The story of how the Uku team went to Accountex London 2023. (2023)

On 10-11 May, the largest accounting conference in Europe, Accountex London, was held at the ExCeL Convention Centre in London. Uku was an exhibitor for the first time! Last year we visited the fair and studied how and what should be done to stand out.

Today, the Uku team is back home. Having gathered much knowledge, learned lessons, and had many great adventures, we want to share them with you because learning from the mistakes and achievements of others is the easiest way to learn.

A convention with so many participants requires an outstanding exhibitor box so that the people see you first. Preparations for ordering the booth's interior and printing materials began several months before Accountex.

What do you need for an eye-catching booth?

First of all, you need the interior of the booth, i.e. walls with pictures of the product, lighting, carpet, table and stands where to store the fliers. We decided to hang a giant banner beneath the ceiling to stand out. Our good friends from AdGorilla helped us with the box interior.

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Of course, there was also a need for candy, much candy! In the second half of the day, people are already tired and are unconsciously looking for an energy boost. We had Estonia's best candy - Kalev candy for them, and it was popular!

If you want to keep your visitors in mind, sharing leaflets is an excellent way to remind yourself to the people when they leave your booth. The brochure must be simple but as informative as possible. In addition to leaflets, we shared Uku's reusable bags with those most interested. This way, they could carry brochures that others shared more comfortably. In the bag, we put a flyer, stickers and the candy mentioned before, which people loved.

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Let's go!

When all the designs were completed, the texts reviewed, and the goods ordered and printed, they had to be delivered from Tallinn to London. We packed our goods on one pallet and sent it on its way several days before our flight. The goods arrived late but still successfully in Britain.

(Video) Ian Cooper - FYI | Accountex London 2023 | Accounting Influencers Podcast

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London, here we come!

On May 9, we arrived in London. We drove from the airport with our suitcases to the convention centre to start building the booth. But what was not in the ExCeL convention centre was our pallet - it was still in customs! We waited, set plans for the next few days, and dreamed of everything the fair ahead would bring us.

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And then it arrived, at the last moment - our lovely pallet with all the booth's interior! We built the stall in 2 hours instead of the whole day. The only thing left on the booth floor was the banner hanging from the ceiling. The opportunity to do that ended at 6 p.m., about 15 minutes before our belongings even arrived. Negotiating with the workers and promising to give them some of the best chocolate treats in the world resulted in an agreement that the following day, at 8 a.m., they would help us put up the giant banner. We are immensely grateful to the workers and organizers who did everything in their power to make Uku the brightest exhibitor at the fair.

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The first day of Accountex

As usual for the United Kingdom, the weather was muggy, but it made no difference for us. On May 10, we entered the fair centre excitedly, and the long-awaited event was about to begin. Our booth was beautiful! The large bowl of Kalev's candy on the table was a complete hit! It's safe to say Estonian chocolate is one of the best in the world.

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Four of us were at the fair this year - the founder and technology manager Jaanus, CEO Triin, CFO Margot and sales manager Mari. At the same time, Juuli and Keit had their hands full with marketing in Tallinn, so the news about Uku at Accountex could get as far as possible.

(Video) Accounting Influencers Podcast Accountex London 2023

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Everyone was super busy at the convention! We ran to get lunch and rarely left the booth because we wanted everyone interested to be included. Accounting specialists are curious people who immediately start investigating what Uku's about when they enter the Uku booth.

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We were lucky to have a place in our booth next to the cafeteria. There, the enthusiasts gave their feet a rest, had lunch and took a good look at the Uku fair booth that was within reach. The famous Estonian proverb says there are three things that are the most interesting to watch: running water, burning fire, and a working person. You saw that in the Uku booth - people who worked hard

Some had heard of Uku before, and some met Uku for the first time. Even our friends from 1Office and Leinonen found us at the big fair. It was so lovely to see a familiar face!

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(Video) AccountEx London 2022

We brought bags and flyers for sharing. We decided to distribute the bags to those who showed the most interest in the software, and there were many of them! We took 150 bags with us, and they had run out by lunchtime on the second day. It was lovely to hear that others like the bags and Uku's rune as much as we do.

There was a funny incident with our nearly run-out flyers. A passerby took one of the last flyers with them, and one of us had to run after them so we could show the others. Another lesson learned- next year, take more of everything.

So what did professionals around the world say about Uku?

"Uku is so beautiful!" Our priority is to make the software easy to use for everybody - for those familiar with technology and those needing little assistance. However, if something needs clarification, Uku's real-time support is always there for them. Janika, our customer support specialist, helps find solutions for Uku members daily. Janika sends the customers' wishes for new functions to Allan, Uku's product owner, and Allan to Jaanus, the CTO. We value constructive feedback, learn from it and develop the product based on what Uku members say.

Many were surprised that large investors or corporations did not fund Uku. Our aim is not to impress some important people but to solve the concerns of accountants. Uku was born because the mothers of founders Rain and Jaanus are accountants, and they wanted to see innovation in the industry. Five years after Uku's birth, we're still delighted to hear when accountants feel that Uku is made for them.

Uku's automatic invoicing solution, integration with accounting software, convenient time tracking and report solution, the possibility of automated emails and more were also valued parts of the software by exhibit visitors.

People also asked about new features. At the moment, a client portal function is gaining in popularity. Although Uku also acts as a thorough client manager, there is no place where the client can operate. We ask for some patience because this solution is no longer far away. At the convention, we demonstrated several new possibilities coming to Uku in the form of a video.

(Video) The Bookkeepers' Podcast Accountex Roundup (How to get the most out of accountancy events)


We paid attention to what the world expects of us, and it was a pleasure to hear that many of their ideas are already coming soon. You can submit all your wishes to Uku's roadmap. Add them or vote for other ideas >here.

The two days at Accountex London 2023 were very successful. It is a pleasure to meet such friendly, thoughtful and intelligent people. Many thanks to our helpers who came to London to support their lovely family members - Jaanus' partner Triin, Andre, Sixten and Steven.

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Margot, Jaanus and Triin also invited their children and partners to London and spent a delightful weekend in London after the busy convention.

See you at Accountex 2024!

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FAQs

What are the accounting trends in 2023? ›

In 2023, accountants will be expected to integrate sustainability and ESG considerations into their accounting practices. This may involve identifying and measuring environmental and social impacts, assessing the risk associated with ESG factors, and reporting on sustainability metrics.

What is the address of Accountex London? ›

Address:ExCeL London, One Western Gateway, Royal Victoria Dock, London E16 1XLEnter ExCeL via the West Entrance.

Why would you like to work as accountant? ›

You Will Be In a Profession That Is Respected and Known for Integrity and Ethics. Accountants are respected business professionals, and accounting is known to be one of the most trustworthy professions. You will become a trusted advisor to others where you work, and your opinion will matter in making business decisions ...

What is the definition of accounting? ›

Accounting, which is often just called "accounting," is the process of measuring, processing, and sharing financial and other information about businesses and corporations. What is accounting? Accounting is the processor keeping the accounting books of the financial transactions of the company.

What is the future of the business 2023? ›

As 2023 starts strong with new income opportunities and business growth, entrepreneurs are already looking ahead to the industry trends. These include advances in technology, the rise of AI (artificial intelligence) and predictive analytics, and the continuous growth of e-commerce.

What is QuickBooks Connect? ›

QuickBooks Connect is one of the most popular annual accounting conferences that's geared toward QuickBooks users and accounting professionals.

How do I prepare for an accounting interview? ›

5 expert tips for your next accounting job interview
  1. Let your CV tell the story. ...
  2. Do your financial homework. ...
  3. Prepare for accounting interview questions. ...
  4. Show off your communication and consultation skills. ...
  5. Demonstrate your enthusiasm for the role.

Is bachelor of accounting hard? ›

Earning an accounting degree isn't more challenging than earning a degree in any other possible subject. Accounting has some challenging parts like any other software, but you can also find portions comparatively simple or even straightforward.

What questions do they ask during interview? ›

Most Common Job Interview Questions:
  • Tell me something about yourself.
  • How did you hear about this position?
  • Why do you want to work here?
  • Why did you decide to apply for this position?
  • What is your greatest strength?
  • What are your strengths and weaknesses?
  • What do you know about this company/organization?
Mar 23, 2023

What are the 3 types of accounts? ›

Accounts are classified into following categories: Personal Account. Natural Personal Account. Artificial Personal Account.

What are the golden rules of accounting? ›

Take a look at the three main rules of accounting: Debit the receiver and credit the giver. Debit what comes in and credit what goes out. Debit expenses and losses, credit income and gains.

What is the main point of accounting? ›

The main goal of accounting is to record and report a company's financial transactions, financial performance, and cash flows. Accounting standards improve the reliability of financial statements.

What big things are happening in 2023? ›

Predicted and scheduled events
  • May 28 – Second round of the 2023 Turkish presidential election.
  • June 10 – The 2023 UEFA Champions League final is scheduled to take place in Istanbul, Turkey.
  • June 25 – 2023 Guatemalan general election.
  • July 20 – August 20 – 2023 FIFA Women's World Cup in Australia and New Zealand.

What is best tech stocks to buy 2023? ›

The Best Tech Stocks of May 2023
  • Apple Inc. (AAPL) Market Cap. ...
  • Microsoft Corporation (MSFT) Market Cap. $1.8 trillion. ...
  • Alphabet Inc. Class A (GOOGL) ...
  • NVIDIA Corp (NVDA) Market Cap. ...
  • Taiwan Semiconductor Manufacturing Company (TSM) Market Cap. ...
  • Meta Platforms Inc. (META) ...
  • Tencent Holdings (TCEHY) Market Cap. ...
  • Broadcom Inc. (AVGO)
May 2, 2023

What will be the hottest network technology in 2023? ›

Top 15 New Technology Trends 2023
  • Top 15 new technology trends in 2023.
  • Artificial Intelligence (AI) and Automation.
  • Augmented Reality (AR) and Virtual Reality (VR)
  • Internet of Things (IoT)
  • Blockchain Technology.
  • 5G Technology.
  • Cybersecurity.
  • Quantum Computing.
Mar 15, 2023

Which job is best in 2023? ›

Best jobs of 2023
  • Full stack developer.
  • Data engineer.
  • Cloud engineer.
  • Psychiatric nurse.
  • Senior product manager.
  • Back-end developer.
  • Site reliability engineer.
  • Machine learning engineer.
7 days ago

Is 2023 a recession or boom? ›

Since then, the World Bank has predicted a global recession for 2023, anticipating GDP growth of 1.7%, the slowest pace outside the 2009 and 2020 recessions since 1993.

Will 2023 be a recession or growth? ›

Overall Outlook

In a best-case scenario, the U.S. will likely see a 'soft landing' with low/slow growth across 2023 before picking up in 2024. However, a downside scenario is a real possibility and could see the U.S. enter a prolonged recession lasting well into 2024, as is currently forecast for the UK and Germany.

Who is QuickBooks good for? ›

QuickBooks allows you to keep track of financial functions like income and expenses, employee expenses and inventory in real-time and fulfill tax obligations hassle-free. When you are free of financial worries, you can focus on driving business growth and revenue.

What are the 5 types of accounts? ›

These can include asset, expense, income, liability and equity accounts. You may use each account for a different purpose and maintain them on your financial ledger or balance sheet continuously.

What is the hardest class in accounting? ›

Tax Accounting: Usually some of the most difficult classes for an accounting major as they delve into the minutia of tax codes, though this knowledge is a major source of income for accounting graduates.

Is accounting degree a lot of math? ›

Accounting isn't hard-core math. It's basic addition, subtraction, multiplication, and division. Possibly some light, entry-level algebra, but that's it. You don't have to understand calculus.

What is the easiest accounting degree? ›

The Easiest Bachelor's Degrees for Accountants

A Bachelor of Business Administration (BBA) or Bachelor of Science in Business Administration (BSBA) degree with a concentration in accounting is among the easier options, because the curriculum tends emphasize the study of a breadth of general business topics.

What's a good answer to what is your weakness? ›

Answer “what is your greatest weakness” by choosing a skill that is not essential to the job you're applying to and by stressing exactly how you're practically addressing your weakness. Some skills that you can use as weaknesses include impatience, multitasking, self-criticism, and procrastination.

How do you answer what is your weakness in an interview? ›

Here are 10 examples of the best weaknesses to mention in a job interview:
  1. I focus too much on the details. ...
  2. I have a hard time letting go of projects. ...
  3. I have trouble saying "no" ...
  4. I get impatient with missed deadlines. ...
  5. I could use more experience in … ...
  6. I sometimes lack confidence. ...
  7. I can have trouble asking for help.
Mar 16, 2023

What are the 5 interview tips? ›

Tips for a Successful Interview
  • Be on time. ...
  • Know the interviewer's name, its spelling, and pronunciation. ...
  • Have some questions of your own prepared in advance. ...
  • Bring several copies of your resume. ...
  • Have a reliable pen and a small note pad with you. ...
  • Greet the interviewer with a handshake and a smile.

What are the 3 C's of accounting? ›

The three C's of credit are character, capacity, and capital.

What are the six basic accounts? ›

Types of accounts
  • Asset accounts are used to recognize assets. ...
  • Liability accounts are used to recognize liabilities. ...
  • Equity accounts are used to recognize ownership equity. ...
  • Revenue accounts are used to recognize revenue. ...
  • Expense accounts are used to recognize expenses. ...
  • Gain accounts are used to recognize gains.

What are the 3 important accounts? ›

The balance sheet, income statement, and cash flow statement each offer unique details with information that is all interconnected.

What are the basic journal entries in accounting? ›

6 Types of Journal Entries
  • Opening entries. These entries carry over the ending balance from the previous accounting period as the beginning balance for the current accounting period. ...
  • Transfer entries. ...
  • Closing entries. ...
  • Adjusting entries. ...
  • Compound entries. ...
  • Reversing entries.
Sep 8, 2022

Who is the father of accounting? ›

Luca Pacioli, was a Franciscan friar born in Borgo San Sepolcro in what is now Northern Italy in 1446 or 1447.

Who is the first accountant? ›

The Italian Luca Pacioli, recognized as The Father of accounting and bookkeeping was the first person to publish a work on double-entry bookkeeping, and introduced the field in Italy.

What are the 4 types of accounting? ›

Discovering the 4 Types of Accounting
  • Corporate Accounting. ...
  • Public Accounting. ...
  • Government Accounting. ...
  • Forensic Accounting. ...
  • Learn More at Ohio University.

What are the 4 functions of accounting? ›

The primary functions of accounting are to track, report, execute, and predict financial transactions.

What should banks focus on in 2023? ›

According to BAI research, new customer acquisition is the #1 priority for banks in 2023. To unlock their full growth potential, banks must tap into younger generations—segments that desire more convenient, digital-friendly ways of accessing services.

What is the future of accounting? ›

Accountants require using advanced analytics and forecasting techniques. So, the demand for data specialists in the accounting field will skyrocket. Data analytics enables identifying operational inefficiencies and management risks. However, accounting companies will analyze their past data and predict the future.

What are the financial years for 2023? ›

For example, Fiscal Year 2023 runs from July 1, 2022 – June 30, 2023.

What is the future outlook for accountants? ›

Job Outlook

Employment of accountants and auditors is projected to grow 6 percent from 2021 to 2031, about as fast as the average for all occupations. About 136,400 openings for accountants and auditors are projected each year, on average, over the decade.

What are the top financial risks for 2023? ›

Top Global Risks of 2023
  • China's reopening.
  • Central banks overtighten.
  • Ukraine war broadens.
  • Mortgage shock.
  • European energy crisis.
Dec 18, 2022

What is the financial risk in 2023? ›

S&P projected the U.S. economy would fall into a recession sometime in 2023, with yearlong GDP contracting by 0.1%. The Richmond Fed/Duke CFO survey, taken in late 2022, found U.S. finance chiefs projecting real GDP to grow only 0.7% this year, and 31% expecting negative growth when adjusting for inflation.

Which bank is predicting a recession? ›

Bank of America chief executive Brian Moynihan has predicted the United States will enter a “very slight” recession later this year despite improving signs for the global economy.

What are the top 5 accounting trends? ›

Automation, technological advancements, big data analytics, cloud-based accounting solutions, and sustainability are the top 5 accounting trends to pay attention to in 2023.

Do accountants have a good life? ›

Accountants make a pretty good living, and they have a lot of job security. After all, as long as people make money, they'll need other people to handle it for them.

How can I protect my money in 2023? ›

Here are the best low-risk investments in May 2023:
  1. High-yield savings accounts.
  2. Series I savings bonds.
  3. Short-term certificates of deposit.
  4. Money market funds.
  5. Treasury bills, notes, bonds and TIPS.
  6. Corporate bonds.
  7. Dividend-paying stocks.
  8. Preferred stocks.
May 1, 2023

Is 2023 a good year to retire? ›

Make no mistake, I think 2023 will be a solid year for retirees. Social Security benefits are way up, Medicare premiums are falling, and hopefully, inflation will keep falling. But after a year during which inflation topped out at over 9% and Medicare premiums shot up, there's still a lot to make up for.

How can I make my money grow in 2023? ›

Recap of the 10 best investments in 2023
  1. High-yield savings accounts.
  2. Short-term certificates of deposit.
  3. Series I bonds.
  4. Short-term corporate bond funds.
  5. Dividend stock funds.
  6. Value stock funds.
  7. REIT funds.
  8. S&P 500 index funds.
May 1, 2023

Is being a CPA stressful? ›

Being a CPA is a great job but can also be a stressful one sometimes. Young CPAs, in particular, juggle multiple tasks at different stages of completion, often for multiple bosses. Busy season's tight deadlines and revolving-door work flow heighten the pressure.

Are accountants good at math? ›

Strong math and analytical skills are a must for accountants — you've got those already.

Are accountants in demand UK? ›

With more workers going freelance post-pandemic, the demand for accountants is only going up. Accountants should plan their career journeys to take advantage of this trend. Part Qualified Accountants (CIMA) can earn as much as £37,500, and Newly Qualified Accountants up to £52,500.

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