack of privacy, and the inability to function without internet access.

What are the negative consequences effects of smartphone and social media use? ›

Evidence from a variety of cross-sectional, longitudinal and empirical studies implicate smartphone and social media use in the increase in mental distress, self-injurious behaviour and suicidality among youth; there is a dose–response relationship, and the effects appear to be greatest among girls.

How do phones social media contribute to anxiety? ›

The light from phones and other devices can disrupt your sleep, which in turn can have a serious impact on your mental health. Worsening symptoms of anxiety or depression. Rather than helping to alleviate negative feelings and boost your mood, you feel more anxious, depressed, or lonely after using social media.

What effects do cell phone use have on teenagers paragraph? ›

In the wise words of my mother, “Cell phones are turning teenagers into robots.” The increase in the teenage use of cellular technology has made negative impacts including, but not limited to, poor communication/social skills, an increase in vehicular accidents/ anxiety, and increase in stress levels/sleep loss (Shi ...

What is the impact of social media on students? ›

It is easy to become addicted, and research shows that students who spend too much time on social media can suffer from poor sleep, eye fatigue, negative body image, depression, anxiety, cyberbullying, and more.

What is social media advantages and disadvantages? ›

Top 10 Advantages and Disadvantages of Social Media
Pros of Social MediaCons of Social Media
People Can Connect Through Social MediaReduces Face-to-face Communication Skills
Good Source of Up-to-Date InformationFake News
Social Media Is Beneficial to EducationPeople's Addiction to Social Media
7 more rows
14 Jun 2022

How do mobile phones benefit society? ›

It's incontrovertible that smartphone technology has yielded many benefits for society, such as allowing millions of people who lack access to banks to conduct financial transactions, for instance, or enabling rescue workers in a disaster zone to pinpoint precisely where their help is needed most urgently.

Why are phones good for communication? ›

From a cell phone, a person can make calls, send text messages, emails, and send and also receive directions, buy things online, do online banking, listen to music and much more. Since someone can do everything with one device, there is no longer a need to go around with multiple devices about.

How are phones making us less social? ›

Smartphones make us antisocial

“The more time that kids spend on digital devices, the less empathetic they are, and the less they are able to process and recognise facial expressions, so their ability to actually communicate with each other is decreased.”

How smartphones change the way you think? ›

How Smartphones Change The Way You Think | Jeff Butler | TEDxHilliard

Does technology make us more social? ›

Lots of people use Scheduled to maintain business relationships or to send (groups of) clients regulated messages, for example. So, to conclude: technology can indeed be used to make us more sociable. It can also be used to blow us up. Use tech responsibly, and you'll probably be fine!

What is the biggest disadvantage of mobile phone? ›

There are so many disadvantages of using mobile phones. Constant distraction, social disruption, never-ending workdays, ongoing expenses, cause of accidents, health problems, youth crimes, etc. are some of the major disadvantages of using mobile phones.

What is mobile phone essay? ›

Essay on Mobile Phone: Mobile Phone is often also called “cellular phone”. It is a device mainly used for a voice call. Presently technological advancements have made our life easy. Today, with the help of a mobile phone we can easily talk or video chat with anyone across the globe by just moving our fingers.

Are mobile phones Good or bad? ›

There, 49% say mobile phones have been mostly good for them personally, while 47% say they have been mostly bad. Elsewhere, no more than 11% in any country say mobile phones have been mostly a bad thing for them. In nine of these 11 countries, majorities also say mobile phones have had a positive impact on society.

What are the advantages and disadvantages of mobile phones for students? ›

But there also some advantages of using mobile phones which are , it's portability, multifunctional, mobile phone as a communication tool , useful applications for students , can release stress . Meanwhile the disadvantages are causes addiction, a risk to student's health, wastage and its bad influences to students.

How have cell phones changed our lives socially? ›

The mobile phone has changed our attitudes and expectations. If people are late to a meeting, they are expected to notify others by calling on their mobile phones. It is no longer necessary to agree on when and where to meet. People can just call each other on their mobile phones and say where they are at the moment.

What impact do mobile phones have on the environment? ›

Smartphones generate more greenhouse gases than any other consumer electronic devices, although their carbon footprint is modest compared to the main perpetrators of global warming, namely the energy sector and transportation.

Do cell phones make us less social? ›

Smartphones are getting a bum rap. The common perception that as people become increasingly attached to their devices they are becoming less social is just wrong, according to Stanford communication scholar Gabriella Harari.

How do mobile phones affect the environment? ›

While smartphones consume little energy to operate, 85% of their emissions impact comes from production. A smartphone's chip and motherboard require the most amount of energy to produce as they are made up of precious metals that are mined at a high cost.

How do cell phones positively affect society? ›

3: Daily Utilities: Apart from entertainment and communication, mobile phones now have apps that help us to perform the same everyday chores without facing any hassle. From paying bills, booking cabs and hotels, to online maps for navigation purposes, capturing our memorable moments by built-in cameras.

How mobile phone changed our life essay? ›

Cell phones have also changed the way that people interact with each other. When we call someone, we are actually calling the person and not a place. This enables us to be more spontaneous when making plans as you rarely get a busy signal and unlike a land line telephone, someone is always home.

How are smartphones affecting teenagers? ›

Studies have proven that teens who spend too much of their time with their cell phones are more prone to stress, anxiety, and depression. Research has also found that excessive use of smartphones may result in an increased risk of mental health problems (3).

How are mobile phones sustainable? ›

As previously mentioned, your phone is filled with many materials, of which some are rare and valuable, so it is important that these are extracted and reused, instead of ending up in landfill. Up to 80% of your phone is recyclable so don't just throw it away or leave it in a drawer!

How do mobile phones contribute to global warming? ›

Impact Breakdown

The batteries, integrated circuits, speakers, and screens used to manufacture smartphones — along with every other single component that goes into their manufacture — are themselves mass-produced, creating carbon footprints, heat emissions, and environmental pollution of their own.

How does using and charging a phone affect the environment? ›

A new study by analyst Juniper Research found that smartphone charging could soon be a massive generator of carbon dioxide, which is one of the greenhouse gases thought to cause global warming. According to the study, greenhouse gas emissions from mobile devices will more than double within five years.

What negative impact do mobile phones have on friendship? ›

Brown's research, published in the journal Emerging Adulthood in 2016, showed that the longer pairs of friends used their phones, the lower the quality of their interactions. The study found that all participants had worse interactions when they used their phones, regardless of how close they were as friends.

Why is social media making us less social? ›

Is social media making us less social? Social Media is making us less social when used to compare oneself to others, contributing to higher levels of loneliness and lower levels of well-being among frequent users. It can be social when used to connect with others.

How do smartphones benefit the environment? ›

Mobile phones are helping to expand environmental awareness, reduce inefficiencies and find solutions. They can be used to check up on the brands we buy, advocate for change, warn farmers about elephant herds, monitor pollution, and maybe soon turn us into amateur botanists.

Videos

1. 19. The mobile future - MediaCom's The Insider: The Impact and Influence of Social Media
(MediaComGlobal)
2. Kids on the pressures of having a cell phone, social media at an early age
(CBS Mornings)
3. Cell Phone Addiction | Tanner Welton | TEDxLangleyED
(TEDx Talks)
4. Impact of the Mobile and Social Shifts on Media
(Josh Jaffe)
5. A Wonderful Clapingo Conversation with Renita mam| Topic about Social Media|
(Sarojini hari)
6. Teens on being tethered to their phones and social media
(PBS NewsHour)

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