Top Lifestyle Instagrammers (Influencers) In Indonesia In 2022 (2023)

Top Lifestyle Instagrammers (Influencers) In Indonesia In 2022 (1)

We all love people who teach us different things that help us change our lives and live a little better. -These top lifestyle Instagrammers are constantly doing just that.With a fast-paced lifestyle, it is not possible to become aware of all the latest trends or any mind-blowing offers or discounts offered by top brands. Since influencers are experts in their niches and are approached by brands for endorsements with the help of a top influencer marketing agency in Indonesia, following them is a quick way not to miss out on any golden opportunity!

Lifestyle influencers are people who create content based on daily life.Their content revolves around things like a daily routine.This can include traveling, talking about family, finances, and professional life, basically giving a peek into their lives and simultaneously helping you make a better one for yourself. Moreover, since top lifestyle influencers are real people like you and me and not “celebrities”, their recommendations or advice is given huge regard. Anything they say or do is trustworthy. Additionally, they are approachable too and they engage with their followers regularly. This helps to create a stronger bonding with time which helps them earn more fans!

These lifestyle bloggers on Instagram attract such a large following even though they don't have a clearly defined niche because of their impeccable taste and the trust of their audience. People appreciate their unique style and beautifully shot content - as a result, viewers visit these accounts for their daily dose of ideas, tips, inspiration, and so much more. The community of these influencers consists of thousands that share similar interests and hope to emulate their lifestyle. Additionally, the relatability and authenticity that are a hallmark of lifestyle influencers create something invaluable: trust with their followers.

  1. Jang Hansol
  2. Maria Vania
  3. Dodi Hidayatullah
  4. Erikacang
  5. Anya Taroreh
  6. Jessica Lucyana Taroreh
  7. Aku Orang Jepang
  8. Furry Citra
  9. Aurélie Moeremans
  10. Dedy Gina
  11. Hanny
  12. Titan Tyra
  13. Ali Imr
  14. Fahmi Ramadhan
  15. RM

Top Indonesian Lifestyle Instagrammers (2022)

Jang Hansol, better known online as Korea Reomit, is a South Korean Influencer residing in Indonesia. He has an Instagram account called "hansoljang110", where he uploads videos on education, news, reviews, criminal cases, and horror stories.

In 2016, Hansol increased his activities on his Instagram handle.With a vision and mission of learning the Indonesian culture and spreading his country's values, Hansol enthusiastically started uploading videos showcasing the culture of the two Asian nations.

The influencer cover various content on the platform, For example, he talks about K-pop, gives tips on grooming for men, documents his travels across the country, conducts podcasts, etc.

After a year of consistent videos, Indonesia'sTV and online media caught wind of "hansoljang110" - they started including Hansol in their broadcasts frequently. Soon enough, the young creator came on the radar of the Indonesian public, who began following and subscribing to his social media accounts in large numbers. Todaythe lifestyle opinion leader hasmore than 1.4M followers on Instagram.

Maria Vania is an Indonesian Actress and Model who was born in the city of Bandung, Indonesia.She is a renowned social media influencerhaving 4.1M followers on Instagram.

Maria began her career as a model and often appeared at modelling championship events. Eventually, she transitioned into acting and played in several soap operas, including the Cinta Fitri and Islam KTP and some of the titles of FTV.

Before pursuing her dream as a lifestyle blogger in Indonesia, there came the phase where the influencer tried her luck as a presenter and was quite good at it as well. She did this while participating in and winning several modelling competitions.As you can see, Maria is the whole package – she knows exactly what the situation demands of her and acts accordingly.

Few can claim to have enough influence to coerce a crowd to action – to that end; Maria is in a league of her own. People love to see this beauty influencer; hence it is no surprise that her face often appears in the magazine, indirectly spreading her popularity far and wide.

Dodi is a famous Influencer, singer, digital content creator, writer, actor, MV director, and CEO of Kaffah Productions based in Indonesia. He richly deserves his, the maven has got 522K followers on Instagram owing to his lucrative career in entertainment.

As an Influencer, Dodi has been a part of Adam Music, Dr. Auliya Skincare, and a clothing brand called NBRS.Additionally, the singer also uploads his single tracks, song covers, vlogs, daily routines, and more on his Instagram handle.

Dodi has managed to become one of the well-known lifestyle Instagrammers in Indonesia through hard work and dedication. He enjoys an active fan base which the brands can capitalize on for more awareness and sales.

Born to Japanese and Indonesian parents, Erika brings the best of both worlds. The top lifestyle influencer in Indonesia has grown into a famous local celebrity. As a result, she has accumulated almost 318K followers on Instagram.

Erika's Instagram handle has videos related to vlogs, cooking tutorials, chats and fun challenges with her friends and family, tours, Q&A sessions, and so much more. As you can see, she has the advantage of a versatile, targeted audience that many brands could use to market their products in a much more effective way than before. Moreover,the young influencer keeps her audience active by posting regular updates on her life.

Anya Taroreh, known by her YouTube name as Anastasia Gabriella, is a 17-year-old lifestyle Instagram influencer in Indonesia.She has actively endorsed beauty brands like "Emina" and "Hada Labo."

Anya is the ideal choice of influencer for many brands; why? - because seeded marketers know the struggle of appealing to theGen Z market segment. Anya falls into the same demographic; hence she is well-versed in every trick in the book to attract an engaging audience to her channel.

On Instagram, the maven is backed by 195K followers.Anya creates videos on clothing hauls, online shopping hauls, daily routine/ student vlogs, sewing videos, room makeovers, makeup hacks, tutorials, cover songs, and moments from her life.

6. Jessica Lucyana Taroreh

Jessica Lucyana is an upcoming lifestyle influencer in Jakarta. However, people often confuse her with her sister Anastasia Gabriella, aka Anya Taroreh, mainly due to the siblings' stark resemblance.

Jessica uses Instagram to share moments of her life and behind-the-scenes content with her 306K followers.The influencer posts videos about makeup tutorials, hauls, fashion, fun challenges, and vlogs and often keeps her audience engaged with her Q&A sessions. Moreover, she sometimes does product reviewing as well as product unboxing.

Talking about her journey as an influencer, Jessica has worked with several brands on multiple campaigns. Recently, she has been endorsing the beauty brand "Emina."

Another influencer that brings two cultures together is Takuya Ohsawa. Who is he?Heis an upcoming Influencer from Japan who is currently residing in Indonesia. The young man is here to educate himself on the Indonesian language and culture and make himself known to the country's residents.

On Instagram, the lifestyle key opinion leader has 226K followers.

Brands can benefit from working with Takuya because even though he is Japanese by birth, he is very popular among the Indonesians because of his attraction to the native language and values.Takuya's content features videos about learning the Indonesian culture, country sightseeing, moments with his friends, and more.

Furry Citra is an Indonesian actress, public figure, and lifestyle blogger – an Internet celebrity with 379K followers on Instagram.

The Indonesian vlogger started modelling in 2005 and gained fame after securing second place in the Top Guest Aneka magazine. Latershe also acted and appeared in several FTV television series, including "If Love Say Yes," "Secrets of God: Family Secrets and Mirror of Life."

Furryposts videos about product unboxing, vlogs, makeup hacks and tricks, song covers, music videos reactions, and organizes Q&A sessions on the social media platform. Furry Citra's impeccable taste in fashion garners the attention of many, thus cementing her position as one of Indonesia's best lifestyle influencers.

Aurelie Moeremans, born in Brussels, Belgium, is an Actress and model. Her career took off when she acquired 1st place at a modelling competition organized at Bandung in 2007. Since then, Aurelie has performed in roles like Aprilia in the 2010 film D'Love and Asri in the comedy Jomblo Reboot in 2017. She also appeared in ads for Pond's, McDonald's, Sunsilk, Vaseline, and more.

The Indonesian actress is well-known among the masses.On Instagram, Aurelie has an ever-increasing following of 2.2M- she can take any business to greater heights using her extended reach.

The actor/model is a key opinion leader in the lifestyle niche. Brands have no problem entrusting her with meeting their goals.

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Dedy Apriady and Gina Meidina Putri are content creators from Indonesia known for their amazing posts on Instagram.

The top lifestyle influencers post about their lives, some memorable moments, the places they travel to, experiences as business owners, and much more. Their sole purpose in starting their social media journey was to entertain people and at the same time give valuable input.

When they are working and traveling, the influencer duo always shares glimpses of their everyday life on Instagram. Dedy has 43.8K, and Gina ( nofollow) has 820K followers.

Hanny is a creative digital creator with 12k followers on Instagram. She is quite consistent with her posts and this is the reason she has a good engagement rate of 3.70%.

Hanny believes that it’s the little things that go a long way. Recently, on her IG posts, she mentioned how healthy habits are important to lead a good life. Starting your day with a workout, eating nutritious food, and working consistently yields a secure future investment. She recommended her fans take plus Hevit-C supplements daily to stay fit throughout the day. The top lifestyle Instagrammer cares for her followers and only endorses products from brands she trusts.

Titan Tyra, one of Indonesia’s best lifestyle Instagrammers, describes herself as an honest content creator on social media. The gorgeous beauty has 722k followers on Instagram with an engagement rate of 7.72%.

She is the co-founder of Secondate Beauty, a cosmetic brand that celebrates the real-life stories of girls. She has never been so elated with happiness than launching her own beauty company. The entrepreneur frequently posts different products of her brand on Instagram. Recently, the IG post on Secondate Disney Collection received 38k likes and 604 comments!

Titan also collaborates with other beauty brands to give honest recommendations to her fans. Occasionally she also gives relationship advice to couples to make their bonding stronger with time.

13. Ali Imr

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Ali Imr is a key opinion leader in the lifestyle niche. He has 102k followers with an excellent engagement rate of 9.26%. He is a creative and talented young man who creates engaging posts enough to create a lasting impression.

Ali is known for sharing amazing quotes on the platform with deep meanings. Additionally, he usually uploads his pictures taken amidst a beautiful landscape. Overall, his posts can make your day. Recently, he posted that the best mood breaker is your thoughts. The funny yet philosophical IG post received 9.1k likes and 389 comments!

Fahmi Ramadhan is a fashion and lifestyle influencer who inspires people to stay in trend as well as take care of their health.

Fahmi Ramadhan is one of Indonesia’s best lifestyle influencers. He frequently collaborates with top brands to endorse their products. His popular endorsements include Mont Blanc Perfume, Timex watch, Hushpuppies,, and many more. The influencer has 27.6k followers with a very good engagement rate of 6.93%.

He is also a nutrition expert and advises people with the best health tips. Fahmi usually stays in trend and posts his stunning pictures on the platform consistently. He has a great taste in fashion and shares the latest deals and discounts of different brands with his followers. This helps them to get the most out of their investment.

RM is a key opinion leader in the lifestyle niche. She has 141k followers with a fair engagement rate of 0.72%. The stunning beauty is a nature seeker and loves traveling, dancing, and cooking. Her gorgeous photos amidst beautiful landscapes receive tons of appreciation from her fans.

The lifestyle influencer recently collaborated with ‘Bening’s Clinic Jakarta’, and shared her amazing experience on the platform. She underwent “Silk Peel” and “Picofront Laser” treatments to get flawless smooth skin without wrinkles, pores, acne scars, and pigmentation. She loved the beauty treatments as well as the quality of the skincare products. Her IG post revealing the glowing skin post treatment received more than 1.2k likes!

Ok, after introducing our top lifestyle key opinion leaders in Indonesia let u understand the role these influencers play and how brands can benefit from it.

How Lifestyle Instagram Influencers In Indonesia Help Brands

Popular social media creators often have "lifestyle" in their bio, but they engage in vastly different activities - with some similarities. The category is understandable because it encompasses influencers from various niches, including cooking, fashion, art, travel, etc.

Marketers often find themselves at the crossroads where they cannot pick or find relevant opinion leaders for their brand objective. Of course, there are many tools governed by sophisticated artificial intelligence technology that makes the job easier. Still, nothing beats having the personal touch of some brilliant minds in influencer marketing. That said, you will find these experts at the top influencer marketing agency in Indonesia Grynow.

Lifestyle influencers in Indonesia aim to bring positivity to the lives of people they interact with on social media. Hence, they do not hold back when talking about their personal/ professional lives, family, travels, finances, etc. These mavens will do everything possible to encourage change in someone's life, no matter how small.

Finding more customers will be easy if your product can accelerate this process of “change”.

Top lifestyle Instagrammers in Indonesia cover different topics. Any brand can find one who resonates with their business goals - provided they have professionals to help them along the way.

Now without further ado, it allows us to unveil our list of top lifestyle influencers in Indonesia - doyens who will prove to be beneficial for your long-term plans.

We hope our readers have found our article insightful.

Please do share it with others

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Who is the most followed on Instagram in Indonesia? ›

Raffi Ahmad and Nagita Slavina

Who is the top Instagram influencer in Asia 2022? ›

Indian cricketer Virat Kohli had the most followed Instagram account from the Asia-Pacific region, with over 182 million followers as of February 2022.

Is Instagram popular in Indonesia? ›

Instagram's worldwide popularity

As of January 2023, India had a total of 229 million Instagram users, the largest Instagram audience in the world. The United States had 143 million users, and Brazil had 113 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively.

Who is the highest paid influencer 2022? ›

Charli D'Amelio tops the list as the highest-paid TikTok influencer of 2022. Forbes has included her twice in a row in their list of the Top 7 Highest Paid TikTok Stars.

Who is the top 5 followers in Instagram 2022? ›

Most followed Instagram accounts in the world, as of December 2022
  • Instagram (@instagram). Followers: 608M. ...
  • Cristiano Ronaldo (@cristiano). Followers: 551 M. ...
  • Lionel Messi (@leomessi). ...
  • Selena Gomez (@Selenagomez). ...
  • Dwayne Johnson (@therock). ...
  • Ariana Grande (@arianagrande). ...
  • Kim Kardashian (@kimkardashian). ...
  • Beyoncé (@beyonce).

What is the famous Indonesian social media? ›

According to a survey on social media usage in Indonesia conducted in February 2022, Facebook was the most used social media platform among Indonesian users, as stated by approximately 41.6 percent of the respondents.

How many people use Instagram in Indonesia? ›

As of this date, there were approximately 103.95 million Instagram users in Indonesia, of which 51.7 percent were female and 48.3 percent male.
Share of Instagram users in Indonesia as of August 2022, by age group.
Age in yearsShare of Instagram users
6 more rows
Nov 17, 2022

Who is #1 Instagram influencer? ›

Cristiano Ronaldo

Who has no 1 followers on Instagram in Asia? ›

Lilies 💛 on Instagram: “📊 Most Followed Asian Acts on Instagram: 1 🇮🇳 Virat Kohli: 189M followers 2 🇮🇱 Gal Gadot: 77.3M followers 3 🇹🇭 #LISA: 76M followers✨ 4 🇮🇳…”

Who is Instagram king in Asia? ›

Virat Kohli (@virat.

The former Indian cricket captain is the most followed Asian on Instagram.

Who is the most followed Asians on insta? ›

Virat Kohli is the most-followed Asian on Instagram, with over 237 million followers.

What are the top 3 social media platforms in Indonesia? › ranked number 1 and is the most visited Social Media Networks website in Indonesia in February 2023, followed by as the runner up, and ranking at 3rd place as the leaders of the Social Media Networks websites in Indonesia.

What is the most used social media in Indonesia 2023? ›

Instagram: 84% of Indonesian are Instagram users. Facebook: 81% of Indonesian use Facebook daily. TikTok: 63% of Indonesian are TikTok users. Telegram: 62% of Indonesian use Telegram daily.

Who is the highest paid Instagrammer? ›

The biggest earners are:
  • Cristiano Ronaldo | cristiano | $2,397,000 per post | 442M followers.
  • Kylie Jenner | kyliejenner | $1,835,000 per post | 338M followers.
  • Lionel Messi | leomessi | $1,777,000 per post | 327M followers.
  • Selena Gomez | selenagomez | $1,735,000 per post | 320M followers.
5 days ago

Who is the biggest influencer right now? ›

The top 5 most followed Instagram celebrity influencers are:
  • Cristiano Ronaldo @cristiano (537M followers)
  • Lionel Messi @leomessi (422M followers)
  • Kylie Jenner @kyliejenner (378M followers)
  • Selena Gomez @selenagomez (372M followers)
  • Dwayne “The Rock” Johnson @therock (359M followers)
Feb 14, 2023

Who is the highest paid per Instagram post? ›

Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts. Rival soccer player Lionel Messi is in close second place, with $71.96m. Ellen DeGeneres is the top Instagram earner in the U.S., making $33.73m per year.

Who is the world influencer 2022? ›

Cristiano Ronaldo is the most followed person on Instagram in 2022.

Who is the number 1 influencer? ›

Kylie Jenner, American influencer/reality TV star, 450 million followers – Not many social media personalities can keep up with the reach of this businesswoman and socialite.


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